Residential Generators, 3rd Edition - U.S. Market and World Data

Date: January 22, 2012
Pages: 195
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Residential Generators, 3rd Edition - U.S. Market and World Data
Over 1.4 billion households worldwide depend upon grid electricity to deliver safety, comfort and convenience through lighting, communications, refrigeration, air conditioning, and heating. Dependent upon the fail-safe and coordinated operation of power plants (generation), transmission and distribution systems, grid electricity supply is an assumed basic utility of the developed world and a proliferating feature of communities in the developing world. However, power outages and the loss of grid electricity or all-too-common an experience for consumers worldwide. These inevitable disruptions in electricity supply result from generation shortages, grid equipment failure, weather and other natural events. The global generator industry has developed as a result, able to provide consumers with back-up or standby electricity when grid supply is unavailable or inaccessible.

Residential Generator, 3rd Edition – U.S. and World Markets is the third installment of SBI Energy’s series of reports that have chronicled global markets for consumer generators (lower output generators for residential and commercial applications) since 2002. The highly-competitive, billion-dollar U.S. market for residential engine-generator sets (gensets) has ratcheted up in volume on successive consumer demand factors including consumer Y2K anxieties, major regional outage events (landed hurricanes, winter storms, etc.), and the boom and bust of the housing market. Grid instability and weather volatility strongly influence year-to-year consumer demand for potable and standby (stationary) gensets. Fluctuating domestic demand has led prominent U.S. consumer genset suppliers overseas to secondary residential markets in Latin America, Europe and Asia also in play for export-reliant Japanese and Chinese genset manufacturers.

SBI Energy’s latest report provides a review of global and regional residential generator markets in the past ten years, detailed assessments of the U.S. consumer genset industry and residential market, and up-to-date coverage of the latest industry events, including Hurricane Irene. Global market demand for residential generators is quantified and projections for growth in demand are provided. Historical and projected market volumes are provided globally, regionally and for key countries (United States, Canada, Australia, Japan, China and others). Key factors are expertly analyzed: long-term meteorological trends, grid integrity and outage events, competition from emerging alternative and renewable energy technologies, consumer purchasing and property investment trends, and genset purchaser and owner demographics in the United States.

Report Methodology

The data, assessments and analysis provided in Residential Generator, 3rd Edition – U.S. and World Markets is based on primary and secondary research. Primary research included interviews with firms involved in the manufacture, distribution and sales of genset products as well as analysts with insights into the genset industry. Secondary research included the comprehensive review and consolidation of U.S. and foreign trade data, SEC filings from relevant publicly-traded companies, other governmental sources, company literature, other analyst estimations and calculations, and other SBI Energy publications.

What You’ll Get in This Report

Residential Generator, 3rd Edition – U.S. and World Markets contains exclusive insights and projections regarding the future of this market around the world. Readers will benefit from extensive data and unique analysis, presented in easy-to-read and illustrative charts, tables and graphs accompanied by fluid and concise commentary and conclusions.

How You’ll Benefit from This Report

If your company is already doing business in on-site residential generation, or is considering entering the market, you will find this report invaluable. You will gain a thorough understanding of the current global market for residential engine-generator products and technologies, as well as projected market demand and trends through 2021.
CHAPTER 1 - EXECUTIVE SUMMARY

