Haircare in Italy
Summary
Haircare in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Haircare in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The haircare market includes retail sales of shampoo, hair colorants, conditioner, styling agents, and others. The scope of others includes perms & relaxers, salon hair care, and hair loss treatments. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Italian haircare market value recorded revenue of $1.8 billion in 2025, representing a compound annual growth rate (CAGR) of 3.6% between 2020 and 2025.
- Market consumption volume increased with a CAGR of 1.8% between 2020 and 2025, reaching a total of 0.2 billion units in 2025.
- In 2025, the Italian haircare market volume grew by 2.6% annually. The growth is attributed to increasing household income levels.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Italy
- Leading company profiles reveal details of key haircare market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy haircare market with five year forecasts by both value and volume
- What was the size of the Italy haircare market by value in 2025?
- What will be the size of the Italy haircare market in 2030?
- What factors are affecting the strength of competition in the Italy haircare market?
- How has the market performed over the last five years?
- Who are the top competitors in Italy's haircare market?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the Italian haircare market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies market shares have suffered over the same period (2020-25)?
7.5. What are the most popular brands in the Italian haircare market?
8 COMPANY PROFILES
8.1. L'Oreal SA
8.2. The Procter & Gamble Co
8.3. Henkel AG & Co KGaA
8.4. Unilever Plc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the Italian haircare market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies market shares have suffered over the same period (2020-25)?
7.5. What are the most popular brands in the Italian haircare market?
8 COMPANY PROFILES
8.1. L'Oreal SA
8.2. The Procter & Gamble Co
8.3. Henkel AG & Co KGaA
8.4. Unilever Plc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Italy haircare market value: $ million, 2020-25
Table 2: Italy haircare market volume: million Units, 2020-25
Table 3: Italy haircare market category segmentation: % share, by value, 2020-25
Table 4: Italy haircare market category segmentation: $ million, 2020-25
Table 5: Italy haircare market geography segmentation: $ million, 2025
Table 6: Italy haircare market distribution: % share, by value, 2025
Table 7: Italy haircare market value forecast: $ million, 2025-30
Table 8: Italy haircare market volume forecast: million Units, 2025-30
Table 9: Italy haircare market share: % share, by value, 2025
Table 10: L'Oreal SA: Key Facts
Table 11: L'Oreal SA: Annual Financial Ratios
Table 12: L'Oreal SA: Key Employees
Table 13: L'Oreal SA: Key Employees Continued
Table 14: The Procter & Gamble Co: Key Facts
Table 15: The Procter & Gamble Co: Annual Financial Ratios
Table 16: The Procter & Gamble Co: Key Employees
Table 17: The Procter & Gamble Co: Key Employees Continued
Table 18: Henkel AG & Co KGaA: Key Facts
Table 19: Henkel AG & Co KGaA: Annual Financial Ratios
Table 20: Henkel AG & Co KGaA: Key Employees
Table 21: Unilever Plc: Key Facts
Table 22: Unilever Plc: Annual Financial Ratios
Table 23: Unilever Plc: Key Employees
Table 24: Unilever Plc: Key Employees Continued
Table 25: Italy Size of Population (Million), 2021-25
Table 26: Italy Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 27: Italy GDP (Current Prices, $ Billion), 2021-25
Table 28: Italy Inflation, 2021-25
Table 29: Italy Consumer Price Index (Absolute), 2021-25
Table 30: Italy Exchange Rate, 2020-25
Table 1: Italy haircare market value: $ million, 2020-25
Table 2: Italy haircare market volume: million Units, 2020-25
Table 3: Italy haircare market category segmentation: % share, by value, 2020-25
Table 4: Italy haircare market category segmentation: $ million, 2020-25
Table 5: Italy haircare market geography segmentation: $ million, 2025
Table 6: Italy haircare market distribution: % share, by value, 2025
Table 7: Italy haircare market value forecast: $ million, 2025-30
Table 8: Italy haircare market volume forecast: million Units, 2025-30
Table 9: Italy haircare market share: % share, by value, 2025
Table 10: L'Oreal SA: Key Facts
Table 11: L'Oreal SA: Annual Financial Ratios
Table 12: L'Oreal SA: Key Employees
Table 13: L'Oreal SA: Key Employees Continued
Table 14: The Procter & Gamble Co: Key Facts
Table 15: The Procter & Gamble Co: Annual Financial Ratios
Table 16: The Procter & Gamble Co: Key Employees
Table 17: The Procter & Gamble Co: Key Employees Continued
Table 18: Henkel AG & Co KGaA: Key Facts
Table 19: Henkel AG & Co KGaA: Annual Financial Ratios
Table 20: Henkel AG & Co KGaA: Key Employees
Table 21: Unilever Plc: Key Facts
Table 22: Unilever Plc: Annual Financial Ratios
Table 23: Unilever Plc: Key Employees
Table 24: Unilever Plc: Key Employees Continued
Table 25: Italy Size of Population (Million), 2021-25
Table 26: Italy Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 27: Italy GDP (Current Prices, $ Billion), 2021-25
Table 28: Italy Inflation, 2021-25
Table 29: Italy Consumer Price Index (Absolute), 2021-25
Table 30: Italy Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: Italy haircare market value: $ million, 2020-25
Figure 2: Italy haircare market volume: million Units, 2020-25
Figure 3: Italy haircare market category segmentation: $ million, 2020-25
Figure 4: Italy haircare market geography segmentation: % share, by value, 2025
Figure 5: Italy haircare market distribution: % share, by value, 2025
Figure 6: Italy haircare market value forecast: $ million, 2025-30
Figure 7: Italy haircare market volume forecast: million Units, 2025-30
Figure 8: Forces driving competition in the haircare market in Italy, 2025
Figure 9: Drivers of buyer power in the haircare market in Italy, 2025
Figure 10: Drivers of supplier power in the haircare market in Italy, 2025
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Italy, 2025
Figure 12: Factors influencing the threat of substitutes in the haircare market in Italy, 2025
Figure 13: Drivers of degree of rivalry in the haircare market in Italy, 2025
Figure 14: Italy haircare market share: % share, by value, 2025
Figure 1: Italy haircare market value: $ million, 2020-25
Figure 2: Italy haircare market volume: million Units, 2020-25
Figure 3: Italy haircare market category segmentation: $ million, 2020-25
Figure 4: Italy haircare market geography segmentation: % share, by value, 2025
Figure 5: Italy haircare market distribution: % share, by value, 2025
Figure 6: Italy haircare market value forecast: $ million, 2025-30
Figure 7: Italy haircare market volume forecast: million Units, 2025-30
Figure 8: Forces driving competition in the haircare market in Italy, 2025
Figure 9: Drivers of buyer power in the haircare market in Italy, 2025
Figure 10: Drivers of supplier power in the haircare market in Italy, 2025
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Italy, 2025
Figure 12: Factors influencing the threat of substitutes in the haircare market in Italy, 2025
Figure 13: Drivers of degree of rivalry in the haircare market in Italy, 2025
Figure 14: Italy haircare market share: % share, by value, 2025
