EVSE Electric Vehicle Service Equipment Market Worldwide
The electric vehicle service equipment (EVSE) market exploded in 2010 and 2011, a necessary increase as auto manufacturers finally started mass producing over a half dozen different plug-in electric vehicle (PEV) models worldwide. The number of charging stations around the world increased by more than 230% in both years, with over 116,000 new charge points sold worldwide in 2011. Given the fast rate of adoption of both PEV and EVSE, the EVSE market will be a mainstream market by decade’s end.
The U.S. and Japan lead for public charge points by volume, with both countries enjoying strong sales for both residential and commercial EVSE. However, The U.S. lags both Japan and China in terms of EVSE market value because of a weak fast DC charger segment. China and Japan are the top countries for the fast DC segment with over 970 and 800 installed, respectively, as of the end of 2011. China is the next largest EVSE market, but lacks residential sales as most EVSE sold in China to date have been charging points and battery swapping charging systems for charging stations used by fleets and taxis. Europe is also a strong EVSE market, accounting for 21% of global EVSE sales by market value in 2011. Even though France and Germany lead PEV sales, it is Germany and the UK that have the largest public charging infrastructure networks.
PEV prices are still limiting electric vehicle adoption and, by extension, the EVSE market. The PEV market will continue to be the main driver behind global EVSE sales, followed by government incentives for both PEV and EVSE. Assuming governments maintain their financial support over the next decade and PEV prices continue to decline, there will be a cumulative 3.3 million charging points worldwide in 2016 and 16.9 million in 2021. EVSE sales will reach $3.4 billion by 2021, selling over 4.1 million charging points. The U.S. and Japan will continue to lead the EVSE market. Despite the higher cost of the equipment, SBI Energy sees the fast DC charger segment having the fastest growth rate in the EVSE market over the next decade.
Electric Vehicle Service Equipment Market Worldwide by SBI Energy provides key insight into current and future markets for each EVSE segment and regional market worldwide. This report looks at key competitors and manufacturers of PEV charging systems, and includes definitions, current product offerings and market detail on the following segments:
In addition to analyzing the market segments, the report also details equipment and installation costs of both private and commercial PEV charging equipment, electricity and fuel prices around the world, and covers the demographics of PEV charger installations in key regional markets. The report also analyzes the primary industries and businesses that are installing PEV charging systems for public use, as well as companies and organizations with electric vehicle fleets and their associated charging infrastructure.
The U.S. and Japan lead for public charge points by volume, with both countries enjoying strong sales for both residential and commercial EVSE. However, The U.S. lags both Japan and China in terms of EVSE market value because of a weak fast DC charger segment. China and Japan are the top countries for the fast DC segment with over 970 and 800 installed, respectively, as of the end of 2011. China is the next largest EVSE market, but lacks residential sales as most EVSE sold in China to date have been charging points and battery swapping charging systems for charging stations used by fleets and taxis. Europe is also a strong EVSE market, accounting for 21% of global EVSE sales by market value in 2011. Even though France and Germany lead PEV sales, it is Germany and the UK that have the largest public charging infrastructure networks.
PEV prices are still limiting electric vehicle adoption and, by extension, the EVSE market. The PEV market will continue to be the main driver behind global EVSE sales, followed by government incentives for both PEV and EVSE. Assuming governments maintain their financial support over the next decade and PEV prices continue to decline, there will be a cumulative 3.3 million charging points worldwide in 2016 and 16.9 million in 2021. EVSE sales will reach $3.4 billion by 2021, selling over 4.1 million charging points. The U.S. and Japan will continue to lead the EVSE market. Despite the higher cost of the equipment, SBI Energy sees the fast DC charger segment having the fastest growth rate in the EVSE market over the next decade.
Electric Vehicle Service Equipment Market Worldwide by SBI Energy provides key insight into current and future markets for each EVSE segment and regional market worldwide. This report looks at key competitors and manufacturers of PEV charging systems, and includes definitions, current product offerings and market detail on the following segments:
- Residential electric service vehicle equipment sold either with a PEV or as an aftermarket product;
- Commercial PEV charging systems sold to fleets, governments and private businesses;
- EVSE sales by regional market and type of charger: AC/1, AC/2, fast DC and chargers used in battery swap systems.
