Global VOD Market Research Report 2026(Status and Outlook)

May 2026 | 98 pages | ID: G8FEC82AA643EN
Bosson Research

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Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. This report mainly studies VOD market, by type (transactional VOD, catch-up TV, subscription VOD, other), by application (household and commercial).Over the last few years, online media consumption has surged.Mobile devices have surpassed desktop computers asthe major source for consuming online media.As smartphone popularity rises, data usage will inevitably rise, resultingin an increase in online video consumption. Consumer preferences and needs change throughout time, but one constant remains the growing demand for valueand ease of use. This is one of the most important aspects of building a unique user experience.Owing to which VOD will remain popular for a long time.

The global VOD market size was estimated at USD 111550.0 million in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 15.60% during the forecast period.

This report offers a comprehensive and in-depth analysis of the global VOD market, covering all critical facets from a broad macroeconomic overview to detailed micro-level insights. It examines market size, competitive landscape, emerging development trends, niche segments, key drivers and challenges, as well as conducts SWOT and value chain analyses.

The insights provided enable readers to understand the competitive dynamics within the industry and formulate effective strategies to enhance profitability and market positioning. Additionally, the report presents a clear framework for evaluating the current status and future outlook of business organizations operating in this sector.

A significant focus of this report lies in the competitive landscape of the global VOD market. It offers detailed profiles of major players, including their market shares, performance metrics, product portfolios, and operational status. This enables stakeholders to identify leading competitors and gain a nuanced understanding of market rivalry and structure.

In summary, this report serves as an essential resource for industry participants, investors, researchers, consultants, and business strategists, as well as anyone planning to enter or expand their presence in the VOD market.

Global VOD Market: Market Segmentation Analysis

This research report provides a detailed segmentation of the market by region (country), key manufacturers, product type, and application. Market segmentation divides the overall market into distinct subsets based on factors such as product categories, end-user industries, geographic locations, and other relevant criteria.

A clear understanding of these market segments enables decision-makers to tailor their product development, sales, and marketing strategies more effectively to meet the unique needs of each segment. Leveraging market segmentation insights can significantly enhance targeted approaches, optimize resource allocation, and accelerate product innovation cycles by aligning offerings with the specific demands of diverse customer groups.

Key Company

  • Netflix
  • Apple Inc
  • Comcast Corporation
  • Amazon Video(VoD)
  • YouTube
  • Vudu,Inc
  • Hulu
  • Dish Network
  • Home Box Office
  • Sky UK Limited

Market Segmentation (by Type)

  • Transactional VOD
  • Catch-up TV
  • Subscription VOD
  • Other

Market Segmentation (by Application)

  • Household
  • Commercial

Geographic Segmentation

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

  • Industry drivers, restraints, and opportunities covered in the study
  • Neutral perspective on the market performance
  • Recent industry trends and developments
  • Competitive landscape & strategies of key players
  • Potential & niche segments and regions exhibiting promising growth covered
  • Historical, current, and projected market size, in terms of value
  • In-depth analysis of the VOD Market

Overview of the regional outlook of the VOD Market:

Customization of the Report

In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are met.

Chapter Outline

Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.

Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the VOD Market and its likely evolution in the short to mid-term, and long term.

Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.

Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.

Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.

Chapter 9 shares the main producing countries of VOD, their output value, profit level, regional supply, production capacity layout, etc. from the supply side.

Chapter 10 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.

Chapter 11 provides a quantitative analysis of the market size and development potential of each region in the next five years.

Chapter 12 provides a quantitative analysis of the market size and development potential of each market segment in the next five years.

Chapter 13 is the main points and conclusions of the report.

