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Audi, BMW and Mercedes-Benz: Vying for Sales Supremacy

March 2012 | 34 pages | ID: A8E493A8C0FEN
Euromonitor International Ltd

US$ 2,000.00

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Audi, BMW and Mercedes-Benz are all vying to dominate the premium car market. Success hinges on the four key markets of China, Germany, the UK and the US, which account for more than 60% of the trio’s combined sales. The close relationship between affluent households and the performance of these three leading premium players suggests the outlook is good for future sales volumes.

Euromonitor International’s new Automotive reports are designed specifically for stakeholders in the automotive industry and are compiled from Euromonitor’s unrivalled range of global macro-economic and consumer intelligence. This innovative approach assesses myriad ‘pull’ factors that help shape the future of vehicle demand: from consumer lifestyles to income and expenditure; from demographics and household profiles to social technologies. Automotive also draws upon perspectives from Euromonitor’s coverage of other industries, including Consumer Electronics, Consumer Finance and Travel and Tourism.



Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Automotive products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Audi, BMW and Mercedes-Benz: Vying for Sales Supremacy
Euromonitor International
March 2012
Introduction
Premium Brands, Premium Incomes
Three German brands
Four Markets
Outlook Review
Report Definitions


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