Dinner Trends in the U.S. Foodservice Market

Date: November 22, 2010
Pages: 183
Price:
US$ 3,995.00
Publisher: Packaged Facts
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D3A551D76D5EN
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Dinner Trends in the U.S. Foodservice Market
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Mired in what we’ve termed “entrenched pessimism,” the U.S. consumer’s penchant for increasing savings and reducing debt at a time when incomes have stagnated only serves to depress foodservice spending in the short run. For the dinner daypart, the ramifications are dramatic: Packaged Facts estimates that dinner daypart restaurant sales dropped 4.6% to $174.4 billion in 2009, and we forecast a 2.8% drop in 2010.

But during an era when consumers are viewed more than ever by their debt-to-income ratios, we believe that a spending renaissance among consumers with stable household balance sheets may already be underway. At the dinner hour, we expect full-service dinner to benefit from the return of the fiscally confident—more affluent consumers with strong household balance sheets. We expect limited-service restaurants, on the other hand, to face the prospect of modest trading up in restaurant choices while weaning extreme affordability customers from low-margin menu items intended to drive traffic but not sales.

By combining investment-grade industry analysis with key trend analysis, Dinner Trends in the U.S. Foodservice Market not only helps foodservice industry participants address challenges unique to the dinner daypart but also helps participants contour their strategies to meet consumers’ evolving needs. By providing insight on the dinnergoer’s decision-making process, this report provides direction on how and why the consumer decides on a specific restaurant from which to obtain dinner, and how and why that consumer decides what to order from the menu. Selection factors are analyzed according to the following categories: convenience; dinner menu items; meal cost thresholds; dine-in partner; and takeout partner; menu positioning and advertising; health positioning; and bundled offers.

Key coverage includes but is not limited to:
  • “Share of stomach” restaurant dinner sales analysis, which includes 5-year sales trends for the fast food/quick-service restaurant and full-service restaurant segments, with forecasts for 2010 and 2011.
  • Guest traffic frequency analysis of leading dinner-centric restaurant brands, giving a directional perspective on current sales trends.
  • Trended analysis of demographic dinner daypart expenditures, including 4-year sales historical sales trends and spending according to key demographics, such as age, income, region, and race/ethnicity.
  • Thorough psychographic analysis of Budgeters, Alcohol Indulgers and Healthy Eaters, key psychographic groups shaping the dinner daypart.

The report also conducts trend analysis on key dinner-centric restaurant brands, including menu strategies and new menu item introductions, core users; snacking tendencies; food, diet and health attitudes; as well as trends sales metrics. We focus on recession-driven responses and menu strategies taking the brands into 2011.

Coverage extends to fast food/QSR, coffeehouse, smoothie shop, ice cream shop, family restaurant, casual restaurant, and fine dining restaurant segments; as well as prepared foods segments at convenience stores/gas stations and grocery stores/supermarkets.
CHAPTER 1: EXECUTIVE SUMMARY