In addition to analyzing the market segments, the report also details equipment and installation costs of both private and commercial PEV charging equipment, electricity and fuel prices around the world, and covers the demographics of PEV charger installations in key regional markets. The report also analyzes the primary industries and businesses that are installing PEV charging systems for public use, as well as companies and organizations with electric vehicle fleets and their associated charging infrastructure.
CHAPTER 1 EXECUTIVE SUMMARY
SCOPE & METHODOLOGY
THE GLOBAL EVSE MARKET
Figure 1-1 The World EVSE Market, 2007-2011 (in number of units & million $)
Market Breakdown by Charger Level & Customer Sector
Figure 1-2 Global EVSE Sales Broken Down by Charger Type & Customer Sector, 2011 (in percent)
Regional EVSE Markets
Figure 1-3 EVSE Market by Country, 2011 (in thousands of units and million $)
MARKET FORECAST
Market Forecast by Charger Level & Customer Sector
Market Forecast by Region
Figure 1-4 World EVSE Market Forecast, 2012-2021 (in million $)
DRIVERS & BARRIERS IN THE EVSE MARKET
Government Incentives
Plug-in Electric Vehicle Sales
Table 1-1 Global PEV Sales by Year, 2007-2021 (in number of vehicles)
Range Anxiety
Battery Swapping
EVSE Prices
CHARGER TRENDS
EVSE Employment Trends
Table 1-2 New Jobs Created from the EVSE Market, 2016, 2021
Fast DC Charger Trends
Fleet Trends
Table 1-3 U.S. Fleet PEV Ownership, 2006-2010
The Smart Charger & Bi-Directional EVSE Market
Table 1-4 Bi-directional EVSE Forecast, 2016-2021 (in million $)
EVSE AND PEV DEMOGRAPHICS
Commercial EVSE Demographics
Figure 1-5 Commercial EVSE Units by Type of Owner in the U.S., 2012* (in percent)
Residential EVSE Demographics
EVSE COMPETITORS
CHAPTER 2 INTRODUCTION
SCOPE
METHODOLOGY
ELECTRIC VEHICLES AND CHARGING INFRASTRUCTURE
Figure 2-1 An EV Charging System
EVSE Locations
Figure 2-2 Charging Location Hierarchy
Types of Electric Vehicles
Table 2-1 Types of Electric Vehicles
TYPES OF EVSE
AC Chargers
Figure 2-3 Diagram of an AC Charging System
DC Chargers
Figure 2-4 Diagram of a DC Charging System
Battery Swap Systems
Wireless Charging
Smart EVSE & Bi-directional Chargers
Figure 2-5 EVSE Hierarchy of Capability
EV CHARGING LEVELS
Figure 2-6 EVSE Charging Power Levels
U.S. Charging Levels
Table 2-2 SAE Charging Levels
European Charging Modes
Table 2-3 European PEV Charging Modes
China/Japan Charging Levels
CHARGING CONNECTOR STANDARDS
Figure 2-7 EVSE Charging Connectors
Table 2-4 Organizations Defining PEV Charging Connector Standards
U.S. Connector Standards
European Charger Standards
Connector Standards in Asia
CHAPTER 3 THE EVSE MARKET
THE GLOBAL EVSE MARKET
Figure 3-1 The World EVSE Market, 2007-2011 (in number of units & million $)
Market Breakdown by Charger Level
Table 3-1 Global EVSE Sales by Type, 2007-2011 (in number of units & million $)
Figure 3-2 Global EVSE Sales Broken Down by Charger Type, 2011 (in percent)
Market Breakdown by Customer Sector
Table 3-2 Global EVSE Sales by Customer Sector, 2007-2011 (in number of units & million $)
Figure 3-3 Global EVSE Sales Broken Down by Customer Sector, 2011 (in percent)
REGIONAL EVSE MARKET
Figure 3-4 EVSE Units Sold by Country, 2011 (in thousands of units)
The U.S. EVSE Market
Figure 3-5 The U.S. EVSE Market, 2007-2011 (in number of units & million $)
Figure 3-6 U.S. EVSE Market by Customer Sector and Charger Type, 2007-2011 (in percentage of market value)
Table 3-3 U.S. EVSE Sales by Type & Customer Sector, 2007-2011 (in number of units)
