Marketing mix Arabica Coffee Kuwait
There are various coffee shops and restaurants in the Kuwait but % Arabica coffee has its own unique and special place in the industry. In the current time, this popular brand is recognized in the Kuwaiti markets because of its special coffee flavor. The coffee shop was started by the Kenneth Shoji who belongs to Hong Kong. Arabica is a special form of the coffee that is basically indigenous to the forests of the Ethiopia. The price for the % Arabica coffee is somehow more than the prices of the other coffee shops in the Kuwait but the people of the Kuwait show willingness to pay more for having premium quality products as the people in the Kuwait are not price sensitive but are quality sensitive. The % Arabica coffee is successfully operating in the gulf region as in Kuwait, UAE, and Oman and is also operating in other corners, continued(wordcount of report: 2000 words)
Introduction
Products:
Pricing
Placement or Distribution
Promotional Mix
Conclusion
References
Products:
Pricing
Placement or Distribution
Promotional Mix
Conclusion
References
