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Trends in U.S. Military and Correctional Facility Food and Foodservice

May 2011 | 134 pages | ID: TAF1D912864EN
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For food and foodservice manufacturers, suppliers and operators, speaking the language of the military is big business, which Packaged Facts’ Trends in U.S. Military Food and Foodservice helps participants translate into increased sales. In particular, we believe the future of military foodservice contracting is bright, fueled by governmental needs to increase efficiencies and consolidate contracts. Current Marine Corps and the Air Force contracting trends foreshadow significant upside potential for foodservice contractors over the next several years.

More broadly, the U.S. Department of Defense is the nation’s largest employer—and a gateway to more than 3.2 million people. But the scope of military reach extends to the more than 12 million military members, families and retirees who depend on its wide net of retail, military installation, and combat food and foodservice operations, which have an international reach that incorporates everything from food and beverage supply to foodservice management to restaurant franchising.

By mirroring much of what foodservice can mean to people in the civilian world, military foodservice can—and does—play a role beyond just subsistence, providing food via structures, methods and atmospheres that meet—and enhance—lifestyle needs ranging from convenience-driven solutions to increased food variety to emotional uplift.

And with the Armed Services framing “nutritional fitness” as a military services priority, the report provides insight on the significant trends afoot related to soldier health and wellness, including obesity challenges, menu changes, educational initiatives, combat ration modifications, and day part trends.

The report also assesses attitudes toward various on-installation and off-installation foodservice options, and it analyzes off-site foodservice spending among military service members, military spouses, civilians and retirees.

The report covers food and foodservice operations at military installations, including mess halls, exchanges and recreational facilities; and food and foodservice field training and contingency operations. While it focuses primarily on domestic military food and foodservice, the report also presents global U.S. military foodservice sales and trend analysis.

It contains market size estimates for a range of military food and foodservice categories and programs, including military clubs and exchanges; food and foodservice contracts; prime vendor food and foodservice sales; military commissary sales; military exchange sales; and Military Morale, Welfare, and Recreation program sales.

As a bonus, the report also includes an overview of the U.S. correctional facilities foodservice market, including growth drivers, market sizing and forecasting, prison cost trends, state correctional facility budgeting trends, state prison count reduction strategies, foodservice cost analysis, and foodservice cost cutting initiatives.
CHAPTER 1: EXECUTIVE SUMMARY

Scope and Methodology
  Scope
Methodology
  Market size and forecast
  Definitions
Report Summary Analysis
Military Foodservice Introduction and Overview
Share of Stomach: Military Foodservice Sales Analysis
  Insight Capsule
Military Foodservice: Factors to Growth
  Insight Capsule
Military Foodservice Contract Analysis
  Insight Capsule
  Fast Facts
Military Personnel Demographics & Food Service Attitudes
  Insight Capsule
  Fast Facts
Military Foodservice Health, Nutrition and Menu Trends
  Insight Capsule
  Fast Facts
Military Foodservice Restaurant and Environmental Trends
  Insight Capsule
Foodservice at U.S. Corrections Facilities
  Insight Capsule

CHAPTER 2: MILITARY FOODSERVICE INTRODUCTION AND OVERVIEW

Summary overview
Key organizations
Defense Logistics Agency
  DLA Troop Support Subsistence Supply Chain
  DLA Troop Support Produce Division
Defense Supply Center Philadelphia
  DSCP Subsistence Directorate
Graph 3-9: DSCP Subsistence Directorate Organizational Chart
Prime Vendor Programs
DSCP Subsistence Prime Vendor Program
  Quality markers
  National Allowance Pricing Agreement Program
  Top 20 DSCP Food Manufacturers
Joint Services Prime Vendor Program
  Top 20 JSPVP Food Manufacturers
Air Force Services Nonappropriated Fund Prime Vendor Program
  Top 20 AFNAF PVIII Food Manufacturers
Naval Supply Systems Command
  Joint Culinary Center of Excellence
  Joint Culinary Training Directorate
  Joint Subsistence Policy Board
  Quartermaster School
Defense Commissary Agency
  Military Deli & Bakery Services, Inc.
The Research and Development Associations for Military Food and Packaging
Terms and definitions
  Appropriated funds
  Basic Allowance for Subsistence
  Basic Daily Food Allowance
  Box Lunch
  Contingency operations
  CONUS and OCONUS
  Deployment
  Federal fiscal year
  Full food service contracts
  Garrison food service operations
  Meal, ready-to-eat
  Menu Plan Allowance
  Military Personnel, Army appropriation
  Operational ration
  Subsistence-in-kind