The EVSE Market in Japan
Figure 3-7 The EVSE Market in Japan, 2007-2011 (in number of units & million $)
Figure 3-8 Japan EVSE Market by Customer Sector and Charger Type, 2007-2011 (in percentage of market value)
Table 3-4 Japan EVSE Sales by Type & Customer Sector, 2007-2011 (in number of units)
The European EVSE Market
Figure 3-9 The EVSE Market in Europe, 2007-2011 (in number of units & million $)
Figure 3-10 European EVSE Market by Customer Sector and Charger Type, 2007-2011 (in percentage of market value)
Figure 3-11 Commercial EVSE Units Sold by European Country, 2011 (in units)
The EVSE Market in China
Figure 3-12 The EVSE Market in China, 2007-2011 (in number of units & million $)
Figure 3-13 China EVSE Market by Customer Sector and Charger Type, 2007-2011 (in percentage of market value)
Table 3-5 China EVSE Sales by Type & Customer Sector, 2007-2011 (in number of units)
Smart Charger & Bi-Directional EVSE Market
Figure 3-14 Global Smart EVSE Sales Broken Down by Customer Sector, 2011 (in number of units sold & million $)
MARKET FORECAST
Figure 3-15 World Cumulative Installed EVSE Forecast, 2010-2021 (in thousands of units)
Figure 3-16 World EVSE Market Forecast, 2012-2021 (in million $)
Market Forecast by Charger Level
Figure 3-17 World EVSE Market Forecast by EVSE Type, 2012-2021 (in million $, pie charts in % of units installed)
Market Forecast by Customer Sector
Figure 3-18 World EVSE Market Forecast by Customer Sector, 2012-2021 (in million $, pie charts in % of units installed)
U.S. Forecast
Figure 3-19 U.S. EVSE Market Forecast by Customer sector and Charger Type, 2012-2021 (in percentage of market value)
Japanese Forecast
Figure 3-20 Japan EVSE Market Forecast by Customer sector and Charger Type, 2012-2021 (in percentage of market value)
European Forecast
Figure 3-21 EVSE Market Forecast for Europe by Customer sector and Charger Type, 2012-2021 (in percentage of market value)
China Forecast
Figure 3-22 China EVSE Market Forecast by Customer sector and Charger Type, 2012-2021 (in percentage of market value)
Smart Charger & Bi-Directional Market Forecast
Table 3-6 Bi-directional EVSE Forecast, 2016-2021 (in million $)
CHAPTER 4 TRENDS & DEMOGRAPHICS
Figure 4-1 Cumulative EVSE Installed, 2007-2011 (in number of units
DRIVERS & BARRIERS IN THE EVSE MARKET
Plug-in Electric Vehicle Sales
Table 4-1 Global PEV Sales by Year, 2007-2021 (in number of vehicles)
Table 4-2 New PEVs supplied with OEM AC/1 EVSE
Range Anxiety
Table 4-3 Survey Results on Range Anxiety, 2010-2012
Government Incentives
Table 4-4 Stated PEV/EVSE Goals by Country
Table 4-5 Stated PEV/EVSE Incentives by Country
Research Funding
Battery Swapping
EVSE PRICES
Figure 4-2 U.S. Price Ranges for AC/1 and AC/2 EVSE, 2007-2021 (in $)
Installation Costs
The Price of Charging
EVSE EMPLOYMENT TRENDS
Table 4-6 New Jobs Created from the EVSE Market, 2016, 2021
EVSE TRENDS
Fleet Trends
Table 4-7 U.S. Fleet PEV Ownership, 2006-2010
Figure 4-3 Federal, State & Local EVSE Ownership in the U.S., 2012 (in number of charging points)
Fast DC Charger Trends
Table 4-8 CHAdeMo Fast DC EVSEs Installed by Country in Europe, March 2012 (in number of units)
Smart Charger & Bi-directional Charger Trends
Table 4-9 Smart EVSE Demonstration Projects
EVSE Software Trends
Table 4-10 EVSE Charging Network Platforms
EVSE AND PEV DEMOGRAPHICS
Residential EVSE Demographics
Figure 4-4 Change in Simmons Prius Hybrid Ownership Demographics, Summer 2009–Summer 2011(index)
Commercial EVSE Demographics in the U.S.
