US Athletic Retail Market Report: 2009 Edition
Worldwide consumers are facing the impact of economic recession and athletic goods market has also been affected. However, footwear is considered to be less cyclical than apparel when consumer spending is under pressure. Analysts are expecting market stabilization over the next few months but not a quick recovery.
The US is the largest sporting goods market in the world. A key issue facing the industry is rising raw material prices and labour costs in Asia – a major outsourcing destination for footwear and apparel manufacturers.
The sporting goods industry is highly fragmented. The smaller and financially weak companies could be forced to exit the market in future. Major retailers are restricting store growth and reducing their presence in underperforming or over-saturated markets.
Nike and Adidas together account for the largest share of the global athletic footwear and apparel market. Market leader Nike has a significant lead over Adidas in footwear market while they are closer competitors in athletic apparel market.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
The report analyzes the US athletic apparel and footwear market. The competitive landscape of apparel and footwear market is discussed, both at manufacturer and retail level. It further analyzes the major trends prevalent in the athletic goods market. The report also profiles the major athletic goods manufacturers and retailers, focusing in-depth on their business strategies.
The US is the largest sporting goods market in the world. A key issue facing the industry is rising raw material prices and labour costs in Asia – a major outsourcing destination for footwear and apparel manufacturers.
The sporting goods industry is highly fragmented. The smaller and financially weak companies could be forced to exit the market in future. Major retailers are restricting store growth and reducing their presence in underperforming or over-saturated markets.
Nike and Adidas together account for the largest share of the global athletic footwear and apparel market. Market leader Nike has a significant lead over Adidas in footwear market while they are closer competitors in athletic apparel market.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
The report analyzes the US athletic apparel and footwear market. The competitive landscape of apparel and footwear market is discussed, both at manufacturer and retail level. It further analyzes the major trends prevalent in the athletic goods market. The report also profiles the major athletic goods manufacturers and retailers, focusing in-depth on their business strategies.
1. INTRODUCTION
2. MARKET SIZE
2.1 Sporting Goods Market
2.2 US Athletic Footwear Market
Market Value
Market Segments
Footwear Consumption
Footwear Imports
Footwear Production
3. COMPETITIVE LANDSCAPE
Footwear – Global Market Share
Footwear – US Market Share
Apparel – Global Market Share
Apparel – US Market Share
Retail Landscape
Retailer Comparison
4. MARKET TRENDS
4.1 Footwear less Cyclical than Apparel
4.2 Focus on Store Productivity
4.3 Rising Raw Material & Labour Prices
4.4 Rising Retail Prices
5. COMPANY PROFILES
5.1 Nike
Overview
Business Strategies
Restructuring Strategy
Leader in Innovation
International Growth Opportunities
5.2 Adidas
Overview
Business Strategies
Innovation through Personalization
Increased Collaboration with Retail Partners
Expanding Market Leadership in Football
5.3 Foot Locker
Overview
Business Strategies
Closure of Underperforming Stores
Improved Product Offerings
Focus on International Growth
5.4 Finish Line
Overview
Business Strategies
Efficient Inventory Management
Product Differentiation Strategy
6. INDUSTRY OUTLOOK
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis
LIST OF TABLES
Consumer Purchases of Sporting Goods by Category in US (2005-09)
US Consumption of Footwear (2002-07)
US Footwear Imports by Category (2002-07)
US Footwear Production by Category (2002-07)
Wholesale Shipments of Athletic Footwear in US (2006-08)
US Athletic Footwear Sales by Month (2005-07)
Footwear Sales Value by Channel of Distribution (2004-08)
US Athletic Footwear Market Value by Category (2008)
US Athletic Footwear Market Share by Category (2008)
Leading Athletic Apparel Vendors – Sales & Market Share (2008)
Leading Athletic Footwear Vendors - Sales & Market Share (2008)
POS Athletic Footwear Growth (May 2009 vs. May 2008)
Retail Formats in the US
Sporting Goods - Retailer Comparison (2008)
Athletic Footwear ASP Growth by Channel (2006-08)
Basketball Footwear ASP Growth by Channel (2006-08)
Sports Footwear by ASP (2006-08)
Adidas - Sales by Brands (2006-08)
Foot Locker - Sales by Segment (2007-09)
Dependent & Independent Variables (2003– 2008)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output
Consumer Purchases of Sporting Goods by Category in US (2005-09)
US Consumption of Footwear (2002-07)
US Footwear Imports by Category (2002-07)
US Footwear Production by Category (2002-07)
Wholesale Shipments of Athletic Footwear in US (2006-08)
US Athletic Footwear Sales by Month (2005-07)
Footwear Sales Value by Channel of Distribution (2004-08)
US Athletic Footwear Market Value by Category (2008)
US Athletic Footwear Market Share by Category (2008)
Leading Athletic Apparel Vendors – Sales & Market Share (2008)
Leading Athletic Footwear Vendors - Sales & Market Share (2008)
POS Athletic Footwear Growth (May 2009 vs. May 2008)
Retail Formats in the US
Sporting Goods - Retailer Comparison (2008)
Athletic Footwear ASP Growth by Channel (2006-08)
Basketball Footwear ASP Growth by Channel (2006-08)
Sports Footwear by ASP (2006-08)
Adidas - Sales by Brands (2006-08)
Foot Locker - Sales by Segment (2007-09)
Dependent & Independent Variables (2003– 2008)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output
LIST OF CHARTS
Athletic Retail – Market Segments
Athletic Specialty & Sporting Goods Market by Sport (2008)
Global Athletic Footwear Market Share (2007)
US Athletic Footwear Market Share (2007)
Global Branded Athletic Apparel Market Share (2007)
US Branded Sports Apparel Market Share (2007)
US Athletic Apparel – Market Share Change (2008-09)
Basketball Footwear Segment - Market Share (2008)
Market Share in China (2008)
P/E Comparison of Sporting Goods Companies (2009E)
Footwear Vs Apparel: Cyclicality of Business (2001-08)
Athletic Footwear Production Chain – Profit Margin (2008)
Nike - Sales by Category (2006-08)
Finish Line - Sales by Product Category (2006-08)
US Athletic Footwear Market Forecast (2009-11E)
Athletic Retail – Market Segments
Athletic Specialty & Sporting Goods Market by Sport (2008)
Global Athletic Footwear Market Share (2007)
US Athletic Footwear Market Share (2007)
Global Branded Athletic Apparel Market Share (2007)
US Branded Sports Apparel Market Share (2007)
US Athletic Apparel – Market Share Change (2008-09)
Basketball Footwear Segment - Market Share (2008)
Market Share in China (2008)
P/E Comparison of Sporting Goods Companies (2009E)
Footwear Vs Apparel: Cyclicality of Business (2001-08)
Athletic Footwear Production Chain – Profit Margin (2008)
Nike - Sales by Category (2006-08)
Finish Line - Sales by Product Category (2006-08)
US Athletic Footwear Market Forecast (2009-11E)