CHAPTER 3: SHARE OF STOMACH: MILITARY FOODSERVICE SALES ANALYSIS

Summary Analysis
Slicing military food and foodservice sales
Military clubs and exchange food and drink market size
Graph 3-1: U.S. Military Foodservice Market Size,2006-2011
Segment analysis
Graph 3-2: U.S. Military Foodservice Market Size, by Segment,2006-2011
Food, beverage and foodservice contract revenue
A tale of the contractual tape: military foodservice contracts crack $1 billion
Graph 3-3: Department of Defense Foodservice & Subsistence
Contract Award Amounts, 2001-2010
Food subsistence far outstrips beverage subsistence
Table 3-1: Department of Defense Subsistence Contract Awards, Food and Beverage Category, 2001-2010
Dairy, dairy, dairy
Table 3-2: Department of Defense Food Subsistence Contract Awards, by Food Type, 2001-2010
Coffee, tea and cocoa, oh my!
Table 3-3: Department of Defense Food Subsistence Contract Awards, by Beverage Type, 2001-2010
Subsistence prime vendor sales
On the $5 billion sales threshold
Table 3-4: Subsistence Prime Vendor Sales, by Category, 2009
Top five food category sales
Beverage sales
Table 3-5: Beverage Subsistence Prime Vendor Sales, by Type, 2009
Meat
Table 3-6: Meat Subsistence Prime Vendor Sales, by Type, 2009
Poultry
Table 3-7: Poultry Subsistence Prime Vendor Sales, by Type, 2009
Fish and seafood
Table 3-8: Fish & Seafood Subsistence Prime Vendor Sales, by Type, 2009
Vegetables
Table 3-9: Vegetable Subsistence Prime Vendor Sales, by Type, 2009
Defense Commissary Agency
Table 3-10: Defense Commissary Agency, Selected Metrics
Table 3-11: Top 10 Commissaries by Sales, 2009
Military exchanges
Graph 3-4: Military Exchange Sales,
By Military Branch, 2009
Table 3-12: Exchanges, Main Store Locations, by Branch, CONUS vs. OCONUS
Army and Air Force Exchange Service
  Operations and services
  Food and foodservice operations
Navy Exchange Service Command
Marine Corps Exchange MCX
Coast Guard Exchange Systems CGES
Veterans Canteen Service VCS
Morale, Welfare and Recreation
By the numbers
Graph 3-5: Military Exchange Sales,
By Military Branch, 2009
Navy MWR
  By the numbers
Air Force
Army
Marine Corps
Food and foodservice sales, by military branch
  Army
  Navy
  Air Force
  Marine Corps
The big three food and foodservice vending leaders

CHAPTER 4: MILITARY FOODSERVICE FACTORS TO GROWTH

Introduction
U.S. Department of Defense Spending and Budget Trends
Introduction
  More than 3 million employed
  A sprawling infrastructure
Graph 4-1: Department of Defense Organizational Structure
A $700 billion goliath
  CONUS spending on the rise
Graph 4-2: Department of Defense Budget, 2001-2012
2010 budget assessment
Graph 4-3: Department of Defense 2010 Budget, by Category
  Overseas budget forecasted to drop significantly by 2012
Graph 4-4: Department of Defense Budget, Domestic v International, 2010-2012
Projections through 2016
Graph 4-5: Department of Defense Budget Forecast, 2012-2016
  Staffing, organizational, and operational efficiencies
  Bottom line
Personnel trends
Armed services employment analysis
  Regional emphasis
  International footprint
  Where they are: Army
  Where they are: Air Force
  Dominated by youth
  Educational attainment increasingly important
Assessing military foodservice establishment opportunity by occupation
  Enlisted occupational analysis
Table 4-1: Enlisted Military Personnel by Occupation and Military Service Branch, 2009
  Officer occupational analysis
Table 4-2: Officer Military Personnel by Occupation and Military Service Branch, 2009
Ground force reductions
Table 4-3: Active Military End Strength, by Armed Services Branch, 2007-12
Table 4-4: Reserve Military End Strength, by Armed Services Branch, 2011-12
Drawing down and reducing recruiting
  A surging force
  Drawing down from the surge
  Lower recruitment caps
  Drawing down beyond the surge
Air Force personnel reduction strategies
  Date of Separation Rollback Program
  Air Force captain promotion board promotion rate