Key Reasons to Buy this Report:

  • Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
  • This enables you to anticipate market changes to remain ahead of your competitors
  • You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
  • The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
  • Provision of market value data for each segment and sub-segment
  • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
  • The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
  • Provides insight into the market through Value Chain
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • 6-month post-sales analyst support
1 RESEARCH METHODOLOGY AND STATISTICAL SCOPE

1.1 Market Definition and Statistical Scope of VOD
1.2 Key Market Segments
  1.2.1 VOD Segment by Type
  1.2.2 VOD Segment by Application
1.3 Methodology & Sources of Information
  1.3.1 Research Methodology
  1.3.2 Research Process
  1.3.3 Market Breakdown and Data Triangulation
  1.3.4 Base Year
  1.3.5 Report Assumptions & Caveats

2 VOD MARKET OVERVIEW

2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region

3 VOD MARKET COMPETITIVE LANDSCAPE

3.1 Company Assessment Quadrant
3.2 Global VOD Product Life Cycle
3.3 Global VOD Revenue Market Share by Company (2020-2025)
3.4 VOD Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.5 Headquarters, Areas Served, and Product Types of Major Players
3.6 VOD Market Competitive Situation and Trends
  3.6.1 VOD Market Concentration Rate
  3.6.2 Global 5 and 10 Largest VOD Players Market Share by Revenue
  3.6.3 Mergers & Acquisitions, Expansion

4 VOD VALUE CHAIN ANALYSIS

4.1 VOD Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis

5 THE DEVELOPMENT AND DYNAMICS OF VOD MARKET

5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Industry News
  5.4.1 New Product Developments
  5.4.2 Mergers & Acquisitions
  5.4.3 Expansions
  5.4.4 Collaboration/Supply Contracts
5.5 PEST Analysis
  5.5.1 Industry Policies Analysis
  5.5.2 Economic Environment Analysis
  5.5.3 Social Environment Analysis
  5.5.4 Technological Environment Analysis
5.6 Global VOD Market Porter's Five Forces Analysis

6 VOD MARKET SEGMENTATION BY TYPE

6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global VOD Market by Type (2020-2025)
6.3 Global VOD Market Size Growth Rate by Type (2021-2025)

7 VOD MARKET SEGMENTATION BY APPLICATION

7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global VOD Market Size (M USD) by Application (2020-2025)
7.3 Global VOD Market Size Growth Rate by Application (2021-2025)

8 VOD MARKET SEGMENTATION BY REGION

8.1 Global VOD Market Size by Region
  8.1.1 Global VOD Market Size by Region
  8.1.2 Global VOD Market Size Market Share by Region
8.2 North America
  8.2.1 North America VOD Market Size by Country
  8.2.2 U.S.
  8.2.3 Canada
  8.2.4 Mexico
8.3 Europe
  8.3.1 Europe VOD Market Size by Country
  8.3.2 Germany
  8.3.3 France
  8.3.4 U.K.
  8.3.5 Italy
  8.3.6 Spain
8.4 Asia Pacific
  8.4.1 Asia Pacific VOD Market Size by Region
  8.4.2 China
  8.4.3 Japan
  8.4.4 South Korea
  8.4.5 India
  8.4.6 Southeast Asia
8.5 South America
  8.5.1 South America VOD Market Size by Country
  8.5.2 Brazil
  8.5.3 Argentina
  8.5.4 Columbia
8.6 Middle East and Africa
  8.6.1 Middle East and Africa VOD Market Size by Region
  8.6.2 Saudi Arabia
  8.6.3 UAE
  8.6.4 Egypt
  8.6.5 Nigeria
  8.6.6 South Africa

