Quarterly Report of China Air-conditioner Market, Q1 2007
Of 20 brands surveyed, only Gree Air-conditioner enjoyed an attention rate of over 50%. Nine out of the most focused 13 air-conditioner brands are made in China, with accumulated attention rate of 86%.
Users paid more attention to hanging air-conditioner (65.82%) than vertical air-conditioner (34.18%).
Users paid most attention to 2P air-conditioner (31.02%), then to 1P air-conditioner (30.57%), and then to 1.5P air-conditioner (27.71%). The three kinds of power air-conditioners are very welcomed among consumers, and the accumulated attention rate of the three was up to 89.30%.
Users prefer RMB 4, 000 below hanging air-conditioners, with a proportion of 71.8%; air-conditioner priced at above RMB 4, 000 had an attention rate of 28.2%. In addition, the luxurious high-end air-conditioner priced at over RMB 10,000 had an attention rate of merely 0.5%.
Users paid more attention to hanging air-conditioner (65.82%) than vertical air-conditioner (34.18%).
Users paid most attention to 2P air-conditioner (31.02%), then to 1P air-conditioner (30.57%), and then to 1.5P air-conditioner (27.71%). The three kinds of power air-conditioners are very welcomed among consumers, and the accumulated attention rate of the three was up to 89.30%.
Users prefer RMB 4, 000 below hanging air-conditioners, with a proportion of 71.8%; air-conditioner priced at above RMB 4, 000 had an attention rate of 28.2%. In addition, the luxurious high-end air-conditioner priced at over RMB 10,000 had an attention rate of merely 0.5%.
1. Overview of China Air-conditioner Market, Q1 2007
2. Structure of China Air-conditioner Market, Q1 2007
2.1Brand Structure
2.2 Product Structure
2.2.1Product Type
2.2.2 Product Power
2.2.3 Product Functions
2.2.4 Distribution of Price Sections
2.3 Regional Structure
3. Trend of Air-conditioner Prices in China, Q1 2007
3.1 Trend of Market Price Indicators
3.2 Average Price of Segmented Markets
3.2.1 Average Price Comparison of Air-conditioners by Product
3.2.2 Average Price Comparison of Air-conditioners by Power
3.2.3 Average Price Comparison of Air-conditioners Function
4. Air-conditioner Development Trend in China, 2007
4.1 Rising Prices of Raw Materials, Descending Prices of Air-conditioners
4.2 Ceaseless Emergence of New Products with Featured Functions; Bright Prospect of Sales Volume
4.3 Promotion of Brand Concentricity, Price Gap between China-made and Foreign Air-conditioner Brands Shrinking
4.4 Development of Diversified Functions, Inverter Air-conditioner Developing towards Main Force
Tables/Figures
Distribution of Air-conditioner Brands Most Concerned by Users, Q1 2007
Attention Trend for Different Air-conditioner Types, Q1 2007
Attention Proportion Distribution of Air-conditioners by Power, Q1 2007
Attention Trend of Air-conditioners by Power, Q1 2007
Attention Trend of Inverter Air-conditioner and Non-inverter Air-conditioner, Q1 2007
Attention Proportion Distribution for Different Cold-Warm Air-Conditioner Types, Q1 2007
Attention Proportion Distribution of Differently Priced Air-conditioners, Q1 2007
Attention Trend of Air-conditioners at Varies Price Sections, Q1 2007
Attention Proportion Distribution of Air-conditioner by Region, Q1 2007
Price Indicator Trend of Air-conditioner Market, Q1 2007
Price Indicator Trend of Air-conditioner by Power, Q1 2007
Average Price Comparison of Mainstream Vertical Air-conditioner Brands, Q1 2007
Average Price Comparison of Hanging Air-conditioner Brands, Q1 2007
Average Price Comparison of 1P Air-conditioner Brands, Q1 2007
Average Price Comparison of 1.5P Air-conditioner Brands, Q1 2007
Average Price Comparison of 2P Air-conditioner Brands, Q1 2007
Average Price Comparison of Leading Cold-Warm Air-conditioner Brands, Q1 2007
Average Price Comparison of Leading Cold-warm Electric Auxiliary Air-conditioner Brands, Q1 2007
2. Structure of China Air-conditioner Market, Q1 2007
2.1Brand Structure
2.2 Product Structure
2.2.1Product Type
2.2.2 Product Power
2.2.3 Product Functions
2.2.4 Distribution of Price Sections
2.3 Regional Structure
3. Trend of Air-conditioner Prices in China, Q1 2007
3.1 Trend of Market Price Indicators
3.2 Average Price of Segmented Markets
3.2.1 Average Price Comparison of Air-conditioners by Product
3.2.2 Average Price Comparison of Air-conditioners by Power
3.2.3 Average Price Comparison of Air-conditioners Function
4. Air-conditioner Development Trend in China, 2007
4.1 Rising Prices of Raw Materials, Descending Prices of Air-conditioners
4.2 Ceaseless Emergence of New Products with Featured Functions; Bright Prospect of Sales Volume
4.3 Promotion of Brand Concentricity, Price Gap between China-made and Foreign Air-conditioner Brands Shrinking
4.4 Development of Diversified Functions, Inverter Air-conditioner Developing towards Main Force
Tables/Figures
Distribution of Air-conditioner Brands Most Concerned by Users, Q1 2007
Attention Trend for Different Air-conditioner Types, Q1 2007
Attention Proportion Distribution of Air-conditioners by Power, Q1 2007
Attention Trend of Air-conditioners by Power, Q1 2007
Attention Trend of Inverter Air-conditioner and Non-inverter Air-conditioner, Q1 2007
Attention Proportion Distribution for Different Cold-Warm Air-Conditioner Types, Q1 2007
Attention Proportion Distribution of Differently Priced Air-conditioners, Q1 2007
Attention Trend of Air-conditioners at Varies Price Sections, Q1 2007
Attention Proportion Distribution of Air-conditioner by Region, Q1 2007
Price Indicator Trend of Air-conditioner Market, Q1 2007
Price Indicator Trend of Air-conditioner by Power, Q1 2007
Average Price Comparison of Mainstream Vertical Air-conditioner Brands, Q1 2007
Average Price Comparison of Hanging Air-conditioner Brands, Q1 2007
Average Price Comparison of 1P Air-conditioner Brands, Q1 2007
Average Price Comparison of 1.5P Air-conditioner Brands, Q1 2007
Average Price Comparison of 2P Air-conditioner Brands, Q1 2007
Average Price Comparison of Leading Cold-Warm Air-conditioner Brands, Q1 2007
Average Price Comparison of Leading Cold-warm Electric Auxiliary Air-conditioner Brands, Q1 2007
