Menstrual Management Software Global Market Insights 2025, Analysis and Forecast to 2030, by Market Participants, Regions, Technology, Application, Product Type

April 2025 | 110 pages | ID: M93A5154A860EN
Prof Research

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Menstrual Management Software Market Summary

Introduction

Menstrual management software encompasses digital platforms designed to assist individuals in tracking and managing their menstrual cycles, offering functionalities such as period prediction, ovulation tracking, symptom monitoring, and fertility insights. This industry is characterized by its focus on empowering users with personalized health data, enhancing reproductive health awareness, and supporting healthcare providers and institutions with valuable insights. The software caters to a growing demand for accessible, tech-driven solutions that address women’s health needs, driven by increasing smartphone penetration, heightened awareness of menstrual health, and the integration of AI for predictive analytics. Its versatility spans individual use, clinical applications, and corporate wellness programs, reflecting a shift toward proactive health management.

Market Size and Growth Forecast

The global menstrual management software market was valued at USD 1.1 billion to USD 1.7 billion in 2024, with a projected compound annual growth rate (CAGR) of 8% to 10% from 2025 to 2030. This growth is propelled by rising demand for digital health tools and expanding applications beyond traditional period tracking.

Regional Analysis

North America experiences a growth rate of 7-9%, with the United States leading due to high smartphone adoption and a strong focus on women’s health technology; trends emphasize AI-driven personalization and integration with wearables.

Europe grows at 8-10%, with Germany and the UK at the forefront, supported by robust digital health ecosystems; trends favor data privacy and educational outreach.

Asia Pacific sees a growth rate of 10-12%, driven by India and China’s expanding mobile user base and rising health awareness; trends highlight affordable, scalable solutions.

The Rest of the World grows at 7-9%, with Brazil and South Africa advancing through improving digital infrastructure; trends focus on localized health education.

Application Analysis

Individuals grow at 9-11%, driven by personal health tracking needs; trends emphasize user-friendly interfaces and symptom insights.

Healthcare Providers grow at 8-10%, supporting clinical diagnostics and patient care; trends focus on integration with medical systems.

Educational Institutions grow at 7-9%, aiding reproductive health education; trends explore interactive learning tools.

Corporates grow at 8-10%, enhancing employee wellness programs; trends favor workplace health initiatives.

Others, such as research, grow at 6-8%, supporting niche applications; trends highlight data-driven studies.

Product Type Analysis

On-Premises grows at 6-8%, offering secure, localized control for institutions; trends focus on compliance with data regulations.

Cloud grows at 10-12%, providing flexibility and real-time updates; trends emphasize scalability and accessibility.

Key Market Players

Clue by Biowink GmbH, based in Berlin, Germany, offers a science-backed app focused on cycle tracking and reproductive health insights for global users.

Flo Health Inc., headquartered in London, UK, provides an AI-powered platform for period and fertility tracking, serving millions worldwide.

Glow Inc., from San Francisco, California, USA, delivers a holistic app for menstrual and fertility management, popular among North American users.

Kindara Inc., based in Boulder, Colorado, USA, specializes in fertility tracking, catering to individuals seeking natural solutions.

Ovia Health, from Boston, Massachusetts, USA, focuses on comprehensive women’s health tracking, widely used in corporate wellness.

Natural Cycles Nordic AB, headquartered in Stockholm, Sweden, offers a certified contraception app, blending tech with health science.

Dot - Cycle Technologies, based in Washington, D.C., USA, provides a simple, evidence-based period tracker for global accessibility.

Eve by Glow, from San Francisco, California, USA, targets younger users with vibrant menstrual and sexual health tools.

My Calendar by SimpleInnovation, based in the USA, offers an intuitive period tracker for everyday use.

Period Tracker by GP Apps, from Ukraine, delivers a straightforward app popular in emerging markets.

Maya by Plackal Tech, headquartered in Kerala, India, provides a culturally tailored tracker for Asia-Pacific users.

Cycles by Perigee AB, from Sweden, focuses on minimalist cycle tracking for European markets.