CHAPTER 2 - OVERVIEW OF RESIDENTIAL GENERATION PRODUCTS AND TECHNOLOGIES

a. Introduction
b. Product Classification and Segmentation
     Table 2-1 - Comparison of Residential Generators by Power Output and U.S. Retail Price, 2011 (Portable/Stationary)
  i. Portable Generators
  ii. Stationary Generators
    Figure 2-1 - Residential Stationary Generator Set, 2011
c. Generator Set Technologies
    Figure 2-2 - Typical Spark-Ignited Generator Set, 2011
  i. Engine Technologies
  ii. Other Sound Attenuation Technologies
    Table 2-2 - Sound Attenuation Technologies for Generator Sets, 2011
  iii. Power Conversion Technologies
      1. Generators/Alternators
      2. Inverters
      3. Rechargeable Battery-Inverter Configurations
      4. Cycloconverters
  iv. Accessory Technologies
      1. Transfer Switch Technologies
      2. Automatic Shutdown Features
      3. Intelligent and Digital User Interfaces
d. Competitive Technology Landscape - Renewable and Alternative Energy Technologies for Distributed Generation
    Table 2-3 - Residential Generation Technologies - Comparison in Cost, Efficiency, Requirements, 2011
  i. Microturbines
    Figure 2-3 - Schematic of a Typical Microturbine, 2011
  ii. Stirling Engines
  iii. Fuel Cells
    Figure 2-4 - General Fuel Cell Schematic, 2011
      1. Phosphoric Acid Fuel Cells (PAFC)
      2. Proton Exchange Membranes (PEM/PEMFC)
      3. Molten Carbonate Fuel Cells (MCFC)
      4. Solid Oxide Fuel Cells (SOFC)
    Table 2-4 - Fuel Cell Technologies - Residential Application Metrics, 2011
  iv. Small Wind
  v. Photovoltaics (PV)
      1. Power Optimizers
      2. Inverters
      3. Charge Controllers
e. Conclusions

CHAPTER 3 - MARKET TRENDS AND FACTORS

a. Introduction
b. Grid Power Reliability Worldwide - Comparisons and Trends
    1. SAIDI
    2. SAIFI
    3. Other Indicators
  ii. Global Grid Distribution Reliability - Outage Duration and Frequency Indices in North America, Latin America, Europe, Asia-Pacific and the Rest of the World
    Figure 3-1 - Power Outage Durations by Country in North America, Latin America, Europe and Asia-Pacific (SAIDI in minutes a year) (2007-2011)
    Figure 3-2 - Annual Number of Power Outages by Country in North America, Latin America, Europe and Asia-Pacific (SAIFI in interruption events a year) (2007-2011)
  iii. Power Outage Causes - an Analysis of Operational Data in North America and Europe
    Figure 3-3 - Major Power Outages and Disruptions in European Transmission Systems by Cause (Number of Events, 2006-2010)
    Figure 3-4 - Major Power Outages and Disruptions in the North American Grid by Cause (Number of Events, 2006-2010)
    Figure 3-5 - Major Power Outages and Disruptions in the North American Grid by Region (Number of Events, 2006-2010)
    Figure 3-6 - Major U.S. power Outages Affecting 50,000 Customers or more (Number of Events, 1996-2010)
c. Weather Volatility - Tropical Storm and Hurricane Activity
    Figure 3-7 - North Atlantic Hurricane Season Activity, 1950-2011 (% of 1981-2010 Median Accumulated Cyclone Energy [ACE] Value)
    Figure 3-8 - Atlantic Hurricane Landfalls in the United States by Decade (1951-2010)
  i. Storm Activity Trends Outside of the North Atlantic
d. Housing Markets Trends and Features
  i. U.S. Housing Market
    Table 3-1 - U.S. Household Home Improvement Expenditure Trends (2006-2011) (% of Households)
    Figure 3-9 - Comparative Housing Market Trends - House Purchasing Prices, and Home Improvement Expenditures by Household (2005-2011)
    Figure 3-10 - Privately-Owned Detached Home Construction Completions in the United States (by quarter, Q1 2007-Q2 2011)
    Figure 3-11 - Residential Central Air Conditioning and Security System Market Penetration in the United States (% of millions of owner-occupied detached homes) (1997-2010)
  ii. International Housing Markets
    Figure 3-12 - Population in Detached Homes and Home Ownership in Europe - A Comparison with the United States (2009, %)
    Figure 3-13 - Median Net Incomes of Owner-Occupied Homes in Europe - A Comparison with the United States (2009, %)
    Figure 3-14 - Population in Detached Homes and Home Ownership in the Rest of the World (Brazil, Russia, India, China, Turkey, Mexico, Canada, Australia, New Zealand, Japan) - A Comparison with the United States (2009, %)
e. Renewable and Alternative Energy Technologies’ Role in Residential Generation Markets
    Table 3-2 - Residential Generation Technologies - Comparison in Cost, Efficiency, Requirements, 2011
    Table 3-3 - World Electricity Access, 2008
f. Conclusions

