Global Watch Market Report: Focus on Luxury Watches (2009 Edition)

Date: January 22, 2009
Pages: 30
US$ 800.00
Publisher: Koncept Analytics
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: GF4A7912E51EN

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Global Watch Market Report: Focus on Luxury Watches (2009 Edition)
Luxury watch brands are competing amongst themselves for leadership in delivering the most innovative piece. Watch brands are taking advantage of new technologies such as robots and hi-tech coatings. New materials, such as titanium and ceramics, are also being used in watch designs. A notable trend is retailers asking fashion brands to design special watches exclusively for their stores.

At present, Swiss-made watches are completely dominating the worldwide luxury watch market contributing almost 100 percent share. These watches are exported to most of the developed countries. However, rising incomes in emerging markets have led to a new category of affluent young professionals with high purchasing power. These countries have become a potential opportunity for ultra expensive watch manufacturers.

Major luxury watch companies are trying to tighten the requirements by which watches qualify as Swiss-made. Smaller companies view this move as an attempt to force them out of market.

The global watch market is dominated by Swiss manufacturers. The three leading Swiss companies are Swatch Group, Richemont and Rolex, representing the largest share in the global watch market.

This report analyzes the luxury watch market and examines major trends prevalent in the sector. Specifically, it analyzes the Swiss luxury watch market and its export destinations. Apart from providing a competitive landscape of the market, the report also profiles major luxury watchmakers in Switzerland with a discussion of their key business strategies.


Price Segmentation


2.1 Global Luxury Market
  Market Share by Product Categories
  Market Share by Region
2.2 Global Watch Market
2.3 Swiss Luxury Watch Market
  Exports by Region
  Exports by Country
  Wrist Watch & Movements Exports
  Watches by Material
2.4 Chinese Luxury Watch Market
  Market Overview
  Luxury Watch Stores Breakdown
2.5 Indian Luxury Watch Market
  Market Overview
  Product Segmentation


Market Share
Top Watch Groups


4.1 Design Innovation in Luxury Watches
4.2 Integrating Fashion with Mechanics
4.3 Tighter Regulatory Regime in Swiss Market
4.4 International Luxury Brands Enter India
4.5 Increasing Demand for Luxury Watches in China


5.1 Swatch
  Business Strategies
Selective Distribution Strategy
Communication Strategy
Major Brands
5.2 Richemont
Business Strategies
Providing Businesses the Freedom to Grow
Major Brands
5.3 Rolex
Major Brands
5.4 LVMH
Business Strategies
Up-market Positioning for TAG Heuer
Major Brands
5.5 Citizen Watch
Major Brands


Breakdown of Global Luxury Market by Value (2007)
Swiss Exports of Watches & Movements by Continents (2007-08)
Swiss Watch Exports by Country by Value (2006-08)
Swiss Wrist Watch Exports (Mechanical/Electronic), 2006-08
Swiss Movement Exports (Mechanical/Electronic), 2006-08
Luxury Watch Stores Breakdown in China (2007-08)
Richemont Major Brands
Rolex Major Brands
LVMH Major Brands
Citizen Major Brands


Watch Market: Price Segmentation
Global Luxury Market – Share of Product Groups (2007/12E)
Regional Share of Global Luxury Expenditure (2007)
Main Watch Exporting Countries (Direct exports), 2007
Swiss Exports of Watches & Movements by Continents by Volume (2008)
Swiss Exports of Watches & Movements by Continents by Value (2008)
Watches by Materials (Volume), 2007
Watches by Materials (Value), 2007
No. of Luxury Watch Outlets – Forecast (2006-11E)
Segmentation of Watch Industry in India
Product Segments of Indian Watch Industry by Value (2007)
Market Share of Swiss Watches (2007)
Top 20 Watch Group by Revenue (2007)
Chinese Luxury Watches – Market Share (2007)
Swatch Revenue Distribution by Region (2007)
Richemont Revenue Distribution by Region (2007)
LVMH Revenue Distribution by Region (2007)
Citizen Revenue Distribution by Region (2007)
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