Potassium Sorbate Global Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

March 2025 | 81 pages | ID: PA67ED693894EN
Prof Research

US$ 3,200.00

E-mail Delivery (PDF)

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
Potassium Sorbate Market Summary

Introduction
Potassium Sorbate is a widely used preservative derived from Sorbic Acid, valued for its efficacy and safety in food and beverage, personal care and cosmetics, industrial, pharmaceutical, and home care applications. As part of the sorbate class within food preservatives—alongside benzoates, propionates, and parabens—it is endorsed by the FAO and WHO for its superior preservative power (5-10 times that of benzoates) and low toxicity (one-quarter that of benzoates, akin to table salt). It maintains product integrity, metabolizes into carbon dioxide and water, and serves diverse industries including medicine, tobacco, and feed. The Potassium Sorbate industry is a key segment of the global food additives market, characterized by its reliance on Sorbic Acid supply, regulatory acceptance, and versatility. China dominates production, with key players like Wanglong Tech and Jiangsu Mupro Ift Corp. contributing to 80%-90% of global capacity, exporting over 50% of output. The market is driven by food safety demands and clean-label trends but faces challenges from substitutes and raw material dependencies.

Market Size and Growth Forecast
The global Potassium Sorbate market is estimated at approximately USD 350 to 420 million in 2025, with a projected compound annual growth rate (CAGR) of 3% to 5% from 2025 to 2030, reaching USD 415 to 525 million by 2030. This growth reflects steady demand in food preservation, supported by export strength and application diversity, though moderated by competition and regulatory factors.

Regional Analysis
North America: Holding 25-30% of the market share, North America grows at 2.5-3.5%. The United States leads with demand in food and beverage and cosmetics, driven by clean-label preferences. Trends focus on natural preservatives, with significant Chinese imports.
Europe: Accounting for 20-25% of the market share, Europe grows at 2-3%. Germany, France, and the UK prioritize food safety and personal care, favoring Potassium Sorbate’s safety profile. Trends emphasize EU compliance and sustainable sourcing.
Asia Pacific: Representing 40-45% of the market share, this region grows at 4-5%. China dominates production, exporting over 50%, while Japan and India drive consumption in food and pharmaceuticals. Trends focus on cost-efficient production and rising domestic use.
Rest of the World: With a 10-15% share, this region grows at 3-4%. Brazil and South Africa see uptake in food and home care, driven by emerging markets. Trends emphasize affordable preservation and reliance on Chinese supply.

Application Analysis
Food and Beverage: Expected to grow at 3-4%, used in bakery, dairy, and beverages. Trends focus on clean-label preservation.
Personal Care & Cosmetics: Projected at 3.5-5%, applied in skincare and haircare. Trends emphasize low-toxicity options.
Industrial: Anticipated at 2.5-3.5%, used in chemical preservation. Trends target niche applications.
Pharmaceutical: Expected to grow at 3-4%, ensuring drug stability. Trends focus on safe excipients.
Home Care: Projected at 2-3%, used in cleaners. Trends emphasize cost-effective solutions.

Key Market Players
Wanglong Tech: A top producer of Potassium Sorbate with a strong export focus.
Nantong Acetic Acid Chemical Co. Ltd.: Specializes in preservatives for food and industrial uses.
Celanese: Offers Potassium Sorbate for diverse applications.
Daicel: Provides high-quality Potassium Sorbate for pharmaceuticals.
Jiangsu Mupro Ift Corp.: Supplies Potassium Sorbate with significant market reach.
These firms compete on production scale, quality, and cost.

Porter's Five Forces Analysis
Threat of New Entrants: Medium; production expertise and regulatory barriers deter entry, but China’s dominance limits new competition.
Threat of Substitutes: Medium; benzoates and parabens compete, but Potassium Sorbate’s efficacy sustains demand.
Bargaining Power of Buyers: High; large firms negotiate pricing, leveraging substitute options.
Bargaining Power of Suppliers: Medium; reliance on Sorbic Acid gives suppliers leverage, offset by sourcing diversity.
Competitive Rivalry: High; players compete on cost, quality, and regulatory compliance.

Supply Chain Localization Impact: Tariff conflicts, notably US-China tensions, encourage localized production in North America and Europe, reducing reliance on Chinese exports and enhancing supply chain stability, though at higher costs.

