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Champagne Market: Exports Drive Buoyant Trend

October 2007 | 25 pages | ID: C33633A160EEN
Koncept Analytics

US$ 950.00

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Champagne, a classic example of sparkling wine, has achieved the status of a luxury brand. Besides competing with other sparkling wines, it is also offering stiff competition to premium distilled spirits. However, champagne houses are worried over how to cope with increasing demand since there is an average of two-year time lag in champagne production. Another major concern is rising grape prices impacting profit margins of producers.

France is still the dominant market for champagne, which is named after the Champagne region of France. The French market is highly fragmented and competitive with several brands like Charles Lafitte, Nicolas Feuillatte, and Mumm. The global champagne market is dominated by two brands - Moet & Chandon (LVMH) and Veuve Cliqout (LVMH).

The report is aimed at providing a basic understanding of the champagne market. It analyzes the worldwide, US, UK, and French champagne markets. Apart from providing a competitive landscape of the market, the report also profiles the major champagne houses, with a discussion of their key business strategies. It also analyzes the major trends prevalent in the champagne market.


1.1 Market Segmentation


2.1 Worldwide Market
  2.1.1 Worldwide Champagne Shipments
  2.1.2 Major Export Markets
2.2 French Market
  2.2.1 Sales in France


3.1 Champagne – A Luxury Brand in UK
3.2 US Imports of Champagne
3.3 Pricing Trend


4.1 Market Share by Region - Grape Growers/Cooperatives/Champagne Houses
4.2 Top Champagne Brands Worldwide


5.1 LVMH
  5.1.1 Overview
  5.1.2 Business Strategies
  5.1.3 Strong Distribution Network
  5.1.4 Future Strategy
5.2 Centre Vinicole de la Champagne
  5.2.1 Overview
  5.2.2 Business Strategies
  5.2.3 Growth Plans
  5.2.4 Promotional Strategy
5.3 Pernod Ricard
  5.3.1 Overview
  5.3.2 Business Strategies
  5.3.3 Emerging Markets & Acquisitions
  5.3.4 Launch of Vintage Version
5.4 Laurent Perrier
  5.4.1 Overview
  5.4.2 Business Strategies
  5.4.3 Strong International Exposure
  5.4.4 Premiumisation for High Grape Prices


Major Export Markets - % of Worldwide Exports (2006)
Champagne Production, Yield and Grape Prices (1996-2006)
Market Share by Region (2006)
Top 10 Champagne Brands Worldwide (2001-05)
Pernod Ricard - Growth of 15 Key Brands (2005/06)
Global Wine Sales by Volume (2006/11e)
U.S. Wine Sales by Volume (2006/11e)
Top Still Wine Brands (US) – 2006
Market Share of Champagne & Sparkling Wine by Supplier Price (US) – 2006
Champagne & Sparkling Wine vs. Total Wine in US (1987–2011e)
Per Capita Consumption of Champagne/Sparkling Wine by US State (2005/06)
Top US Metropolitan Areas for Champagne & Sparkling Wine (2005/06)
Consumption of Champagne & Sparkling Wine Ranked by US State (2005/06)


Market Segmentation
Worldwide Champagne Shipments (1995-2006)
Sales in France (1995-2006)
US Imports of Champagne (1996-2006)
LVMH - Revenue by Brand (Champagne & Wines Division)
Breakdown of Laurent Perrier Branded Sales by Region

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