Figure 4-5 U.S. Commercial Charger installations by State (in number of charge points)
Figure 4-6 Commercial EVSE Units by Type of Owner, 2012* (in percent)
EVSE Demographics in Japan
Figure 4-7 Japan’s Subsidized EVSE by Region (in number of systems)
China Demographics
CHAPTER 5 COMPETITORS
MERGERS & ACQUISITIONS
COLLABORATIONS & PARTNERSHIPS
Table 5-1 EVSE Manufacturer Collaborations, 2012
ABB
AEROVIRONMENT
Figure 5-1 AeroVironment’s Revenue & Net Income, 2007-2011 (in million $)
CLIPPER CREEK
Figure 5-2 Clipper Creek’s Revenue, 2007-2011 (in million $)
COULOMB TECHNOLOGIES
Figure 5-3 Coulomb Technology’s Revenue, 2008-2011 (in million $)
DBT
EATON
ECOTALITY
Figure 5-4 ECOtality’s Revenue & Net Income, 2007-2011 (in million $)
ELEKTROMOTIVE
GE ENERGY
Figure 5-5 GE’s Total Revenue & Energy Business Unit Revenue, 2007-2011 (in billion $)
LEVITON
NARI TECHNOLOGY DEVELOPMENT
NISSAN
PANASONIC
POD POINT
SCHNEIDER ELECTRIC
Figure 5-6 Schneider Electric’s Revenue & Net Income, 2007-2011 (in billion euros)
SIEMENS
Figure 5-7 Siemens Total Revenue, 2007-2011 (in billion euros)
APPENDIX A: U.S. PRIUS OWNERSHIP DEMOGRAPHICS
Table A-1 Demographic Indicators and Resistors for Toyota Prius Ownership in the U.S., 2011 (Index)
SCOPE & METHODOLOGY
THE GLOBAL EVSE MARKET
Figure 1-1 The World EVSE Market, 2007-2011 (in number of units & million $)
Market Breakdown by Charger Level & Customer Sector
Figure 1-2 Global EVSE Sales Broken Down by Charger Type & Customer Sector, 2011 (in percent)
Regional EVSE Markets
Figure 1-3 EVSE Market by Country, 2011 (in thousands of units and million $)
MARKET FORECAST
Market Forecast by Charger Level & Customer Sector
Market Forecast by Region
Figure 1-4 World EVSE Market Forecast, 2012-2021 (in million $)
DRIVERS & BARRIERS IN THE EVSE MARKET
Government Incentives
Plug-in Electric Vehicle Sales
Table 1-1 Global PEV Sales by Year, 2007-2021 (in number of vehicles)
Range Anxiety
Battery Swapping
EVSE Prices
CHARGER TRENDS
EVSE Employment Trends
Table 1-2 New Jobs Created from the EVSE Market, 2016, 2021
Fast DC Charger Trends
Fleet Trends
Table 1-3 U.S. Fleet PEV Ownership, 2006-2010
The Smart Charger & Bi-Directional EVSE Market
Table 1-4 Bi-directional EVSE Forecast, 2016-2021 (in million $)
EVSE AND PEV DEMOGRAPHICS
Commercial EVSE Demographics
Figure 1-5 Commercial EVSE Units by Type of Owner in the U.S., 2012* (in percent)
Residential EVSE Demographics
EVSE COMPETITORS
CHAPTER 2 INTRODUCTION
SCOPE
METHODOLOGY
ELECTRIC VEHICLES AND CHARGING INFRASTRUCTURE
Figure 2-1 An EV Charging System
EVSE Locations
Figure 2-2 Charging Location Hierarchy
Types of Electric Vehicles
Table 2-1 Types of Electric Vehicles
TYPES OF EVSE
AC Chargers
Figure 2-3 Diagram of an AC Charging System
DC Chargers
Figure 2-4 Diagram of a DC Charging System
Battery Swap Systems
Wireless Charging
Smart EVSE & Bi-directional Chargers
Figure 2-5 EVSE Hierarchy of Capability
EV CHARGING LEVELS
Figure 2-6 EVSE Charging Power Levels
U.S. Charging Levels