CHAPTER 5: MILITARY FOODSERVICE CONTRACT ANALYSIS

Introduction
Contracting on the upswing
  But scrutiny is heightened
  Bottom line
Army! Navy! Air Force! Sodexo!
Sodexo’s $billion relationship with the U.S. Marine Corps
  RGFSC I
  Marine foodservice contract types
  Eastern region
  Western Region
Table 5-1: U.S. Marine Corps RGFSC I Foodservice Contract, Selected Metrics
  Field Food Service Feeding Study yields recommendations
  RGFSC I consequences
RGFSC II
  Sodexo’s contract halved into two
  Superior Services picks up other half
Table 5-2: U.S. Marine Corps RGFSC II Foodservice Contract, Selected Metrics
Air Force Food Transformation Initiative
  Putting it in perspective: 91 million meals per year
  Bringing food service into the 21st century
  ARAMARK gets the nod
  Expected improvements
  Alaska base sees significant change
Air Force already weighing benefits

CHAPTER 6: MILITARY PERSONNEL DEMOGRAPHICS & FOOD SERVICE ATTITUDES

Introduction
  Bottom line
Demographic analysis
Officers: Gen X vs. Baby Boomers
Family members substantially outnumber service members
Table 6-1: Ratio of Family Members to Active Duty Service Members
  Army breakdown: lots of kids!
Age
Table 6-2: Age Distribution of Active Duty Soldiers
Race/Ethnicity
Table 6-3: Racial and Ethnic Diversity in the Army, by Gender
Gender
Marital status
Residence
Table 6-4: Places of Residence of Active Duty Soldiers
Deployments
  Frequent rotation
Reserves
Morale, welfare, and recreation
Using recreation programs
Table 6-5: Recreational Programs & Services, Frequency of Use, 1995-2010
Placing foodservice within the leisure needs paradigm
How do leisure activities stack up?
Table 6-6: MWR Facility Usage Rates, Satisfaction Ratings, and Quality Ratings
On-post vs. off-post food & beverage services comparison
Table 6-7: Comparison of Quality of On-Post and Off-Post Food and Beverage Services,
On Post versus Off Post
  Dining preferences, by daypart and by service option
Table 6-8: Frequency of Meals Eaten Out, Taken Out or Ordered In,
by Daypart& Restaurant Service Type
  Active duty
Table 6-9: Frequency of Meals Eaten Out, Taken Out or Ordered In,
by Daypart& Restaurant Service Type, Active Duty Military Members
  Military spouses
Table 6-10: Frequency of Meals Eaten Out, Taken Out or Ordered In,
by Daypart& Restaurant Service Type, Military Spouses
  Civilians
Table 6-11: Frequency of Meals Eaten Out, Taken Out or Ordered In,
by Daypart& Restaurant Service Type, Civilians
  Retirees
Table 6-12: Frequency of Meals Eaten Out, Taken Out or Ordered In,
by Daypart& Restaurant Service Type, Retirees
  Spend by daypart
Table 6-13: Typical Off-Post Dining Out Costs, by Demographic