CHAPTER 4 - MARKET SIZE AND GROWTH

a. Introduction
b. Market Definition
  i. World Region Breakdowns
    Figure 4-1 - Global Market and its Primary Regions (North America, Latin America and the Caribbean, Western Europe, Eastern Europe, Middle East, Africa, Asia-Pacific)
  ii. Residential Applications
      1. Back-Up / Standby / Emergency Power
      2. Off-Grid Generation / Rural Electrification
      3. Household Industry and Business
c. Global Overview of the Residential Generator Set Market
  i. Portable and Stationary Generator Sets
    Figure 4-2 - Global Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-1 - Global Residential Generator Sales (2007-2021) (Thousands of Units, Portable/Stationary)
    Figure 4-3 - Global Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-2 - Global Residential Generator Sales (2007-2021) ($ Millions, Portable/Stationary)
  ii. Gas and Diesel Generator Sets
    Figure 4-4 - Global Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-3 - Global Residential Generator Sales (2007-2021) (Thousands of Units, Gas/Diesel)
    Figure 4-5 - Global Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-4 - Global Residential Generator Sales (2007-2021) ($ Millions, Gas/Diesel)
  iii. Global Industry and Market Features
    1. Major Exporting Industries - Japan and China and the Viability of the U.S. Residential Genset Industry Abroad
    2. Global Distribution of Markets
d. North America - Residential Generator Set Market Size and Features
  i. Global Weight of the U.S. Market
    Figure 4-6 - U.S. Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-5 - U.S. Residential Generator Sales (2007-2021) (Thousands of Units, Portable/Stationary, Gas/Diesel)
    Figure 4-7 - U.S. Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-6 - U.S. Residential Generator Sales (2007-2021) ($ Millions, Portable/Stationary, Gas/Diesel)
    Table 4-7 - Portable Generator Set Market Penetration by Household Ownership Rate (2007-2011) (% of U.S. Households)
      1. Market Drivers and Growth Factors
      2. Domestic Industry and International Trade
  ii. Canadian and Mexican Markets
    Figure 4-8 - Canada - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-8 - Canada - Residential Generator Sales (2007-2021) (Thousands of Units, Portable/Stationary, Gas/Diesel)
    Figure 4-9 - Canada - Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-9 - Canada - Residential Generator Sales (2007-2021) ($ Millions, Portable/Stationary, Gas/Diesel)
    Figure 4-10 - Mexico - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-10 - Mexico - Residential Generator Sales (2007-2021) (Thousands of Units, Portable/Stationary, Gas/Diesel)
    Figure 4-11 - Mexico - Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-11 - Mexico - Residential Generator Sales (2007-2021) ($ Millions, Portable/Stationary, Gas/Diesel)
  1. Market Drivers and Growth Factors
e. Asia-Pacific - Residential Generator Set Market Size and Features
  i. The Japanese Market
    Figure 4-12- Japan - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-12 - Japan - Residential Generator Sales (2007-2021) (Thousands of Units, Gas/Diesel)
    Figure 4-13 - Japan- Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-13 - Japan - Residential Generator Sales (2007-2021) ($ Millions, Gas/Diesel)
      1. Market Drivers and Barriers to Growth
      2. Domestic Industry and International Trade
  ii. Markets in Australia and Oceania
    Figure 4-14- Australia - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-14 - Australia - Residential Generator Sales (2007-2021) (Thousands of Units, Gas/Diesel)
    Figure 4-15 - Australia- Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-15 - Australia- Residential Generator Sales (2007-2021) ($ Millions, Gas/Diesel)
      1. Market Drivers and Growth Factors
  iii. Major Emerging Markets in China and India
    Figure 4-16- China - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-16 - China - Residential Generator Sales (2007-2021) (Thousands of Units, Gas/Diesel)