9 KEY COMPANIES PROFILE

9.1 Netflix
  9.1.1 Netflix Basic Information
  9.1.2 Netflix VOD Product Overview
  9.1.3 Netflix VOD Product Market Performance
  9.1.4 Netflix SWOT Analysis
  9.1.5 Netflix Business Overview
  9.1.6 Netflix Recent Developments
9.2 Apple Inc
  9.2.1 Apple Inc Basic Information
  9.2.2 Apple Inc VOD Product Overview
  9.2.3 Apple Inc VOD Product Market Performance
  9.2.4 Apple Inc SWOT Analysis
  9.2.5 Apple Inc Business Overview
  9.2.6 Apple Inc Recent Developments
9.3 Comcast Corporation
  9.3.1 Comcast Corporation Basic Information
  9.3.2 Comcast Corporation VOD Product Overview
  9.3.3 Comcast Corporation VOD Product Market Performance
  9.3.4 Comcast Corporation SWOT Analysis
  9.3.5 Comcast Corporation Business Overview
  9.3.6 Comcast Corporation Recent Developments
9.4 Amazon Video(VoD)
  9.4.1 Amazon Video(VoD) Basic Information
  9.4.2 Amazon Video(VoD) VOD Product Overview
  9.4.3 Amazon Video(VoD) VOD Product Market Performance
  9.4.4 Amazon Video(VoD) Business Overview
  9.4.5 Amazon Video(VoD) Recent Developments
9.5 YouTube
  9.5.1 YouTube Basic Information
  9.5.2 YouTube VOD Product Overview
  9.5.3 YouTube VOD Product Market Performance
  9.5.4 YouTube Business Overview
  9.5.5 YouTube Recent Developments
9.6 Vudu,Inc
  9.6.1 Vudu,Inc Basic Information
  9.6.2 Vudu,Inc VOD Product Overview
  9.6.3 Vudu,Inc VOD Product Market Performance
  9.6.4 Vudu,Inc Business Overview
  9.6.5 Vudu,Inc Recent Developments
9.7 Hulu
  9.7.1 Hulu Basic Information
  9.7.2 Hulu VOD Product Overview
  9.7.3 Hulu VOD Product Market Performance
  9.7.4 Hulu Business Overview
  9.7.5 Hulu Recent Developments
9.8 Dish Network
  9.8.1 Dish Network Basic Information
  9.8.2 Dish Network VOD Product Overview
  9.8.3 Dish Network VOD Product Market Performance
  9.8.4 Dish Network Business Overview
  9.8.5 Dish Network Recent Developments
9.9 Home Box Office
  9.9.1 Home Box Office Basic Information
  9.9.2 Home Box Office VOD Product Overview
  9.9.3 Home Box Office VOD Product Market Performance
  9.9.4 Home Box Office Business Overview
  9.9.5 Home Box Office Recent Developments
9.10 Sky UK Limited
  9.10.1 Sky UK Limited Basic Information
  9.10.2 Sky UK Limited VOD Product Overview
  9.10.3 Sky UK Limited VOD Product Market Performance
  9.10.4 Sky UK Limited Business Overview
  9.10.5 Sky UK Limited Recent Developments

10 VOD MARKET FORECAST BY REGION

10.1 Global VOD Market Size Forecast
10.2 Global VOD Market Forecast by Region
  10.2.1 North America Market Size Forecast by Country
  10.2.2 Europe VOD Market Size Forecast by Country
  10.2.3 Asia Pacific VOD Market Size Forecast by Region
  10.2.4 South America VOD Market Size Forecast by Country
  10.2.5 Middle East and Africa Forecasted Sales of VOD by Country

11 FORECAST MARKET BY TYPE AND BY APPLICATION (2026-2035)

11.1 Global VOD Market Forecast by Type (2026-2035)
  11.1.1 Global VOD Market Size Forecast by Type (2026-2035)
11.2 Global VOD Market Forecast by Application (2026-2035)
  11.2.1 Global VOD Market Size (M USD) Forecast by Application (2026-2035)

