PreK-12 Testing Market Forecast 2012-2013
PreK-12 Testing Market Forecast 2012-2013 applies Simba Information’s branded expertise in the educational publishing industry to the dynamic market for high-stakes state testing and classroom assessment.
This all-new edition of Simba’s popular Academic Testing report offers decision-makers in all facets of the PreK-12 instructional materials industry insights into the most current business information and market trends affecting the highly competitive testing segment.
PreK-12 Testing Market Forecast 2012-2013 provides an overview of the K-12 academic testing market and its key segments: high-stakes statewide testing and formative assessment at the district, school and classroom levels. It drills down each segment, providing market data and forecasts for both print and online testing.
The focus of the report is an analysis of the impact of the adoption of the state-led Common Core State Standards with the pending new common assessments, including the goal of having those assessment systems be delivered online. While the new assessment programs currently are targeted to mathematics and reading/English language arts, the expectation is that high-stakes tests and classroom assessments in other subjects also will move online.
PreK-12 Testing Market Forecast 2012-2013 also provides a complete rundown of the leading vendors currently supplying products and services to the U.S. school testing market. This report is a must-have market and business intelligence tool for publishers and editors, as well as marketing, business development and investment professionals charged with developing strategies to succeed in the U.S. school testing market.
This all-new edition of Simba’s popular Academic Testing report offers decision-makers in all facets of the PreK-12 instructional materials industry insights into the most current business information and market trends affecting the highly competitive testing segment.
PreK-12 Testing Market Forecast 2012-2013 provides an overview of the K-12 academic testing market and its key segments: high-stakes statewide testing and formative assessment at the district, school and classroom levels. It drills down each segment, providing market data and forecasts for both print and online testing.
The focus of the report is an analysis of the impact of the adoption of the state-led Common Core State Standards with the pending new common assessments, including the goal of having those assessment systems be delivered online. While the new assessment programs currently are targeted to mathematics and reading/English language arts, the expectation is that high-stakes tests and classroom assessments in other subjects also will move online.
PreK-12 Testing Market Forecast 2012-2013 also provides a complete rundown of the leading vendors currently supplying products and services to the U.S. school testing market. This report is a must-have market and business intelligence tool for publishers and editors, as well as marketing, business development and investment professionals charged with developing strategies to succeed in the U.S. school testing market.
METHODOLOGY
EXECUTIVE SUMMARY
CHAPTER 1: INDUSTRY SIZE AND STRUCTURE
Introduction
Types of Tests
Testing Market Size and Segments
Consortia Define Future of Assessment
Technology Signals Definite Change
Roles of Vendors
Work to be Done
Federal Funding Plays Big Role in States’ Efforts
States Are Font of Most Spending on Testing
Unsettled Federal Policy/Legislation Picture
Table 1.1: PreK-12 Testing Terminology
Table 1.2: Testing Segments and Market Share 2010-2011 vs. 2011-2012
Table 1.3: SBAC & PARCC Tests Common Features
Table 1.4: Contrasts Between SMARTER Balanced and PARCC Consortia
Table 1.5: State Status With Respect to Common Core Standards and Assessments
Table 1.6: Vendors Awarded Consortium Assessment Contracts to Date
Table 1.7: PARCC and SBAC Development Timelines
Table 1.8: Potential Federal Sources of Funding For Assessments
Table 1.9: Funding Sources for PreK-12 Assessments
CHAPTER 2: HIGH STAKES STATE TESTING
Introduction
Vendors Jockey for Position
Transition Issues: New vs. Old
Variety as well as Commonality
Texas Transitions on its Own
The Move Online
Computer Adaptive Testing Finds Niche
Infrastructure Still Found Wanting
Guidance on Devices
Implications of Going Mobile
The State of States’ Readiness
Toward 2014
Other Trends in State Testing
Science Gets a Public View
College- and Career-Readiness
Writing on the Rise
End-of-Course Exams Continue
Potential in Gifted and Talented
Testing the Teacher
PreK Testing Grows
Case Studies Spotlight Utah, Ohio, Missouri and Vermont
Utah: Early Online Adopter
Ohio: Prepping for 2014
Missouri: Already Thinking Science
Vermont Likes SBAC Model
Table 2.1: Market Share of State Tests, 2010-2011 vs. 2011-2012
Table 2.2: Online Testing Market Size and Share, 2011-2012
Table 2.3: SETDA Member States with Online Testing Programs, Year of Launch and
Test Providers
Table 2.4: Industry-Wide Consortia for School Reforms
CHAPTER 3: CLASSROOM-LEVEL ASSESSMENTS
Introduction
Trends Driving Classroom Assessment Adoption
Main Sources of Assessments
The Role of Response to Intervention
State-Driven Formative Assessment Initiatives
Integration of Classroom Assessment and Curriculum
Open-Source Classroom Assessment Resources
Impact of Common Core Assessments
The Online and Mobile Migration
Table 3.1: Market Share of Classroom Assessments, 2010-2011 vs. 2011-2012
Table 3.2: Online Classroom Assessment Market Size and Share, 2011-2012
CHAPTER 4: CONCLUSIONS & OUTLOOK
Introduction
Structural Change
Table 4.1: PreK-12 Assessment Market Forecast, 2011-2012 through 2015-2016P
CHAPTER 5: WHO’S WHO
ACT
ALEKS
CTB/McGraw-Hill
Data Recognition Corp.
