Hair Styling Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032
The Global Hair Styling Products Market was valued at USD 27.4 billion in 2023 and is projected to grow at a 5.7% CAGR from 2024 to 2032. The increasing influence of social media platforms, particularly among teenagers and millennials, is a major factor driving this growth. Platforms like Instagram, TikTok, and YouTube play a pivotal role in spreading beauty trends quickly, with influencers and beauty experts regularly showcasing new hairstyles and techniques. These visually appealing trends inspire consumers to replicate the looks, prompting a surge in demand for the products used in popular tutorials. Moreover, user-generated content fosters a sense of community and trust, making these products even more desirable.
Brands are responding to this growing demand by expanding their range of hair styling products, catering to diverse hair types and styles. This inclusivity appeals to younger generations increasingly seeking products that suit their unique needs. By category, the market is segmented into hair color, gels and waxes, and hair spray. In 2023, gels and waxes led the industry, capturing 39.7% of the market share.
These products are anticipated to maintain dominance, with an expected market value of USD 18.4 billion by 2032. Gels and waxes are highly popular due to their versatility, offering consumers a range of styling options suitable for different hair types and preferences. By type, the hair styling products market is divided into organic and inorganic. In 2023, inorganic products held a significant share, representing 56.3% of the market. This segment is projected to reach USD 23.9 billion by 2032. Inorganic styling products, known for their superior hold, shine, and frizz control, remain popular due to the effectiveness of ingredients like silicones and synthetic polymers.
These components create a protective barrier that enhances smoothness and manageability, making them appealing to consumers who seek dependable results. Europe leads the hair styling products market, with a 6.1% CAGR and an anticipated market value of USD 16.2 billion by 2032. The region’s strong emphasis on beauty and fashion, along with its influence on global trends, drives consumer demand for innovative hair products. Fashion hubs like Paris and Milan play a key role in shaping these trends. Furthermore, Europe's diverse consumer base and high disposable incomes contribute to the demand for premium and specialized hair styling products, fostering competition and innovation in the market.
Brands are responding to this growing demand by expanding their range of hair styling products, catering to diverse hair types and styles. This inclusivity appeals to younger generations increasingly seeking products that suit their unique needs. By category, the market is segmented into hair color, gels and waxes, and hair spray. In 2023, gels and waxes led the industry, capturing 39.7% of the market share.
These products are anticipated to maintain dominance, with an expected market value of USD 18.4 billion by 2032. Gels and waxes are highly popular due to their versatility, offering consumers a range of styling options suitable for different hair types and preferences. By type, the hair styling products market is divided into organic and inorganic. In 2023, inorganic products held a significant share, representing 56.3% of the market. This segment is projected to reach USD 23.9 billion by 2032. Inorganic styling products, known for their superior hold, shine, and frizz control, remain popular due to the effectiveness of ingredients like silicones and synthetic polymers.
These components create a protective barrier that enhances smoothness and manageability, making them appealing to consumers who seek dependable results. Europe leads the hair styling products market, with a 6.1% CAGR and an anticipated market value of USD 16.2 billion by 2032. The region’s strong emphasis on beauty and fashion, along with its influence on global trends, drives consumer demand for innovative hair products. Fashion hubs like Paris and Milan play a key role in shaping these trends. Furthermore, Europe's diverse consumer base and high disposable incomes contribute to the demand for premium and specialized hair styling products, fostering competition and innovation in the market.
Report Content
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Regulatory landscape
3.3 Impact forces
3.3.1 Growth drivers
3.3.1.1 Growing social media influence among teenagers and millennials
3.3.1.2 Increase in organic hair care products
3.3.1.3 Growing product innovation
3.3.2 Industry pitfalls & challenges
3.3.2.1 Harmful side effects of the hair styling products
3.4 Growth potential analysis
3.5 Ingredient analysis
3.6 Consumer buying behavior analysis
3.7 Porter’s analysis
3.8 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY CATEGORY, 2021 – 2032, (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Hair color
5.3 Gels and wax
5.4 Hair spray
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY FORMULATION, 2021 – 2032, (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Serum
6.3 Hair spray
6.4 Cream & lotion
6.5 Oil
6.6 Wax & gel
6.7 Others (Mousses, clay, Pomade, etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY TYPE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Organic
7.3 Inorganic
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY GENDER, 2021 – 2032, (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Male
8.3 Female
8.4 Unisex
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY PRICE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Low
9.3 Medium
9.4 High
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY END USE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 Individual
10.3 Fashion industry
10.4 spas and salons
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY SALES CHANNEL, 2021 – 2032, (USD BILLION) (MILLION UNITS)