Scope and Methodology
  Scope
Methodology
  Consumer survey methodology
Macroeconomic Analysis
  Fast facts
Industry drivers, trackers, and sales trends
  Fast facts
Consumer outlook and restaurant tracker
  Fast facts
Share of stomach: dinner sales analysis
  Fast facts
Dinner trends and competitive climate
Dinner restaurant selection analysis
Dinner menu selection analysis
Alcohol Indulgers: usage, attitudes & behavior drilldrown
Budgeters, Alcohol Indulgers & Healthy Eaters: usage, attitudes & behavior drilldrown
  Fast facts
Dinner on the Menu: Restaurant Brand Analysis
Brinker International Inc
Chili’s Bar & Grill
Menu updates
Chili’s Consumer Universe
A middle-of-the-road range of food, health, and diet attitudes
Negative momentum
Maggiano’s Little Italy
Dinner strategy
Menu mix improvement
Buffalo Wild Wings, Inc.
Sales by daypart
  Expansion plans
  Menu diversity
  Menu additions
  Late night menu innovation
California Pizza Kitchen
Menu item innovation
  Small Cravings
  Tweaking wine strategy
California Pizza Kitchen consumer universe
  Sales declines led by guest declines
The Cheesecake Factory Inc
Menu and pricing
Off-premises push
Dinner strategy
  Menu price increases
  Category introductions
  Alcohol and dessert
  Promotional offers
Cheesecake Factory consumer universe
Guest interest in dieting, youthful aspiration, and exercise
Keeping the guests coming
Darden Restaurant Group
Olive Garden
Menu pricing
Sales and guest check trends
Dinner strategy: menu revitalization
Olive Garden consumer universe
LongHorn Steakhouse
Menu pricing
Dinner strategy: menu offerings/redesign
Longhorn Steakhouse consumer universe
Middle-of-pack health/diet attitudes; a penchant for fast food
Red Lobster
Menu pricing
Sales and guest check trends
Brand refresh
Red Lobster consumer universe
Morton’s Restaurant Group Inc
Daypart, food/beverage and boardroom sales
Dinner strategy: increasing wine sales
Bar 12-21 Initiative
Pummeling comes to an end

CHAPTER 2: MACROECONOMIC ANALYSIS

Macroeconomic factors shaping restaurant sales
Oh, for a bit of confidence!
  Analysis: Entrenched pessimism a very serious problem
  Present Situation Index decreases as perceptions of job prospects continue to darken
  Expectations Index weighed down by dimmer outlook on job prospects
Unemployment rate stagnates
  Some perspective: 7.7 million jobs still lost
Graph 2-1: Unemployment Rate, Savings Rate and Consumer Confidence: 2007-2010
By demographic, unemployment trends undergoing a shift
Graph 2-2: Unemployment Rate, Selected Demographics, 2007-2010
  Disparity in unemployment rates by education level is reversing
  Application
  Less educated making a comeback
Graph 2-3: Unemployment Rate, by Education Level, 2007-2010
  Gender gap closes and young adults get a reprieve
Graph 2-4: Unemployment Rate, by Age, 2007-2010
We’ve become a nation of savers again
  Saving swipes almost $500 billion from the economy
  But household balance sheets are on the mend
  Decade in review: quite a debt party
  Bottom line: bad timing
Graph 2-5: Consumer Income vs. Debt in Trillions, Quarterly Metrics, 2000-2010
  Ratios for debt junkies
  Analysis
  Trend continues
  A healthier consumer
Graph 2-6: Savings Rate & Debt Service Ratio, 2007-2010
Unemployment and GPD forecast: expect recovery to take several years
  Forecast
  Pace of hiring to remain low
  Quite a dilemma: skills mismatch
  Slow employment rebound to coincide with a slow rebound in consumer spending
  Adjusted projections
Graph 2-7: Unemployment and GDP Forecast, 2010-2012
Stock & housing declines deflate household wealth; rebound to record 2006 levels a long way off
  Three quarters of relative stasis
Graph 2-8: Household Net Worth in Trillions, 2005-2010
  Case-Shiller and FOMC housing pessimism
  Bottom line: recent growth, but weakening trends
  What will tomorrow bring?
  Summary equities analysis
  Bottom line analysis
Graph 2-9: Wealth Effect: Wilshire 5000 and Case-Shiller Composite-20 Index: 2007-2010
  Consumer prices too low?