Educational Testing Service
Mastery Connect
Measured Progress
Naiku
Northwest Evaluation Association
Pacific Metrics
Pearson
Questar Assessment
Renaissance Learning
Riverside Publishing
Scantron
SEG Assessment
Triumph Learning
Vantage Learning
Wireless Generation
EXECUTIVE SUMMARY
CHAPTER 1: INDUSTRY SIZE AND STRUCTURE
Introduction
Types of Tests
Testing Market Size and Segments
Consortia Define Future of Assessment
Technology Signals Definite Change
Roles of Vendors
Work to be Done
Federal Funding Plays Big Role in States’ Efforts
States Are Font of Most Spending on Testing
Unsettled Federal Policy/Legislation Picture
Table 1.1: PreK-12 Testing Terminology
Table 1.2: Testing Segments and Market Share 2010-2011 vs. 2011-2012
Table 1.3: SBAC & PARCC Tests Common Features
Table 1.4: Contrasts Between SMARTER Balanced and PARCC Consortia
Table 1.5: State Status With Respect to Common Core Standards and Assessments
Table 1.6: Vendors Awarded Consortium Assessment Contracts to Date
Table 1.7: PARCC and SBAC Development Timelines
Table 1.8: Potential Federal Sources of Funding For Assessments
Table 1.9: Funding Sources for PreK-12 Assessments
CHAPTER 2: HIGH STAKES STATE TESTING
Introduction
Vendors Jockey for Position
Transition Issues: New vs. Old
Variety as well as Commonality
Texas Transitions on its Own
The Move Online
Computer Adaptive Testing Finds Niche
Infrastructure Still Found Wanting
Guidance on Devices
Implications of Going Mobile
The State of States’ Readiness
Toward 2014
Other Trends in State Testing
Science Gets a Public View
College- and Career-Readiness
Writing on the Rise
End-of-Course Exams Continue
Potential in Gifted and Talented
Testing the Teacher
PreK Testing Grows
Case Studies Spotlight Utah, Ohio, Missouri and Vermont
Utah: Early Online Adopter
Ohio: Prepping for 2014
Missouri: Already Thinking Science
Vermont Likes SBAC Model
Table 2.1: Market Share of State Tests, 2010-2011 vs. 2011-2012
Table 2.2: Online Testing Market Size and Share, 2011-2012
Table 2.3: SETDA Member States with Online Testing Programs, Year of Launch and
Test Providers
Table 2.4: Industry-Wide Consortia for School Reforms
CHAPTER 3: CLASSROOM-LEVEL ASSESSMENTS
Introduction
Trends Driving Classroom Assessment Adoption
Main Sources of Assessments
The Role of Response to Intervention
State-Driven Formative Assessment Initiatives
Integration of Classroom Assessment and Curriculum
Open-Source Classroom Assessment Resources
Impact of Common Core Assessments
The Online and Mobile Migration
Table 3.1: Market Share of Classroom Assessments, 2010-2011 vs. 2011-2012
Table 3.2: Online Classroom Assessment Market Size and Share, 2011-2012
CHAPTER 4: CONCLUSIONS & OUTLOOK
Introduction
Structural Change
Table 4.1: PreK-12 Assessment Market Forecast, 2011-2012 through 2015-2016P
CHAPTER 5: WHO’S WHO
ACT
ALEKS
CTB/McGraw-Hill
Data Recognition Corp.
Educational Testing Service
Mastery Connect
Measured Progress
Naiku
Northwest Evaluation Association
Pacific Metrics
Pearson
Questar Assessment
Renaissance Learning
Riverside Publishing
Scantron
SEG Assessment
Triumph Learning
Vantage Learning
Wireless Generation
