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Sanitaryware Market in India: Construction Boom Driving Demand Growth

May 2008 | 26 pages | ID: SBD9146A672EN
Koncept Analytics

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The sanitaryware market in India has grown rapidly during the last 5-6 years, with key players doubling their production capacities. India has emerged as a major bath and sanitaryware market in the Asia-Pacific region.

The organized sector comprises more than half of the total market by value. The major threat for the industry is from the unorganized sector, which provides products at low prices. In terms of market value, organized players lead the market but on the other hand in terms of volume, unorganized players hold the major share.

Housing and institutional sectors are the major growth drivers. At present, housing demand is rapidly rising and with increasing purchasing power people have started taking interest in premium sanitaryware products. Sanitaryware demand comes from new projects as well as from replacement market.

The report analyzes the Indian sanitaryware market. It begins with a discussion of the worldwide sanitaryware market and then analyzes Indian sanitaryware segments. Apart from analyzing the key trends prevalent in the market, the report also discusses the major sectors in the market and growth drivers. It also profiles major players with a discussion of their key business strategies.


Value Chain
Process Flow Chart


2.1 Worldwide Market
  Worldwide Bathroom Equipment Market
  Ceramic Vs Non-Ceramic Sanitaryware Market
2.2 Indian Market
  Organized Sector
  Unorganized Sector
  Sanitaryware Market Segments
  Sanitaryware Market by Region
  Sanitaryware Market Share
  Bathroom Fitting Market
  Premium Sanitaryware Market


3.1 Increasing Housing Demand
3.2 Commercial Sector Driving Sanitaryware Demand
3.3 Increasing Replacement Demand
3.4 Sanitation Level


Organized Sector - Market Share
Major Players - Production Capacity Comparison


5.1 Parryware Roca
  Business Strategies
  Parryware to Expand Sanitary Range
  Strong Presence in Institutional Segment
5.2 Hindustan Sanitaryware
  Business Strategies
  Expanding Presence in all Segments
  Extensive Distribution Network and Backward Integration
5.3 CERA Sanitaryware
  Key Financials
  Business Strategies
  Image Building by Opening Bath Studios
5.4 Villeroy & Boch
  Key Financials
  Business Strategies
  Acquisition - An Internationalization Strategy
5.5 TOTO
  Key Financials
  Business Strategies
  Global Expansion Plan
  Customized Products by Adding Unique Features


Sanitaryware Industry: Value Chain
Process Flow Chart of Ceramic Sanitaryware
Worldwide Bathroom Equipment Market (2002-06)
Worldwide Ceramic Vs Non-Ceramic Sanitaryware Market (2003-08E)
India - Breakdown of Bath and Sanitaryware Organized Sector (2006)
India - Sanitaryware Market Share by Value (2006)
India - Sanitaryware Market Share by Volume (2006)
India - Sanitaryware Market Segments (2006)
India - Bathroom Fitting Market (2006)
India - Market Share of Sanitaryware by Region (2006)
India - Housing Demand Growth (1961-2011E)
India - Growth in Retail Space (2001-06)
India - Organized Sector - Market Share by Value (2006)
India - Production Capacity of Organized Players
Sanitaryware Replacement Demand Comparison
Country-wise Sanitation Level
Hindustan Sanitaryware - Market Share in Branded Sanitaryware (2003-06)
Cera Sanitaryware - Income and Net Profit Comparison (2006-07)
Villeroy & Boch - Sales by Segments (2006-07)
TOTO - Business Segment Share (2007)
China - Bath and Sanitaryware Market Segments (2006)
UK - Bath and Sanitaryware Segments (2006)
UK - Bathroom Fitting Market in UK (2006)

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