Global and China Stainless Steel Tableware and Kitchenware Industry Report, 2012-2014

September 2012 | 57 pages | ID: G75D8CAA090EN
ResearchInChina

Abstracts

With the acceleration of the urbanization process and the improvement of residents’ consumption level, Chinese stainless steel tableware and kitchenware market scale has continued to expand, the compound annual growth rate hit 23.1% from 2006-2010, and the market is expected to value RMB11.3 billion in 2012. In China, stainless steel tableware and kitchenware manufacturing enterprises are mainly located in Guangdong, Zhejiang and Shandong, which are also major exporters. More than 90% of Chinese stainless steel tableware and kitchenware are exported, and generated USD2.7 billion in 2011.

The broad market prospect of China stainless steel tableware and kitchenware industry has attracted many multinational companies. In terms of the competitive pattern, the high-end market is basically occupied by well-known international brands such as ZWILLING, FISSLER, THERMOS and WMF; Supor and ASD take leading positions in the domestic midrange market; the low-end market is dominated by unknown brands marketed through small supermarkets and retail stores.

Global and China Stainless Steel Tableware and Kitchenware Industry Report, 2012-2014 mainly includes the following aspects:

• Scale and Structure of Global and Chinese stainless steel tableware and kitchenware market;
• Geographic distribution, market competition, export scale, main destinations and major export enterprises of Chinese stainless steel tableware and kitchenware;
• Production and operation of five internationally renowned stainless steel tableware and kitchenware production enterprises (including ZWILLING and FISSLER) as well as 17 Chinese companies (including Supor, ASD, Linkfair).

France SEB Group is a famous enterprise of cookware and small home appliances in the world, with six global leading brands and 18 regional brands, as well as 20 plants in Europe, Americas and Asia. SEB has been expanding its market through mergers and acquisitions; it achieved the revenue of nearly EUR4 billion in 2011.

Supor has five major production bases in the world, and it is a well-known brand in Chinese stainless steel tableware and kitchenware market as a subsidiary of SEB in China. In H1 2012, Supor’s revenue reached RMB3.338 billion, of which 70% was generated by Chinese market. Supor’s overseas revenue mainly comes from SEB’s transfer orders and North America. In H1 2012, due to the weak demand, Supor saw a decline in the overseas revenue.

Linkfair ranks first in the export value of stainless steel tableware and kitchenware in China. It released its prospectus to raise RMB340 million to expand the production capacity in H1 2012.

Contents

1. OVERVIEW

1.1 Definition
1.2 Policy
1.3 Upstream Industry
  1.3.1 Output of Stainless Steel
  1.3.2 Price of Stainless Steel

2. INDUSTRY ANALYSIS

2.1 Global
  2.1.1 Market Scale
  2.1.2 Market Structure
2.2 China
  2.2.1 Market Scale
  2.2.2 Market Segments

3. COMPETITION IN CHINESE STAINLESS STEEL TABLEWARE AND KITCHENWARE MARKET

3.1 Regional Distribution
3.2 Enterprise Competition
3.3 Channel Analysis

4. EXPORT OF CHINESE STAINLESS STEEL TABLEWARE AND KITCHENWARE MARKET

4.1 Export Scale
4.2 Main Export Destinations
4.3 Main Export Enterprises

5. MULTINATIONAL ENTERPRISES

5.1 ZWILLING
  5.1.1 Profile
  5.1.2 Development in China
5.2 FISSLER
  5.2.1 Profile
  5.2.2 Operation
  5.2.3 Development in China
5.3 THERMOS
  5.3.1 Profile
  5.3.2 Thermos (China) Housewares Co. Ltd.
  5.3.3 Thermos (Jiangsu) Housewares Co. Ltd.
5.4 SEB
  5.4.1 Profile
  5.4.2 Operation
  5.4.3 Development in China
5.5 WMF
  5.5.1 Profile
  5.5.2 Operation
  5.5.3 Development in China

6. CHINESE ENTERPRISES

6.1 Supor
  6.1.1 Profile
  6.1.2 Operation
  6.1.3 Revenue Structure
  6.1.4 Gross Margin
  6.1.5 Channel Construction
  6.1.6 Performance Prediction
6.2 ASD
  6.2.1 Profile
  6.2.2 Operation
  6.2.3 Revenue Structure
  6.2.4 Gross Margin
  6.2.5 Channel Construction
  6.2.6 Performance Prediction
6.3 Robam Appliances
  6.3.1 Profile
  6.3.2 Operation
  6.3.3 Performance Prediction
6.4 Linkfair Group
  6.4.1 Profile
  6.4.2 Operation
  6.4.3 Revenue Structure
  6.4.4 Output
  6.4.5 Ongoing Projects
  6.4.6 Performance Prediction
6.5 Zhuhai Double Happiness Cooker Company
6.6 Stainless Steel Products Shanghai Guanhua Co., Ltd.
  6.6.1 Profile
  6.6.2 Operation
6.7 Xinhui Rixing Stainless Steel Product Co., Ltd.
6.8 Meyer (Zhaoqing) Metal Products Co., Ltd.
6.9 Xinxing AXA Stainless Steel Co., Ltd.
6.10 Three A Stainless Steel Products Grouping Co., Ltd. of Guangdong
6.11 Dongjin Stainless Steel Tableware Co., Ltd.
6.12 Guangdong Master Group Co., Ltd.
6.13 Zhejiang Beidefu Electric Co., Ltd.
6.14 Longfa Stainless Steel Tableware Trade Co., Ltd.
6.15 Yangxin Dongzhi Global Stainless Steel Products Co., Ltd.
6.16 Jieyang Qingzhan Rustless Steel Co., Ltd.
6.17 Xiamen Qinghong Enterprise Co., Ltd.

