The 2012 Leading Paint and Coatings Companies Marketing Tactics

March 2012 | 60 pages | ID: L425D38A1FAEN
Venture Planning Group

Abstracts

For each company, the report presents:

• Promotional tactics.
• Distribution approaches.
• Product service and support.
• Customer relations.

The companies analyzed in the report: Akzo Nobel, BASF, DuPont, ICI, Kansai Paint, Nippon Paint, PPG, Sherwin-Williams, SigmaKalon, and Valspar.

Contains 60 pages