Ladytimer Ovulation & Period Calendar, based in the USA, offers ovulation-focused tools for fertility planning.

Menstrual Calendar by Witiz, from France, provides a user-friendly option for European audiences.

Pink Pad by Alt12 Apps, based in California, USA, blends social features with menstrual tracking.

Life - Period Tracker Calendar by Life Fertility Tracker, from the USA, emphasizes fertility and health insights.

Period Diary by Nanobit, headquartered in Zagreb, Croatia, offers detailed symptom tracking for personal use.

FitrWoman by Orreco Ltd., from Galway, Ireland, integrates menstrual data with fitness for active users.

Hormone Horoscope App by Gabrielle Lichterman, based in the USA, provides unique hormonal insights.

Spot On by Planned Parenthood Federation of America Inc., from New York, USA, supports reproductive health education.

Porter’s Five Forces Analysis
  • The threat of new entrants is moderate, with low technical barriers but high competition and user trust requirements limiting newcomers.
  • The threat of substitutes is moderate, as manual tracking or wearables compete, yet software’s convenience sustains demand.
  • Buyer power is high, with users seeking free or low-cost options, pressuring pricing and feature innovation.
  • Supplier power is low, with cloud and development resources widely available, reducing dependency.
  • Competitive rivalry is high, with firms differentiating through AI, privacy, and integrations, driving rapid advancements.
Market Opportunities and Challenges

Opportunities
  • Growing smartphone penetration expands user bases.
  • AI and wearable integration enhance functionality.
  • Corporate wellness adoption opens new markets.
Challenges
  • Data privacy concerns deter user adoption.
  • High competition pressures profitability.
  • Regulatory compliance varies across regions.
Growth Trend Analysis

The $200 million investment in Flo Health in 2024 to expand into menopause reflects a broadening scope beyond traditional tracking, aligning with an aging global population. With 807.8 million older people in 2023, where women, outliving men by 5.2 years, comprise 55.7% of those aged 65+, demand for menopause-focused features is rising, supporting a robust 8-10% CAGR through 2030.
CHAPTER 1 EXECUTIVE SUMMARY

CHAPTER 2 ABBREVIATION AND ACRONYMS

CHAPTER 3 PREFACE

3.1 Research Scope
3.2 Research Sources
  3.2.1 Data Sources
  3.2.2 Assumptions
3.3 Research Method
Chapter Four Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users

CHAPTER 5 MARKET TREND ANALYSIS

5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats

CHAPTER 6 INDUSTRY CHAIN ANALYSIS

6.1 Upstream/Suppliers Analysis
6.2 Menstrual Management Software Analysis
  6.2.1 Technology Analysis
  6.2.2 Cost Analysis
  6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users

CHAPTER 7 LATEST MARKET DYNAMICS

7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics

CHAPTER 8 HISTORICAL AND FORECAST MENSTRUAL MANAGEMENT SOFTWARE MARKET IN NORTH AMERICA (2020-2030)

8.1 Menstrual Management Software Market Size
8.2 Menstrual Management Software Market by End Use
8.3 Competition by Players/Suppliers
8.4 Menstrual Management Software Market Size by Type
8.5 Key Countries Analysis
  8.5.1 United States
  8.5.2 Canada
  8.5.3 Mexico

CHAPTER 9 HISTORICAL AND FORECAST MENSTRUAL MANAGEMENT SOFTWARE MARKET IN SOUTH AMERICA (2020-2030)

9.1 Menstrual Management Software Market Size
9.2 Menstrual Management Software Market by End Use
9.3 Competition by Players/Suppliers
9.4 Menstrual Management Software Market Size by Type
9.5 Key Countries Analysis
  9.5.1 Brazil
  9.5.2 Argentina
  9.5.3 Chile
  9.5.4 Peru

CHAPTER 10 HISTORICAL AND FORECAST MENSTRUAL MANAGEMENT SOFTWARE MARKET IN ASIA & PACIFIC (2020-2030)