12 CONCLUSION AND KEY FINDINGS
LIST OF TABLES

Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Global VOD Market Size by Type (M USD)
Table 4. Global VOD Market Size by Application
Table 5. VOD Market Size Comparison by Region (M USD)
Table 6. Global VOD Revenue (M USD) by Company (2020-2025)
Table 7. Global VOD Revenue Share by Company (2020-2025)
Table 8. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in VOD as of 2025)
Table 9. Headquarters, Areas Served, and Product Types of Major Players
Table 10. Product Type of Major Players
Table 11. Global VOD Company Market Concentration Ratio (CR5 and HHI)
Table 12. Mergers & Acquisitions, Expansion Plans
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. VOD Market Challenges
Table 18. Goldman Sachs' forecast real GDP growth rate for 2024-2026
Table 19. S&P Global ' Forecast Real GDP Growth Rate For 2024-2027
Table 20. World Bank ' Forecast Real GDP Growth Rate For 2024-2026
Table 21. Global VOD Market Size by Type (M USD)
Table 22. Global VOD Market Size (M USD) by Type (2020-2025)
Table 23. Global VOD Market Share by Type (2020-2025)
Table 24. Global VOD Market Size Growth Rate by Type (2021-2025)
Table 25. Global VOD Market Size by Application
Table 26. Global VOD Market Size by Application (2020-2025) & (M USD)
Table 27. Global VOD Market Share by Application (2020-2025)
Table 28. Global VOD Market Size Growth Rate by Application (2021-2025)
Table 29. Global VOD Market Size by Region (2020-2025) & (M USD)
Table 30. Global VOD Market Size Market Share by Region (2020-2025)
Table 31. North America VOD Market Size by Country (2020-2025) & (M USD)
Table 32. Europe VOD Market Size by Country (2020-2025) & (M USD)
Table 33. Asia Pacific VOD Market Size by Region (2020-2025) & (M USD)
Table 34. South America VOD Market Size by Country (2020-2025) & (M USD)
Table 35. Middle East and Africa VOD Market Size by Region (2020-2025) & (M USD)
Table 36. Netflix Basic Information
Table 37. Netflix VOD Product Overview
Table 38. Netflix VOD Revenue (M USD) and Gross Margin (2020-2025)
Table 39. Netflix SWOT Analysis
Table 40. Netflix Business Overview
Table 41. Netflix Recent Developments
Table 42. Apple Inc Basic Information
Table 43. Apple Inc VOD Product Overview
Table 44. Apple Inc VOD Revenue (M USD) and Gross Margin (2020-2025)
Table 45. Apple Inc SWOT Analysis
Table 46. Apple Inc Business Overview
Table 47. Apple Inc Recent Developments
Table 48. Comcast Corporation Basic Information
Table 49. Comcast Corporation VOD Product Overview
Table 50. Comcast Corporation VOD Revenue (M USD) and Gross Margin (2020-2025)
Table 51. Comcast Corporation SWOT Analysis
Table 52. Comcast Corporation Business Overview
Table 53. Comcast Corporation Recent Developments
Table 54. Amazon Video(VoD) Basic Information
Table 55. Amazon Video(VoD) VOD Product Overview
Table 56. Amazon Video(VoD) VOD Revenue (M USD) and Gross Margin (2020-2025)
Table 57. Amazon Video(VoD) Business Overview
Table 58. Amazon Video(VoD) Recent Developments
Table 59. YouTube Basic Information
Table 60. YouTube VOD Product Overview
Table 61. YouTube VOD Revenue (M USD) and Gross Margin (2020-2025)
Table 62. YouTube Business Overview
Table 63. YouTube Recent Developments
Table 64. Vudu,Inc Basic Information
Table 65. Vudu,Inc VOD Product Overview
Table 66. Vudu,Inc VOD Revenue (M USD) and Gross Margin (2020-2025)
Table 67. Vudu,Inc Business Overview
Table 68. Vudu,Inc Recent Developments
Table 69. Hulu Basic Information
Table 70. Hulu VOD Product Overview
Table 71. Hulu VOD Revenue (M USD) and Gross Margin (2020-2025)
Table 72. Hulu Business Overview
Table 73. Hulu Recent Developments
Table 74. Dish Network Basic Information
Table 75. Dish Network VOD Product Overview
Table 76. Dish Network VOD Revenue (M USD) and Gross Margin (2020-2025)
Table 77. Dish Network Business Overview
Table 78. Dish Network Recent Developments
Table 79. Home Box Office Basic Information
Table 80. Home Box Office VOD Product Overview
Table 81. Home Box Office VOD Revenue (M USD) and Gross Margin (2020-2025)
Table 82. Home Box Office Business Overview
Table 83. Home Box Office Recent Developments
Table 84. Sky UK Limited Basic Information
Table 85. Sky UK Limited VOD Product Overview
Table 86. Sky UK Limited VOD Revenue (M USD) and Gross Margin (2020-2025)
Table 87. Sky UK Limited Business Overview
Table 88. Sky UK Limited Recent Developments
Table 89. Global VOD Market Size Forecast by Region (2026-2035) & (M USD)
Table 90. North America VOD Market Size Forecast by Country (2026-2035) & (M USD)
Table 91. Europe VOD Market Size Forecast by Country (2026-2035) & (M USD)
Table 92. Asia Pacific VOD Market Size Forecast by Region (2026-2035) & (M USD)
Table 93. South America VOD Market Size Forecast by Country (2026-2035) & (M USD)
Table 94. Middle East and Africa VOD Market Size Forecast by Country (2026-2035) & (M USD)
Table 95. Global VOD Market Size Forecast by Type (2026-2035) & (M USD)
Table 96. Global VOD Market Size Forecast by Application (2026-2035) & (M USD)

