Extreme Sports: Market Research Report

December 2011 | 98 pages | ID: EFF0FC749DBEN
Global Industry Analysts, Inc

Abstracts

The global outlook series on Extreme Sports provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

The report provides a bird’s eye view of the industry, highlights latest extreme sports market trends, and demand drivers, in addition to providing statistical insights into select extreme sports participation numbers.

Discussion on the industry’s most noteworthy regional market, the US, is amply detailed with unbiased research commentary and punctuated with 41 information rich market data tables designed to provide the reader a rudimentary understanding of the prevailing market climate.

Other markets briefly synopsized to offer the reader a prelude to regional dynamics, include the United States, Canada, France, Germany, and UK.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 293 companies active in the market.

Contents

1.INDUSTRY OVERVIEW

Extreme Sports – A Quick Primer
Extreme Sports – 'Then' & 'Now'
Market Participants – Manufacturers & Retailers
Major Vendors
Media – A Major Promotional Platform

2.MARKET DYNAMICS

Global Market Perspective

Table 1. World Recent Past, Current and Future Analysis for Extreme Sports by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

Table 2. World 5-Year Perspective for Extreme Sports by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Europe, Asia-Pacific and Rest of World Markets for Years 2011 and 2015

Economic Slump Drains Industry Revenues
Extreme Sports - Exploding Potential in-Store
Companies Look to Offshore Markets for Lower Production Costs
Innovations Poised to Help Boardsports Sales Scale New Heights
Snowshoeing – The New Rage
Zorbing – A ‘Fun & Thrill’ Sport
Chile Lawmakers to Create a Mandatory Insurance Policy for Extreme Sports

3.AN INSIGHT INTO EXTREME SPORTS

In-Line Skating
Roller Skating
Snowboarding/Skiboarding
Skateboarding
Wakeboarding
Sandboarding
Boardsailing
Mountaineering/Rock Climbing
Skydiving
Waterskiing
Trick Skiing
Slalom Skiing
Ski Jump
Snow Skiing
Alpine Skiing
Freestyle Skiing
Freeskiing
Nordic Skiing
Cross-country Skiing
Nordic Jumping
Paintball
Bungee Jumping
Street Luging
Cardio Kickboxing
Freestyle Motocross
BMX / Bicycle Motocross

4.PRODUCT LAUNCHES

5.STRATEGIC CORPORATE DEVELOPMENTS

A REGIONAL MARKET PERSPECTIVE

1.THE UNITED STATES

Sporting Goods: An Overview
Extreme Sports: An American Way of Adventure and Fun

Table 3. US Extreme Sports Industry (2009-2010): Number of Participants in Select Extreme Sports - Skateboarding, In-Line Roller Skating, Alpine Skiing, Mountain Biking, Paintball, Snowboarding, Water Skiing and Cross Country Skiing (in Millions)

Extreme Sports Outpace Traditional Sports
Firing Up the Young Blood!

Table 4. Select US Extreme Sports Ranked by Mean Age of Participants (2010) – By Gender

Table 5. US Extreme Sports Participation (2010): Number of Participants Aged between 7 and 17 Years in Select Extreme Sports - Mountain Biking, In-Line Roller Skating, Skateboarding, Alpine Skiing and Snowboarding (in Thousands)

Table 6. US Snow Sports Industry (2011): Percentage Breakdown of Participation in Snow Sports - Alpine Skiing, Snowboarding, and Cross-Country Skiing - By Age Group

Women: Fall to the Adrenaline Rush

Table 7. In-Line Roller Skating in the US (2011): Percentage Breakdown of Participation Based on Gender

Table 8. Skateboarding in the US (2011): Percentage Breakdown of Participation Based on Gender

Table 9. Snowboarding in the US (2011): Percentage Breakdown of Participation Based on Gender

Table 10. Water Skiing in the US (2011): Percentage Breakdown of Participation Based on Gender

Table 11. Mountain Biking in the US (2011): Percentage Breakdown of Participation Based on Gender

Table 12. Paintball Games in the US (2011): Percentage Breakdown of Participation Based on Gender

Table 13. Alpine Skiing in the US (2011): Percentage Breakdown of Participation Based on Gender

Table 14. Cross Country Skiing in the US (2011): Percentage Breakdown of Participation Based on Gender

Table 15. Skiing Participation in the US for 2009-2010 Season: Percentage Breakdown of Participants by Category – Infrequent, Occasional and Frequent

Table 16. Snowboarding Participation in the US for 2009-2010 Season: Percentage Breakdown of Participants by Category –Occasional, Frequent and Infrequent

Table 17. Skiing Participation in the US (2011): Percentage Breakdown of Participants by Income Level – Household Income Between US$50,000 and US$100,000, More than US$100,000, Household Income and Household Income Less than $50,000

Table 18. Snowboarding Participation in the US (2010): Percentage Breakdown of Participants by Income Level – Household Income $50,000+, Household Income less than $35,000 and Household Income US$35,000-$50,000