11.1 Key trends
11.2 Online
11.2.1 E-commerce websites
11.2.2 Company websites
11.3 Offline
11.3.1 Specialty stores
11.3.2 mega stores
11.3.3 supermarket/hypermarket
11.3.4 Others (retail stores etc.)
CHAPTER 12 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2032, (USD BILLION) (MILLION UNITS)
12.1 Key trends
12.2 North America
12.2.1 U.S.
12.2.2 Canada
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.4 Asia Pacific
12.4.1 China
12.4.2 India
12.4.3 Japan
12.4.4 South Korea
12.4.5 Australia
12.5 Latin America
12.5.1 Brazil
12.5.2 Mexico
12.6 MEA
12.6.1 UAE
12.6.2 Saudi Arabia
12.6.3 South Africa
CHAPTER 13 COMPANY PROFILES (BUSINESS OVERVIEW, FINANCIAL DATA, PRODUCT LANDSCAPE, STRATEGIC OUTLOOK, SWOT ANALYSIS)
13.1 CHANEL
13.2 Combe
13.3 Cover Your Gray
13.4 Coty
13.5 Estee Lauder
13.6 Hoyu
13.7 Indus Valley
13.8 John Paul Mitchell Systems
13.9 Kao
13.10 KOSE
13.11 L'Oreal
13.12 NATULIQUE
13.13 Oriflame
13.14 Puig
13.15 Revlon
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis, 2021 - 2032
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufacturers
3.1.6 Distributors
3.1.7 Retailers
3.2 Regulatory landscape
3.3 Impact forces
3.3.1 Growth drivers
3.3.1.1 Growing social media influence among teenagers and millennials
3.3.1.2 Increase in organic hair care products
3.3.1.3 Growing product innovation
3.3.2 Industry pitfalls & challenges
3.3.2.1 Harmful side effects of the hair styling products
3.4 Growth potential analysis
3.5 Ingredient analysis
3.6 Consumer buying behavior analysis
3.7 Porter’s analysis
3.8 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2023
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY CATEGORY, 2021 – 2032, (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Hair color
5.3 Gels and wax
5.4 Hair spray
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY FORMULATION, 2021 – 2032, (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Serum
6.3 Hair spray
6.4 Cream & lotion
6.5 Oil
6.6 Wax & gel
6.7 Others (Mousses, clay, Pomade, etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY TYPE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Organic
7.3 Inorganic
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY GENDER, 2021 – 2032, (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Male
8.3 Female
8.4 Unisex
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY PRICE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Low
9.3 Medium
9.4 High
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY END USE, 2021 – 2032, (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 Individual
10.3 Fashion industry
10.4 spas and salons
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY SALES CHANNEL, 2021 – 2032, (USD BILLION) (MILLION UNITS)
11.1 Key trends
11.2 Online
11.2.1 E-commerce websites
11.2.2 Company websites
11.3 Offline
11.3.1 Specialty stores
11.3.2 mega stores
11.3.3 supermarket/hypermarket
11.3.4 Others (retail stores etc.)
CHAPTER 12 MARKET ESTIMATES & FORECAST, BY REGION, 2021 – 2032, (USD BILLION) (MILLION UNITS)
12.1 Key trends
12.2 North America
12.2.1 U.S.
12.2.2 Canada
12.3 Europe
12.3.1 Germany
12.3.2 UK
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.4 Asia Pacific
12.4.1 China
12.4.2 India
12.4.3 Japan
12.4.4 South Korea
12.4.5 Australia
12.5 Latin America
12.5.1 Brazil
12.5.2 Mexico
12.6 MEA
12.6.1 UAE
12.6.2 Saudi Arabia
12.6.3 South Africa
CHAPTER 13 COMPANY PROFILES (BUSINESS OVERVIEW, FINANCIAL DATA, PRODUCT LANDSCAPE, STRATEGIC OUTLOOK, SWOT ANALYSIS)
13.1 CHANEL
13.2 Combe
13.3 Cover Your Gray
13.4 Coty
13.5 Estee Lauder
13.6 Hoyu
13.7 Indus Valley
13.8 John Paul Mitchell Systems
13.9 Kao
13.10 KOSE
13.11 L'Oreal
13.12 NATULIQUE
13.13 Oriflame
13.14 Puig
13.15 Revlon
