Global Smartwatch Development Trends and Brand Strategies

August 2019 | 22 pages | ID: GC4B64B9914EN
Market Intelligence & Consulting Institute (MIC)

Abstracts

The global smartwatch shipment volume is estimated to reach 134 million units in 2020 as the market has been inspired by the new generation of Apple Watch which can work without an iPhone and perform outstandingly in the medical sector over the years. As a result, the CAGR (Compound Annual Growth Rate) of the global smartwatch market between 2018 and 2022 is estimated at 16%. Apple Watch has been the most appealing with unique functions and appearance and thus has been the best-selling product of its kind over the past two years. For this reason, other counterparts have been imitating Apple Watch&'s specifications and functions. This report provides the development of the global smartwatch market, focuses on three key development trends observed and examines product strategies of key players, such as Apple, Fitbit, Fossil, and Garmin.

Contents

1. DEVELOPMENT OF THE GLOBAL SMARWATCH INDUSTRY

1.1 Apple Watch to Drive Global Market Growth
1.2 Apple the Biggest Player in Smartwatch Market

2. GLOBAL DEVELOPMENT OF SMARTWATCH FEATURES

2.1 Three Major Smartwatch Trends
2.2 Three Development Trends of Smartwatch Functions
  2.2.1 Direct Internet connectivity as Key Feature of Multi-functional Smartwatches
  2.2.2 Popularization of NFC Payment
  2.2.3 Smartwatches as Personal Health Monitoring Gadgets

3. PRODUCT STRATEGIES OF LEADING SMARTWATCH VENDORS

3.1 Apple Taps into MVNO Market with Direct Internet Access
3.2 Fitbit Targets Demand for High Price-Performance Products and Aggressively Taps into Healthcare Market
3.3 Fossil Defends Market Share with Fast Time-to-Market Strategy and Basic Smartwatch Functions
3.4 Garmin Avoids Competition with GPS Smartwatches Designed for Sports
3.5 Smartwatch Features Give a Clue to Vendors' Future Developments

4. MIC PERSEPCTIVE

Glossary of Terms

LIST OF COMPANIES

Abardeen
Adidas
Apple
ASUS
BBK
Dexcom
E. Armani
Epson
Fitbit
Fossil
Garmin
GOLiFE
Google
Guess
Guider
Huawei
Kate Spade
Kido
Leadtek
LG
LV
Microsoft
Michael Kors
Motorola
Movado
New Balance
Nike
Nokia
Polar
Qualcomm
Samsung
Suunto
Swarovski
TAG Heuer
Teemo
TomTom
UA
Xiaomi
XT

List Of Tables

LIST OF TABLES

Table 1 Worldwide Smartwatch Shipments by Vendor, 2016 - 2017
Table 2 Development of Smartwatch Functions in 2017 and 2018

List Of Figures

LIST OF FIGURES

Figure 1 Worldwide Shipment Volume of Smart Wearable Devices, 2015 - 2022
Figure 2 Features and Prices of Top 5 Smartwatch Brands
Figure 3 DexcomG5 Continuous Glucose Monitoring System Co-developed by Fitbit and Dexcom
Figure 4 Fossil's Smartwatch with Watch Hand Movements
Figure 5 Comparison of Smartwatch Features Provided by Vendors