Table 2-2 SAE Charging Levels
European Charging Modes
Table 2-3 European PEV Charging Modes
China/Japan Charging Levels
CHARGING CONNECTOR STANDARDS
Figure 2-7 EVSE Charging Connectors
Table 2-4 Organizations Defining PEV Charging Connector Standards
U.S. Connector Standards
European Charger Standards
Connector Standards in Asia
CHAPTER 3 THE EVSE MARKET
THE GLOBAL EVSE MARKET
Figure 3-1 The World EVSE Market, 2007-2011 (in number of units & million $)
Market Breakdown by Charger Level
Table 3-1 Global EVSE Sales by Type, 2007-2011 (in number of units & million $)
Figure 3-2 Global EVSE Sales Broken Down by Charger Type, 2011 (in percent)
Market Breakdown by Customer Sector
Table 3-2 Global EVSE Sales by Customer Sector, 2007-2011 (in number of units & million $)
Figure 3-3 Global EVSE Sales Broken Down by Customer Sector, 2011 (in percent)
REGIONAL EVSE MARKET
Figure 3-4 EVSE Units Sold by Country, 2011 (in thousands of units)
The U.S. EVSE Market
Figure 3-5 The U.S. EVSE Market, 2007-2011 (in number of units & million $)
Figure 3-6 U.S. EVSE Market by Customer Sector and Charger Type, 2007-2011 (in percentage of market value)
Table 3-3 U.S. EVSE Sales by Type & Customer Sector, 2007-2011 (in number of units)
The EVSE Market in Japan
Figure 3-7 The EVSE Market in Japan, 2007-2011 (in number of units & million $)
Figure 3-8 Japan EVSE Market by Customer Sector and Charger Type, 2007-2011 (in percentage of market value)
Table 3-4 Japan EVSE Sales by Type & Customer Sector, 2007-2011 (in number of units)
The European EVSE Market
Figure 3-9 The EVSE Market in Europe, 2007-2011 (in number of units & million $)
Figure 3-10 European EVSE Market by Customer Sector and Charger Type, 2007-2011 (in percentage of market value)
Figure 3-11 Commercial EVSE Units Sold by European Country, 2011 (in units)
The EVSE Market in China
Figure 3-12 The EVSE Market in China, 2007-2011 (in number of units & million $)
Figure 3-13 China EVSE Market by Customer Sector and Charger Type, 2007-2011 (in percentage of market value)
Table 3-5 China EVSE Sales by Type & Customer Sector, 2007-2011 (in number of units)
Smart Charger & Bi-Directional EVSE Market
Figure 3-14 Global Smart EVSE Sales Broken Down by Customer Sector, 2011 (in number of units sold & million $)
MARKET FORECAST
Figure 3-15 World Cumulative Installed EVSE Forecast, 2010-2021 (in thousands of units)
Figure 3-16 World EVSE Market Forecast, 2012-2021 (in million $)
Market Forecast by Charger Level
Figure 3-17 World EVSE Market Forecast by EVSE Type, 2012-2021 (in million $, pie charts in % of units installed)
Market Forecast by Customer Sector
Figure 3-18 World EVSE Market Forecast by Customer Sector, 2012-2021 (in million $, pie charts in % of units installed)
U.S. Forecast
Figure 3-19 U.S. EVSE Market Forecast by Customer sector and Charger Type, 2012-2021 (in percentage of market value)
Japanese Forecast
Figure 3-20 Japan EVSE Market Forecast by Customer sector and Charger Type, 2012-2021 (in percentage of market value)
