Soft Drink Market Market Research (China)
According to data from China National Light Industry Information Center, by Sep 2006, the output of soft drink has reached 32.69 million tons; gross production value (at current price) and sales revenue have achieved RMB 102.608 billion and RMB 111.364 billion respectively, each up by 24.32% and 27.26% compared with the same period of 2005. Obviously, both output and sales enjoyed a boom in China soft drink industry with accumulative sales/output ratio up to 99.359%.
Undoubtedly, both primary implement of the 11th Five-Year Plan and sustained development of domestic economy will drive the steady and sound development of China beverage industry. Besides, affected by both increasingly growing demands and enlarged production capacity, industrial structure will be further upgraded and optimized, and meanwhile, new drink products are successively brought forth, which can develop more segmented markets.
As a result, much greater opportunities will be created for those superior enterprises, especially for those brand enterprises as they can adapt themselves to consumption upgrading and focus on brand cultivating, channel exploring as well as management improving.
However, some problems and risks also exist along with the rapid growth of China soft drink industry. What cannot be neglected is that the increase of raw material cost will affect the development of food & beverage industry to some extent. Taking the berry sugar for example, it's estimated that in 2006-2007, the tension between supply and demand both at home and abroad in grinding season will still aggravate and its price will keep rising, which is best exemplified by continuous short squeeze of futures price of berry sugar. Undoubtedly, the cost pressure in food & beverage industry will increasingly heavy under the economic globalization.
