Consumer Durables Market in India
Indian consumer durables market used to be dominated by a few domestic players like Godrej, Allwyn, Kelvinator, and Voltas. But post-liberalization many foreign companies have entered into India, dethroning the Indian players and dominating the market. The major categories in the market are CTVs, refrigerators, air-conditioners and washing machines.
India being the second fastest growing economy with a huge consumer class has resulted in consumer durables as one of the fastest growing industries in India. LG and Samsung, the two Korean companies have been maintaining the lead in the industry with LG being the leader in almost all the categories.
The rural market is growing faster than the urban markets, although the penetration level in rural area is much lower. The CTV segment is expected to the largest contributing segment to the overall growth of the industry. The rising income levels, double-income families and increasing consumer awareness are the main growth drivers of this industry.
This report highlights the significance this industry has for the Indian economy, throwing light on the pre and post liberalization scenario. It discusses the important segments of this industry and the growth patterns, trends and the demand drivers. The report also profiles the key players of this industry, with a discussion of their business strategies.
India being the second fastest growing economy with a huge consumer class has resulted in consumer durables as one of the fastest growing industries in India. LG and Samsung, the two Korean companies have been maintaining the lead in the industry with LG being the leader in almost all the categories.
The rural market is growing faster than the urban markets, although the penetration level in rural area is much lower. The CTV segment is expected to the largest contributing segment to the overall growth of the industry. The rising income levels, double-income families and increasing consumer awareness are the main growth drivers of this industry.
This report highlights the significance this industry has for the Indian economy, throwing light on the pre and post liberalization scenario. It discusses the important segments of this industry and the growth patterns, trends and the demand drivers. The report also profiles the key players of this industry, with a discussion of their business strategies.
1. OVERVIEW
White Goods
Kitchen Appliances
Consumer Electronics
2. MARKET ANALYSIS
2.1 Market Size
Market Share by Segments
Market Share by Major Players
2.2 Market Segments
2.2.1 Television
Market Size by Volume
Market Share by Major Players
2.2.2 Air Conditioner
Market Size by Volume
Market Share by Major Players
2.2.3 Refrigerator
Market Size by Volume
Market Share by Major Players
2.2.4 Washing Machines
Market Size by Volume
Market Share by Major Players
3. MARKET TRENDS
3.1 Evolving Marketing Strategies
3.2 Rising Input Costs
3.3 CTVs Lead in Ad Expenditure
3.4 Low Penetration in AC Segment
4. GROWTH DRIVERS
4.1 Demand Side
4.2 Supply Side
5. COMPANY PROFILES
5.1 LG Electronics India
Overview
Business Strategies
Increasing Retail Presence in PC Business
Brand Building with Focus on Customer Service
5.2 Samsung India Electronics
Overview
Business Strategies
Becoming Leader in Mobile Handsets
Strengthening Home Appliances Range
5.3 Whirlpool
Overview
Business Strategies
Brand Positioning and Brand Values
Leadership Development
5.4 Videocon Industries
Overview
Business Strategies
Acquisition Strategy
Multi-brand Strategy
LIST OF TABLES
Number of Households by Income Group (2005-06)
Global Retail Development Index (2006)
Top 10 Print Advertiser Consumer Durable Companies (2007)
Household Growth (2002-11E)
Number of Households by Income Group (2005-06)
Global Retail Development Index (2006)
Top 10 Print Advertiser Consumer Durable Companies (2007)
Household Growth (2002-11E)
LIST OF CHARTS
Market Segmentation
Consumer Durables Market Segments by Volume (2006-07)
Top Players Market Share by Value (2007)
Television Market Size (2001-06)
Television Market Share (2007)
Air-Conditioner Market Size (2001-06)
Air-Conditioner Market Share (2007)
Refrigerator Market Size (2001-06)
Refrigerator Market Share (2007)
Washing Machines Market Share (2005-06)
Washing Machines – Top 3 Players (2007)
Ad Share of Consumer Durable Sub-categories (2007)
AC Penetration Comparison by Country
LG Electronics Turnover (1997-2007)
Samsung Sales (1999-2007)
Whirlpool - Sales and Assets (2002-07)
Videocon - Sales and Assets (2003-07)
Market Segmentation
Consumer Durables Market Segments by Volume (2006-07)
Top Players Market Share by Value (2007)
Television Market Size (2001-06)
Television Market Share (2007)
Air-Conditioner Market Size (2001-06)
Air-Conditioner Market Share (2007)
Refrigerator Market Size (2001-06)
Refrigerator Market Share (2007)
Washing Machines Market Share (2005-06)
Washing Machines – Top 3 Players (2007)
Ad Share of Consumer Durable Sub-categories (2007)
AC Penetration Comparison by Country
LG Electronics Turnover (1997-2007)
Samsung Sales (1999-2007)
Whirlpool - Sales and Assets (2002-07)
Videocon - Sales and Assets (2003-07)
