Motorcycles in North America

May 2026 | 52 pages | ID: M798ED0153DEN
MarketLine

Abstracts

Motorcycles in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The motorcycles market includes all on- and off-road motorcycles, including scooters and mopeds. Mopeds are two-wheeled vehicles with an engine capacity of less than 50cc. They are generally equipped for both motorized and non-motorized propulsion and have a restricted maximum speed. Any powered two-wheeler that is not a moped is classified as a motorcycle. The term 'scooter' refers to a two-wheeler of any capacity that has its engine as part of the rear suspension and/or has a step-through chassis. Depending on its engine capacity, a scooter may be classified as either a moped or a motorcycle.
• The North American motorcycles market value recorded a revenue of $90,682.7 million in 2025, representing a compound annual growth rate (CAGR) of 3.1% between 2020 and 2025.
• Market consumption volume increased with a CAGR of 0.7% between 2020 and 2025, reaching a total of 10,189.8 thousand units in 2025.
• In 2025, the Malaysian oilseeds market grew by 6.5%. The growth is attributed to the increase in population. For instance, according to GlobalData, in 2025, the Malaysian population grew by 0.3% and reached 34.2 million compared to 34.1 million in 2024.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the motorcycles market in North America
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the motorcycles market in North America
• Leading company profiles reveal details of key motorcycles market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the North America motorcycles market with five year forecasts

Reasons to Buy

• What was the size of the North America motorcycles market by value in 2025?
• What will be the size of the North America motorcycles market in 2030?
• What factors are affecting the strength of competition in the North America motorcycles market?
• How has the market performed over the last five years?
• What are the main segments that make up North America's motorcycles market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market Share
7.2. Who are the leading players in the market?
7.3. What strategies do the leading players follow?
7.4. What are the strengths of the leading players?
7.5. What are the recent developments in the market?

8 COMPANY PROFILES

8.1. Harley-Davidson Inc
8.2. Bayerische Motoren Werke AG
8.3. Honda Motor Co Ltd
8.4. Kawasaki Heavy Industries Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: North America motorcycles market value: $ million, 2020-25
Table 2: North America motorcycles market volume: thousand units, 2020-25
Table 3: North America motorcycles market category segmentation: % share, by value, 2020-25
Table 4: North America motorcycles market category segmentation: $ million, 2020-25
Table 5: North America motorcycles market geography segmentation: $ million, 2025
Table 6: North America motorcycles market value forecast: $ million, 2025-30
Table 7: North America motorcycles market volume forecast: thousand units, 2025-30
Table 8: North America motorcycles market share: % share, by volume, 2025
Table 9: Harley-Davidson Inc: Key Facts
Table 10: Harley-Davidson Inc: Annual Financial Ratios
Table 11: Harley-Davidson Inc: Key Employees
Table 12: Bayerische Motoren Werke AG: Key Facts
Table 13: Bayerische Motoren Werke AG: Annual Financial Ratios
Table 14: Bayerische Motoren Werke AG: Key Employees
Table 15: Bayerische Motoren Werke AG: Key Employees Continued
Table 16: Honda Motor Co Ltd: Key Facts
Table 17: Honda Motor Co Ltd: Annual Financial Ratios
Table 18: Honda Motor Co Ltd: Key Employees
Table 19: Kawasaki Heavy Industries Ltd: Key Facts
Table 20: Kawasaki Heavy Industries Ltd: Annual Financial Ratios
Table 21: Kawasaki Heavy Industries Ltd: Key Employees
Table 22: North America Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: North America motorcycles market value: $ million, 2020-25
Figure 2: North America motorcycles market volume: thousand units, 2020-25
Figure 3: North America motorcycles market category segmentation: $ million, 2020-25
Figure 4: North America motorcycles market geography segmentation: % share, by value, 2025
Figure 5: North America motorcycles market value forecast: $ million, 2025-30
Figure 6: North America motorcycles market volume forecast: thousand units, 2025-30
Figure 7: Forces driving competition in the motorcycles market in North America, 2025
Figure 8: Drivers of buyer power in the motorcycles market in North America, 2025
Figure 9: Drivers of supplier power in the motorcycles market in North America, 2025
Figure 10: Factors influencing the likelihood of new entrants in the motorcycles market in North America, 2025
Figure 11: Factors influencing the threat of substitutes in the motorcycles market in North America, 2025
Figure 12: Drivers of degree of rivalry in the motorcycles market in North America, 2025
Figure 13: North America motorcycles market share: % share, by volume, 2025