Wireless Tower Industry: Strong Growth Opportunities
The wireless tower market has exhibited sustained growth, good operating leverage, and strong cash flow. The tower companies generate a majority of their turnover from leasing space on their towers. With most of the operating expenses of a tower being fixed, additional customers result in high cash flow for the tower companies.
Growth of tower industry is being driven by increase in wireless subscriptions. Subscriber demand of increased network coverage, improved voice quality, and non-voice services, has led to increase in revenues of wireless tower companies. The industry has been going through a phase of consolidation. Strategic acquisitions have given tower companies the capability to reduce operating costs and also offer a wide range of sites to the wireless carriers.
The three major tower companies are American Tower, Crown Castle, and SBA Communications. Many wireless companies also own and operate their towers. In this industry, the focus of competition is more towards acquiring customers for new site locations.
The report analyzes the wireless tower market. Apart from providing a competitive landscape of the market, the report also profiles the major tower companies, with a discussion of their key business strategies. It also analyzes the major market drivers and issues prevalent in the tower market.
1. WIRELESS TOWERS: AN OVERVIEW
Guyed Tower
Monopole Tower
Lattice Tower
2. TOWER COMPANIES – BUSINESS MODEL
3. MARKET OVERVIEW
3.1 Competitive Landscape
US Market Share
3.2 Consolidation Phase
3.3 Operating Metrics
Portfolio Comparison
Revenue per Tower: A Comparison
4. GROWTH DRIVERS
4.1 Wireless Subscription Growth
4.2 Wireless Capital Spending
5. ISSUES
5.1 High Barriers to Entry
5.2 Dependence on Few Large Customers
5.3 Interest Rates & Inflation
5.4 Mesh Wi-Fi Networks
5.5 Spectrum Availability
6. COMPANY PROFILES
6.1 American Tower
Overview
Business Strategies
International Growth and Expansion
High Operating Leverage
Efficient Use of Existing Site Capacity
6.2 Crown Castle
Overview
Business Strategies
Organically Grow Revenues & Cash Flows
Sales and Marketing Strategy
Allocate Capital Efficiently
6.3 SBA Communications
Overview
Business Strategies
Acquisition Strategy
Disciplined Growth of Tower Portfolio
Maximizing Use of Tower Capacity
Types of Wireless Towers
Revenue Model of a Tower
Crown Castle - Tower Acquisitions (1999-2007)
Crown Castle - Tower Occupancy Breakdown
SBA Communications Tower Acquisitions (2004-07)
US Tower Market Share by Companies (2007)
Tower Portfolio Comparison (2007-12E)
Revenue per Tower Comparison (2007)
Percentage of Tower in BTA’s – A Comparison (2007)
US Wireless Subscribers (2000-2010E)
Wireless Capital Spending Comparison (2002-2010E)
American Tower - Tower Revenue Mix by Segments (2007)
American Tower - Tower Revenue Mix by Customers (2007)
Crown Castle - Revenues by Customer (2007)
SBA Communications - Tenant Revenues by Customer (2007)