1 REVIEW OF SOFT DRINK INDUSTRY IN 2006
1.1 Industry Environment
1.1.1 Economic Environment
1.1.2 Policy Environment
1.1.3 Social Environment
1.1.4 Technique Environment
1.2 Supply and Demand
1.2.1 Production
1.2.2 Sales
1.2.3 Business Scale
1.3 Trade Status
1.3.1 Import
1.3.2 Export
1.3.3 Analysis on Import and Export
1.4 Financial Analysis
1.4.1 Profit-making ability
1.4.2 Debt-paying Ability
2 DEVELOPMENT OF CHINA’S SOFT DRINK INDUSTRY: CHALLENGES AND CHANGES
2.1 Status Quo and Evaluation
2.1.1 Status and Functions in National Economy
2.1.2 Competition Status
2.1.3 Main Problems
2.2 International Competitiveness of China's Soft Drink Industry
2.2.1 Production Elements
2.2.2 Demand Conditions
2.2.3 Support and Relevant Industries
2.2.4 Corporate Strategy, structure and Competition Condition
2.2.5 Role of Government
2.3 Development Trend of China's Soft Drink Industry
2.3.1 Rapid Growth will continue
2.3.2 Gradual Enhancement of Market Concentration but Imbalance in Regional Output Distribution
2.3.3 Polarization Speeds up inside Industry, and Trend of Product Differentiation further Strengthens
3 DEVELOPMENT OF CHINA'S SOFT DRINK INDUSTRY: REGIONAL COMPARISON
3.1 Regional Layout of China's Soft Drink Industry
3.1.1 Regional Layout of Soft Drink
3.1.2 Regional Layout of Segmented Soft Drink Products
3.2 Development of Soft Drink Industry in Guangdong Province
3.2.1 Status Quo
3.2.2 Competitiveness
3.2.3 Development Prospect
3.3 Development of Soft Drink Industry in Zhejiang Province
3.3.1 Status Quo
3.3.2 Competitiveness
3.3.3 Development Prospect
3.4 Development of Soft Drink Industry in Shanghai
3.4.1 Status Quo
3.4.2 Competitiveness
3.4.3 Development Prospect
4 DEVELOPMENT OF CHINA'S SOFT DRINK INDUSTRY: MARKETING STRATEGY
4.1 Sales Channels
4.1.1 Sales Channels of Beverages
4.1.2 Successful Sales Patterns
4.2 Sales Strategies
4.2.1 Terminal Development Strategy
4.2.2 Terminal Management Strategy
4.3 Advertising Strategy
4.3.1 Advertisement Delivery
4.3.2 Advertisement Strategy
4.3.3 Product Strategy
4.4. Brand Strategy
4.4.1 Importance
4.4.2 Domestic Status Quo
4.4.3 To Learn from Multinationals
5 DEVELOPMENT OF CHINA'S SOFT DRINK INDUSTRY: MARKET SEGMENTATION
5.1 Carbonated Drink
5.1.1 Market Supply
5.1.2 Market Demand
5.1.3 Brand Competition
5.2 Bottled Water Market
5.2.1 Market Supply
5.2.2 Market Demand
5.2.3 Brand Competition
5.3 Fruit Drinks Market
5.3.1 Market Supply
5.3.2 Market Demand
5.3.3 Brand Competition
5.4 Tea Drinks Market
5.4.1 Market Supply
5.4.2 Market Demand
5.4.3 Brand Competition
5.5. Functional Drinks Market
5.5.1 Market Supply
5.5.2 Market Demand
5.5.3 Brand Competition
5.6 Others
5.6.1 Vegetable Juice Beverage
5.6.2 Drinks Containing Milk
5.6.3 Vegetable Protein Drinks
5.6.4 Powdered Drinks
6 PROSPECT OF CHINA'S SOFT DRINK INDUSTRY IN 2007-2008
6.1 Prospect of Business Climate Index
6.1.1 Business Level
6.1.2 Prospect of Booming Situation
6.2 Trend of Relevant Industries
6.2.1 Trend of Upstream Supply Industry
6.2.2 Trend of Product Packaging Industry
6.3 Prospect of Soft Drink Industry
6.3.1 Bright Prospect
6.3.2 Prospect of Segmented Market
7 MARKET FORECAST OF CHINA'S SOFT DRINK INDUSTRY IN 2007-2008
7.1 Demand Factors of Soft Drink Industry
7.1.1 Consumption Characteristics of Soft Drink
7.1.2 Emerging Consumption Groups
7.1.3 Carbonated Drink Consumption
7.1.4 Fruit Drinks Consumption
7.1.5 Consumption Analysis of Bottled Water
7.1.6 Tea Drinks Consumption
7.1.7 Coffee Drinks Consumption
7.2 Market Forecast of Soft Drink Industry
7.2.1 Production Forecast
7.2.2 Demand Forecast
7.2.3 Price Trend
7.3 Investment Forecast of Beverage Industry
7.3.1 Investment Scale
7.3.2 Investment Distribution
8 OPERATIONS AND COMPETITION OF SUPERIOR ENTERPRISES
8.1 Overseas Superior Enterprises Entering into China
8.1.1 Coca-Cola Company
8.1.2 Pepsi Co., Inc.
8.2 Main Domestic Superior Enterprises
8.2.1 LOLO Group
8.2.2 Beijing Huiyuan Beverage & Food Group Co., Ltd.
8.2.3 Wahaha Group
8.2.4 Coconut Palm Group Co., Ltd.
8.2.5 NongFu Spring Co., Ltd.
8.3 Superiority Enterprises in Hong Kong, Macao and Taiwan
8.3.1 Taiwan Uni-President Enterprises
8.3.2 MASTERKONG (Ting Hsin International Group)
9 INVESTMENTS IN SOFT DRINK INDUSTRY
9.1 Investment Characteristics
9.1.1 Investment Scale
