[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

OTA Transmission Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

November 2023 | 139 pages | ID: OFB164272F3CEN
IMARC Group

US$ 2,499.00

E-mail Delivery (PDF), Hard Copy Mail Delivery, CD-ROM Mail Delivery

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
The global OTA transmission platform market size reached US$ 104.9 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 135.0 Million by 2028, exhibiting a growth rate (CAGR) of 4.29% during 2022-2028.

Over-the-air (OTA) transmission platform refers to a wireless communication system used to broadcast channels on television and radio platforms. It also aids in updating software on mobile devices and managing subscriber identity module (SIM) cards. It relies on the advanced television systems committee (ATSC) 3.0 standard. Moreover, as it deploys advanced error correction for the physical layer and emerging technologies to create wireless data via an internet protocol (IP) delivery system, it is gaining traction across the globe.

OTA Transmission Platform Market Trends:
Significant growth in the broadcasting industry, in confluence with extensive investments in research and development (R&D) activities and information technology (IT), represents one of the major factors driving the market. OTA transmission platforms assist broadcasters in sharing video content with better picture and audio quality and providing improved channel presentation and ease of operations. As a result, there is an increase in the demand for these platforms among broadcasters and manufacturers of display devices around the world. Furthermore, the rising adoption of ATSC standards for supporting high-efficiency video coding, enhancing reception signals and improving viewer experience is creating a favorable market outlook. The market is also impelled by the growing utilization of 5G technology and the increasing trend of online/on-demand content services worldwide. This can be accredited to the growing adoption of over-the-top (OTT) services among users. The market is anticipated to recover on account of the hybrid combination of OTT and OTA platforms, which provide a television guide to users covering both channels.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global OTA transmission platform market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, platform type and end user.

Breakup by Component:

Hardware
Services

Breakup by Platform Type:

Television
Radio
Mobile
Streaming Devices
Others

Breakup by End User:

Individual
Commercial
Healthcare
Media and Entertainment
Information Technology
Education

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being AirTV L.L.C (DISH DBS Corporation), Channel Master, Encompass, GatesAir Inc., Harmonic Inc., Liveu Inc., Nuvyyo Inc., Powercast Corporation, Sinclair Broadcast Group Inc., Thales Group and TiVo Corporation (Xperi Holding Corporation).

Key Questions Answered in This Report
1. What was the size of the global OTA transmission platform market in 2022?
2. What is the expected growth rate of the global OTA transmission platform market during 2023-2028?
3. What has been the impact of COVID-19 on the global OTA transmission platform market?
4. What are the key factors driving the global OTA transmission platform market?
5. What is the breakup of the global OTA transmission platform market based on the component?
6. What is the breakup of the global OTA transmission platform market based on the platform type?
7. What are the key regions in the global OTA transmission platform market?
8. Who are the key players/companies in the global OTA transmission platform market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL OTA TRANSMISSION PLATFORM MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY COMPONENT

6.1 Hardware
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Services
  6.2.1 Market Trends
  6.2.2 Market Forecast

7 MARKET BREAKUP BY PLATFORM TYPE

7.1 Television
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Radio
  7.2.1 Market Trends
  7.2.2 Market Forecast
7.3 Mobile
  7.3.1 Market Trends
  7.3.2 Market Forecast
7.4 Streaming Devices
  7.4.1 Market Trends
  7.4.2 Market Forecast
7.5 Others
  7.5.1 Market Trends
  7.5.2 Market Forecast

8 MARKET BREAKUP BY END USER

8.1 Individual
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Commercial
  8.2.1 Market Trends
  8.2.2 Key Segments
    8.2.2.1 Healthcare
    8.2.2.2 Media and Entertainment
    8.2.2.3 Information Technology
    8.2.2.4 Education
  8.2.3 Market Forecast

9 MARKET BREAKUP BY REGION

9.1 North America
  9.1.1 United States
    9.1.1.1 Market Trends
    9.1.1.2 Market Forecast
  9.1.2 Canada
    9.1.2.1 Market Trends
    9.1.2.2 Market Forecast
9.2 Asia-Pacific
  9.2.1 China
    9.2.1.1 Market Trends
    9.2.1.2 Market Forecast
  9.2.2 Japan
    9.2.2.1 Market Trends
    9.2.2.2 Market Forecast
  9.2.3 India
    9.2.3.1 Market Trends
    9.2.3.2 Market Forecast
  9.2.4 South Korea
    9.2.4.1 Market Trends
    9.2.4.2 Market Forecast
  9.2.5 Australia
    9.2.5.1 Market Trends
    9.2.5.2 Market Forecast
  9.2.6 Indonesia
    9.2.6.1 Market Trends
    9.2.6.2 Market Forecast
  9.2.7 Others
    9.2.7.1 Market Trends
    9.2.7.2 Market Forecast
9.3 Europe
  9.3.1 Germany
    9.3.1.1 Market Trends
    9.3.1.2 Market Forecast
  9.3.2 France
    9.3.2.1 Market Trends
    9.3.2.2 Market Forecast
  9.3.3 United Kingdom
    9.3.3.1 Market Trends
    9.3.3.2 Market Forecast
  9.3.4 Italy
    9.3.4.1 Market Trends
    9.3.4.2 Market Forecast
  9.3.5 Spain
    9.3.5.1 Market Trends
    9.3.5.2 Market Forecast
  9.3.6 Russia
    9.3.6.1 Market Trends
    9.3.6.2 Market Forecast
  9.3.7 Others
    9.3.7.1 Market Trends
    9.3.7.2 Market Forecast
9.4 Latin America
  9.4.1 Brazil
    9.4.1.1 Market Trends
    9.4.1.2 Market Forecast
  9.4.2 Mexico
    9.4.2.1 Market Trends
    9.4.2.2 Market Forecast
  9.4.3 Others
    9.4.3.1 Market Trends
    9.4.3.2 Market Forecast
9.5 Middle East and Africa
  9.5.1 Market Trends
  9.5.2 Market Breakup by Country
  9.5.3 Market Forecast