CHAPTER 3: INDUSTRY DRIVERS, TRACKERS, AND SALES TRENDS

Restaurant upturn hinges on strong household balance sheets
Spending upt  urn to benefit casual restaurants; fast food/QSR may stagnate
  Analysis
  Supporting metrics
Table 3-1: Restaurant Usage in Last Month,
by Restaurant Type and Daypart, 2010
  Tendency toward non-discretionary spending a recession rule
  But affluent may help drive growth in discretionary spend
  Analysis: credit card trends
Packaged Facts’ Consumer Restaurant Tracker: Gloomy Near-Term Outlook
At-home breakfast and dinner trending remains significant
  Moving forward: Saving & grocery spending trumps limited service and full-service restaurant spend
Graph 3-1: Consumer Restaurant Tracker: Next 3 Months: A Top Line View
Food services & drinking places sales trends
  February to June food services & drinking places monthly sales sequentially improve
  2010 monthly foodservice growth outpaces year-earlier sales through August 2010
  Catching up on food retail
  But August grocery sales growth closes gap
Graph 3-2: Monthly Adjusted Sales, 12-Month % Change, Grocery Stores
& Food Services & Drinking Places, 2009-2010
Full-service restaurant growth outpaces limited-service growth
Graph 3-3: Monthly Non-Adjusted Sales, 12-Month % Change, Grocery Stores, Food Services
& Drinking Places, Full-Service Restaurants and Limited-Service Eating Places, 2009-2010
Thank God for February
Graph 3-4: Monthly Adjusted Sales, Month-to-Month % Change,
Grocery Stores and Food Services & Drinking Places, 2009-2010
Restaurant Performance Index contracts for fourth straight month
Graph 3-5: Restaurant Performance Index, Monthly Metrics, 2006-2010
  Same-store sales trends
  Customer traffic trends
  Going forward
Food at home maintains pricing edge
Graph 3-6: CPI: Food at Home vs. Food Away from Home, 2005-2010
Graph 3-7: CPI: Food at Home vs. Food Away from Home, 2008-2010
Food inflation forecast remains muted
  A series of downward revisions, with an away-from-home caveat
  Latest analysis
Consumer food price trends
  Retail meat prices: beef and pork inflation a strong possibility
  Eggs and dairy: farm milk price increases to hit dairy sector
  Fresh fruit and vegetable prices stable
  Cereals and bakery expected to rise 1% to 2%
  Other
Commodities pricing analysis
  Q2 1020 crude foodstuffs and feedstuffs decline wipes out Q1 2010 gain
  Finished consumer foods index also declines
  Intermediate foods and feeds ticks upward