Market Opportunities and Challenges
Opportunities:
-Growing demand for clean-label preservatives drives Potassium Sorbate use in food and beverages.
-China’s export dominance, with over 50% of output, supports market growth.
-Expanding applications in cosmetics and pharmaceuticals offer new opportunities.

Challenges:
-Competition from alternative preservatives limits market share.
-Sorbic Acid supply volatility challenges production costs.
-Regulatory oversight on additives increases compliance burdens.
CHAPTER 1 EXECUTIVE SUMMARY

CHAPTER 2 ABBREVIATION AND ACRONYMS

CHAPTER 3 PREFACE

3.1 Research Scope
3.2 Research Sources
  3.2.1 Data Sources
  3.2.2 Assumptions
3.3 Research Method

CHAPTER 4 MARKET LANDSCAPE

4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users

CHAPTER 5 MARKET TREND ANALYSIS

5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats

CHAPTER 6 INDUSTRY CHAIN ANALYSIS

6.1 Upstream/Suppliers Analysis
6.2 Potassium Sorbate Analysis
  6.2.1 Technology Analysis
  6.2.2 Cost Analysis
  6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users

CHAPTER 7 LATEST MARKET DYNAMICS

7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics

CHAPTER 8 TRADING ANALYSIS

8.1 Export of Potassium Sorbate by Region
8.2 Import of Potassium Sorbate by Region
8.3 Balance of Trade

CHAPTER 9 HISTORICAL AND FORECAST POTASSIUM SORBATE MARKET IN NORTH AMERICA (2020-2030)

9.1 Potassium Sorbate Market Size
9.2 Potassium Sorbate Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
  9.5.1 United States
  9.5.2 Canada
  9.5.3 Mexico

CHAPTER 10 HISTORICAL AND FORECAST POTASSIUM SORBATE MARKET IN SOUTH AMERICA (2020-2030)

10.1 Potassium Sorbate Market Size
10.2 Potassium Sorbate Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
  10.5.1 Brazil
  10.5.2 Argentina
  10.5.3 Chile
  10.5.4 Peru

CHAPTER 11 HISTORICAL AND FORECAST POTASSIUM SORBATE MARKET IN ASIA & PACIFIC (2020-2030)

11.1 Potassium Sorbate Market Size
11.2 Potassium Sorbate Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
  11.5.1 China
  11.5.2 India
  11.5.3 Japan
  11.5.4 South Korea
  11.5.5 Southest Asia
  11.5.6 Australia

CHAPTER 12 HISTORICAL AND FORECAST POTASSIUM SORBATE MARKET IN EUROPE (2020-2030)

12.1 Potassium Sorbate Market Size
12.2 Potassium Sorbate Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
  12.5.1 Germany
  12.5.2 France
  12.5.3 United Kingdom
  12.5.4 Italy
  12.5.5 Spain
  12.5.6 Belgium
  12.5.7 Netherlands
  12.5.8 Austria
  12.5.9 Poland
  12.5.10 Russia

CHAPTER 13 HISTORICAL AND FORECAST POTASSIUM SORBATE MARKET IN MEA (2020-2030)

13.1 Potassium Sorbate Market Size
13.2 Potassium Sorbate Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
  13.5.1 Egypt
  13.5.2 Israel
  13.5.3 South Africa
  13.5.4 Gulf Cooperation Council Countries
  13.5.5 Turkey

CHAPTER 14 SUMMARY FOR GLOBAL POTASSIUM SORBATE MARKET (2020-2025)

14.1 Potassium Sorbate Market Size
14.2 Potassium Sorbate Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price

CHAPTER 15 GLOBAL POTASSIUM SORBATE MARKET FORECAST (2025-2030)

15.1 Potassium Sorbate Market Size Forecast
15.2 Potassium Sorbate Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast

CHAPTER 16 ANALYSIS OF GLOBAL KEY VENDORS

16.1 Wanglong Tech
  16.1.1 Company Profile
  16.1.2 Main Business and Potassium Sorbate Information
  16.1.3 SWOT Analysis of Wanglong Tech
  16.1.4 Wanglong Tech Potassium Sorbate Sales, Revenue, Price and Gross Margin (2020-2025)
16.2 Nantong Acetic Acid Chemical Co. Ltd.
  16.2.1 Company Profile
  16.2.2 Main Business and Potassium Sorbate Information
  16.2.3 SWOT Analysis of Nantong Acetic Acid Chemical Co. Ltd.
  16.2.4 Nantong Acetic Acid Chemical Co. Ltd. Potassium Sorbate Sales, Revenue, Price and Gross Margin (2020-2025)
16.3 Celanese
  16.3.1 Company Profile
  16.3.2 Main Business and Potassium Sorbate Information
  16.3.3 SWOT Analysis of Celanese
  16.3.4 Celanese Potassium Sorbate Sales, Revenue, Price and Gross Margin (2020-2025)
16.4 Daicel
  16.4.1 Company Profile
  16.4.2 Main Business and Potassium Sorbate Information
  16.4.3 SWOT Analysis of Daicel
  16.4.4 Daicel Potassium Sorbate Sales, Revenue, Price and Gross Margin (2020-2025)
16.5 Jiangsu Mupro Ift Corp.
  16.5.1 Company Profile
  16.5.2 Main Business and Potassium Sorbate Information
  16.5.3 SWOT Analysis of Jiangsu Mupro Ift Corp.
  16.5.4 Jiangsu Mupro Ift Corp. Potassium Sorbate Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Tables and Figures
Table Abbreviation and Acronyms List
Table Research Scope of Potassium Sorbate Report
Table Data Sources of Potassium Sorbate Report
Table Major Assumptions of Potassium Sorbate Report
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Potassium Sorbate Picture
Table Potassium Sorbate Classification
Table Potassium Sorbate Applications List
Table Drivers of Potassium Sorbate Market
Table Restraints of Potassium Sorbate Market
Table Opportunities of Potassium Sorbate Market
Table Threats of Potassium Sorbate Market
Table Raw Materials Suppliers List
Table Different Production Methods of Potassium Sorbate
Table Cost Structure Analysis of Potassium Sorbate
Table Key End Users List
Table Latest News of Potassium Sorbate Market
Table Merger and Acquisition List
Table Planned/Future Project of Potassium Sorbate Market
Table Policy of Potassium Sorbate Market
Table 2020-2030 Regional Export of Potassium Sorbate
Table 2020-2030 Regional Import of Potassium Sorbate
Table 2020-2030 Regional Trade Balance
Figure 2020-2030 Regional Trade Balance
Table 2020-2030 North America Potassium Sorbate Market Size and Market Volume List
Figure 2020-2030 North America Potassium Sorbate Market Size and CAGR
Figure 2020-2030 North America Potassium Sorbate Market Volume and CAGR
Table 2020-2030 North America Potassium Sorbate Demand List by Application
Table 2020-2025 North America Potassium Sorbate Key Players Sales List
Table 2020-2025 North America Potassium Sorbate Key Players Market Share List
Table 2020-2030 North America Potassium Sorbate Demand List by Type
Table 2020-2025 North America Potassium Sorbate Price List by Type
Table 2020-2030 United States Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 United States Potassium Sorbate Import & Export List
Table 2020-2030 Canada Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Canada Potassium Sorbate Import & Export List
Table 2020-2030 Mexico Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Mexico Potassium Sorbate Import & Export List
Table 2020-2030 South America Potassium Sorbate Market Size and Market Volume List
Figure 2020-2030 South America Potassium Sorbate Market Size and CAGR
Figure 2020-2030 South America Potassium Sorbate Market Volume and CAGR
Table 2020-2030 South America Potassium Sorbate Demand List by Application
Table 2020-2025 South America Potassium Sorbate Key Players Sales List
Table 2020-2025 South America Potassium Sorbate Key Players Market Share List
Table 2020-2030 South America Potassium Sorbate Demand List by Type
Table 2020-2025 South America Potassium Sorbate Price List by Type
Table 2020-2030 Brazil Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Brazil Potassium Sorbate Import & Export List
Table 2020-2030 Argentina Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Argentina Potassium Sorbate Import & Export List
Table 2020-2030 Chile Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Chile Potassium Sorbate Import & Export List
Table 2020-2030 Peru Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Peru Potassium Sorbate Import & Export List
