Magazines & Newspapers: Will publishers outsource?
The newspaper and magazine segments are the largest contributors in terms of revenues to the global publishing industry – contributing close to 52% of global publishing revenues. The newspaper and magazine publishers have already lost considerable revenues on account of dip in ad revenues. This is directly attributable to the global economic slowdown, which has led to decrease in consumer and corporate spending.
The past few months have been turbulent for both magazine and newspaper publishers. Considering the revenue pressures, is it prudent to assume increase in outsourcing? Will outsourcing be the answer? An insight into buyer sentiment will help us answer a few questions like:
The past few months have been turbulent for both magazine and newspaper publishers. Considering the revenue pressures, is it prudent to assume increase in outsourcing? Will outsourcing be the answer? An insight into buyer sentiment will help us answer a few questions like:
- What are the challenges faced by the industry and how has the industry changed in terms of perceived challenges?
- What are the satisfaction levels with outsourced/offshored services?
- What are the areas that still need improvement?
- What is the buyer proclivity to outsource? Will smaller companies outsource more? The following chapters delve deeper into all these aspects.
- How has the industry shaped up in terms of functional areas outsourced? For example, is there more demand for content (implying higher value services) or production (low value high volume services)?
1 FOREWORD
2 RESEARCH METHODOLOGY
2.1 Who took the survey?
2.2 Respondent break-down by company’s employee strength
2.3 Respondent break-down by geography
2.4 Demography of buyer respondents – magazine & newspaper publishers
2.4.1 Respondents by geography
2.4.2 Respondents by company size - manpower
2.4.3 Respondents by company size - revenues
3 WHY ARE THESE PUBLISHERS IN TROUBLE?
3.1 The newspaper segment
3.2 The magazine segment
4 UNDERSTANDING CHALLENGES
4.1 What are the challenges faced by magazine & newspaper publishers?
4.1.1 Value addition and diversifying businesses
4.1.2 Lack of in-house capabilities not a challenge
4.1.3 Does geography impact the perception of “key challenge” ?
4.1.4 Does size impact the perception of “key challenge” ?
4.1.5 Challenge perception by profile
4.2 Can outsourcing mitigate challenges – which ones?
4.3 Understanding outsourcing sentiment
5 COST SAVINGS BY OUTSOURCING
5.1.1 Cost savings – by geography
5.1.2 Cost savings - perceptions by profile
5.1.3 Vendor perceptions on cost savings
6 SATISFACTION LEVELS AND EXPECTATIONS
6.1 Are buyers satisfied?
6.1.1 Satisfaction levels by geography
6.2 What are the improvement areas?
6.2.1 Areas requiring improvement – by company size
6.2.2 Areas requiring improvement – by geography
7 WILL OUTSOURCING GROW?
7.1 Proclivity to outsource
7.2 Where will the growth from?
7.3 Which publishers (by size) will drive offshore growth?
7.3.1 Which geography will increase outsourcing, which will retard?
7.3.2 Where will increased sourcing come from?
7.4 Preferred sourcing destinations
7.5 Which services will be in demand?
8 DO THESE PUBLISHERS THINK DIFFERENTLY?
8.1 Difference in challenges faced: magazines vs. newspaper publishers
8.2 Is outsourcing a solution? : magazine vs. newspaper publishers
8.3 Do both segments share the same sentiment towards outsourcing?
8.4 Outsourcing proclivity: newspapers vs. magazine publishers
8.5 Satisfaction while outsourcing, does it differ between the two segments?
8.6 Which areas need improvement?
8.7 Does this mean that the cost savings are different?
8.8 Will outsourcing increase in both segments?
9 ABOUT VALUENOTES
9.1 Research Publications
9.2 Recent Custom Projects
2 RESEARCH METHODOLOGY
2.1 Who took the survey?
2.2 Respondent break-down by company’s employee strength
2.3 Respondent break-down by geography
2.4 Demography of buyer respondents – magazine & newspaper publishers
2.4.1 Respondents by geography
2.4.2 Respondents by company size - manpower
2.4.3 Respondents by company size - revenues
3 WHY ARE THESE PUBLISHERS IN TROUBLE?
3.1 The newspaper segment
3.2 The magazine segment
4 UNDERSTANDING CHALLENGES
4.1 What are the challenges faced by magazine & newspaper publishers?
4.1.1 Value addition and diversifying businesses
4.1.2 Lack of in-house capabilities not a challenge
4.1.3 Does geography impact the perception of “key challenge” ?
4.1.4 Does size impact the perception of “key challenge” ?
4.1.5 Challenge perception by profile
4.2 Can outsourcing mitigate challenges – which ones?
4.3 Understanding outsourcing sentiment
5 COST SAVINGS BY OUTSOURCING
5.1.1 Cost savings – by geography
5.1.2 Cost savings - perceptions by profile
5.1.3 Vendor perceptions on cost savings
6 SATISFACTION LEVELS AND EXPECTATIONS
6.1 Are buyers satisfied?
6.1.1 Satisfaction levels by geography
6.2 What are the improvement areas?
6.2.1 Areas requiring improvement – by company size
6.2.2 Areas requiring improvement – by geography
7 WILL OUTSOURCING GROW?
7.1 Proclivity to outsource
7.2 Where will the growth from?
7.3 Which publishers (by size) will drive offshore growth?
7.3.1 Which geography will increase outsourcing, which will retard?
7.3.2 Where will increased sourcing come from?
7.4 Preferred sourcing destinations
7.5 Which services will be in demand?
8 DO THESE PUBLISHERS THINK DIFFERENTLY?
8.1 Difference in challenges faced: magazines vs. newspaper publishers
8.2 Is outsourcing a solution? : magazine vs. newspaper publishers
8.3 Do both segments share the same sentiment towards outsourcing?
8.4 Outsourcing proclivity: newspapers vs. magazine publishers
8.5 Satisfaction while outsourcing, does it differ between the two segments?
8.6 Which areas need improvement?
8.7 Does this mean that the cost savings are different?
8.8 Will outsourcing increase in both segments?
9 ABOUT VALUENOTES
9.1 Research Publications
9.2 Recent Custom Projects