    Figure 4-17 - China - Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-17 - China - Residential Generator Sales (2007-2021) ($ Millions, Gas/Diesel)
    Figure 4-18- India - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-18 - India - Residential Generator Sales (2007-2021) (Thousands of Units, Gas/Diesel)
    Figure 4-19 - India - Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-19 - India - Residential Generator Sales (2007-2021) ($ Millions, Gas/Diesel)
      1. Market Drivers and Growth Factors
      2. Domestic Industry and International Trade
f. Europe - Residential Generator Set Market Size and Features
    Figure 4-20 - Western Europe - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-20 - Western Europe - Residential Generator Sales (2007-2021) (Thousands of Units, Gas/Diesel, Portable/Stationary)
    Figure 4-21 - Western Europe - Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-21 - Western Europe - Residential Generator Sales (2007-2021) ($ Millions, Gas/Diesel, Portable/Stationary)
    Figure 4-22 - Eastern Europe and Russia - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-22 - Eastern Europe and Russia - Residential Generator Sales (2007-2021) (Thousands of Units, Gas/Diesel)
    Figure 4-23 - Eastern Europe and Russia - Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-23 - Eastern Europe and Russia - Residential Generator Sales (2007-2021) ($ Millions, Gas/Diesel)
  i. Market Drivers and Barriers to Growth
  ii. Scandinavian Residential Generation Market
    Figure 4-24 - Scandinavia - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-24 - Western Europe - Residential Generator Sales (2007-2021) (Thousands of Units, Gas/Diesel, Portable/Stationary)
    Figure 4-25 - Western Europe - Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-25 - Western Europe - Residential Generator Sales (2007-2021) ($ Millions, Gas/Diesel, Portable/Stationary)
      1. Market Drivers and Growth Factors
  iii. French Residential Generation Market
    Figure 4-26 - France - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-26 - France - Residential Generator Sales (2007-2021) (Thousands of Units, Gas/Diesel, Portable/Stationary)
    Figure 4-27 - France - Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-27 - France - Residential Generator Sales (2007-2021) ($ Millions, Gas/Diesel, Portable/Stationary)
      1. Market Drivers and Growth Factors
      2. Domestic Industry and International Trade
g. Rest of the World - Residential Generator Set Markets
  i. African Residential Generation Market
    Figure 4-28 - Africa - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-28 - Africa - Residential Generator Sales (2007-2021) (Thousands of Units, Gas/Diesel)
    Figure 4-29 - Africa - Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-29 - Africa - Residential Generator Sales (2007-2021) ($ Millions, Gas/Diesel)
      1. Market Drivers and Growth Factors
      2. International Trade
  ii. Latin American Residential Generation Market
    Figure 4-30 - Latin America - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-30 - Latin America - Residential Generator Sales (2007-2021) (Thousands of Units, Gas/Diesel)
    Figure 4-31 - Latin America - Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-31 - Latin America - Residential Generator Sales (2007-2021) ($ Millions, Gas/Diesel)
      1. Market Drivers and Growth Factors
      2. International Trade
  iii. Middle Eastern Residential Generation Market
    Figure 4-32 - Middle East - Residential Generator Sales (2007-2021) (Thousands of Units)
    Table 4-32 - Middle East - Residential Generator Sales (2007-2021) (Thousands of Units, Gas/Diesel)
    Figure 4-33 - Middle East - Residential Generator Sales (2007-2021) ($ Millions)
    Table 4-33 - Middle East - Residential Generator Sales (2007-2021) ($ Millions, Gas/Diesel)
      1. Market Drivers and Growth Factors
      2. International Trade
h. Conclusions