9.1.2 Investment Return cycle
9.1.3 Profitability
9.1.4 Growth
9.2 Barriers to Enter the Soft Drink Industry in China
9.2.1 Relevant Laws and Regulations on Production in China
9.2.2 Capital Requirements
9.2.3 Technical Development Requirements
9.3 Suggestions and Strategies
9.3.1 Development Strategies
9.3.2 Investment Strategies
9.3.3 Investment Orientation
LIST OF TABLES AND FIGURES
Comparison of Main Economic Indicators between Soft Drink Industry and Beverage Industry in 2006
Import of Main Soft Drink Products in 2006
Export of Main Soft Drink Products in 2006
Comparison between Import and Export of Soft Drink
Changes in Industrial Profitability in 2001-2005
Changes in Industrial Profitability in the First Three Quarters of 2006
Regional Differences of Sports Drinks Consumed per Capita
Top 5 Regions by Segmented Market of Soft Drink Products
Competitiveness of Beverage Industry in Guangdong Province
Terminal Development Schedule of Pepsi
Terminal Development Strategy of Pepsi
Monthly Output of Bottled Water in the First Three Quarters of 2006
Characteristics of Main Consumption Groups of Soft Drinks
Primary Factors Concerned by 4 Major Market Consumers
Regional Characteristics of Soft Drink Consumption
Main Consumption Places of Soft Drinks
Characteristics of Consumption Group of Fruit Drinks
Regional Characteristics of Fruit Drinks Consumption
Main Focuses for Consumers to Choose Fruit Drinks
Reasons for Consumers to Choose Different Brands of Tea Drinks
Forecast of Soft Drink Sales Level in 2007-2008
Ranking of Top 10 Carbonated Drink Companies in China
Main Financial Indices for LOLO Group
Changes in Profitability Indices of Soft Drink Industry
Industry Growth of Soft Drink Industry
Relevant Standards for Soft Drink
Changes in Consumer Price Index (CPI) Compared with Same Month of the Previous Year in 2005-2006
Monthly Production of Soft Drink in the First Three Quarters of 2006
Production Situation of Soft Drink Manufacturing Industry in 2001-2006
Obvious Monthly Changes in Soft Drink Output
Monthly Production of Beverages Manufacturing Industry in 2005
Sales Revenue Growth of Beverages Manufacturing Industry in 2001-2006
Monthly Sales of Carbonated Drink in 2003-2006
Profit Growth of Soft Drink Industry in 2001-2006
Economic Benefits for Different Scales of Soft Drink Enterprises in 2005
Main Operation Status of Soft Drink Industry in the First Three Quarters of 2006
Asset and Liability Status of Soft Drink Industry
Comparison of Asset & Liability Level in Segmented Markets of Soft Drink Industry
Regional Distribution of Sports Drinks
Regional Differences for Development Speed of Energy Drinks
Structure Adjustment of Soft Drink Products
Regional Layout of Soft Drink
Regions with Annual Output of Soft Drink over 1 Million Tons
Regional Layout of Segmented Soft Drink Market
Regional Layout of Carbonated Drink Market
Regional Layout of Bottled Water Market
Monthly Output Growth in Fruit Juice Industry
Regional Layout of Fruit Drinks Market
Output Growth of Carbonated Drink in 2005-2006
Monthly Output of Carbonated Drink
Brand Composition of Carbonated Drink Market
Advertisement Mention Rate for Different Brands
Output of Bottled Water in 2002-2006
Production Development of Fruit Juice Manufacturing Industry
Market Shares for Different Fruit Drinks Brands
Market Shares for Vegetable Juice Beverage Brands
Market Shares for Drinks Containing Milk Brands
Market Shares for Vegetable Protein Drinking Brands
Market Shares for Powdered Drinks Brands
Business Climate Index of Sub-Industries of Food Industry in 2005-2006
Development Trend of Climate Index of Beverage Industry in 2003-2006
Prospect of Business Climate Index of Beverage Industry in 2007-2008
Age Distribution of Carbonated Drinks Consumers
Age Structure of Tea Drinks Consumers
Permeability of Tea Drinks in Large Cities of China
Output Forecast of Soft Drink Products in 2007-2008
Output Forecast of Soft Drink Segmented Products in 2007-2008
Fixed Assets Investment Growth of Beverage Industry
Market Share for Segmented Products of Master Kong Tea Drinks
Structure of Master Kong Products in 2006 (I)
Structure of Master Kong Products in 2006 (II)
Comparison of Profitability between Soft Drink Industry, Beverage Industry and Light Industry