CHAPTER 4: RESTAURANT USAGE & OUTLOOK TRACKER

Note on reading charts
Packaged Facts’ Consumer Restaurant Tracker: at-home food spend trumps out-of-home spend
  February 2010 trend continues in June 2010
Graph 4-1: Consumer Restaurant Tracker: Current Behavior: A Top Line View
  Looking ahead: Consumers more likely to save & spend on groceries than spend at restaurants
  An attempt to find a silver lining: saving and debt analysis
  But trickle-down spending may not land in restaurant cash registers
Graph 4-2: Consumer Restaurant Tracker: Next 3 Months: A Top Line View
Dinner-at-home trend stronger than that for breakfast
  Cost differential and share of food budget weighs against dinner
Table 4-1: Restaurant Breakfast, Lunch & Dinner: Dinner Cost Burden
  Practical versus aspiration
  Demographic impact
Graph 4-3: Consumer Restaurant Tracker: Present Behavior: Eating Dinner at Home
  Grocery store/supermarket prepared foods investment paying competitive dividends
  A growing threat driven by a confluence of events
  Serving two distinct populations
  A threat to both fast food and casual/fine dining
Graph 4-4: Consumer Restaurant Tracker: Present Behavior: Eating Dinner at Home, Restaurant Dinner Users, by Restaurant Type
  Higher-income versus lower-income dinner users, by foodservice type
Graph 4-5: Consumer Restaurant Tracker: Present Behavior: Eating Dinner at Home, Restaurant Dinner Users, by Restaurant Type, HH Income Splits
Planned foodservice spending
  Fast food picture appears grim
Graph 4-6: Consumer Restaurant Tracker: Future Behavior: Fast Food Restaurant Spending
  Intended full-service spend lacks promise
Graph 4-7: Consumer Restaurant Tracker: Future Behavior: Full-Service Restaurant Spending
  Intention to save money remains high
Graph 4-8: Consumer Restaurant Tracker: Future Behavior: Saving Money
Coffeehouse & smoothie shop users lead planned foodservice dinner spending
Graph 4-9: Consumer Restaurant Tracker: Future Behavior: Restaurant Spending,
by Restaurant Dinner Type
Restaurant usage and usage frequency
Overview
Graph 4-10: Restaurant Usage in Last Month, by Restaurant Type, 2010
Gender rules
Table 4-2: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by Gender
Graph 4-11: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Gender
18-34s drive guest counts
Table 4-3: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010, by Age
  And 18-34s exhibit higher usage
  Key smoothie shop and street stand users
Graph 4-12: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Age
HH income
Table 4-4: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010,
by HH Income
Graph 4-13: Restaurant Usage in Last Month, by Restaurant Type, 2010, by HH Income
Employment status
Employment status: having a job pays the bills but also fits restaurant lifestyle
Table 4-5: Mean Restaurant Usage in Last Month, by Restaurant Type, 2010,
by Employment Status
  Full-time workers and students also compare favorably regarding overall usage
Graph 4-14: Restaurant Usage in Last Month, by Restaurant Type, 2010, by Employment Status
Restaurant dinner use
Dinner runs the show
Graph 4-15: Day Part Usage on Last Visit, 2010
Full-service a dinner stronghold
Graph 4-16: Restaurant Usage in Last Month for Dinner, 2010
Convenient foodservice solutions create gender differences
Graph 4-17: Restaurant Usage in Last Month for Dinner, 2010, by Gender
Quick pick-up and grab-and-go options have youthful appeal
Graph 4-18: Restaurant Usage in Last Month for Dinner, 2010, by Age
  HH income validates importance of disposable income to dinner choices
Graph 4-19: Restaurant Usage in Last Month for Dinner, 2010, by HH Income
  Employment status casts unique usage shadow
Graph 4-20: Restaurant Usage in Last Month for Dinner, 2010, by Employment Status

CHAPTER 5: SHARE OF STOMACH: SALES ANALYSIS

Market size and overview
  A daypart in decline
  Near-term challenges
Dinner daypart sales peak in 2007, dip through 2010
  Full-service restaurant dinner takes it on the chin; growth possible
  Limited-service dinner sales to fall in 2010
  Rough going ahead
Graph 5-1: Dinner Daypart Sales: Limited-Service and Full-Service Restaurants, 2005-2011
Graph 5-2: Dinner Daypart Sales: Limited-Service and Full-Service Restaurants, % Growth, 2005-2011
  Terminology and sourcing note
Restaurant dinner a significant factor in HH food spend
Graph 5-3: Food at Home versus Food Away from Home Daypart Spend
Restaurants sales trends by daypart
Consumer food expenditure trends suggest migration to food at home spend
Table 5-1: Consumer Food Expenditures, 2005-2008
Dinner share of restaurant spend remains stable
Table 5-2: Meals Away From Home Expenditures, by Daypart, 2005-2008
Spending on dinner away from home, by restaurant segment
Table 5-3: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, Vending Machines Cafeteria Spend, 2005-2008
Dinner restaurant expenditures lowest in Midwest
  Northeast a full-service spend stronghold
Table 5-4: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, Vending Machines and Cafeteria Spend, by Region
Dinner out takes more out of younger consumers’ pockets
  Full-service trend
Table 5-6: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, Vending Machines and Cafeteria Spend, by Age
Spending on dinner away from home, by income
Share of spend versus absolute spend
Table 5-7: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, Vending Machines and Cafeteria Spend, by Income
Dinner share of wallet highest among Hispanics
  Full-service versus limited-service spending trends
Table 5-8: Dinner Expenditures: Selected Metrics & Fast Food, Full-Service, Vending Machines and Cafeteria Spend, by Race/Ethnicity
Guest Traffic Analysis
Daypart traffic growth saved by breakfast
Frequency counts: definition
  Occasional users dominate casual restaurant guest traffic patterns
  Overall guest traffic declines among establishments where occasional use dips
  Outback Steakhouse and Red Lobster
Table 5-9: Guest Traffic: Casual Restaurants, Selected Dinner Players, 2008-2010
  Little Caesar’s engaged use rises while rivals falter
Table 5-10: Guest Traffic: Limited-Service Pizza Restaurants,
Selected Dinner Players, 2008-2010
Daypart meal spend analysis
Dinner meal spend leads all dayparts—at all restaurant types
Graph 5-4: Consumer Restaurant Meal Spend, by Daypart and Restaurant Type, 2010
Dinner meal spend, family versus casual restaurants
  35-44s and married respondents key spenders
Graph 5-5: Dinner Meal Spend, Family versus Casual Restaurants, Selected Demographics
  Dinner meal spend: casual versus fine dining
Graph 5-6: Dinner Meal Spend, Casual versus Fine Dining Restaurants,
Selected Demographics

