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Smart Windows Markets 2012

February 2012 | | ID: SB5A782A37CEN
n-tech Research

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After many years of being no more than a niche, the smart windows market now seems ready to take off. NanoMarkets believes that several factors are combining to make this happen. The most obvious perhaps is that there is growing awareness of energy conservation, green building and fuel efficient transportation by building owners and governments. Second, the addressable markets for smart windows are expanding rapidly as the result of the growing wealth in China, India and to some extent Latin America.

Concurrent with these demand side changes, improved smart windows technologies are emerging. And as a result of all this, we believe that the smart windows market provides important growth opportunities to everyone from materials/coatings suppliers to glass manufacturers to window manufacturers, not to mention end users such as builders, building owners, home owners, and transportation owners.

With all these developments in mind, NanoMarkets is publishing this new report to pinpoint and quantify where the money will be made – and lost – in the worldwide smart windows business. The report covers both traditional passive smart windows, as well as the new breed of active electrochromic and thermochromic smart window technologies. It also discusses the numerous challenges that will have to be overcome in this market to make new products a success.

This report analyzes the markets for self-dimming windows, self-cleaning windows and the smart windows of the future that will combine window functionality with the ability to serve as either lighting or solar panels; or both. As with all NanoMarkets reports, this report contains an eight-year forecast of shipments and revenues in this market and an appraisal of the latest strategies of major players in this market. The report also discusses in which regional markets smart windows will do best, as well as the supply chain dynamics in this business.
EXECUTIVE SUMMARY

E.1 Three Key Trends Creating Opportunities for Smart Windows Manufacturers
E.1.1 Key Trend 1: Energy Conservation, Smart Windows and the Future
E.1.2 Key Trend 2: Smart Rather than Solar
E.1.3 Key Trend 3: Smart Window and Green Aesthetics
E.2 Smart Glass Products: Passive and Active
E.2.1 Passive Smart Windows
E.2.2 Active Smart Windows
E.3 Opportunities for Glass and Window Firms
E.4 Opportunities for Materials and Specialty Chemicals Firms
E.5 Opportunities for Construction and Architectural Firms
E.6 Opportunities for Automotive, Aerospace and Other Transportation Firms
E.7 Firms to Watch in the Smart Windows Space
E.8 Summary of the Eight-Year Forecasts for the Smart Windows Market

CHAPTER ONE: INTRODUCTION

1.1 Background to this Report
  1.1.1 Passive Smart Windows
  1.1.2 Active Smart Windows
  1.1.3 Geographic Regions for Growth and Target Markets
1.2 Objectives and Scope of This Report
1.3 Methodology of this Report
1.4 Plan of this Report

CHAPTER TWO: SMART WINDOWS MARKET: DYNAMICS AND OPPORTUNITIES

2.1 Key Market Drivers
  2.1.1 Energy Conservation
  2.1.2 LEED Construction
  2.1.3 Style and Convenience
  2.1.4 Product Differentiation
2.2 Smart Window Technologies: Their Advantages and Disadvantages
  2.2.1 Passive Smart Window Technologies
  2.2.2 Active On-Demand Smart Window Technologies
  2.2.3 Photochromic Smart Windows
  2.2.4 Thermochromic Smart Windows
2.3 Smart Windows Opportunities in Different Market Segments
  2.3.1 Smart Windows in Residential Buildings
  2.3.2 Smart Windows in Commercial (Income) Buildings
  2.3.3 Smart Windows in Institutional Buildings
  2.3.4 Smart Windows in Transportation
2.4 Geographic Market Outlook for Smart Windows Opportunities
  2.4.1 U.S. Market Outlook for Smart Windows Opportunities
  2.4.2 European Market Outlook for Smart Windows Opportunities
  2.4.3 Asian Market Outlook for Smart Windows Opportunities
  2.4.4 Latin America Market Outlook for Smart Windows Opportunities
  2.4.5 Summary of Geographical Smart Windows Opportunities
2.5 Key Points Made in this Chapter

