Moving Online: K-12 Distance Learning Market Forecast 2010

Date: March 22, 2010
Pages: 98
US$ 2,995.00
Publisher: Simba Information
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M45F89C6090EN

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Moving Online: K-12 Distance Learning Market Forecast 2010
Moving Online: K-12 Distance Learning Market Forecast 2010 is a new publication from Simba Information that applies Simba’s time-tested analytics to the K-12 online learning market to provide crucial business and market intelligence on this growing segment of the school market.

Specifically for this report, Simba Information partnered with leading education market research firm Market Data Retrieval to conduct a survey of public school- and district-level administrators on their current use of and their plans for implementing online courses through 2012.

Survey topics include:
  • The percent of students taking online courses,
  • The breakdown of online courses among grade levels,
  • The most popular subjects of courses offered online,
  • Funding and cost estimates
  • Use of leading commercial vendors for online course offerings and platforms,
  • Types of instructional materials most widely used in online courses.

The data and analysis in Moving Online: K-12 Distance Learning Market Forecast 2010 is designed to provide usable guidance on where implementation of online courses is growing the fastest, what factors are driving that growth and the current and future opportunity for marketers and developers of products and services for the school market.

Moving Online: K-12 Distance Learning Market Forecast 2010 also provides state and district case studies to personalize the trends and opportunities available through the implementation of online courses.

Among the topics covered in the report are:
  • The size and structure of the online course segment in the K-12 market,
  • What elements of online courses are making their way into traditional classrooms,
  • The leading providers of online courses and services,
  • How online models are widening access to more challenging courses, opening pathways for credit recovery, expanding instructional resources for struggling students and facilitating a bridge from high school to higher education.

Moving Online: K-12 Distance Learning Market Forecast 2010 is an essential tool for publishing, editorial, marketing, business development and investment professionals responsible for creating strategies to harness the potential for online learning.



Online Courses will Change Education
Market Failure Spurs Growth
Definitions Are Fluid in Rapidly Changing Environment
  Costs Are Low Benefits High
  The Goal Is Individualized Instruction

Getting a Grip on Achievement and Accountability
Online a Boon for Students Who Struggle
Unexpected Benefits Have Appeared
Methods, Purposes Are Multiplying
  Web 2.0 Techniques Are Controversial
  Gaming Integrated Into Courses

Availability of Online Learning Varies Across States
  Charter Schools Embrace Virtual Education
  Department of Defense Offers a Federal Example
  Rural Small School Communities Fill Needs

Advancement Is Popular
  Stemming Losses, Gaining New Students
  Schools Approach Cautiously
  Federal Policies Add to Momentum

Table 1.1: Projected Growth of Elementary and Secondary School Population
Table 1.2: Online Learning Definitions Vary, Overlap
Table 1.3: Arizona Pilot Project Cost Per Pupil Comparison
Table 1.4: Alabama Equips 21st Century Distance Learning Classrooms
Table 1.5: 2007 8th Grade Reading Proficiency
Table 1.6: States’ Online Learning Initiatives
Table 1.7: Virtual High School AP Success Rate


Growth in Schools Offering Online Instruction
What Students Are Taking and Why
Range of Providers Offer Courses
Many Vendors Offer Courses
Funding for Online Learning
  Projected Funding Trends for Online Learning

Virtual Learning Environments Support Online Learning
Core Course Materials Used with Online Learning
Formative Assessments Usually Come with Course
Online Learning Elements Integrate into Classrooms

Table 2.1: Percent of Schools Offering Online Learning
Table 2.2: Percent of Districts Offering Online Learning
Table 2.3: Percent of Schools Planning to Offer Online Learning
Table 2.4: Percent of Districts Planning to Offer Online Learning
Table 2.5: Number of Years Schools Have Offered Online Courses
Table 2.6: Main Reasons Schools Offer Online Courses
Table 2.7: Access to AP Courses Online, Current and Projected
Table 2.8: Most Frequent Sources for Online Courses
Table 2.9: Use of Commercial Providers of Online Courses
Table 2.10: Funding Sources for Online Learning
Table 2.11: Funding Trends for Online Learning, Projected 2011-12
Table 2.12: Virtual Learning Environments Used with Online Learning
Table 2.13: Core Curriculum Materials Used for Online Learning
Table 2.14: Sources for Formative Assessments Used with Online Learning
Table 2.15: Classroom Integration of Online Applications


Four States, One District and One Consortium Show the Way
Case Study: Alabama
Case Study: Arizona
Case Study: Michigan
Case Study: Texas
Case Study: Lee County, Fla.
Case Study: Connecticut Distance Learning Consortium


  Issue: Quality and Accreditation
  Issue: Catching up with Technology
  Issue: Devil in the Details

Opportunities to Move Beyond ‘Old Mindset’
  Opportunity: Help for Special Needs and Struggling Students
  Opportunity: Districts Attracted to District-Level Programs
  Opportunity: Competition and Investment in Content

Expected Growth for Digital Materials
Free or Low-Cost Resources for Districts
Keys to Growth
  Key: Funding Support
  Key: Innovative Technology
  Key: Innovative Thinking
  Key: Teacher Training

Strong Impact Expected


Advanced Academics, Inc.
Apex, Inc.
Blackboard, Inc.
Connections Academy
Desire2Learn, Inc.
Florida Virtual School
K12, Inc.
KC Distance Learning
Virtual High School
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