Boardsports Market Report: 2008 Edition
Boardsports is a growing market driven by preference for individual action sports.
The apparel and accessories market for such sports is not limited to the actual participants, but includes all those who prefer brands and styles associated with it.
Board-based sports activities are growing rapidly in the US compared to other action sport categories. Including snowboarding in the Winter Olympics and greater TV coverage of surfing, snowboarding, and skateboarding have increased consumer awareness and helped in driving the popularity of boardsports.
The report focuses on the US boardsports market – value, growth rate, and segments. It also discusses the key trends prevalent in the market. The report provides comprehensive analysis of participation trends in the boardsports market. The report profiles the major market players, including their business strategies.
1. BOARDSPORTS: AN OVERVIEW
Water Boardsports
Land Boardsports
Snow Boardsports
Sand Boardsports
Air Boardsports
2. ACTION SPORTS MARKET
Active Use Market Share
Men’s’ Active Use Market
Women’s’ Active Use Market
3. SKI INDUSTRY
Skier Statistics
Ski Equipment Shipments
4. SURF AND SKATE MARKET
Retail Market Value
Distribution Channels
5. SKATE FOOTWEAR MARKET
Athletic Footwear Market
Skate Footwear - Top Brands
Distribution Channels
6. BOARDSPORTS PARTICIPATION STATISTICS
Participation Rate Comparison
Gender Split
7. MARKET TRENDS
7.1 Rising Gas Prices Impact Surfing Industry
7.2 Classic Brands Exploring Opportunities
7.3 Increased Women, Girls Participation
7.4 Environment-friendly Surf Companies
7.5 Consumer Behavior
8. COMPETITOR ANALYSIS
Snowboarders – Top Brands
Surfers – Top Brands
Comparative Retail Pricing
9. COMPANY PROFILES
9.1 Quiksilver
Overview
Business Strategies
Balanced Portfolio of Lifestyle Brands
Integration of Rossignol
9.2 Billabong
Overview
Business Strategies
Retail Strategy
Brand Strategy
9.3 Volcom
Overview
Business Strategies
Geographic Diversification
Distribution and Sales Strategy
9.4 O’Neill
Overview
Business Strategies
Focus on Store Design
IT Strategy
9.5 Rip Curl
Overview
Business Strategies
Shifts Focus to Stores
European Expansion
9.6 Burton
Overview
Business Strategies
Partnership with KTV Digital Media
New Distribution Center
Skier Visits by State (2007)
US Ski Equipment- Wholesale Value of Manufacturers' Shipments (2006-07)
US Athletic Footwear - Wholesale Value of Manufacturers' Shipments (2006-07)
Participation Rate Comparison (2007)
Women’s Segment - Retail Pricing of Surf/Skate/Snow Brands
Men’s Segment - Retail Pricing of Surf/Skate/Snow Brands
Quiksilver - – Revenue Breakdown by Product Segments (2005-07)
Billabong - Brand Sales Estimates (2007-H108)
Volcom - Revenue by Regions (2005-07)
Boardsports Segmentation
Total “Active Use” Market Share (2008)
Men’s “Active Use” Market Share (2008)
Women’s “Active Use” Market Share (2008)
US Skier Visits (2001-07)
Household Income by Equipment (2007)
Retail Surf/Skate Market Value – Core/Overall (2006)
Breakdown of U.S. Retail Sales in Core Surf & Skate Channel (2006)
Market Share of Skate Footwear of Top Brands (2006-07)
Top Ten US Skateboard Footwear Brand Market Share (Total POS)
Top Ten US Skateboard Footwear Brand Market Share (Athletic Sporting Goods Channel)
Breakdown of Distribution Channel in Skate Footwear Market (2007)
Participation Rate Comparison (2006)
Gender Split in Participation Rates
Shoppers’ Preference – Clothes/Shoes/Accessories (2006)
Snowboarders - Top 10 T-Shirt Brands
Snowboarders - Top 10 Jeans Brands
Snowboarders - Top 10 Shorts Brands
Surfers - Top 10 T-Shirt Brands
Surfers - Top 10 Jeans Brands
Surfers - Top 10 Shorts Brands
Billabong - Relative Brand Exposure (2007)