CHAPTER 7: MILITARY FOODSERVICE HEALTH, NUTRITION AND MENU TRENDS

Introduction
Health, nutrition and menu trends
Military not immune to obesity epidemic
  Rising overweight and obesity rates among U.S. adults
Graph 7-1: Prevalence of Adult Civilian Overweight & Obesity, 1988-2008
  Reflected in military service rejections
A significant military medical concern
Study overview
  Military overweight trend on upswing, even while civilian rates taper
  Category leaders
Graph 7-2: Armed Forces Active Service Members, Overweight/Obesity Trends, 1998-2010
Caveats
  Service branch analysis
Graph 7-3: Armed Forces Active Service Members, Overweight/Obesity Trends,
by Service Branch, 1998-2010
  Gender analysis
Graph 7-4: Armed Forces Active Service Members, Overweight/Obesity Trends,
by Gender, 1998-2010
  Racial/ethnic analysis
Graph 7-5: Armed Forces Active Service Members, Overweight/Obesity Trends,
by Race/Ethnicity, 1998-2010
  Age analysis
Graph 7-6: Armed Forces Active Service Members, Overweight/Obesity Trends,
by Age, 1998-2010
  Occupational analysis
Graph 7-7: Armed Forces Active Service Members, Overweight/Obesity Trends, by Military Occupation, 1998-2010
Health and nutrition initiatives
Menu changes galore
  Rationale behind revised menu standards
  Marines Master Menu changes: dietician approval
  Army Meal Kits undergo major nutritional and packaging changes
Marine Corps emphasizing nutrition over cost
Army Soldier Fuelling Initiative (SFI)
  SFI menu changes: breakfast examples
Air Force FitFamily initiative
Marine Corps FUEL For Life
  Annual Culinary Arts Competition expands
JCCoEGoes for Green
  Color coded educational tool
Daypart trends
Breakfast beverages
  Trend toward even lower fat options
  Cereal
  Healthy menu options
Snacks
  Suppliers and snack brands
Combat ration trends
  Menu variety by daypart increases
  Nutrition issues on the horizon
  Soldier feedback influences ration menu changes
  Brand name positioning
Individual rations
  Meal, Ready to Eat
  Recent MRE improvements and changes
  Recent and planned MRE menu improvements: 2009-2012
Group rations
  UGR benefits
  UGR analysis: UGR-H&S
  Characteristics
  Nutritional data
  Recent and planned menu improvements: 2009-2011
  UGR-A
  Nutritional data
  Preparation requirements
  Recent and planned menu improvements: 2009-2011
Navy Standard Core Menu
  Characteristics
  Nutritional data
  Other UGRs
  UGR-B
  UGR-E
  Arctic Supplement
Assault rations
  First Strike Ration
  Meal, Cold Weather/Food Packet, Long Range Patrol
Special purpose rations
  The Meal, Religious, Kosher/Halal
  Meal, Religious, Kosher for Passover
  Meal, Tailored Operational Training
  Go-To-War Ration
Other Special Purpose Rations
New ration concepts entering the field
  New Designs for MRE Meal Bags
  Nutritionally Optimized First Strike Ration
  Modular Operational Ration Enhancement (MORE)

CHAPTER 8: MILITARY FOODSERVICE RESTAURANT AND ENVIRONMENTAL TRENDS

Introduction
Redesigning Military Foodservice in the Restaurant Age
Marine Corps takes a few pages from college campuses
  Camp Lejeune borrows from Colorado State University
  Camp Pendleton mass hall integrates technology
Modernizing Army dining facility design
Pentagon food court gets overhaul
Branded competition
Exchanges bring branded competition to the doorstep
AAFES Exchange
Table 8-1: AAFES Retail and Concession Sales, 2007-2009
  Vending
Restaurant operations
  Signature Brands
  Name-Brand Fast Food
  1,600 restaurants and counting
  Concession Food
Navy Exchange Service Command
  Navy Exchanges
  Ship Stores Program
  Navy Lodge Program
Marine Corps Exchange
MWR branded competition
  Fast food
  Casual dining
  Comprehensive packages
Brand additions and counter-strategies
  Norfolk naval base adds branded restaurant units
  Nellis Air Force Base experiments with restaurant concepts; feels competition
  Stiff off-base dining competition
Environmental trends
Marines
  CampLejeune goes green
Army efforts
  Cage-free eggs
  Refillable water bottles
Navy efforts
DSCP sustainability programs

CHAPTER 9: FOODSERVICE AT U.S. CORRECTIONS FACILITIES

Introduction
U.S. corrections facility foodservice market size & growth forecast
Graph 9-1: U.S. Corrections Facility Foodservice Market Size and Growth Forecast: 2005-12
State foodservice comprises bulk of market
Graph 9-2: U.S. State and Federal Corrections Facility
Foodservice Market Size and Growth Forecast: 2005-12
Crime trends
Table 9-1: Crimes and Crime Rates by Type of Offense: 1990 to 2008
Prison growth trends
  Federal prison population growth
Table 9-2: Prisoners Under Federal or State Jurisdiction, 2005-2010
  2009-2010 decline
  2009-2010 decline a surprise to forecasters
Table 9-3: Prisoners Under Federal or State Jurisdiction, 2008-2010
  Why? California
  Why? Michigan
  Why? Texas
Community supervision
  Probation
  Parole
Table 9-4: Adults on Probation or Parole, 1999-2008
Prison costs
Table 9-5: Adults on Probation or Parole, 1999-2008
Budget pressure
  Correctional facility budget cutting
  Depressed capital spending
Table 9-6: State Budget Balances and Budget Differential: 2008 and 2009
  Illinois focuses on reducing the number of offenders sent to prison
Food service cost analysis
  Federal prisons
  Connecticut
  Michigan
  Georgia
  Nutrition costs money
More food service cost cutting measures
  Grow your own
  Private prison growth trends
  Table 9-7: Private State and Federal Prison Market Share, by Company


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