Motorcycles in Italy

May 2026 | 47 pages | ID: M2328B75F68EN
MarketLine

Abstracts

Motorcycles in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The motorcycles market includes all on- and off-road motorcycles, including scooters and mopeds. Mopeds are two-wheeled vehicles with an engine capacity of less than 50cc. They are generally equipped for both motorized and non-motorized propulsion and have a restricted maximum speed. Any powered two-wheeler that is not a moped is classified as a motorcycle. The term 'scooter' refers to a two-wheeler of any capacity that has its engine as part of the rear suspension and/or has a step-through chassis. Depending on its engine capacity, a scooter may be classified as either a moped or a motorcycle.
• The Italian motorcycles market value recorded a revenue of $3,313.8 million in 2025, representing a compound annual growth rate (CAGR) of 7.2% between 2020 and 2025.
• Market consumption volume increased with a CAGR of 10.1% between 2020 and 2025, reaching a total of 345.8 thousand units in 2025.
• In 2025, the Indian oilseeds market grew by 1.5%. The growth is attributed to the increase in population, among other factors. For instance, according to GlobalData, in 2025, the Indian population grew by 0.9% and reached 1,463.9 million compared to 1,450.9 million in 2024.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the motorcycles market in Italy
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the motorcycles market in Italy
• Leading company profiles reveal details of key motorcycles market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Italy motorcycles market with five year forecasts

Reasons to Buy

• What was the size of the Italy motorcycles market by value in 2025?
• What will be the size of the Italy motorcycles market in 2030?
• What factors are affecting the strength of competition in the Italy motorcycles market?
• How has the market performed over the last five years?
• What are the main segments that make up Italy's motorcycles market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Rivalry
1.8. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players in the market?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading players?
7.4. What are the recent developments in the market?

8 COMPANY PROFILES

8.1. Piaggio & C. S.p.A.
8.2. Ducati Motor Holding S.p.A.
8.3. Honda Motor Co Ltd
8.4. Yamaha Motor Co Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Italy motorcycles market value: $ million, 2020-25
Table 2: Italy motorcycles market volume: thousand units, 2020-25
Table 3: Italy motorcycles market category segmentation: % share, by value, 2020-25
Table 4: Italy motorcycles market category segmentation: $ million, 2020-25
Table 5: Italy motorcycles market geography segmentation: $ million, 2025
Table 6: Italy motorcycles market value forecast: $ million, 2025-30
Table 7: Italy motorcycles market volume forecast: thousand units, 2025-30
Table 8: Piaggio & C. S.p.A.: Key Facts
Table 9: Piaggio & C. S.p.A.: Annual Financial Ratios
Table 10: Piaggio & C. S.p.A.: Key Employees
Table 11: Ducati Motor Holding S.p.A.: Key Facts
Table 12: Honda Motor Co Ltd: Key Facts
Table 13: Honda Motor Co Ltd: Annual Financial Ratios
Table 14: Honda Motor Co Ltd: Key Employees
Table 15: Yamaha Motor Co Ltd: Key Facts
Table 16: Yamaha Motor Co Ltd: Annual Financial Ratios
Table 17: Yamaha Motor Co Ltd: Key Employees
Table 18: Italy Size of Population (Million), 2021-25
Table 19: Italy Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 20: Italy GDP (Current Prices, $ Billion), 2021-25
Table 21: Italy Inflation, 2021-25
Table 22: Italy Consumer Price Index (Absolute), 2021-25
Table 23: Italy Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Italy motorcycles market value: $ million, 2020-25
Figure 2: Italy motorcycles market volume: thousand units, 2020-25
Figure 3: Italy motorcycles market category segmentation: $ million, 2020-25
Figure 4: Italy motorcycles market geography segmentation: % share, by value, 2025
Figure 5: Italy motorcycles market value forecast: $ million, 2025-30
Figure 6: Italy motorcycles market volume forecast: thousand units, 2025-30
Figure 7: Forces driving competition in the motorcycles market in Italy, 2025
Figure 8: Drivers of buyer power in the motorcycles market in Italy, 2025
Figure 9: Drivers of supplier power in the motorcycles market in Italy, 2025
Figure 10: Factors influencing the likelihood of new entrants in the motorcycles market in Italy, 2025
Figure 11: Factors influencing the threat of substitutes in the motorcycles market in Italy, 2025
Figure 12: Drivers of degree of rivalry in the motorcycles market in Italy, 2025