Handbags Market Report: 2009 Edition

Date: December 23, 2009
Pages: 42
US$ 800.00
Publisher: Koncept Analytics
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Handbags Market Report: 2009 Edition
Over the last few years, handbags market has witnessed a sea change which has resulted in the entire shift in its value chain with handbags production being shifted to low-cost countries like India, China and at the same time new channels of distribution emerging like online retailing. Also, change in the consumer preferences like growing demand for eco-friendly handbags has forced the companies to change and adapt their strategies according to the changing consumer preferences.

The US handbags market has witnessed a decline in 2008 breaking the growth trend since 2003 as a result of recessionary conditions prevailing in the US as well as rest of the world which not only resulted in fall in demand domestically but also resulted in fall in export demand for the branded handbags.

EU handbags market consists of six major markets i.e. Italy, France, UK, Germany, Spain and Netherlands accounting for the majority share in sales and production of handbags. In EU, majority of handbags are sold through specialist chain and independent retailers.

The key trends witnessed both in the US and EU handbag market is the growing demand for branded handbags from China and India as per capita income is rising in these markets fueled by high economic growth rates. Another trend witnessed is the growing importance of eco-fashion, resulting in the shift in consumer preferences. This has resulted in a shift in manufacturing process, as some handbags now being made from old wrappers, cartons and other waste materials.

Companies like Coach Inc, Louis Vuitton SA, Burberry Group Plc and Hermes International SCA have shifted their attention to markets like China and India as they are under-penetrated and at the same time offer huge potential for growth. The companies have realigned their distribution channels in order to cater to the needs of consumers more efficiently while reducing their operational cost.

The handbag industry is facing many challenges like fighting the counterfeiters, and coping with market oversaturation, which are acting as roadblocks for the growth of the industry.

The US and EU handbag market is all set to witness growth in the coming years as a result of huge export demand from countries like China and India and also as a result of improving economic conditions in domestic as well as international markets.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.


1.1 Market Segmentation
  Segmentation by Use
  Segmentation by Buying behavior
  Segmentation by Age
1.2 Value-Chain of Handbags Market
  High-value Handbags
  Low-price Handbags


2.1 Market Overview
  2.1.1 Handbags Retail Sales
    Retail Sales Growth by Value
    Retail Sales Growth by Volume
  2.1.2 Average Unit Price
    Average Retail Unit Price Trend
2.2 Imports and Exports of Handbags
  2.2.1 Imports
    Handbags Import by Value
    Handbags Import by Volume
  2.2.2 Exports
    Handbags Export by Value
    Handbags Export by Volume


3.1 Market Overview
  3.1.1 Market Size by Consumption and Production
    Growth in Handbags Consumption/Production in EU
    Volume Consumption in Major EU Markets
    Major Handbags Producing Markets by Value/Volume
    Market Share of Major Handbag Producing Countries by Value/Volume
  3.1.2 Trade Channels
    Major Handbag Distribution Channels - Market Share
3.2 EU Handbags Export and Import Market
  3.2.1 Imports
    Handbags Import Growth
    Share of imports in EU by Destinations
    Product-wise Share of Handbags Imports
  3.2.2 Exports
    Handbags Export Growth
    Major Exporting Countries by Value/Volume


4.1 Market Trends
  4.1.1 Handbag Trends-Europe vs US
  4.1.2 Eco-Fashion Gaining Importance
  4.1.3 Soaring Pre-owned Handbags Sales
  4.1.4 Online Trend
  4.1.5 Outsourcing to Low-cost Countries
4.2 Growth Drivers
  4.2.1 Untapped Market Potential in Emerging Economies
  4.2.2 Anti-dumping
  4.2.3 Growing Employed Female
  4.2.4 Growing HNWI Financial Wealth
4.3 Major Industry Challenges
  4.3.1 Fighting the Counterfeiters
  4.3.2 Coping with Market Oversaturation
  4.3.3 Guarantee in Some EU States


5.1 Coach Inc
  Company Overview
  Business Strategies
  Multi-channel International Distribution
  Innovative and Consumer-centric
  Differentiating Strategies
  Aggressive Marketing Strategies
5.2 Louis Vuitton SA
  Company Overview
  Business Strategies
  Increased Focus on Asian Markets
  Aggressive Marketing Strategy
  Brand Positioning
  Hedging of Foreign Exchange Risk
5.3 Burberry Group Plc
  Company Overview
  Business Strategies
  Investing in Under-penetrated Markets
  Pursuing Operational Excellence
  Accelerating Retail led Growth
5.4 Hermes International SCA
  Company Overview
  Business Strategies
  Increasing Presence in Developing Markets
  Growth Driven by Investment in Distribution Network
  Control over Sourcing


6.1 Market Forecast
6.2 Forecast Methodology
  6.2.1 Dependent and Independent Variables
  6.2.2 Correlation Analysis
  6.2.3 Regression Analysis


Dependent & Independent Variables, 2004-2008
Correlation Matrix
Model Summary- Coefficient of Determination
Regression Coefficients Output


Handbags Market segments by Usage
Value-Chain of Handbags Market
US-Handbag Retail Sales by value, 1999-2008
US-Handbag Retail Sales by volume, 1999-2008
US-Average unit retail price of handbag, 1999-2008
US-Imports of handbags value-wise, 2007-2009
US-Imports of handbags volume-wise, 2007-2009
US-Exports of handbags value-wise, 2007-2009
US-Exports of handbags volume-wise, 2007-2009
EU-Consumption and Production of handbags, 2007
EU-Consumption of handbags in major markets by value, 2007
EU-Production of handbags in major markets by volume, 2007
EU-County-wise production share by volume, 2007
EU-County-wise production share by volume, 2003
EU-Production of handbags in major-markets by value, 2003-2007
EU-County-wise production share by value, 2007
EU-County-wise production share by value, 2003
EU-Handbags distribution by value by different channels, 2007
EU-Handbags Imports, 2003-2007
EU-Value-wise break-up of Imports in EU by region-wise, 2007
EU-Break-up of Imports of EU handbags by product-wise, 2007
EU-Handbags exports by EU value-wise, 2003-2007
EU-Value-wise break-up of EU exports, 2007
EU-Volume-wise break-up of EU exports, 2007
Trends in exports from major six EU countries, 2003-2007
Globally Adult Employed no. of females, 2004-2008
Globally HNWIs wealth, 2006-2013
Coach Inc - Revenue comparison, 2006-2009
Louis Vuitton SA - Revenue comparison, 2005-2008
Burberry Group Plc - Revenue comparison, 2006-2009
Hermes International SCA - Revenue comparison, 2005-2008
US handbags market forecast, 2008A-2012E
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