The 2011 Leading Animal Health Companies Marketing Tactics
The companies analyzed in this report include Bayer, Boehringer Ingelheim, Elanco, Intervet, Merial, Novartis, Pfizer, Phibro, Vetoquinol, and Virbac.
For each company, the report provides:
For each company, the report provides:
- Sales force size in the U.S. and other markets.
- Promotional tactics.
- Distribution approaches.
- Product service and support.
- Customer relations.