Selected Charts

SELECTED CHARTS

Classification of Tableware and Kitchenware Industry
Relevant Standards of China Stainless Steel Tableware and Kitchenware Industry
Output of China's Crude Stainless Steel, 2001-2016E
Price of Foshan 410S Stainless Steel Hot Rolled Coiled Sheets, 2010-2012
Global Stainless Steel Tableware and Kitchenware Market Size, 2006-2016E
Global Stainless Steel Tableware Market Distribution, 2010
Market Size and YoY Growth Rate of Chinese Stainless Steel Tableware and Kitchenware, 2006-2016E
Market Size and YoY Growth Rate of Chinese Miscellaneous Stainless Steel Tableware and Kitchenware, 2006-2016E
Chinese Stainless Steel Cookware Market Size and YoY Growth Rate, 2006-2016E
Chinese Stainless Steel Tableware Market Size, 2006-2016E
Comparison between Listed Companies of Chinese Stainless Steel Tableware and Kitchenware
Comparison between Internationally-renowned Enterprises in Chinese Stainless Steel Tableware and Kitchenware Market
Export Volume and YoY Growth Rate of Chinese Stainless Steel Kitchenware, 2006-2012
Export Value and YoY Growth Rate of Chinese Stainless Steel Kitchenware, 2006-2012
Export Volume and YoY Growth Rate of Chinese Stainless Steel Tableware, 2009-2012
Export Value and YoY Growth Rate of Chinese Stainless Steel Tableware, 2009-2012
Top 10 Export Destinations of Chinese Stainless Steel Kitchenware by Export Value, 2011
Top 10 Export Destinations of Chinese Stainless Steel Tableware by Export Value, 2011
Main Business Models of Chinese Stainless Steel Tableware and Kitchenware Production Enterprises
Major Export Enterprises of Stainless Steel Tableware and Kitchenware in China, 2009-2011
Global Brands of Zwilling
Number of Zwilling’s Counters in Chinese Cities
Revenue of Fissler, 2009-2011
Revenue of Fissler by Region, 2009-2011
Sales and Operating Income of SEB, 2006-2012
Revenue of SEB by Region, 2010-2012
Global Brands of SEB
Regional Brands of SEB
Revenue of WMF, 2007-2012
Revenue of WMF by Business, H1 2012
Revenue of WMF by Region, 2011-2012
Supor’s Five Major Production Bases and Major Products
Revenue and Net Income of Supor, 2008-2012
Revenue of Supor by Region, 2008-2012
Revenue of Supor by Industry, 2008-2012
Gross Margin of Supor by Industry, 2008-2012
Revenue and Net Income of Supor, 2009-2014E
Revenue and Net Income of ASD, 2008-2012
Revenue of ASD by Product, 2008-2012
Revenue of ASD by Region, 2008-2012
Gross Margin of ASD by Product, 2008-2012
Revenue and Net Income of ASD, 2009-2014E
Revenue and Net Income of Robam Appliances, 2008-2012
Revenue of Robam Appliances by Product, 2008-2011
Revenue and Net Income of Robam Appliances, 2009-2014E
Revenue and Net Income of LINKFAIR, 2009-2012
Revenue of LINKFAIR by Product, 2009-2012
Revenue of LINKFAIR by Region, 2009-2012
Revenue of LINKFAIR by Business Model, 2009-2012
Gross Margin of LINKFAIR's Main Products, 2009-2012
Output of LINKFAIR by Product, 2010-2012
Capacity Expansion of LINKFAIR, 2012-2015
Revenue and Net Income of LINKFAIR, 2009-2014E
Financial Data of Zhuhai Double Happiness Cooker Company, 2008-2009
Financial Data of Stainless Steel Products Shanghai Guanhua, 2008-2009
Financial Data of Xinhui Rixing Stainless Steel Product, 2008-2009
Financial Data of Meyer (Zhaoqing) Metal Products, 2008-2009
Profile of Xinxing AXA Stainless Steel
Financial Data of Xinxing AXA Stainless Steel, 2008-2009
Financial Data of Three A Stainless Steel Products Grouping, 2008-2009
Financial Data of Dongjin Stainless Steel Tableware, 2008-2009
Financial Data of Guangdong Master Group, 2008-2009