CHAPTER 6: DINNER TRENDS AND COMPETITIVE CLIMATE

Consumers remain gun shy about restaurant dinner
Tales from the blogosphere
  Online advice to help consumers stay out of restaurants
Prepared foods flex muscle
At-home dinner satisfaction
The downscaling of upscale food retail
  Whole Foods injects brand with price/value message
The upscaling of traditional food retail
  Aiming squarely at restaurants
  Setting price according to restaurant segment counterpart
  Even social congregation
Whole Foods prepared foods store audit and observations
  12 restaurant/food kiosk options in one supermarket?
Convenience and price hold keys to competing with dinner at home
Convenience trends
  Drive thru and curbside pick-up
  Technology
  Chili’s pay-at-the table
  Upscale Next Restaurant leverages website
  Hand-held devices the mainstream wave of the future
  Pay with your smartphone
Restaurant Innovations - Value Pricing
Fast Food and value pricing
Casual dining and value pricing
Fine dining and value pricing

CHAPTER 7: DINNER RESTAURANT SELECTION ANALYSIS

Note on reading charts
Dinner restaurant selection influencers
Graph 7-1: Dinner Restaurant Selection Influencers, 2010
Restaurant selection: convenience influencers
  Gender: routine and work play roles
Graph 7-2: Restaurant Selection: Dinner Convenience Influencers, by Gender, 2010
  Age: in deference to convenience
Graph 7-3: Restaurant Selection: Dinner Convenience Influencers, by Age, 2010
  HH income and routine
Graph 7-4: Restaurant Selection: Dinner Convenience Influencers, by HH Income, 2010
  Employment status and students
Graph 7-5: Restaurant Selection: Dinner Convenience Influencers,
by Employment Status, 2010
  Urban, Suburban, or Rural location
Graph 7-6: Restaurant Selection: Dinner Convenience Influencers,
Urban, Suburban, Rural, 2010
Restaurant selection: dinner menu item influencers
  Gender holds a health surprise
Graph 7-7: Restaurant Selection: Dinner Menu Influencers, by Gender, 2010
  Age and small portion question
Graph 7-8: Restaurant Selection: Dinner Menu Influencers, by Age, 2010
  HH income
Graph 7-9: Restaurant Selection: Dinner Menu Influencers, by HH Income, 2010
  Employment status - small portions to save on cost
Graph 7-10: Restaurant Selection: Dinner Menu Influencers, by Employment Status, 2010
Restaurant selection: dinner cost threshold influencers
  Age and bundled meals
Graph 7-11: Restaurant Selection: Dinner Cost Threshold Influencers, by Age, 2010
  HH income - meals under $3
Graph 7-12: Restaurant Selection: Dinner Cost Threshold Influencers, by HH Income, 2010
  Employment status - thrifty students
Graph 7-13: Restaurant Selection: Dinner Cost Threshold Influencers,
by Employment Status, 2010
Restaurant selection: dinner dine-in partner influencers
  Age
Graph 7-14: Restaurant Selection: Dinner Dine-in Partner Influencers, by Age, 2010
  HH income
Graph 7-15: Restaurant Selection: Dinner Dine-in Partner Influencers, by Income, 2010
Restaurant selection: dinner takeout partner influencers
  HH income
Graph 7-16: Restaurant Selection: Dinner Takeout Partner Influencers, by Income, 2010