10 SWOT ANALYSIS

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 VALUE CHAIN ANALYSIS

12 PORTERS FIVE FORCES ANALYSIS

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 PRICE ANALYSIS

14 COMPETITIVE LANDSCAPE

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
  14.3.1 AirTV L.L.C (DISH DBS Corporation)
    14.3.1.1 Company Overview
    14.3.1.2 Product Portfolio
  14.3.2 Channel Master
    14.3.2.1 Company Overview
    14.3.2.2 Product Portfolio
  14.3.3 Encompass
    14.3.3.1 Company Overview
    14.3.3.2 Product Portfolio
  14.3.4 GatesAir Inc.
    14.3.4.1 Company Overview
    14.3.4.2 Product Portfolio
  14.3.5 Harmonic Inc.
    14.3.5.1 Company Overview
    14.3.5.2 Product Portfolio
    14.3.5.3 Financials
    14.3.5.4 SWOT Analysis
  14.3.6 Liveu Inc.
    14.3.6.1 Company Overview
    14.3.6.2 Product Portfolio
  14.3.7 Nuvyyo Inc.
    14.3.7.1 Company Overview
    14.3.7.2 Product Portfolio
  14.3.8 Powercast Corporation
    14.3.8.1 Company Overview
    14.3.8.2 Product Portfolio
  14.3.9 Sinclair Broadcast Group Inc.
    14.3.9.1 Company Overview
    14.3.9.2 Product Portfolio
    14.3.9.3 Financials
  14.3.10 Thales Group
    14.3.10.1 Company Overview
    14.3.10.2 Product Portfolio
    14.3.10.3 Financials
    14.3.10.4 SWOT Analysis
  14.3.11 TiVo Corporation (Xperi Holding Corporation)
    14.3.11.1 Company Overview
    14.3.11.2 Product Portfolio
    14.3.11.3 SWOT Analysis

LIST OF TABLES

Table 1: Global: OTA Transmission Platform Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: OTA Transmission Platform Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 3: Global: OTA Transmission Platform Market Forecast: Breakup by Platform Type (in Million US$), 2023-2028
Table 4: Global: OTA Transmission Platform Market Forecast: Breakup by End User (in Million US$), 2023-2028
Table 5: Global: OTA Transmission Platform Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: OTA Transmission Platform Market: Competitive Structure
Table 7: Global: OTA Transmission Platform Market: Key Players

LIST OF FIGURES

Figure 1: Global: OTA Transmission Platform Market: Major Drivers and Challenges
Figure 2: Global: OTA Transmission Platform Market: Sales Value (in Million US$), 2017-2022
Figure 3: Global: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 4: Global: OTA Transmission Platform Market: Breakup by Component (in %), 2022
Figure 5: Global: OTA Transmission Platform Market: Breakup by Platform Type (in %), 2022
Figure 6: Global: OTA Transmission Platform Market: Breakup by End User (in %), 2022
Figure 7: Global: OTA Transmission Platform Market: Breakup by Region (in %), 2022
Figure 8: Global: OTA Transmission Platform (Hardware) Market: Sales Value (in Million US$), 2017 & 2022
Figure 9: Global: OTA Transmission Platform (Hardware) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 10: Global: OTA Transmission Platform (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: OTA Transmission Platform (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: OTA Transmission Platform (Television) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: OTA Transmission Platform (Television) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: OTA Transmission Platform (Radio) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: OTA Transmission Platform (Radio) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: OTA Transmission Platform (Mobile) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: OTA Transmission Platform (Mobile) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: OTA Transmission Platform (Streaming Devices) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: OTA Transmission Platform (Streaming Devices) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: OTA Transmission Platform (Other Platform Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: OTA Transmission Platform (Other Platform Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: OTA Transmission Platform (Individual) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: OTA Transmission Platform (Individual) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: OTA Transmission Platform (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: OTA Transmission Platform (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: North America: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: North America: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: United States: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: United States: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Canada: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Canada: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Asia-Pacific: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Asia-Pacific: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: China: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: China: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Japan: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Japan: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: India: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: India: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: South Korea: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: South Korea: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: Australia: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: Australia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: Indonesia: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: Indonesia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Europe: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Europe: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Germany: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Germany: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: France: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: France: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: United Kingdom: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: United Kingdom: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: Italy: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: Italy: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Spain: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Spain: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Russia: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Russia: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Latin America: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Latin America: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Brazil: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Brazil: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Mexico: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Mexico: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Others: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Others: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Middle East and Africa: OTA Transmission Platform Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Middle East and Africa: OTA Transmission Platform Market: Breakup by Country (in %), 2022
Figure 74: Middle East and Africa: OTA Transmission Platform Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Global: OTA Transmission Platform Industry: SWOT Analysis
Figure 76: Global: OTA Transmission Platform Industry: Value Chain Analysis
Figure 77: Global: OTA Transmission Platform Industry: Porter's Five Forces Analysis


More Publications