European Forecast
Figure 3-21 EVSE Market Forecast for Europe by Customer sector and Charger Type, 2012-2021 (in percentage of market value)
China Forecast
Figure 3-22 China EVSE Market Forecast by Customer sector and Charger Type, 2012-2021 (in percentage of market value)
Smart Charger & Bi-Directional Market Forecast
Table 3-6 Bi-directional EVSE Forecast, 2016-2021 (in million $)
CHAPTER 4 TRENDS & DEMOGRAPHICS
Figure 4-1 Cumulative EVSE Installed, 2007-2011 (in number of units
DRIVERS & BARRIERS IN THE EVSE MARKET
Plug-in Electric Vehicle Sales
Table 4-1 Global PEV Sales by Year, 2007-2021 (in number of vehicles)
Table 4-2 New PEVs supplied with OEM AC/1 EVSE
Range Anxiety
Table 4-3 Survey Results on Range Anxiety, 2010-2012
Government Incentives
Table 4-4 Stated PEV/EVSE Goals by Country
Table 4-5 Stated PEV/EVSE Incentives by Country
Research Funding
Battery Swapping
EVSE PRICES
Figure 4-2 U.S. Price Ranges for AC/1 and AC/2 EVSE, 2007-2021 (in $)
Installation Costs
The Price of Charging
EVSE EMPLOYMENT TRENDS
Table 4-6 New Jobs Created from the EVSE Market, 2016, 2021
EVSE TRENDS
Fleet Trends
Table 4-7 U.S. Fleet PEV Ownership, 2006-2010
Figure 4-3 Federal, State & Local EVSE Ownership in the U.S., 2012 (in number of charging points)
Fast DC Charger Trends
Table 4-8 CHAdeMo Fast DC EVSEs Installed by Country in Europe, March 2012 (in number of units)
Smart Charger & Bi-directional Charger Trends
Table 4-9 Smart EVSE Demonstration Projects
EVSE Software Trends
Table 4-10 EVSE Charging Network Platforms
EVSE AND PEV DEMOGRAPHICS
Residential EVSE Demographics
Figure 4-4 Change in Simmons Prius Hybrid Ownership Demographics, Summer 2009–Summer 2011(index)
Commercial EVSE Demographics in the U.S.
Figure 4-5 U.S. Commercial Charger installations by State (in number of charge points)
Figure 4-6 Commercial EVSE Units by Type of Owner, 2012* (in percent)
EVSE Demographics in Japan
Figure 4-7 Japan’s Subsidized EVSE by Region (in number of systems)
China Demographics
CHAPTER 5 COMPETITORS
MERGERS & ACQUISITIONS
COLLABORATIONS & PARTNERSHIPS
Table 5-1 EVSE Manufacturer Collaborations, 2012
ABB
AEROVIRONMENT
Figure 5-1 AeroVironment’s Revenue & Net Income, 2007-2011 (in million $)
CLIPPER CREEK
Figure 5-2 Clipper Creek’s Revenue, 2007-2011 (in million $)
COULOMB TECHNOLOGIES
Figure 5-3 Coulomb Technology’s Revenue, 2008-2011 (in million $)
DBT
EATON
ECOTALITY
Figure 5-4 ECOtality’s Revenue & Net Income, 2007-2011 (in million $)
ELEKTROMOTIVE
GE ENERGY
Figure 5-5 GE’s Total Revenue & Energy Business Unit Revenue, 2007-2011 (in billion $)
LEVITON
NARI TECHNOLOGY DEVELOPMENT
NISSAN
PANASONIC
POD POINT
SCHNEIDER ELECTRIC
Figure 5-6 Schneider Electric’s Revenue & Net Income, 2007-2011 (in billion euros)
SIEMENS
Figure 5-7 Siemens Total Revenue, 2007-2011 (in billion euros)
APPENDIX A: U.S. PRIUS OWNERSHIP DEMOGRAPHICS
Table A-1 Demographic Indicators and Resistors for Toyota Prius Ownership in the U.S., 2011 (Index)
