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Tag Management System Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

November 2023 | 148 pages | ID: T2F0D53565CBEN
IMARC Group

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The global tag management system market size reached US$ 913 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,912 Million by 2028, exhibiting a growth rate (CAGR) of 13.11% during 2022-2028.

A tag management system (TMS) is software that enables non-technical marketing professionals to maintain segments of JavaScript code. It assists in implementing, managing, and maintaining tags used in digital marketing. Besides this, it aids in building a best-in-class marketing stack, accelerating campaign time, improving website performance, reducing costs and focusing on businesses, and ensuring data governance and protection. As it also provides a foundation for an organization’s data collection while helping in improving customer experiences, the demand for TMS is escalating around the world.

Tag Management System Market Trends:
Due to the growing time individuals spend on the Internet for entertainment and news, there is a rise in the utilization of digital marketing solutions worldwide. This represents one of the key factors strengthening the growth of the market. TMS is a user-friendly software that offers a better customer experience and helps track page views, events, remarketing lists, cross-domain tracking, and in-app analytics. As it also provides digital marketers flexibility and control to implement and optimize digital experiences while reducing information and technology (IT) dependence, TMS is increasingly being adopted across the globe. Besides this, there is a rise in the need for acquiring new and retaining existing customers, which is positively influencing the product application in numerous industry verticals. This can also be attributed to the ability of TMS to aid retailers in maintaining accurate and complete tagging for various elements on their websites. In addition, TMS provides a valuable and more in-depth understanding of the consumer’s requirements. This, coupled with the introduction of advanced technologies and the development of cost-effective TMS solutions by several manufacturers, is projected to fuel the market growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global tag management system market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment model, organizational size and industry vertical.

Breakup by Component:

Tools
Service

Breakup by Deployment Model:

On-premises
Cloud-based

Breakup by Organizational Size:

Small and Medium-sized Enterprises
Large Enterprises

Breakup by Industry Vertical:

Healthcare
Retail and e-commerce
BFSI
IT and Telecommunication
Media and Entertainment
Manufacturing
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio) and Tealium Inc.

Key Questions Answered in This Report
1. What was the size of the global tag management system market in 2022?
2. What is the expected growth rate of the global tag management system market during 2023-2028?
3. What has been the impact of COVID-19 on the global tag management system market?
4. What are the key factors driving the global tag management system market?
5. What is the breakup of the global tag management system market based on the component?
6. What is the breakup of the global tag management system market based on the deployment model?
7. What is the breakup of the global tag management system market based on the organizational size?
8. What is the breakup of the global tag management system market based on the industry vertical?
9. What are the key regions in the global tag management system market?
10. Who are the key players/companies in the global tag management system market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 GLOBAL TAG MANAGEMENT SYSTEM MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY COMPONENT

6.1 Tools
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Service
  6.2.1 Market Trends
  6.2.2 Market Forecast

7 MARKET BREAKUP BY DEPLOYMENT MODEL

7.1 On-premises
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Cloud-based
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY ORGANIZATIONAL SIZE

8.1 Small and Medium-sized Enterprises
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Large Enterprises
  8.2.1 Market Trends
  8.2.2 Market Forecast

9 MARKET BREAKUP BY INDUSTRY VERTICAL

9.1 Healthcare
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Retail and e-commerce
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 BFSI
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4 IT and Telecommunication
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5 Media and Entertainment
  9.5.1 Market Trends
  9.5.2 Market Forecast
9.6 Manufacturing
  9.6.1 Market Trends
  9.6.2 Market Forecast
9.7 Others
  9.7.1 Market Trends
  9.7.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 North America
  10.1.1 United States
    10.1.1.1 Market Trends
    10.1.1.2 Market Forecast
  10.1.2 Canada
    10.1.2.1 Market Trends
    10.1.2.2 Market Forecast
10.2 Asia-Pacific
  10.2.1 China
    10.2.1.1 Market Trends
    10.2.1.2 Market Forecast
  10.2.2 Japan
    10.2.2.1 Market Trends
    10.2.2.2 Market Forecast
  10.2.3 India
    10.2.3.1 Market Trends
    10.2.3.2 Market Forecast
  10.2.4 South Korea
    10.2.4.1 Market Trends
    10.2.4.2 Market Forecast
  10.2.5 Australia
    10.2.5.1 Market Trends
    10.2.5.2 Market Forecast
  10.2.6 Indonesia
    10.2.6.1 Market Trends
    10.2.6.2 Market Forecast
  10.2.7 Others
    10.2.7.1 Market Trends
    10.2.7.2 Market Forecast
10.3 Europe
  10.3.1 Germany
    10.3.1.1 Market Trends
    10.3.1.2 Market Forecast
  10.3.2 France
    10.3.2.1 Market Trends
    10.3.2.2 Market Forecast
  10.3.3 United Kingdom
    10.3.3.1 Market Trends
    10.3.3.2 Market Forecast
  10.3.4 Italy
    10.3.4.1 Market Trends
    10.3.4.2 Market Forecast
  10.3.5 Spain
    10.3.5.1 Market Trends
    10.3.5.2 Market Forecast
  10.3.6 Russia
    10.3.6.1 Market Trends
    10.3.6.2 Market Forecast
  10.3.7 Others
    10.3.7.1 Market Trends
    10.3.7.2 Market Forecast
10.4 Latin America
  10.4.1 Brazil
    10.4.1.1 Market Trends
    10.4.1.2 Market Forecast
  10.4.2 Mexico
    10.4.2.1 Market Trends
    10.4.2.2 Market Forecast
  10.4.3 Others
    10.4.3.1 Market Trends
    10.4.3.2 Market Forecast
10.5 Middle East and Africa
  10.5.1 Market Trends
  10.5.2 Market Breakup by Country
  10.5.3 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS

13 PORTERS FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 PRICE ANALYSIS

15 COMPETITIVE LANDSCAPE

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
  15.3.1 Adform
    15.3.1.1 Company Overview
    15.3.1.2 Product Portfolio
  15.3.2 Adobe Inc.
    15.3.2.1 Company Overview
    15.3.2.2 Product Portfolio
    15.3.2.3 Financials
    15.3.2.4 SWOT Analysis
  15.3.3 Blue Triangle Technologies Inc.
    15.3.3.1 Company Overview
    15.3.3.2 Product Portfolio
  15.3.4 Commanders Act
    15.3.4.1 Company Overview
    15.3.4.2 Product Portfolio
  15.3.5 Ensighten Inc.
    15.3.5.1 Company Overview
    15.3.5.2 Product Portfolio
  15.3.6 Google LLC (Alphabet Inc.)
    15.3.6.1 Company Overview
    15.3.6.2 Product Portfolio
    15.3.6.3 SWOT Analysis
  15.3.7 International Business Machines Corporation
    15.3.7.1 Company Overview
    15.3.7.2 Product Portfolio
    15.3.7.3 Financials
    15.3.7.4 SWOT Analysis
  15.3.8 Observepoint Inc.
    15.3.8.1 Company Overview
    15.3.8.2 Product Portfolio
  15.3.9 Oracle Corporation
    15.3.9.1 Company Overview
    15.3.9.2 Product Portfolio
    15.3.9.3 Financials
    15.3.9.4 SWOT Analysis
  15.3.10 Relay42 Netherlands B.V.
    15.3.10.1 Company Overview
    15.3.10.2 Product Portfolio
  15.3.11 Segment.io Inc. (Twilio)
    15.3.11.1 Company Overview
    15.3.11.2 Product Portfolio
  15.3.12 Tealium Inc.
    15.3.12.1 Company Overview
    15.3.12.2 Product Portfolio

LIST OF TABLES

Table 1: Global: Tag Management System Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Tag Management System Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 3: Global: Tag Management System Market Forecast: Breakup by Deployment Model (in Million US$), 2023-2028
Table 4: Global: Tag Management System Market Forecast: Breakup by Organizational Size (in Million US$), 2023-2028
Table 5: Global: Tag Management System Market Forecast: Breakup by Industry Vertical (in Million US$), 2023-2028
Table 6: Global: Tag Management System Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Tag Management System Market: Competitive Structure
Table 8: Global: Tag Management System Market: Key Players

LIST OF FIGURES

Figure 1: Global: Tag Management System Market: Major Drivers and Challenges
Figure 2: Global: Tag Management System Market: Sales Value (in Million US$), 2017-2022
Figure 3: Global: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 4: Global: Tag Management System Market: Breakup by Component (in %), 2022
Figure 5: Global: Tag Management System Market: Breakup by Deployment Model (in %), 2022
Figure 6: Global: Tag Management System Market: Breakup by Organizational Size (in %), 2022
Figure 7: Global: Tag Management System Market: Breakup by Industry Vertical (in %), 2022
Figure 8: Global: Tag Management System Market: Breakup by Region (in %), 2022
Figure 9: Global: Tag Management System (Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Tag Management System (Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Tag Management System (Service) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Tag Management System (Service) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Tag Management System (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Tag Management System (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Tag Management System (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Tag Management System (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Tag Management System (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Tag Management System (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Tag Management System (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Tag Management System (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Tag Management System (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Tag Management System (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Tag Management System (Retail and e-commerce) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Tag Management System (Retail and e-commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Tag Management System (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Tag Management System (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Tag Management System (IT and Telecommunication) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Tag Management System (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Tag Management System (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Tag Management System (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Tag Management System (Manufacturing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Tag Management System (Manufacturing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Tag Management System (Other Industry Verticals) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Tag Management System (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: North America: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: North America: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: United States: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: United States: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Canada: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Canada: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Asia-Pacific: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Asia-Pacific: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: China: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: China: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Japan: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Japan: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: India: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: India: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: South Korea: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: South Korea: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Australia: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Australia: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Indonesia: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Indonesia: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Others: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Europe: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Europe: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Germany: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Germany: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: France: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: France: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: United Kingdom: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: United Kingdom: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Italy: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Italy: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Spain: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Spain: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Russia: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Russia: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Others: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Latin America: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Latin America: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Brazil: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Brazil: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Mexico: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Mexico: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Others: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Middle East and Africa: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: Middle East and Africa: Tag Management System Market: Breakup by Country (in %), 2022
Figure 83: Middle East and Africa: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Global: Tag Management System Industry: SWOT Analysis
Figure 85: Global: Tag Management System Industry: Value Chain Analysis
Figure 86: Global: Tag Management System Industry: Porter's Five Forces Analysis


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