Table 2020-2030 Asia & Pacific Potassium Sorbate Market Size and Market Volume List
Figure 2020-2030 Asia & Pacific Potassium Sorbate Market Size and CAGR
Figure 2020-2030 Asia & Pacific Potassium Sorbate Market Volume and CAGR
Table 2020-2030 Asia & Pacific Potassium Sorbate Demand List by Application
Table 2020-2025 Asia & Pacific Potassium Sorbate Key Players Sales List
Table 2020-2025 Asia & Pacific Potassium Sorbate Key Players Market Share List
Table 2020-2030 Asia & Pacific Potassium Sorbate Demand List by Type
Table 2020-2025 Asia & Pacific Potassium Sorbate Price List by Type
Table 2020-2030 China Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 China Potassium Sorbate Import & Export List
Table 2020-2030 India Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 India Potassium Sorbate Import & Export List
Table 2020-2030 Japan Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Japan Potassium Sorbate Import & Export List
Table 2020-2030 South Korea Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 South Korea Potassium Sorbate Import & Export List
Table 2020-2030 Southeast Asia Potassium Sorbate Market Size List
Table 2020-2030 Southeast Asia Potassium Sorbate Market Volume List
Table 2020-2030 Southeast Asia Potassium Sorbate Import List
Table 2020-2030 Southeast Asia Potassium Sorbate Export List
Table 2020-2030 Australia Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Australia Potassium Sorbate Import & Export List
Table 2020-2030 Europe Potassium Sorbate Market Size and Market Volume List
Figure 2020-2030 Europe Potassium Sorbate Market Size and CAGR
Figure 2020-2030 Europe Potassium Sorbate Market Volume and CAGR
Table 2020-2030 Europe Potassium Sorbate Demand List by Application
Table 2020-2025 Europe Potassium Sorbate Key Players Sales List
Table 2020-2025 Europe Potassium Sorbate Key Players Market Share List
Table 2020-2030 Europe Potassium Sorbate Demand List by Type
Table 2020-2025 Europe Potassium Sorbate Price List by Type
Table 2020-2030 Germany Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Germany Potassium Sorbate Import & Export List
Table 2020-2030 France Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 France Potassium Sorbate Import & Export List
Table 2020-2030 United Kingdom Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 United Kingdom Potassium Sorbate Import & Export List
Table 2020-2030 Italy Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Italy Potassium Sorbate Import & Export List
Table 2020-2030 Spain Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Spain Potassium Sorbate Import & Export List
Table 2020-2030 Belgium Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Belgium Potassium Sorbate Import & Export List
Table 2020-2030 Netherlands Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Netherlands Potassium Sorbate Import & Export List
Table 2020-2030 Austria Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Austria Potassium Sorbate Import & Export List
Table 2020-2030 Poland Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Poland Potassium Sorbate Import & Export List
Table 2020-2030 Russia Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Russia Potassium Sorbate Import & Export List
Table 2020-2030 MEA Potassium Sorbate Market Size and Market Volume List
Figure 2020-2030 MEA Potassium Sorbate Market Size and CAGR
Figure 2020-2030 MEA Potassium Sorbate Market Volume and CAGR
Table 2020-2030 MEA Potassium Sorbate Demand List by Application
Table 2020-2025 MEA Potassium Sorbate Key Players Sales List
Table 2020-2025 MEA Potassium Sorbate Key Players Market Share List
Table 2020-2030 MEA Potassium Sorbate Demand List by Type
Table 2020-2025 MEA Potassium Sorbate Price List by Type
Table 2020-2030 Egypt Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Egypt Potassium Sorbate Import & Export List
Table 2020-2030 Israel Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Israel Potassium Sorbate Import & Export List
Table 2020-2030 South Africa Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 South Africa Potassium Sorbate Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Potassium Sorbate Import & Export List
Table 2020-2030 Turkey Potassium Sorbate Market Size and Market Volume List
Table 2020-2030 Turkey Potassium Sorbate Import & Export List
Table 2020-2025 Global Potassium Sorbate Market Size List by Region