Snow Sports Overview
Snowboarding Witnesses Significant Growth in Participation
Skate and Surf Markets Gain Impetus
Recession Hits Hard the Snow Sports Market

Table 19. US Snowboard Equipment Market - Breakdown of Value Sales by Product Segment (2010-2011)

Sales Channels: Speciality Leads, Internet Grows

Table 20. US Snow Sports Market by Distribution Channel (2010-2011) – Percentage Breakdown of Unit Sales for Speciality Stores, Chain Stores, and Internet/Catalog

Table 21. US Snow Sports Market by Segment (2010-2011): Percentage Breakdown of Value Sales for Apparel, Accessories and Equipment

Skiing Overview
US Skiing Market Remains Immune to Economic Recession
Mountain Resort Numbers Ski Down

Table 22. Number of Mountain Ski Resorts in the US by State (2009-2010)

Table 23. Skier Visit Destination in the US (2009-2010): Break Up of Number of Visitors (in Millions) by Region

Baby Boomers, Youngsters Keep Skiing Statistics Up in Recent Years
Paintball Overview
Capturing Fancy of Adventure Sport Enthusiasts
Factors Behind the Fame
Popularity to Remain Undeterred by Declines
Mountain Biking Overview – A Recent Past Scenario

Table 24. US Bicycle Industry (2007 & 2008): Percentage Breakdown of Unit Sales by Category - Mountain Bikes, Hybrid/Cross Bicycles, Road/700C Bicycles, Comfort Bicycles, Cruiser Bicycles and Others

2.CANADA

Ski & Snowboard Overview

Table 25. Canadian Ski Equipment Market by Category (2010 & 2011): Percentage Breakdown of Value Sales for Alpine Ski and Cross-Country Ski

Table 26. Canadian Alpine Ski and Cross- Country Ski Equipment Market by Province (2010 & 2011): Percentage Breakdown of Value Sales for Alberta, Atlantic, British Columbia, Ontario, Quebec and Saskatchewan/Manitoba

Participants Fact Sheet by Alpine Skiing, Cross-Country Skiing, and Snowboarding
Alpine Skiing
Cross-Country Skiing
Snowboarding

Table 27. Participation in Ski and Snowboarding in Canada (2010): Percentage Breakdown of Participants by Age Group

Government Measures to Promote Ski & Snowboarding Sport
Locals Win Hands Down in Participation
Export and Import Notes – A Historical Perspective
Imports

Table 28. Canadian Imports of Ski & Snowboard Equipment (2006 & 2007): Percentage Breakdown of Value Imports by Country of Origin

Exports
Competitive Landscape
Distribution Channels
The Changing Face of Future Ski and Snowboard Industry

3.EUROPE

European Market Perspective

Table 29. European Recent Past, Current and Future Analysis for Extreme Sports by Geographic Region – France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

Table 30. European 5-Year Perspective for Extreme Sports by Geographic Region– Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2011 and 2015

Skiing Market

Table 31. Leading European Ski Destinations (A Historic Perspective) by Number of Resorts and Ski Lifts: 2006

Snowboard Market
Key Statistics:

Table 32. Surfing Population in Europe (2011): Percentage Share Breakdown of Number of Participants by Gender

Table 33. European Summer Boardsports Market (2011): Percentage Breakdown of Revenues by Product Segment – Apparel, Footwear, and Equipment

Table 34. Surfboard Manufacturing in Europe (2011): Breakdown by Type

Table 35. European Snowboarding Market (2011): Percentage Breakdown of Revenues by Product Segment – Equipment, Apparel, and Footwear

Table 36. European Snowboarding Industry (2011): Percentage Breakdown of Snowboarding Participation Based on Gender

Table 37. European Snowboarding Equipment Market (2011): Percentage Breakdown of Revenues by Product Segment – Boots, Bindings, and Snowboards

Table 38. European Snowboarding Market – A Histroic Perspectuve: Percentage Breakdown of Unit Sales by Distribution Channel – Proshop, Sport Chains, Sport Shops and Big Box for Years 2006 & 2007

3A.FRANCE

Table 39. French 5-Year Perspective for Boardsports by Product Segment – Percentage Breakdown of Dollar Sales for Summer Boardsports, and Snowboarding Markets for Years 2010 and 2015

Decline in Skiing Tourists from the UK – A Setback for French Resorts
French Ski Resorts – The Ultimate Skiing Destination

3B.GERMANY

Table 40. German 5-Year Perspective for Boardsports by Product Segment – Percentage Breakdown of Dollar Sales for Summer Boardsports, and Snowboarding Markets for Years 2010 and 2015

4.ASIA-PACIFIC

4A.JAPAN

Table 41. Japanese 5-Year Perspective for Boardsports by Product Segment – Percentage Breakdown of Dollar Sales for Summer Boardsports, and Snowboarding Markets for Years 2010 and 2015

4B.CHINA

Extreme Sports – A Bright Future Ahead
Government Support for Extreme Sports
Skiing – A Promising Market
Quiksilver Leads the Way

4C.SINGAPORE

Safer Extreme Sports - Promising Market
Global Directory