CHAPTER 8: DINNER MENU SELECTION ANALYSIS

Note on reading charts
Dinner menu selection influencers
Graph 8-1: Dinner Menu Selection Influencers, 2010
  Healthful menu positioning and bundles attract youth
Graph 8-2: Dinner Menu Selection Influencers, by Age, 2010
  HH income
Graph 8-3: Dinner Menu Selection Influencers, by HH Income, 2010
  Employment status
Graph 8-4: Dinner Menu Selection Influencers, by Employment Status, 2010
  Urban, suburban, or rural location
Graph 8-5: Dinner Menu Selection Influencers, by Rural/Urban/Suburban, 2010

CHAPTER 9: ALCOHOL INDULGERS: USAGE, ATTITUDES & BEHAVIOR DRILLDROWN

Alcohol Indulgers
Overview
Note on trending feature
Casual and fine dining dinner usage and spend, by gender and HH income
  Male Alcohol Indulgers versus Non-Indulgers, by HH income
  Female Alcohol Indulgers versus Non-Indulgers, by HH income
Table 9-1: Alcohol Indulgers: Casual and Fine Dining Dinner Use and Spend, by Gender & HH Income
Casual and fine dining dinner usage and spend, by age
Table 9-2: Alcohol Indulgers: Casual and Fine Dining Dinner Use and Spend, by Age
Menu selection influencers among female Alcohol Indulgers, by HH income
Table 9-3: Female Alcohol Indulgers: Menu Selection Influencers, by HH Income
Menu selection influencers among female Alcohol Indulgers, by HH income
Table 9-4: Male Alcohol Indulgers: Menu Selection Influencers, by HH Income
Menu selection influencers among Alcohol Indulgers, by age
Table 9-5: Alcohol Indulgers: Menu Selection Influencers, by Age

CHAPTER 10: BUDGETERS, ALCOHOL INDULGERS & HEALTHY EATERS: USAGE, ATTITUDES & BEHAVIOR DRILLDROWN

Meet the Psychographic Groups
Note on trending feature
Restaurant selection factors
  Overview
  Psychographic analysis
Table 10-1: Restaurant Selection Factors: Psychographic Groups, Selected Responses
Menu selection factors
  Overview
  Psychographic analysis
Table 10-2: Menu Selection Factors: Psychographic Groups, Selected Responses
Average dinner meal spend
Table 10-3: Mean Dinner Spend, Per Restaurant Type, Psychographic Groups

