IP-based Home Monitoring: Security 2Q 2011
This report provides an overview of the emergence of IP-based home security solutions. It analyzes the evolution taking place in the professional security monitoring market and offers insight on the impact of new monitoring systems on the traditional security business model. The report profiles key participants developing products and services and the channels being utilized, supported with market forecasts and recommendations.
"Security companies and service providers understand that widespread availability of broadband Internet connectivity is disrupting their traditional business model," said Parks Associates. “We believe Internet-connected security systems will expand the residential security market by providing additional capabilities and benefits to a broader range of consumers than those who are typical subscribers.”
1 INTRODUCTION
1.1 Key Questions & Issues Addressed
1.1.1 What are the drivers of IP-based security solutions?
Consumer Motivations and Mindset
Technology and Products
Broadband Service Providers Seeking Revenue Generating Units (RGUs)
1.1.2 Who are the market movers in IP-based security and what are they doing?
1.1.3 What are the top opportunities?
1.1.4 What are the inhibitors to market development?
1.2 Scope
1.3 Source of Data
2 MARKET DYNAMICS IN THE SECURITY MARKET
2.1 State of the Market for Traditional Security Solutions
2.2 Consumer Interest in Home Monitoring
2.3 Market Movers
2.3.1 Incumbent Security Solutions Providers
ADT
Protection One
2.3.2 Disruptive Newcomers
Alarm.com
Vivint (formerly APX Alarm)
2.3.3 Broadband Service Providers
AT&T
CenturyLink
Comcast
Comporium
SuddenLink
Verizon
2.3.4 DIY Solutions
Avaak
Hawking Technologies
2.3.5 Access Control Solutions
ASSA ABLOY (Yale Locks)
Ingersoll Rand (Schlage LiNK)
Stanley Black & Decker (Kwikset)
2.3.6 Technology Enablers
2GIG TECHNOLOGIES
iControl
Motorola Mobility (4Home)
Sigma Designs (Z-Wave)
3 SECURITY SOLUTIONS VALUE CHAINS AND BUSINESS MODELS
3.1 The Traditional Value Chain in Home Security
3.2 The IP-based Home Security Value Chain
3.3 Business Models
3.3.1 Incumbent Approaches
3.3.2 Broadband Service Provider Approaches
3.3.3 Possible Enhancements of Current Approaches
4 MARKET FORECASTS: TRADITIONAL AND IP-BASED HOME SECURITY
4.1 Methodology Overview
4.2 Status Quo Forecast: Traditional Security
4.3 IP-based Security Forecast
4.3.1 IP-based PLUS Traditional Security Forecast
4.4 Self-monitoring Services
4.5 IP-based Security: Market Drivers and Inhibitors
5 TAKEAWAYS & RECOMMENDATIONS
6 APPENDIX
6.1 Definitions and Acronyms
1.1 Key Questions & Issues Addressed
1.1.1 What are the drivers of IP-based security solutions?
Consumer Motivations and Mindset
Technology and Products
Broadband Service Providers Seeking Revenue Generating Units (RGUs)
