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Outdoor Advertising-China Market Status and Trend Report 2013-2023

May 2018 | 131 pages | ID: OD1C0A64EF38EN
MIReports Co., Limited

US$ 2,980.00

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Report Summary

Outdoor Advertising-China Market Status and Trend Report 2013-2023 offers a comprehensive analysis on Outdoor Advertising industry, standing on the readers? perspective, delivering detailed market data and penetrating insights. No matter the client is industry insider, potential entrant or investor, the report will provides useful data and information. Key questions answered by this report include:

Whole China and Regional Market Size of Outdoor Advertising 2013-2017, and development forecast 2018-2023
Main market players of Outdoor Advertising in China, with company and product introduction, position in the Outdoor Advertising market
Market status and development trend of Outdoor Advertising by types and applications
Cost and profit status of Outdoor Advertising, and marketing status
Market growth drivers and challenges

The report segments the China Outdoor Advertising market as:

China Outdoor Advertising Market: Regional Segment Analysis (Regional Consumption Volume, Consumption Volume, Revenue and Growth Rate 2013-2023):
North China
Northeast China
East China
Central & South China
Southwest China
Northwest China

China Outdoor Advertising Market: Product Type Segment Analysis (Consumption Volume, Average Price, Revenue, Market Share and Trend 2013-2023):
Digital Outdoor Advertising
Physical Outdoor Advertising
Other

China Outdoor Advertising Market: Application Segment Analysis (Consumption Volume and Market Share 2013-2023; Downstream Customers and Market Analysis)
Commercial Propaganda
Transit Display
Other

China Outdoor Advertising Market: Players Segment Analysis (Company and Product introduction, Outdoor Advertising Sales Volume, Revenue, Price and Gross Margin):
Clear Channel Outdoor
JCDecaux Group
Lamar Advertising
Outfront Media
Stroer
Adams Outdoor Advertising
AdSpace Networks
AirMedia
APG|SGA
APN Outdoor
Burkhart Advertising
Captivate Network
Daktronics
DDI Signs
Euromedia Group
Eye Airports
Focus Media Group
Fairway Outdoor Advertising
IZ-ON Media
Primedia Outdoor
Van Wagner Group
Zoom Media

In a word, the report provides detailed statistics and analysis on the state of the industry; and is a valuable source of guidance and direction for companies and individuals interested in the market.
CHAPTER 1 OVERVIEW OF OUTDOOR ADVERTISING

1.1 Definition of Outdoor Advertising in This Report
1.2 Commercial Types of Outdoor Advertising
  1.2.1 Digital Outdoor Advertising
  1.2.2 Physical Outdoor Advertising
  1.2.3 Other
1.3 Downstream Application of Outdoor Advertising
  1.3.1 Commercial Propaganda
  1.3.2 Transit Display
  1.3.3 Other
1.4 Development History of Outdoor Advertising
1.5 Market Status and Trend of Outdoor Advertising 2013-2023
  1.5.1 India Outdoor Advertising Market Status and Trend 2013-2023
  1.5.2 Regional Outdoor Advertising Market Status and Trend 2013-2023

CHAPTER 2 INDIA MARKET STATUS AND FORECAST BY REGIONS

2.1 Market Status of Outdoor Advertising in India 2013-2017
2.2 Consumption Market of Outdoor Advertising in India by Regions
  2.2.1 Consumption Volume of Outdoor Advertising in India by Regions
  2.2.2 Revenue of Outdoor Advertising in India by Regions
2.3 Market Analysis of Outdoor Advertising in India by Regions
  2.3.1 Market Analysis of Outdoor Advertising in North India 2013-2017
  2.3.2 Market Analysis of Outdoor Advertising in Northeast India 2013-2017
  2.3.3 Market Analysis of Outdoor Advertising in East India 2013-2017
  2.3.4 Market Analysis of Outdoor Advertising in South India 2013-2017
  2.3.5 Market Analysis of Outdoor Advertising in West India 2013-2017
2.4 Market Development Forecast of Outdoor Advertising in India 2017-2023
  2.4.1 Market Development Forecast of Outdoor Advertising in India 2017-2023
  2.4.2 Market Development Forecast of Outdoor Advertising by Regions 2017-2023

CHAPTER 3 INDIA MARKET STATUS AND FORECAST BY TYPES

3.1 Whole India Market Status by Types
  3.1.1 Consumption Volume of Outdoor Advertising in India by Types
  3.1.2 Revenue of Outdoor Advertising in India by Types
3.2 India Market Status by Types in Major Countries
  3.2.1 Market Status by Types in North India
  3.2.2 Market Status by Types in Northeast India
  3.2.3 Market Status by Types in East India
  3.2.4 Market Status by Types in South India
  3.2.5 Market Status by Types in West India
3.3 Market Forecast of Outdoor Advertising in India by Types

CHAPTER 4 INDIA MARKET STATUS AND FORECAST BY DOWNSTREAM INDUSTRY

4.1 Demand Volume of Outdoor Advertising in India by Downstream Industry
4.2 Demand Volume of Outdoor Advertising by Downstream Industry in Major Countries
  4.2.1 Demand Volume of Outdoor Advertising by Downstream Industry in North India
  4.2.2 Demand Volume of Outdoor Advertising by Downstream Industry in Northeast India
  4.2.3 Demand Volume of Outdoor Advertising by Downstream Industry in East India
  4.2.4 Demand Volume of Outdoor Advertising by Downstream Industry in South India
  4.2.5 Demand Volume of Outdoor Advertising by Downstream Industry in West India
4.3 Market Forecast of Outdoor Advertising in India by Downstream Industry

