Electric Hairbrush Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
The Global Electric Hairbrush Market was valued at USD 1.7 billion in 2023 and is projected to grow at 6.9% CAGR from 2024 to 2032. A significant driver of this growth is the increasing trend of at-home hair care, as consumers prioritize self-care and seek convenient beauty routines. As people become more invested in their grooming, there is a rising demand for professional-grade tools that can be used at home. Electric hairbrushes address this need by offering cutting-edge features such as ionization, adjustable heat settings, and multifunctionality, enabling users to achieve salon-quality results without leaving their homes. The influence of online tutorials and beauty influencers help promote at-home hair care.
These platforms showcase the effectiveness of electric hairbrushes, guiding consumers on various hairstyles and treatments. This trend is further fueled by the growing desire for personalized grooming routines, making electric hairbrushes popular among beauty enthusiasts. The market is segmented based on type, with flat and round electric hairbrushes being the primary categories. The flat segment led the market in 2023, accounting for approximately USD 1.1 billion in revenue and anticipated to grow at a CAGR of 7.2% during the forecast period.These brushes, characterized by their paddle-like design, are particularly effective for detangling and smoothing hair. Their large surface area allows for efficient straightening and frizz control, making them especially appealing to individuals with longer or thicker hair. In terms of power source, the market is divided into corded and cordless electric hairbrushes. The cordless segment held a share of about 51.4% in 2023 and is projected to grow at a CAGR of 6% in the coming years.
The increasing popularity of cordless models is attributed to their convenience and portability. These hairbrushes, powered by rechargeable batteries, offer users the flexibility to style their hair without the limitations of power outlets, making them ideal for those who travel frequently or prefer on-the-go styling options. The Asia-Pacific region emerged as the leading market, capturing approximately 35.2% of the total market share in 2023. This region is experiencing commendable growth in the electric hairbrush market, attributed to the rising disposable incomes, urbanization, and an increasing emphasis on personal grooming. As consumers in this region seek advanced hair care solutions that combine convenience with professional results, the demand for electric hairbrushes continues to soar.
These platforms showcase the effectiveness of electric hairbrushes, guiding consumers on various hairstyles and treatments. This trend is further fueled by the growing desire for personalized grooming routines, making electric hairbrushes popular among beauty enthusiasts. The market is segmented based on type, with flat and round electric hairbrushes being the primary categories. The flat segment led the market in 2023, accounting for approximately USD 1.1 billion in revenue and anticipated to grow at a CAGR of 7.2% during the forecast period.These brushes, characterized by their paddle-like design, are particularly effective for detangling and smoothing hair. Their large surface area allows for efficient straightening and frizz control, making them especially appealing to individuals with longer or thicker hair. In terms of power source, the market is divided into corded and cordless electric hairbrushes. The cordless segment held a share of about 51.4% in 2023 and is projected to grow at a CAGR of 6% in the coming years.
The increasing popularity of cordless models is attributed to their convenience and portability. These hairbrushes, powered by rechargeable batteries, offer users the flexibility to style their hair without the limitations of power outlets, making them ideal for those who travel frequently or prefer on-the-go styling options. The Asia-Pacific region emerged as the leading market, capturing approximately 35.2% of the total market share in 2023. This region is experiencing commendable growth in the electric hairbrush market, attributed to the rising disposable incomes, urbanization, and an increasing emphasis on personal grooming. As consumers in this region seek advanced hair care solutions that combine convenience with professional results, the demand for electric hairbrushes continues to soar.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Disruptions
3.1.3 Future outlook
3.1.4 Manufacturers
3.1.5 Distributors
3.2 Impact forces
3.2.1 Growth drivers
3.2.1.1 Rising popularity of at-home hair care
3.2.1.2 Technological advancements and innovations
3.2.1.3 Growing focus on personal grooming
3.2.2 Industry pitfalls & challenges
3.2.2.1 High price points
3.2.2.2 Risk of product inefficacy and safety concerns
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Pricing analysis
3.6 Technological overview
3.7 Porter’s analysis
3.8 PESTEL analysis
3.9 Consumer buying behaviour analysis
3.10 Demographic overview
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY TYPE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Flat
5.3 Round
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY POWER SOURCE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Corded
6.3 Cordless
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Low
7.3 Medium
7.4 High
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY APPLICATION, 2021 – 2032, (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Detangle
8.3 Smoothing
8.4 Styling
8.5 Softening
8.6 Others
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2032, (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Online
9.2.1 E-commerce platforms
9.2.2 Company websites
9.3 Offline
9.3.1 Hypermarkets/Supermarkets
9.3.2 Specialty stores
9.3.3 Other retail stores
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2032, (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.6 MEA
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 South Africa
CHAPTER 11 COMPANY PROFILES
11.1 Braun GmbH
11.2 Conair Corporation
11.3 Dyson Limited
11.4 Helen of Troy Limited
11.5 InStyler, Inc.
11.6 Jemella Group Limited
11.7 Kao Corporation
11.8 Koninklijke Philips N.V.
11.9 L'Orйal S.A.
11.10 Mermade Hair Pty Ltd
11.11 Panasonic Corporation
11.12 Revlon, Inc.
11.13 Spectrum Brands Holdings, Inc.
11.14 T3 Micro, Inc.
11.15 Target Corporation
11.16 Wahl Clipper Corporation
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factors affecting the value chain
3.1.2 Disruptions
3.1.3 Future outlook
3.1.4 Manufacturers
3.1.5 Distributors
3.2 Impact forces
3.2.1 Growth drivers
3.2.1.1 Rising popularity of at-home hair care
3.2.1.2 Technological advancements and innovations
3.2.1.3 Growing focus on personal grooming
3.2.2 Industry pitfalls & challenges
3.2.2.1 High price points
3.2.2.2 Risk of product inefficacy and safety concerns
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Pricing analysis
3.6 Technological overview
3.7 Porter’s analysis
3.8 PESTEL analysis
3.9 Consumer buying behaviour analysis
3.10 Demographic overview
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY TYPE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Flat
5.3 Round
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY POWER SOURCE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Corded
6.3 Cordless
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY PRICE RANGE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Low
7.3 Medium
7.4 High
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY APPLICATION, 2021 – 2032, (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Detangle
8.3 Smoothing
8.4 Styling
8.5 Softening
8.6 Others
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2032, (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Online
9.2.1 E-commerce platforms
9.2.2 Company websites
9.3 Offline
9.3.1 Hypermarkets/Supermarkets
9.3.2 Specialty stores
9.3.3 Other retail stores
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2032, (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 Australia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.6 MEA
10.6.1 Saudi Arabia
10.6.2 UAE
10.6.3 South Africa
CHAPTER 11 COMPANY PROFILES
11.1 Braun GmbH
11.2 Conair Corporation
11.3 Dyson Limited
11.4 Helen of Troy Limited
11.5 InStyler, Inc.
11.6 Jemella Group Limited
11.7 Kao Corporation
11.8 Koninklijke Philips N.V.
11.9 L'Orйal S.A.
11.10 Mermade Hair Pty Ltd
11.11 Panasonic Corporation
11.12 Revlon, Inc.
11.13 Spectrum Brands Holdings, Inc.
11.14 T3 Micro, Inc.
11.15 Target Corporation
11.16 Wahl Clipper Corporation