10.1 Menstrual Management Software Market Size
10.2 Menstrual Management Software Market by End Use
10.3 Competition by Players/Suppliers
10.4 Menstrual Management Software Market Size by Type
10.5 Key Countries Analysis
  10.5.1 China
  10.5.2 India
  10.5.3 Japan
  10.5.4 South Korea
  10.5.5 Southest Asia
  10.5.6 Australia

CHAPTER 11 HISTORICAL AND FORECAST MENSTRUAL MANAGEMENT SOFTWARE MARKET IN EUROPE (2020-2030)

11.1 Menstrual Management Software Market Size
11.2 Menstrual Management Software Market by End Use
11.3 Competition by Players/Suppliers
11.4 Menstrual Management Software Market Size by Type
11.5 Key Countries Analysis
  11.5.1 Germany
  11.5.2 France
  11.5.3 United Kingdom
  11.5.4 Italy
  11.5.5 Spain
  11.5.6 Belgium
  11.5.7 Netherlands
  11.5.8 Austria
  11.5.9 Poland
  11.5.10 Russia

CHAPTER 12 HISTORICAL AND FORECAST MENSTRUAL MANAGEMENT SOFTWARE MARKET IN MEA (2020-2030)

12.1 Menstrual Management Software Market Size
12.2 Menstrual Management Software Market by End Use
12.3 Competition by Players/Suppliers
12.4 Menstrual Management Software Market Size by Type
12.5 Key Countries Analysis
  12.5.1 Egypt
  12.5.2 Israel
  12.5.3 South Africa
  12.5.4 Gulf Cooperation Council Countries
  12.5.5 Turkey

CHAPTER 13 SUMMARY FOR GLOBAL MENSTRUAL MANAGEMENT SOFTWARE MARKET (2020-2025)

13.1 Menstrual Management Software Market Size
13.2 Menstrual Management Software Market by End Use
13.3 Competition by Players/Suppliers
13.4 Menstrual Management Software Market Size by Type

CHAPTER 14 GLOBAL MENSTRUAL MANAGEMENT SOFTWARE MARKET FORECAST (2025-2030)

14.1 Menstrual Management Software Market Size Forecast
14.2 Menstrual Management Software Application Forecast
14.3 Competition by Players/Suppliers
14.4 Menstrual Management Software Type Forecast