CHAPTER THREE: SMART WINDOW PRODUCTS, TECHNOLOGIES, AND SUPPLY CHAINS

3.1 The Smart Windows Market: Manufacturers, Influencers (Marketing, Sales), and Service Providers
  3.1.1 Basic Plastic Film Substrate Providers for Smart Window Applications
  3.1.2 Flat Glass Substrate Providers for Smart Window Applications
  3.1.3 Functional Materials and Component Providers for Smart Window Applications
  3.1.4 Marketing, Sales and Service Providers in the Smart Windows Market
3.2 Passive Smart Windows: Products, Technologies, and Supply Chains
  3.2.1 The Passive Retrofit Window Film Market
  3.2.2 The Passive Low-e Glass Smart Windows Market
  3.2.3 The Passive Thermochromic Windows Market
  3.2.4 The Passive Photochromic Windows Market
3.3 Active On-Demand Smart Windows: Products, Technologies, and Supply Chains
  3.3.1 PDLC Active On-Demand Smart Windows
  3.3.2 SPD Active On-Demand Smart Windows
  3.3.3 Electrochromic Active On-Demand Smart Windows
3.4 Self-Cleaning Smart Windows
3.5 Key Points Made in this Chapter

CHAPTER FOUR: EIGHT YEAR SMART WINDOWS FORECAST

4.1 Forecasting Methodology
  4.1.1 Data Sources
  4.1.2 Alternative Scenarios
  4.1.3 Scope of the Smart Windows Market Forecasts
4.2 Forecasts of Passive Smart Windows by Application Area
  4.2.1 Forecast of Low-e Glass in Passive Smart Windows
  4.2.2 Forecast of Retrofit Window Film in Passive Smart Windows
  4.2.3 Forecast of Thermochromic Film in Passive Smart Windows
  4.2.4 Forecast of Photochromic Film in Passive Smart Windows
4.3 Forecasts of Active Smart Windows by Application Area
  4.3.1 Forecast of PDLC Film in Active On-Demand Smart Windows
  4.3.2 Forecast of SPD Film in Active On-Demand Smart Windows
  4.3.3 Forecast of Electrochromic Smart Glass in Active On-Demand Smart Windows
  4.3.4 Forecast of Electrochromic Film in Active On-Demand Smart Windows
4.4 Summary of Forecasts

ABBREVIATIONS AND ACRONYMS USED IN THIS REPORT

ABOUT THE AUTHOR

LIST OF EXHIBITS

Exhibit E-1: Key Players in the Smart Windows Market
Exhibit E-2: Smart Window Glass and Film Market, 2012-2019 ($ Millions)
Exhibit 2-1: Likely End-Use Applications by Smart Window Technology
Exhibit 2-2: Regional Demand for Smart Windows by Technology
Exhibit 2-3: Regional Growth of Smart Windows by Market Segment
Exhibit 4-1: Total High Quality Float Glass Market for Thermochromic film, Photochromic film and Low-e glass in million sq. meters 2012-2019
Exhibit 4-2: Volume of the Passive Smart Window Film/Glass Market (million sq. meters) 2012-2019
Exhibit 4-3: Value of the Passive Smart Window Film/Glass Market ($ Millions), 2012-2019
Exhibit 4-4: Passive Smart Window Market –Low-e Glass, 2012-2019
Exhibit 4-5: Passive Smart Window Market - Retrofit Window Film Market, 2012-2019
Exhibit 4-6: Passive Smart Window Market - Themochromic Film, 2012-2019
Exhibit 4-7: Passive Smart Window Market - Photochromic Film 2012-2019
Exhibit 4-8: Volume of the Active Smart Window Film/Glass Market (million sq. meters), 2012-2019
Exhibit 4-9: Value of the Active Smart Window Film/Glass Market ($ millions), 2012-2019
Exhibit 4-10: PDLC Active On-Demand Smart Window Film Market, 2012-2019
Exhibit 4-11: SPD Active On-Demand Smart Window Film Market, 2012-2019
Exhibit 4-12: Electrochromic Active On-Demand Smart Glass Market, 2012-2019
Exhibit 4-13: Electrochromic Active On-Demand Smart Window Film Market, 2012-2019
Exhibit 4-14: Smart Window Glass and Film Market, 2012-2019 ($ Millions)


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