Customer & trade perception of compressors - Ingersoll Rand - ValueNotes BrandMeter 2015

March 2016 | 29 pages | ID: C0E6147E2DCEN
ValueNotes Strategic Intelligence Pvt Ltd

Abstracts

ValueNotes Brandmeter is a quick-access tool providing insights on how customers and trade partners perceive various industrial compressor brands in India.

An unbiased and independent report based on 300+ interviews with end-users and trade participants

Companies are ranked by customers and the trade across parameters such as product quality, energy efficiency, after-sales service, quality of air output, compressor life, product availability, brand image, value for money, design & customization, and product warranty

Product- and brand-wise buying preferences across regions and end-user industries in India

• End-user industries include automobile, cement, chemical, food and beverages, pharmaceuticals, power, steel, textiles

This report highlights the overall perception of Ingersoll Rand compressors, including end-users’ and the trade’s perception of the company’s reciprocating and screw compressors. Ingersoll Rand has been ranked by various purchasing criteria and by the end-use industries. Key areas of concern for end-users and the trade about the brand have also been captured.

Contents

1. OVERALL PERCEPTION OF INGERSOLL RAND COMPRESSORS

2. PERCEPTION OF INGERSOLL RAND'S RECIPROCATING COMPRESSORS

3. PERCEPTION OF INGERSOLL RAND'S SCREW COMPRESSORS

4. INGERSOLL RAND RANKINGS BY PURCHASING CRITERIA

5. INGERSOLL RAND RANKINGS BY USERS AND NON-USERS

6. END USERS AND TRADE PERCEPTION OF INGERSOLL RAND'S RECIPROCATING COMPRESSORS

7. END USERS AND TRADE PERCEPTION OF INGERSOLL RAND'S SCREW COMPRESSORS

8. PERCEPTION OF INGERSOLL RAND ON KEY PARAMETERS BY REGION

9. PERCEPTION OF INGERSOLL RAND BY END-USE INDUSTRIES

10. KEY AREAS OF CONCERN FOR END-USERS AND TRADE

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