CHAPTER 11: DINNER ON THE MENU: RESTAURANT BRAND ANALYSIS

Brinker International Inc
Company growth strategy
  Franchising/joint ventures
  International expansion
  Marketing
Chili’s Bar & Grill restaurant operations
  On the menu
  Entrée pricing
Chili’s dinner strategy
  Menu updates
  Negative momentum
  Internet initiatives
  Chili’s Consumer Universe
Table 11-1: Chili’s Users: Selected Demographics
  A middle-of-the-road range of food, health, and diet attitudes
Table 11-2: Chili’s Users: Food, Health and Diet Attitudes
Maggiano’s Little Italy restaurant operations
  On the menu
  Pricing
Dinner strategy
  National & local promotions
  Increased alcohol sales
  Menu mix improvement
Table 11-3: Brinker International, Selected Metrics, 2007-2009
Table 11-4: Brinker International, Selected Quarterly Metrics, 2009-2010
Buffalo Wild Wings, Inc.
  Layout, clientele, service and pricing
Restaurant operations
  Sales by daypart
2009-10 strategy
  Expansion plans
  Marketing/promotions
Dinner & late night strategy
  Menu diversity
  Menu additions
  Late night menu innovation
Positive sale momentum tapers
Table 11-5: Buffalo Wild Wings, Selected Metrics, 2007-2009
Table 11-6: Buffalo Wild Wings, Selected Quarterly Metrics, 2009-2010
California Pizza Kitchen
  Pizza, of course
  Limited-service innovation
Restaurant operations
Licensing and franchising operations
2009-10 strategy
  Thank You Card affects sales
  Store expansion
  Takeout and delivery options
2010 Dinner strategy
Menu item innovation
  Small Cravings
  Tweaking wine strategy
California Pizza Kitchen consumer universe
Table 11-7: California Pizza Kitchen Users: Selected Demographics
  Users inclined to hold active interest in personal health and diet
Table 11-8: California Pizza Kitchen Users: Health and Food Attitudes
Sales declines led by guest declines
Table 11-9: California Pizza Kitchen, Selected Metrics, 2007-09
A silver lining
Table 11-10: California Pizza Kitchen, Selected Quarterly Metrics, 2009-10
The Cheesecake Factory Inc
Restaurant operations
  Menu and pricing
  Off-premises push
  Grand Lux Cafe & RockSugar Pan Asian Kitchen
Bakery operations
2009-10 strategy
  Restaurant growth
  Guest satisfaction
  Marketing efforts
Dinner strategy
  Menu price increases
  Category introductions
  Alcohol and dessert
  Promotional offers
  Cheesecake Factory consumer universe
Table 11-11: Cheesecake Factory Users: Selected Demographics
Table 11-12: Cheesecake Factory Users: Health and Food Attitudes
Keeping the guests coming
Table 11-13: Cheesecake Factory, Selected Metrics, 2007-2009
Headed in the right direction
Table 11-14: Cheesecake Factory, Selected Quarterly Metrics, 2009-2010
Darden Restaurant Group
Olive Garden overview & operations
  Menu pricing
  Sales and guest check trends
2009-10 strategy
  Marketing
  Restaurant expansion
Dinner strategy
  Menu revitalization
  Wine tasting service
  Olive Garden consumer universe
Table 11-15: Olive Garden Users: Selected Demographics
  A middle-of-the-road consumer perspective on food, diet and health
Table 11-16: Olive Garden Users: Food Attitudes
LongHorn Steakhouse overview & operations
  Menu pricing
  Sales and guest check trends
2009-10 strategy
  Restaurant redesign
Dinner strategy
  Menu offerings/redesign
  Marketing
Longhorn Steakhouse Consumer Universe
Table 11-17: Longhorn Steakhouse Users: Selected Demographics
  Middle-of-pack health/diet attitudes; a penchant for fast food
Table 11-18: Longhorn Steakhouse Users: Food Attitudes
Red Lobster overview & operations
  Menu pricing
  Sales and guest check trends
Dinner strategy
  Marketing
  Brand refresh
  Chef certification
  Red Lobster consumer universe
Table 11-19: Red Lobster Users: Selected Demographics
  Peas in a pod
Table 11-20: Red Lobster Users: Food Attitudes
History: Olive Garden sales lead those at Longhorn Steakhouse and Red Lobster
Table 11-21: Darden Restaurant Group, Selected Metrics, 2007-2009
But Longhorn emerges as bright spot
Table 11-22: Darden Restaurant Group, Selected Quarterly Metrics, 2009-2010
Morton’s Restaurant Group Inc
Restaurant operations
  Daypart, food/beverage and boardroom sales
2009-10 strategy
  Business relationships
  Incremental growth
Dinner Strategy
  Increasing wine sales
  Bar 12-21 Initiative
Pummeled in 2009
Table 11-23: Morton’s, Selected Metrics, 2007-2009
Did you hear that? A sigh of relief!
Table 11-24: Darden Restaurant Group, Selected Quarterly Metrics, 2009-2010
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