CHAPTER 5 MARKET DRIVING FACTOR ANALYSIS OF OUTDOOR ADVERTISING

5.1 India Economy Situation and Trend Overview
5.2 Outdoor Advertising Downstream Industry Situation and Trend Overview

CHAPTER 6 OUTDOOR ADVERTISING MARKET COMPETITION STATUS BY MAJOR PLAYERS IN INDIA

6.1 Sales Volume of Outdoor Advertising in India by Major Players
6.2 Revenue of Outdoor Advertising in India by Major Players
6.3 Basic Information of Outdoor Advertising by Major Players
  6.3.1 Headquarters Location and Established Time of Outdoor Advertising Major Players
  6.3.2 Employees and Revenue Level of Outdoor Advertising Major Players
6.4 Market Competition News and Trend
  6.4.1 Merger, Consolidation or Acquisition News
  6.4.2 Investment or Disinvestment News
  6.4.3 New Product Development and Launch

CHAPTER 7 OUTDOOR ADVERTISING MAJOR MANUFACTURERS INTRODUCTION AND MARKET DATA

7.1 Clear Channel Outdoor
  7.1.1 Company profile
  7.1.2 Representative Outdoor Advertising Product
  7.1.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of Clear Channel Outdoor
7.2 JCDecaux Group
  7.2.1 Company profile
  7.2.2 Representative Outdoor Advertising Product
  7.2.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of JCDecaux Group
7.3 Lamar Advertising
  7.3.1 Company profile
  7.3.2 Representative Outdoor Advertising Product
  7.3.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of Lamar Advertising
7.4 Outfront Media
  7.4.1 Company profile
  7.4.2 Representative Outdoor Advertising Product
  7.4.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of Outfront Media
7.5 Stroer
  7.5.1 Company profile
  7.5.2 Representative Outdoor Advertising Product
  7.5.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of Stroer
7.6 Adams Outdoor Advertising
  7.6.1 Company profile
  7.6.2 Representative Outdoor Advertising Product
  7.6.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of Adams Outdoor Advertising
7.7 AdSpace Networks
  7.7.1 Company profile
  7.7.2 Representative Outdoor Advertising Product
  7.7.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of AdSpace Networks
7.8 AirMedia
  7.8.1 Company profile
  7.8.2 Representative Outdoor Advertising Product
  7.8.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of AirMedia
7.9 APG|SGA
  7.9.1 Company profile
  7.9.2 Representative Outdoor Advertising Product
  7.9.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of APG|SGA
7.10 APN Outdoor
  7.10.1 Company profile
  7.10.2 Representative Outdoor Advertising Product
  7.10.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of APN Outdoor
7.11 Burkhart Advertising
  7.11.1 Company profile
  7.11.2 Representative Outdoor Advertising Product
  7.11.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of Burkhart Advertising
7.12 Captivate Network
  7.12.1 Company profile
  7.12.2 Representative Outdoor Advertising Product
  7.12.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of Captivate Network
7.13 Daktronics
  7.13.1 Company profile
  7.13.2 Representative Outdoor Advertising Product
  7.13.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of Daktronics
7.14 DDI Signs
  7.14.1 Company profile
  7.14.2 Representative Outdoor Advertising Product
  7.14.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of DDI Signs
7.15 Euromedia Group
  7.15.1 Company profile
  7.15.2 Representative Outdoor Advertising Product
  7.15.3 Outdoor Advertising Sales, Revenue, Price and Gross Margin of Euromedia Group
7.16 Eye Airports
7.17 Focus Media Group
7.18 Fairway Outdoor Advertising
7.19 IZ-ON Media
7.20 Primedia Outdoor
7.21 Van Wagner Group
7.22 Zoom Media

CHAPTER 8 UPSTREAM AND DOWNSTREAM MARKET ANALYSIS OF OUTDOOR ADVERTISING

8.1 Industry Chain of Outdoor Advertising
8.2 Upstream Market and Representative Companies Analysis
8.3 Downstream Market and Representative Companies Analysis

CHAPTER 9 COST AND GROSS MARGIN ANALYSIS OF OUTDOOR ADVERTISING

9.1 Cost Structure Analysis of Outdoor Advertising
9.2 Raw Materials Cost Analysis of Outdoor Advertising
9.3 Labor Cost Analysis of Outdoor Advertising
9.4 Manufacturing Expenses Analysis of Outdoor Advertising

CHAPTER 10 MARKETING STATUS ANALYSIS OF OUTDOOR ADVERTISING

10.1 Marketing Channel
  10.1.1 Direct Marketing
  10.1.2 Indirect Marketing
  10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
  10.2.1 Pricing Strategy
  10.2.2 Brand Strategy
  10.2.3 Target Client
10.3 Distributors/Traders List

CHAPTER 11 REPORT CONCLUSION

CHAPTER 12 RESEARCH METHODOLOGY AND REFERENCE

12.1 Methodology/Research Approach
  12.1.1 Research Programs/Design
  12.1.2 Market Size Estimation
  12.1.3 Market Breakdown and Data Triangulation
12.2 Data Source
  12.2.1 Secondary Sources
  12.2.2 Primary Sources
12.3 Reference


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