Personal Hygiene in Italy

May 2026 | 48 pages | ID: P336FB1F275EN
MarketLine

Abstracts

Personal Hygiene in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The personal hygiene market includes retail sales of anti-perspirants & deodorants, soap, and bath & shower products. The anti-perspirants & deodorants segment covers all antiperspirants and deodorants in spray, stick, roll-on, cream, gel, and solid formats. The soap segment includes both bar soap and liquid soaps. The bath & shower products segment includes bubble baths, as well as bath-time washing gels and lotions. It also covers non-liquid bath additives such as bath bombs, beads, and salts. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The Italian personal hygiene market recorded revenues of $1.8 billion in 2025, representing a compound annual growth rate (CAGR) of 5.4% between 2020 and 2025.
• Market consumption volume increased with a CAGR of 2.0% between 2020 and 2025, reaching a total of 0.5 billion units in 2025.
• The Italian personal hygiene market consumption volume grew during 2020-25 due to increased mobility, commuting, and travel, which increased the demand for portable and on-the-go hygiene formats such as wipes, pocket sanitizers, travel packs, and deodorants.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Italy
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Italy
• Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Italy personal hygiene market with five year forecasts

Reasons to Buy

• What was the size of the Italy personal hygiene market by value in 2025?
• What will be the size of the Italy personal hygiene market in 2030?
• What factors are affecting the strength of competition in the Italy personal hygiene market?
• How has the market performed over the last five years?
• What are the main segments that make up Italy's personal hygiene market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market Share
7.2. Who are the leading players in the Italian personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies' market shares have suffered during 2020-25?
7.5. What are the most popular brands in the Italian personal hygiene market?

8 COMPANY PROFILES

8.1. Unilever Plc
8.2. Bolton Group Srl
8.3. Beiersdorf AG
8.4. Henkel AG & Co KGaA

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Italy personal hygiene market value: $ million, 2020-25
Table 2: Italy personal hygiene market volume: million Units, 2020-25
Table 3: Italy personal hygiene market category segmentation: % share, by value, 2020-25
Table 4: Italy personal hygiene market category segmentation: $ million, 2020-25
Table 5: Italy personal hygiene market geography segmentation: $ million, 2025
Table 6: Italy personal hygiene market distribution: % share, by value, 2025
Table 7: Italy personal hygiene market value forecast: $ million, 2025-30
Table 8: Italy personal hygiene market volume forecast: million Units, 2025-30
Table 9: Italy personal hygiene market share: % share, by value, 2025
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Bolton Group Srl: Key Facts
Table 14: Beiersdorf AG: Key Facts
Table 15: Beiersdorf AG: Annual Financial Ratios
Table 16: Beiersdorf AG: Key Employees
Table 17: Henkel AG & Co KGaA: Key Facts
Table 18: Henkel AG & Co KGaA: Annual Financial Ratios
Table 19: Henkel AG & Co KGaA: Key Employees
Table 20: Italy Size of Population (Million), 2021-25
Table 21: Italy Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 22: Italy GDP (Current Prices, $ Billion), 2021-25
Table 23: Italy Inflation, 2021-25
Table 24: Italy Consumer Price Index (Absolute), 2021-25
Table 25: Italy Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Italy personal hygiene market value: $ million, 2020-25
Figure 2: Italy personal hygiene market volume: million Units, 2020-25
Figure 3: Italy personal hygiene market category segmentation: $ million, 2020-25
Figure 4: Italy personal hygiene market geography segmentation: % share, by value, 2025
Figure 5: Italy personal hygiene market distribution: % share, by value, 2025
Figure 6: Italy personal hygiene market value forecast: $ million, 2025-30
Figure 7: Italy personal hygiene market volume forecast: million Units, 2025-30
Figure 8: Forces driving competition in the personal hygiene market in Italy, 2025
Figure 9: Drivers of buyer power in the personal hygiene market in Italy, 2025
Figure 10: Drivers of supplier power in the personal hygiene market in Italy, 2025
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Italy, 2025
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Italy, 2025
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Italy, 2025
Figure 14: Italy personal hygiene market share: % share, by value, 2025