Innovation Driving Luxury Watch Market

Date: October 22, 2007
Pages: 21
Price:
US$ 800.00
Publisher: Koncept Analytics
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: I318394BEB1EN
Leaflet:

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Innovation Driving Luxury Watch Market
Worldwide luxury watch market is completely dominated by Switzerland which contributes almost 100 percent of the market value. The major export markets include United States, France, Germany, Italy, and United Kingdom. Rolex dominates the luxury watch market, followed by Tag Heuer, Omega, Breitling, Cartier, Bulgari, Chopard, Ebel, Girard-Perregaux, Jaeger-LeCoultre, Longines, and Patek Philippe.

Traditionally considered a male domain, women are also driving up sales now. Luxury watch makers are trying their best to design the female equivalent of their most popular watch models. Another notable trend is the integration of new technology and the use of unconventional materials in luxury watches. Also all major brands are raising their price level by repositioning of their products.

The report is aimed at providing a basic understanding of the luxury watch market. It analyzes the Swiss luxury watch market and its export destinations. Apart from providing a competitive landscape of the market, the report also profiles the major luxury watch makers, with a discussion of their key business strategies. It also analyzes the major trends prevalent in the luxury watch market.

1. MARKET OVERVIEW

Watch Market: Price Segmentation

2. MARKET SIZE

2.1 Luxury Sector
2.2 Swiss Watch Market
Swiss Watch Exports
Swiss Watches – Export Markets
Major Exporting Countries

3. MARKET TRENDS

3.1 Rising Demand for Six-Figure Watches
3.2 Designer Watches Gaining Popularity Among Women
3.3 Silicon Trend
3.4 Rich Asians Driving Demand for Luxury Watches

4. COMPETITIVE LANDSCAPE

Worldwide Watch Market Share
Watch Brands: Positioning By Price Category
Online Search Comparison in US & Europe

5. MAJOR BRANDS

5.1 Rolex
  Overview
  Watch Models
  Major Launches
5.2 Tag Heuer
  Overview
  Major Launches
  Business Strategies
  Focus on Upscale Segment
  Increase in Ad Spending
5.3 Omega
  Overview
  Watch Models
  Major Launches
  Business Strategies
  Value Strategy
  Focus on Mechanical Movements
  Streamlining of Distribution Network
5.4 Breitling
  Overview
  Major Launches
5.5 Cartier
  Overview
  Watch Models
  Major Launches
  Business Strategies
  Supply Chain Efficiency
  Improvement in Wholesale Network
  Expansion Strategy

LIST OF TABLES

Watch Market: Price Segmentation
Worldwide Watch Market Share (2006)
Watch Brands: Positioning By Price Category
TAG Heuer Concept Watches
TAG Heuer Collections
LVMH – Watches/Jewelry: Breakdown of 2006 Sales by Brand
TAG Heuer: Major Launches In 2007

LIST OF CHARTS

Luxury Sales Growth Vs Global GDP Growth (1990-2005)
Swiss Watch Exports (2001-06)
Swiss Watches – Export Markets
Online Search Comparison in the US (2006)
Online Search Comparison in Europe (2006)
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Innovation Driving Luxury Watch Market
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