CHAPTER 15 ANALYSIS OF GLOBAL KEY VENDORS

15.1 Clue by Biowink GmbH
  15.1.1 Company Profile
  15.1.2 Main Business and Menstrual Management Software Information
  15.1.3 SWOT Analysis of Clue by Biowink GmbH
  15.1.4 Clue by Biowink GmbH Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
15.2 Flo Health Inc.
  15.2.1 Company Profile
  15.2.2 Main Business and Menstrual Management Software Information
  15.2.3 SWOT Analysis of Flo Health Inc.
  15.2.4 Flo Health Inc. Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
15.3 Glow Inc.
  15.3.1 Company Profile
  15.3.2 Main Business and Menstrual Management Software Information
  15.3.3 SWOT Analysis of Glow Inc.
  15.3.4 Glow Inc. Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
15.4 Kindara Inc.
  15.4.1 Company Profile
  15.4.2 Main Business and Menstrual Management Software Information
  15.4.3 SWOT Analysis of Kindara Inc.
  15.4.4 Kindara Inc. Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
15.5 Ovia Health
  15.5.1 Company Profile
  15.5.2 Main Business and Menstrual Management Software Information
  15.5.3 SWOT Analysis of Ovia Health
  15.5.4 Ovia Health Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
15.6 Natural Cycles Nordic AB
  15.6.1 Company Profile
  15.6.2 Main Business and Menstrual Management Software Information
  15.6.3 SWOT Analysis of Natural Cycles Nordic AB
  15.6.4 Natural Cycles Nordic AB Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
15.7 Dot - Cycle Technologies
  15.7.1 Company Profile
  15.7.2 Main Business and Menstrual Management Software Information
  15.7.3 SWOT Analysis of Dot - Cycle Technologies
  15.7.4 Dot - Cycle Technologies Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
15.8 Eve by Glow
  15.8.1 Company Profile
  15.8.2 Main Business and Menstrual Management Software Information
  15.8.3 SWOT Analysis of Eve by Glow
  15.8.4 Eve by Glow Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
15.9 My Calendar by SimpleInnovation
  15.9.1 Company Profile
  15.9.2 Main Business and Menstrual Management Software Information
  15.9.3 SWOT Analysis of My Calendar by SimpleInnovation
  15.9.4 My Calendar by SimpleInnovation Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
15.10 Period Tracker by GP Apps
  15.10.1 Company Profile
  15.10.2 Main Business and Menstrual Management Software Information
  15.10.3 SWOT Analysis of Period Tracker by GP Apps
  15.10.4 Period Tracker by GP Apps Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
15.11 Maya by Plackal Tech
  15.11.1 Company Profile
  15.11.2 Main Business and Menstrual Management Software Information
  15.11.3 SWOT Analysis of Maya by Plackal Tech
  15.11.4 Maya by Plackal Tech Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
15.12 Cycles by Perigee AB
  15.12.1 Company Profile
  15.12.2 Main Business and Menstrual Management Software Information
  15.12.3 SWOT Analysis of Cycles by Perigee AB
  15.12.4 Cycles by Perigee AB Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
15.13 Ladytimer Ovulation & Period Calendar
  15.13.1 Company Profile
  15.13.2 Main Business and Menstrual Management Software Information
  15.13.3 SWOT Analysis of Ladytimer Ovulation & Period Calendar
  15.13.4 Ladytimer Ovulation & Period Calendar Menstrual Management Software Revenue, Gross Margin and Market Share (2020-2025)
Please ask for sample pages for full companies list
Tables and Figures
Table Abbreviation and Acronyms
Table Research Scope of Menstrual Management Software Report
Table Data Sources of Menstrual Management Software Report
Table Major Assumptions of Menstrual Management Software Report
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Menstrual Management Software Picture
Table Menstrual Management Software Classification
Table Menstrual Management Software Applications
Table Drivers of Menstrual Management Software Market
Table Restraints of Menstrual Management Software Market
Table Opportunities of Menstrual Management Software Market
Table Threats of Menstrual Management Software Market
Table Covid-19 Impact For Menstrual Management Software Market
Table Raw Materials Suppliers
Table Different Production Methods of Menstrual Management Software
Table Cost Structure Analysis of Menstrual Management Software
Table Key End Users
Table Latest News of Menstrual Management Software Market
Table Merger and Acquisition
Table Planned/Future Project of Menstrual Management Software Market
Table Policy of Menstrual Management Software Market
Table 2020-2030 North America Menstrual Management Software Market Size
Figure 2020-2030 North America Menstrual Management Software Market Size and CAGR
Table 2020-2030 North America Menstrual Management Software Market Size by Application
Table 2020-2025 North America Menstrual Management Software Key Players Revenue
Table 2020-2025 North America Menstrual Management Software Key Players Market Share
Table 2020-2030 North America Menstrual Management Software Market Size by Type
Table 2020-2030 United States Menstrual Management Software Market Size
