Baby Personal Care in Japan
Summary
Baby Personal Care in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Baby Personal Care in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). The diapers segment covers baby diapers, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
- The Japanese baby personal care market recorded revenues of $1,661.3 million in 2025, representing a negative compound annual growth rate (CAGR) of 3.3% between 2020 and 2025.
- Market consumption volume increased at a CAGR of 1.1% between 2020 and 2025, reaching 226.5 million units in 2025.
- In 2025, Japan accounted for 9.0% value share in the Asia-Pacific baby personal care market.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the baby personal care market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in Japan
- Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan baby personal care market with five year forecasts by both value and volume
- What was the size of the Japan baby personal care market by value in 2025?
- What will be the size of the Japan baby personal care market in 2030?
- What factors are affecting the strength of competition in the Japan baby personal care market?
- How has the market performed over the last five years?
- Who are the top competitors in Japan's baby personal care market?
1 EXECUTIVE SUMMARY
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market Share
7.2. Who are the leading players in the Japanese baby personal care market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. What are the most popular brands in the Japanese baby personal care market?
8 COMPANY PROFILES
8.1. Unicharm Corp
8.2. Kao Corp
8.3. The Procter & Gamble Co
8.4. Daio Paper Corp
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market Share
7.2. Who are the leading players in the Japanese baby personal care market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. What are the most popular brands in the Japanese baby personal care market?
8 COMPANY PROFILES
8.1. Unicharm Corp
8.2. Kao Corp
8.3. The Procter & Gamble Co
8.4. Daio Paper Corp
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Japan baby personal care market value: $ million, 2020-25
Table 2: Japan baby personal care market volume: million units, 2020-25
Table 3: Japan baby personal care market category segmentation: % share, by value, 2020-25
Table 4: Japan baby personal care market category segmentation: $ million, 2020-25
Table 5: Japan baby personal care market geography segmentation: $ million, 2025
Table 6: Japan baby personal care market distribution: % share, by value, 2025
Table 7: Japan baby personal care market value forecast: $ million, 2025-30
Table 8: Japan baby personal care market volume forecast: million units, 2025-30
Table 9: Japan baby personal care market share: % share, by value, 2025
Table 10: Unicharm Corp: Key Facts
Table 11: Unicharm Corp: Annual Financial Ratios
Table 12: Unicharm Corp: Key Employees
Table 13: Unicharm Corp: Key Employees Continued
Table 14: Kao Corp: Key Facts
Table 15: Kao Corp: Annual Financial Ratios
Table 16: Kao Corp: Key Employees
Table 17: The Procter & Gamble Co: Key Facts
Table 18: The Procter & Gamble Co: Annual Financial Ratios
Table 19: The Procter & Gamble Co: Key Employees
Table 20: The Procter & Gamble Co: Key Employees Continued
Table 21: Daio Paper Corp: Key Facts
Table 22: Daio Paper Corp: Annual Financial Ratios
Table 23: Daio Paper Corp: Key Employees
Table 24: Japan Size of Population (Million), 2021-25
Table 25: Japan Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 26: Japan GDP (Current Prices, $ Billion), 2021-25
Table 27: Japan Inflation, 2021-25
Table 28: Japan Consumer Price Index (Absolute), 2021-25
Table 29: Japan Exchange Rate, 2020-25
Table 1: Japan baby personal care market value: $ million, 2020-25
Table 2: Japan baby personal care market volume: million units, 2020-25
Table 3: Japan baby personal care market category segmentation: % share, by value, 2020-25
Table 4: Japan baby personal care market category segmentation: $ million, 2020-25
Table 5: Japan baby personal care market geography segmentation: $ million, 2025
Table 6: Japan baby personal care market distribution: % share, by value, 2025
Table 7: Japan baby personal care market value forecast: $ million, 2025-30
Table 8: Japan baby personal care market volume forecast: million units, 2025-30
Table 9: Japan baby personal care market share: % share, by value, 2025
Table 10: Unicharm Corp: Key Facts
Table 11: Unicharm Corp: Annual Financial Ratios
Table 12: Unicharm Corp: Key Employees
Table 13: Unicharm Corp: Key Employees Continued
Table 14: Kao Corp: Key Facts
Table 15: Kao Corp: Annual Financial Ratios
Table 16: Kao Corp: Key Employees
Table 17: The Procter & Gamble Co: Key Facts
Table 18: The Procter & Gamble Co: Annual Financial Ratios
Table 19: The Procter & Gamble Co: Key Employees
Table 20: The Procter & Gamble Co: Key Employees Continued
Table 21: Daio Paper Corp: Key Facts
Table 22: Daio Paper Corp: Annual Financial Ratios
Table 23: Daio Paper Corp: Key Employees
Table 24: Japan Size of Population (Million), 2021-25
Table 25: Japan Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 26: Japan GDP (Current Prices, $ Billion), 2021-25
Table 27: Japan Inflation, 2021-25
Table 28: Japan Consumer Price Index (Absolute), 2021-25
Table 29: Japan Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: Japan baby personal care market value: $ million, 2020-25
Figure 2: Japan baby personal care market volume: million units, 2020-25
Figure 3: Japan baby personal care market category segmentation: $ million, 2020-25
Figure 4: Japan baby personal care market geography segmentation: % share, by value, 2025
Figure 5: Japan baby personal care market distribution: % share, by value, 2025
Figure 6: Japan baby personal care market value forecast: $ million, 2025-30
Figure 7: Japan baby personal care market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the baby personal care market in Japan, 2025
Figure 9: Drivers of buyer power in the baby personal care market in Japan, 2025
Figure 10: Drivers of supplier power in the baby personal care market in Japan, 2025
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in Japan, 2025
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in Japan, 2025
Figure 13: Drivers of degree of rivalry in the baby personal care market in Japan, 2025
Figure 14: Japan baby personal care market share: % share, by value, 2025
Figure 1: Japan baby personal care market value: $ million, 2020-25
Figure 2: Japan baby personal care market volume: million units, 2020-25
Figure 3: Japan baby personal care market category segmentation: $ million, 2020-25
Figure 4: Japan baby personal care market geography segmentation: % share, by value, 2025
Figure 5: Japan baby personal care market distribution: % share, by value, 2025
Figure 6: Japan baby personal care market value forecast: $ million, 2025-30
Figure 7: Japan baby personal care market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the baby personal care market in Japan, 2025
Figure 9: Drivers of buyer power in the baby personal care market in Japan, 2025
Figure 10: Drivers of supplier power in the baby personal care market in Japan, 2025
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in Japan, 2025
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in Japan, 2025
Figure 13: Drivers of degree of rivalry in the baby personal care market in Japan, 2025
Figure 14: Japan baby personal care market share: % share, by value, 2025