1.1.2 Who are the market movers in IP-based security and what are they doing?
1.1.3 What are the top opportunities?
1.1.4 What are the inhibitors to market development?
1.2 Scope
1.3 Source of Data
2 MARKET DYNAMICS IN THE SECURITY MARKET
2.1 State of the Market for Traditional Security Solutions
2.2 Consumer Interest in Home Monitoring
2.3 Market Movers
2.3.1 Incumbent Security Solutions Providers
ADT
Protection One
2.3.2 Disruptive Newcomers
Alarm.com
Vivint (formerly APX Alarm)
2.3.3 Broadband Service Providers
AT&T
CenturyLink
Comcast
Comporium
SuddenLink
Verizon
2.3.4 DIY Solutions
Avaak
Hawking Technologies
2.3.5 Access Control Solutions
ASSA ABLOY (Yale Locks)
Ingersoll Rand (Schlage LiNK)
Stanley Black & Decker (Kwikset)
2.3.6 Technology Enablers
2GIG TECHNOLOGIES
iControl
Motorola Mobility (4Home)
Sigma Designs (Z-Wave)
3 SECURITY SOLUTIONS VALUE CHAINS AND BUSINESS MODELS
3.1 The Traditional Value Chain in Home Security
3.2 The IP-based Home Security Value Chain
3.3 Business Models
3.3.1 Incumbent Approaches
3.3.2 Broadband Service Provider Approaches
3.3.3 Possible Enhancements of Current Approaches
4 MARKET FORECASTS: TRADITIONAL AND IP-BASED HOME SECURITY
4.1 Methodology Overview
4.2 Status Quo Forecast: Traditional Security
4.3 IP-based Security Forecast
4.3.1 IP-based PLUS Traditional Security Forecast
4.4 Self-monitoring Services
4.5 IP-based Security: Market Drivers and Inhibitors
5 TAKEAWAYS & RECOMMENDATIONS
6 APPENDIX
6.1 Definitions and Acronyms
LIST OF FIGURES
IP-based Home Monitoring: Security Dashboard
Consumer Interest in Remote Home Monitoring
Consumer Interest in Remote Home Monitoring by Type of Residence
Consumer Interest in Remote Home Monitoring in Europe
Selected Incumbent Security Solutions Providers
Disruptive Newcomers to Residential Security
Broadband Service Providers Offering Security or Home Monitoring Solutions
Selected Do-it-yourself Monitoring and Control Systems
Remotely Controlled Electronic Lock Solutions
Technology Enablers
Traditional Home Security Monitoring Value Chain
IP-based Home Security Monitoring Value Chain
ADT Pulse System
Alarm.com Platform Architecture
iControl Networks’ Broadband Home Management
Forecast Model for Home Security Revenues
Forecast Model and Key Assumptions for IP-based Security Adoption
Status Quo Forecast for Traditional Home Security Revenues
Percentage of households with Professionally Monitored Security: Status Quo vs. Expansion with IP-based Security
Percentage of Households with Professionally Monitored Security: Traditional vs. IP-based
Breakdown of Households with Professionally Monitored Security: Traditional vs. Switched from Traditional vs. Expansion
Breakdown of Professionally Monitored IP-based Security Revenues: Broadband ISPs vs. Incumbent Security Providers
Broadband ISP Professionally Monitored IP-security: Subscribers and Revenue
Total Professionally Monitored Security Revenue and Subscribers (Traditional and IP-based): Incumbent Providers vs. Broadband ISPs
Total Self-monitoring Households and Penetration
Total Self-monitoring Households and Penetration: All Households vs. Broadband Households
Self-monitoring Households Paying for Monitoring Services
IP-based Security Market Drivers and Inhibitors
Definitions and Acronyms
IP-based Home Monitoring: Security Dashboard
Consumer Interest in Remote Home Monitoring
Consumer Interest in Remote Home Monitoring by Type of Residence
Consumer Interest in Remote Home Monitoring in Europe
Selected Incumbent Security Solutions Providers
Disruptive Newcomers to Residential Security
Broadband Service Providers Offering Security or Home Monitoring Solutions
Selected Do-it-yourself Monitoring and Control Systems
Remotely Controlled Electronic Lock Solutions
Technology Enablers
Traditional Home Security Monitoring Value Chain
IP-based Home Security Monitoring Value Chain
ADT Pulse System
Alarm.com Platform Architecture
iControl Networks’ Broadband Home Management
Forecast Model for Home Security Revenues
Forecast Model and Key Assumptions for IP-based Security Adoption
Status Quo Forecast for Traditional Home Security Revenues
Percentage of households with Professionally Monitored Security: Status Quo vs. Expansion with IP-based Security
Percentage of Households with Professionally Monitored Security: Traditional vs. IP-based
Breakdown of Households with Professionally Monitored Security: Traditional vs. Switched from Traditional vs. Expansion
Breakdown of Professionally Monitored IP-based Security Revenues: Broadband ISPs vs. Incumbent Security Providers
Broadband ISP Professionally Monitored IP-security: Subscribers and Revenue
Total Professionally Monitored Security Revenue and Subscribers (Traditional and IP-based): Incumbent Providers vs. Broadband ISPs
Total Self-monitoring Households and Penetration
Total Self-monitoring Households and Penetration: All Households vs. Broadband Households
Self-monitoring Households Paying for Monitoring Services
IP-based Security Market Drivers and Inhibitors
Definitions and Acronyms
