Baby Personal Care in Canada

March 2026 | 47 pages | ID: B6918ABFF4EEN
MarketLine

Abstracts

Summary

Baby Personal Care in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). The diapers segment covers baby diapers, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
• The Canadian baby personal care market recorded revenues of $713.3 million in 2025, representing a compound annual growth rate (CAGR) of 1.6% between 2020 and 2025.
• Market consumption volume increased at a CAGR of 1% between 2020 and 2025, reaching 67.3 million units in 2025.
• In 2025, Canada accounted for 4.6% value share in the North American baby personal care market.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in Canada
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in Canada
• Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Canada baby personal care market with five year forecasts

Reasons to Buy

• What was the size of the Canada baby personal care market by value in 2025?
• What will be the size of the Canada baby personal care market in 2030?
• What factors are affecting the strength of competition in the Canada baby personal care market?
• How has the market performed over the last five years?
• Who are the top competitors in Canada's baby personal care market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market Definition
2.2. Market Analysis

3 MARKET DATA

3.1. Market Value
3.2. Market Volume

4 MARKET SEGMENTATION

4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution

5 MARKET OUTLOOK

5.1. Market Value Forecast
5.2. Market Volume Forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market Share
7.2. Who are the leading players in the Canadian baby personal care market?
7.3. Which companies' market shares have suffered over the same period (2020-25)?
7.4. What are the most popular brands in the Canadian baby personal care market?

8 COMPANY PROFILES

8.1. Kimberly-Clark Corp
8.2. The Procter & Gamble Co
8.3. Kenvue Inc

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Canada baby personal care market value: $ million, 2020-25
Table 2: Canada baby personal care market volume: million units, 2020-25
Table 3: Canada baby personal care market category segmentation: % share, by value, 2020-25
Table 4: Canada baby personal care market category segmentation: $ million, 2020-25
Table 5: Canada baby personal care market geography segmentation: $ million, 2025
Table 6: Canada baby personal care market distribution: % share, by value, 2025
Table 7: Canada baby personal care market value forecast: $ million, 2025-30
Table 8: Canada baby personal care market volume forecast: million units, 2025-30
Table 9: Canada baby personal care market share: % share, by value, 2025
Table 10: Kimberly-Clark Corp: Key Facts
Table 11: Kimberly-Clark Corp: Annual Financial Ratios
Table 12: Kimberly-Clark Corp: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Kenvue Inc: Key Facts
Table 18: Kenvue Inc: Annual Financial Ratios
Table 19: Kenvue Inc: Key Employees
Table 20: Canada Size of Population (Million), 2021-25
Table 21: Canada Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 22: Canada GDP (Current Prices, $ Billion), 2021-25
Table 23: Canada Inflation, 2021-25
Table 24: Canada Consumer Price Index (Absolute), 2021-25
Table 25: Canada Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Canada baby personal care market value: $ million, 2020-25
Figure 2: Canada baby personal care market volume: million units, 2020-25
Figure 3: Canada baby personal care market category segmentation: $ million, 2020-25
Figure 4: Canada baby personal care market geography segmentation: % share, by value, 2025
Figure 5: Canada baby personal care market distribution: % share, by value, 2025
Figure 6: Canada baby personal care market value forecast: $ million, 2025-30
Figure 7: Canada baby personal care market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the baby personal care market in Canada, 2025
Figure 9: Drivers of buyer power in the baby personal care market in Canada, 2025
Figure 10: Drivers of supplier power in the baby personal care market in Canada, 2025
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in Canada, 2025
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in Canada, 2025
Figure 13: Drivers of degree of rivalry in the baby personal care market in Canada, 2025
Figure 14: Canada baby personal care market share: % share, by value, 2025