LIST OF FIGURES

Figure 1. Industry Chain of VOD
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global VOD Market Size (M USD), 2025-2035
Figure 5. Global VOD Market Size (M USD) (2020-2035)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. VOD Market Size by Country (M USD)
Figure 10. Company Assessment Quadrant
Figure 11. Global VOD Product Life Cycle
Figure 12. Global VOD Revenue Share by Company in 2025
Figure 13. VOD Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2025
Figure 14. The Global 5 and 10 Largest Players: Market Share by VOD Revenue in 2025
Figure 15. Value Chain Map of VOD
Figure 16. Global VOD Market PEST Analysis
Figure 17. Global VOD Market Porter's Five Forces Analysis
Figure 18. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 19. Global VOD Market Share by Type
Figure 20. Market Share of VOD by Type (2020-2025)
Figure 21. Global VOD Market Size Growth Rate by Type (2021-2025)
Figure 22. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 23. Global VOD Market Share by Application
Figure 24. Global VOD Market Share by Application (2020-2025)
Figure 25. Global VOD Market Share by Application in 2024
Figure 26. Global VOD Market Size Growth Rate by Application (2021-2025)
Figure 27. Global VOD Market Size Market Share by Region (2020-2025)
Figure 28. North America VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 29. North America VOD Market Size Market Share by Country in 2024
Figure 30. U.S. VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 31. Canada VOD Market Size (M USD) and Growth Rate (2020-2025)
Figure 32. Mexico VOD Market Size (M USD) and Growth Rate (2020-2025)
Figure 33. Europe VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 34. Europe VOD Market Share by Country in 2024
Figure 35. Germany VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 36. France VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 37. U.K. VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 38. Italy VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 39. Spain VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 40. Asia Pacific VOD Market Size and Growth Rate (M USD)
Figure 41. Asia Pacific VOD Market Size Market Share by Region in 2024
Figure 42. China VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 43. Japan VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 44. South Korea VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 45. India VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 46. Southeast Asia VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 47. South America VOD Market Size and Growth Rate (M USD)
Figure 48. South America VOD Market Size Market Share by Country in 2024
Figure 49. Brazil VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 50. Argentina VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 51. Columbia VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 52. Middle East and Africa VOD Market Size and Growth Rate (M USD)
Figure 53. Middle East and Africa VOD Market Size Market Share by Region in 2024
Figure 54. Saudi Arabia VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 55. UAE VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 56. Egypt VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 57. Nigeria VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 58. South Africa VOD Market Size and Growth Rate (2020-2025) & (M USD)
Figure 59. Global VOD Market Size Forecast by Value (2020-2035) & (M USD)
Figure 60. Global VOD Market Share Forecast by Type (2026-2035)
Figure 61. Global VOD Market Share Forecast by Application (2026-2035)