Customer & trade perception of compressors - Atlas Copco - ValueNotes BrandMeter 2015

March 2016 | 30 pages | ID: C34E9D635F2EN
ValueNotes Strategic Intelligence Pvt Ltd

Abstracts

ValueNotes Brandmeter is a quick-access tool providing insights on how customers and trade partners perceive various industrial compressor brands in India.

An unbiased and independent report based on 300+ interviews with end-users and trade participants

Companies are ranked by customers and the trade across parameters such as product quality, energy efficiency, after-sales service, quality of air output, compressor life, product availability, brand image, value for money, design & customization, and product warranty

Product- and brand-wise buying preferences across regions and end-user industries in India

• End-user industries include automobile, cement, chemical, food and beverages, pharmaceuticals, power, steel, textiles

This report highlights the overall perception of Atlas Copco compressors, including end-users’ and the trade’s perception of the company’s reciprocating and screw compressors. Atlas Copco has been ranked by various purchasing criteria and by the end-use industries. Key areas of concern for end-users and the trade about the brand have also been captured.

Contents

1. OVERALL PERCEPTION OF ATLAS COPCO COMPRESSORS

2. PERCEPTION OF ATLAS COPCO'S RECIPROCATING COMPRESSORS

3. PERCEPTION OF ATLAS COPCO'S SCREW COMPRESSORS

4. ATLAS COPCO RANKINGS BY PURCHASING CRITERIA

5. ATLAS COPCO RANKINGS BY USERS AND NON-USERS

6. END USERS AND TRADE PERCEPTION OF ATLAS COPCO'S RECIPROCATING COMPRESSORS

7. END USERS AND TRADE PERCEPTION OF ATLAS COPCO'S SCREW COMPRESSORS

8. PERCEPTION OF ATLAS COPCO ON KEY PARAMETERS BY REGION

9. PERCEPTION OF ATLAS COPCO BY END-USE INDUSTRIES

10. KEY AREAS OF CONCERN FOR END-USERS AND TRADE

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