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Consumer Durables Market in India

May 2008 | 25 pages | ID: CB5EA367A60EN
Koncept Analytics

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Indian consumer durables market used to be dominated by a few domestic players like Godrej, Allwyn, Kelvinator, and Voltas. But post-liberalization many foreign companies have entered into India, dethroning the Indian players and dominating the market. The major categories in the market are CTVs, refrigerators, air-conditioners and washing machines.

India being the second fastest growing economy with a huge consumer class has resulted in consumer durables as one of the fastest growing industries in India. LG and Samsung, the two Korean companies have been maintaining the lead in the industry with LG being the leader in almost all the categories.

The rural market is growing faster than the urban markets, although the penetration level in rural area is much lower. The CTV segment is expected to the largest contributing segment to the overall growth of the industry. The rising income levels, double-income families and increasing consumer awareness are the main growth drivers of this industry.

This report highlights the significance this industry has for the Indian economy, throwing light on the pre and post liberalization scenario. It discusses the important segments of this industry and the growth patterns, trends and the demand drivers. The report also profiles the key players of this industry, with a discussion of their business strategies.


White Goods
Kitchen Appliances
Consumer Electronics


2.1 Market Size
  Market Share by Segments
  Market Share by Major Players
2.2 Market Segments
  2.2.1 Television
    Market Size by Volume
    Market Share by Major Players
  2.2.2 Air Conditioner
    Market Size by Volume
    Market Share by Major Players
  2.2.3 Refrigerator
    Market Size by Volume
    Market Share by Major Players
  2.2.4 Washing Machines
    Market Size by Volume
    Market Share by Major Players


3.1 Evolving Marketing Strategies
3.2 Rising Input Costs
3.3 CTVs Lead in Ad Expenditure
3.4 Low Penetration in AC Segment


4.1 Demand Side
4.2 Supply Side


5.1 LG Electronics India
  Business Strategies
  Increasing Retail Presence in PC Business
  Brand Building with Focus on Customer Service
5.2 Samsung India Electronics
  Business Strategies
  Becoming Leader in Mobile Handsets
  Strengthening Home Appliances Range
5.3 Whirlpool
  Business Strategies
  Brand Positioning and Brand Values
  Leadership Development
5.4 Videocon Industries
  Business Strategies
  Acquisition Strategy
  Multi-brand Strategy


Number of Households by Income Group (2005-06)
Global Retail Development Index (2006)
Top 10 Print Advertiser Consumer Durable Companies (2007)
Household Growth (2002-11E)


Market Segmentation
Consumer Durables Market Segments by Volume (2006-07)
Top Players Market Share by Value (2007)
Television Market Size (2001-06)
Television Market Share (2007)
Air-Conditioner Market Size (2001-06)
Air-Conditioner Market Share (2007)
Refrigerator Market Size (2001-06)
Refrigerator Market Share (2007)
Washing Machines Market Share (2005-06)
Washing Machines – Top 3 Players (2007)
Ad Share of Consumer Durable Sub-categories (2007)
AC Penetration Comparison by Country
LG Electronics Turnover (1997-2007)
Samsung Sales (1999-2007)
Whirlpool - Sales and Assets (2002-07)
Videocon - Sales and Assets (2003-07)

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