CHAPTER 5 - COMPETITIVE PROFILES

a. Introduction
  Table 5-1 - Description of Companies Profiled
      (Company Summaries, not profiled in report)
    i. John Deere
    ii. General Electric
    iii. Gillette Generators
    iv. Honeywell
    v. Kawasaki Motors Corp., USA
    vi. Kipor
    vii. Mitsubishi
    viii. Tiger
    ix. Winco
    x. Zongshen
  Table 5-2 - Selected Industry Leaders in Small Wind, Residential-Scale Fuell Cells and MicroCHP
b. Briggs & Stratton
  Table 5-3 - Briggs & Stratton Profile
    i. Corporate Background
    ii. Product and Brand Portfolio
      Table 5-4 - Briggs & Stratton Residential Generator Product and Brand Portfolio, 2011
    iii. Performance
    iv. Figure 5-1 - Briggs & Stratton Power Products Revenue, FY 2007-2011 ($ millions)
    v. Company News
      1. Expansion
      2. Acquisitions and Divestitures
      3. Outlook
      4. Personnel Changes
c. Carrier Corporation
  Table 5-5 - Carrier Corporation Profile
    i. Corporate Background
    ii. Product and Brand Portfolio
      Table 5-6 - Carrier North America Home Comfort Residential Generator Product and Brand Portfolio, 2011
    iii. Performance
    iv. Figure 5-2 - Carrier Corporation Revenue, 2007-2011 ($ billions)
    v. Company News
      1. Acquisitions and Divestitures
      2. Personnel Changes
d. Cummins
  Table 5-7 - Cummins, Inc. Profile
    i. Corporate Background
    ii. Product and Brand Portfolio
      Table 5-8 - Cummins Power Generation Residential Generator Product and Brand Portfolio, 2011
    iii. Performance
    iv. Figure 5-3 - Cummins Power Generation Division Revenue, 2007-2011 ($ billions)
    v. Company News
      1. Expansion
      2. Outlook
      3. Personnel Changes
e. Fuji Heavy Industries
  Table 5-9 - Fuji Heavy Industries, Inc. Profile
    i. Corporate Background
    ii. Product and Brand Portfolio
      Table 5-10 - Subaru Robin Residential Generator Product and Brand Portfolio, 2011
    iii. Performance
    iv. Figure 5-4 - Fuji Heavy Industries Industrial Products Division Revenue, FY 2007-2011 (¥ billions)
    v. Company News
      1. Expansion
      2. Outlook
f. Generac
  Table 5-11 - Generac Holdings, Inc. Profile
    i. Corporate Background
    ii. Product and Brand Portfolio
      Table 5-12 - Generac Power Systems Residential Generator Product and Brand Portfolio, 2011
    iii. Performance
    iv. Figure 5-5 - Generac Residential Products Division Revenue, 2007-2011 ($ millions)
    v. Company News
      1. Expansion
      2. Acquisitions and Divestitures
      3. Outlook
      4. Personnel Changes
g. Honda
  Table 5-13 - Honda Motor Corp., Ltd. Profile
    i. Corporate Background
    ii. Product and Brand Portfolio
      Table 5-14 - Honda Motor Corporation, Ltd. Residential Generator Product and Brand Portfolio, 2011
    iii. Performance
    iv. Figure 5-6 - Cummins Power Generation Division Revenue, FY 2007-2011 (¥ billions)
    v. Company News
      1. Orders and Innovation
      2. Outlook
      3. Personnel Changes
h. Kohler
  Table 5-15 - Kohler Profile
    i. Corporate Background
    ii. Product and Brand Portfolio
      Table 5-16 - Kohler Power Systems Residential Generator Product and Brand Portfolio, 2011
    iii. Company News
      1. Acquisitions and Divestitures
      2. Orders and Innovations
      3. Personnel Changes
i. Loncin
  Table 5-17 - Loncin Industries Profile
    i. Corporate Background
    ii. Product and Brand Portfolio
      Table 5-18 - Loncin General Purpose Engine, Ltd. Residential Generator Product and Brand Portfolio, 2011
    iii. Company News
      1. Expansion
j. MTD Products
  Table 5-19 - MTD Products Profile
    i. Corporate Background
    ii. Product and Brand Portfolio
    iii. Company News
      1. Expansion
k. Pramac
  Table 5-20 - Pramac Group Profile
    i. Corporate Background
    ii. Product and Brand Portfolio
      Table 5-21 - Pramac Group Residential Generator Product and Brand Portfolio, 2011
    iii. Performance
    iv. Figure 5-7 - Pramac Group Power Division Revenue, 2007-2011 (€ millions)
    v. Company News
      1. Acquisitions and Divestitures
      2. Outlook
      3. Personnel Changes
l. United Power
  Table 5-22 - United Power Technologies AG Profile
    i. Corporate Background
    ii. Product and Brand Portfolio
      Table 5-23 - United Power Residential Generator Product and Brand Portfolio, 2011
    iii. Performance
    iv. Figure 5-8 - United Power Revenue, 2007-2011 (€ millions)
    v. Company News
      1. Expansion
      2. Outlook
m. Yamaha
  Table 5-24 - Yamaha Motor Corporation Profile
    i. Corporate Background
    ii. Product and Brand Portfolio
      Table 5-25 - Yamaha Motor Corporation Residential Generator Product and Brand Portfolio, 2011
    iii. Performance
    iv. Figure 5-9 - Yamaha Motor Corporation Power Products Division Revenue, 2007-2011 (¥ billions)
    v. Company News
      1. Expansion
      2. Outlook
      3. Personnel Changes
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