Table 2020-2025 Global Potassium Sorbate Market Size Share List by Region
Table 2020-2025 Global Potassium Sorbate Market Volume List by Region
Table 2020-2025 Global Potassium Sorbate Market Volume Share List by Region
Table 2020-2025 Global Potassium Sorbate Demand List by Application
Table 2020-2025 Global Potassium Sorbate Demand Market Share List by Application
Table 2020-2025 Global Potassium Sorbate Capacity List
Table 2020-2025 Global Potassium Sorbate Key Vendors Capacity Share List
Table 2020-2025 Global Potassium Sorbate Key Vendors Production List
Table 2020-2025 Global Potassium Sorbate Key Vendors Production Share List
Figure 2020-2025 Global Potassium Sorbate Capacity Production and Growth Rate
Table 2020-2025 Global Potassium Sorbate Key Vendors Production Value List
Figure 2020-2025 Global Potassium Sorbate Production Value and Growth Rate
Table 2020-2025 Global Potassium Sorbate Key Vendors Production Value Share List
Table 2020-2025 Global Potassium Sorbate Demand List by Type
Table 2020-2025 Global Potassium Sorbate Demand Market Share List by Type
Table 2020-2025 Regional Potassium Sorbate Price List
Table 2025-2030 Global Potassium Sorbate Market Size List by Region
Table 2025-2030 Global Potassium Sorbate Market Size Share List by Region
Table 2025-2030 Global Potassium Sorbate Market Volume List by Region
Table 2025-2030 Global Potassium Sorbate Market Volume Share List by Region
Table 2025-2030 Global Potassium Sorbate Demand List by Application
Table 2025-2030 Global Potassium Sorbate Demand Market Share List by Application
Table 2025-2030 Global Potassium Sorbate Capacity List
Table 2025-2030 Global Potassium Sorbate Key Vendors Capacity Share List
Table 2025-2030 Global Potassium Sorbate Key Vendors Production List
Table 2025-2030 Global Potassium Sorbate Key Vendors Production Share List
Figure 2025-2030 Global Potassium Sorbate Capacity Production and Growth Rate
Table 2025-2030 Global Potassium Sorbate Key Vendors Production Value List
Figure 2025-2030 Global Potassium Sorbate Production Value and Growth Rate
Table 2025-2030 Global Potassium Sorbate Key Vendors Production Value Share List
Table 2025-2030 Global Potassium Sorbate Demand List by Type
Table 2025-2030 Global Potassium Sorbate Demand Market Share List by Type
Table 2025-2030 Potassium Sorbate Regional Price List
Table Wanglong Tech Information
Table SWOT Analysis of Wanglong Tech
Table 2020-2025 Wanglong Tech Potassium Sorbate Product Capacity Production Price Cost Production Value
Figure 2020-2025 Wanglong Tech Potassium Sorbate Capacity Production and Growth Rate
Figure 2020-2025 Wanglong Tech Potassium Sorbate Market Share
Table Nantong Acetic Acid Chemical Co. Ltd. Information
Table SWOT Analysis of Nantong Acetic Acid Chemical Co. Ltd.
Table 2020-2025 Nantong Acetic Acid Chemical Co. Ltd. Potassium Sorbate Product Capacity Production Price Cost Production Value
Figure 2020-2025 Nantong Acetic Acid Chemical Co. Ltd. Potassium Sorbate Capacity Production and Growth Rate
Figure 2020-2025 Nantong Acetic Acid Chemical Co. Ltd. Potassium Sorbate Market Share
Table Celanese Information
Table SWOT Analysis of Celanese
Table 2020-2025 Celanese Potassium Sorbate Product Capacity Production Price Cost Production Value
Figure 2020-2025 Celanese Potassium Sorbate Capacity Production and Growth Rate
Figure 2020-2025 Celanese Potassium Sorbate Market Share
Table Daicel Information
Table SWOT Analysis of Daicel
Table 2020-2025 Daicel Potassium Sorbate Product Capacity Production Price Cost Production Value
Figure 2020-2025 Daicel Potassium Sorbate Capacity Production and Growth Rate
Figure 2020-2025 Daicel Potassium Sorbate Market Share
Table Jiangsu Mupro Ift Corp. Information
Table SWOT Analysis of Jiangsu Mupro Ift Corp.
Table 2020-2025 Jiangsu Mupro Ift Corp. Potassium Sorbate Product Capacity Production Price Cost Production Value
Figure 2020-2025 Jiangsu Mupro Ift Corp. Potassium Sorbate Capacity Production and Growth Rate
Figure 2020-2025 Jiangsu Mupro Ift Corp. Potassium Sorbate Market Share
Table Jinneng Information
Table SWOT Analysis of Jinneng
Table 2020-2025 Jinneng Potassium Sorbate Product Capacity Production Price Cost Production Value
Figure 2020-2025 Jinneng Potassium Sorbate Capacity Production and Growth Rate
Figure 2020-2025 Jinneng Potassium Sorbate Market Share
......


More Publications