Table 2020-2030 Canada Menstrual Management Software Market Size
Table 2020-2030 Mexico Menstrual Management Software Market Size
Table 2020-2030 South America Menstrual Management Software Market Size
Figure 2020-2030 South America Menstrual Management Software Market Size and CAGR
Table 2020-2030 South America Menstrual Management Software Market Size by Application
Table 2020-2025 South America Menstrual Management Software Key Players Revenue
Table 2020-2025 South America Menstrual Management Software Key Players Market Share
Table 2020-2030 South America Menstrual Management Software Market Size by Type
Table 2020-2030 Brazil Menstrual Management Software Market Size
Table 2020-2030 Argentina Menstrual Management Software Market Size
Table 2020-2030 Chile Menstrual Management Software Market Size
Table 2020-2030 Peru Menstrual Management Software Market Size
Table 2020-2030 Asia & Pacific Menstrual Management Software Market Size
Figure 2020-2030 Asia & Pacific Menstrual Management Software Market Size and CAGR
Table 2020-2030 Asia & Pacific Menstrual Management Software Market Size by Application
Table 2020-2025 Asia & Pacific Menstrual Management Software Key Players Revenue
Table 2020-2025 Asia & Pacific Menstrual Management Software Key Players Market Share
Table 2020-2030 Asia & Pacific Menstrual Management Software Market Size by Type
Table 2020-2030 China Menstrual Management Software Market Size
Table 2020-2030 India Menstrual Management Software Market Size
Table 2020-2030 Japan Menstrual Management Software Market Size
Table 2020-2030 South Korea Menstrual Management Software Market Size
Table 2020-2030 Southeast Asia Menstrual Management Software Market Size
Table 2020-2030 Australia Menstrual Management Software Market Size
Table 2020-2030 Europe Menstrual Management Software Market Size
Figure 2020-2030 Europe Menstrual Management Software Market Size and CAGR
Table 2020-2030 Europe Menstrual Management Software Market Size by Application
Table 2020-2025 Europe Menstrual Management Software Key Players Revenue
Table 2020-2025 Europe Menstrual Management Software Key Players Market Share
Table 2020-2030 Europe Menstrual Management Software Market Size by Type
Table 2020-2030 Germany Menstrual Management Software Market Size
Table 2020-2030 France Menstrual Management Software Market Size
Table 2020-2030 United Kingdom Menstrual Management Software Market Size
Table 2020-2030 Italy Menstrual Management Software Market Size
Table 2020-2030 Spain Menstrual Management Software Market Size
Table 2020-2030 Belgium Menstrual Management Software Market Size
Table 2020-2030 Netherlands Menstrual Management Software Market Size
Table 2020-2030 Austria Menstrual Management Software Market Size
Table 2020-2030 Poland Menstrual Management Software Market Size
Table 2020-2030 Russia Menstrual Management Software Market Size
Table 2020-2030 MEA Menstrual Management Software Market Size
Figure 2020-2030 MEA Menstrual Management Software Market Size and CAGR
Table 2020-2030 MEA Menstrual Management Software Market Size by Application
Table 2020-2025 MEA Menstrual Management Software Key Players Revenue
Table 2020-2025 MEA Menstrual Management Software Key Players Market Share
Table 2020-2030 MEA Menstrual Management Software Market Size by Type
Table 2020-2030 Egypt Menstrual Management Software Market Size
Table 2020-2030 Israel Menstrual Management Software Market Size
Table 2020-2030 South Africa Menstrual Management Software Market Size
Table 2020-2030 Gulf Cooperation Council Countries Menstrual Management Software Market Size
Table 2020-2030 Turkey Menstrual Management Software Market Size
Table 2020-2025 Global Menstrual Management Software Market Size by Region
Table 2020-2025 Global Menstrual Management Software Market Size Share by Region
Table 2020-2025 Global Menstrual Management Software Market Size by Application
Table 2020-2025 Global Menstrual Management Software Market Share by Application
Table 2020-2025 Global Menstrual Management Software Key Vendors Revenue
Figure 2020-2025 Global Menstrual Management Software Market Size and Growth Rate
Table 2020-2025 Global Menstrual Management Software Key Vendors Market Share
Table 2020-2025 Global Menstrual Management Software Market Size by Type
Table 2020-2025 Global Menstrual Management Software Market Share by Type
Table 2025-2030 Global Menstrual Management Software Market Size by Region
Table 2025-2030 Global Menstrual Management Software Market Size Share by Region
Table 2025-2030 Global Menstrual Management Software Market Size by Application
Table 2025-2030 Global Menstrual Management Software Market Share by Application
Table 2025-2030 Global Menstrual Management Software Key Vendors Revenue
Figure 2025-2030 Global Menstrual Management Software Market Size and Growth Rate
Table 2025-2030 Global Menstrual Management Software Key Vendors Market Share
Table 2025-2030 Global Menstrual Management Software Market Size by Type
Table 2025-2030 Menstrual Management Software Global Market Share by Type


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