Catering Trends in U.S. Foodservice

Date: January 23, 2011
Pages: 120
US$ 3,995.00
Publisher: Packaged Facts
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Catering Trends in U.S. Foodservice
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Emerging from a dismal 2009, the catering industry is on the rebound. Packaged Facts estimates that 2010 catering revenue among caterers, restaurants, foodservice contractors, and hotels reached $14.2 billion, a 9.0% increase from 2009, according to Packaged Facts’ Catering Trends in U.S. Foodservice.

Going forward, we believe that sales will rise 9.1% in 2011 and 6.5% in 2012, driven primarily by aggressive expansion into the catering space by limited-service establishments, the return of business event-driven spending, higher wedding spending, and a moderately healthier consumer.

With its high-growth days likely behind it, the restaurant industry continues to adapt to the in-home entertaining trend while taking in-home meal share from food retailers. This convergence signifies an increasingly competitive battleground for the catering dollar not only among restaurants and food retailers, but also for caterers and hotels. Sustained growth will require growing catering opportunity, primarily in the form of significant consumer life events.

This Packaged Facts report provides the insight and analysis market participants need to plan their catering and foodservice strategies. Key coverage includes the following:
  • A market size and forecast for the catering industry, including caterers; full-service restaurants; limited-service restaurants; snack and non-alcoholic beverage establishments; foodservice contractors; and hotels.
  • Key factors to catering growth: travel, hotels and accommodations, and holiday party spending
  • Trended consumer catering expenditures by demographic.
  • Catering trends within the institutional foodservice category, with a focus on hospitals and colleges and universities.
  • Restaurant catering operation tracking
  • Catering macro-trend analysis, including the economy; sustainability and environmental concerns; technology; food & celebrity chef familiarity; and health trends.
  • Insight on the “catered meals” consumer, including stand-alone analysis as well as restaurant, institutional foodservice and food retail context.
  • Catering operations analysis of a mixture of restaurant, food retail, foodservice contractor, and caterer companies, such as Panera Bread, Whole Foods Market, Compass Group, and Blue Plate Catering.
  • Catering “opportunity analysis” of significant life events (such as births, weddings, and funerals) as well as significant social events (such as the Super Bowl).

Scope and Methodology
    Consumer survey methodology
    Market size and forecast
    Consumer foodservice expenditure trending
Share of Stomach: Catering Market Size and Forecast
  Insight capsule
  Fast facts
Travel, Hotels & Holiday Party Catering Trends
  Insight capsule
  Fast facts
Institutional Foodservice Catering Trends
  Insight capsule
  Fast facts
Restaurant Catering Trends
  Summary analysis
Catering to Life Events
  Insight capsule
  Fast facts
  Catering Trend Watch
  The economy
  Sustainability and environmental concern
  Food & celebrity chef familiarity
  Health trends
The Catered Meal Consumer
  Insight capsule
Catering Company Analyses
  Einstein Noah Restaurant Group
    Catering operations
    Catering strategy
  Panera Bread Co
    Strategic direction
    Catering operations
    Catering strategy
  Subway (Doctor’s Associates Inc)
    Catering operations
    Catering strategy
    Catering operations
    Catering strategy
    Strategic direction
    Catering operations
    Catering strategy
  Whole Foods Market
    Catering operations
    Catering strategy
    Catering operations
    Catering strategy
  Compass Group
    Catering operations
    Catering strategy


  Macroeconomic growth factors
    On the positive side
    On the negative side
  In-home growth factors
    An increasingly competitive battleground
  Competitive analysis
Packaged Facts catering market size and forecast
  Food service and drinking places command largest share
  Hotel catering on the rebound
  Graph 2-1: Catering Sales, 2005-2012
  Graph 2-2: Catering Sales, Annual % Change, 2005-2012
  Graph 2-3: Catering Sales, Category Market Share, 2005-2012
Food Service and Drinking Places market size and forecast
  Graph 2-4: Food Service and Drinking Places Catering Sales, by Segment, 2005-2012
  Graph 2-5: Food Service and Drinking Places Catering Sales, by Segment, Annual % Change, 2005-2012
  Share wars
  Graph 2-6: Food Service and Drinking Places Catering Sales,
  Segment Market Share, 2005-2012
    Restaurant catering operations still in a small share of restaurants
    Opportunity abounds
  Graph 2-7: Restaurant Foodservice Catering, Establishment Penetration, by Category
Catering procurement & service location
  Off-premises and on-premises catering generate most revenue
  Graph 2-8: Restaurant Foodservice Catering, On-Premises v. Off-Premises
  On- and off-premises sales relied on by caterers
  Graph 2-9: Caterers, On-Premises v. Off-Premises
    Full-service restaurants make room for customer pick-up
  Graph 2-10: Full-Service Restaurant Catering, On-Premises v. Off-Premises
    For limited-service restaurants, ""pick up” plays to strengths
  Graph 2-11: Limited-Service Eating Place Catering, On-Premises v. Off-Premises
Caterer analysis
  Table 2-1: Caterer Sales, by Category
  Fragmented and regional marketplace
    Mom and pop still have a place in the catering business
    But competition looms
    Serving consumers and businesses alike
  Table 2-2: Caterer Industry Profile
  Solid historical growth rate
  Table 2-3: Caterer Profile: 2002-2007
Consumer catering expenditures
  Catering sales trends by consumer demographic
  Table 2-4: Consumer Catering Expenditures, 2005-09
    HH income plays significant role
  Table 2-5: Consumer Catering Expenditures, HH Income, 2005-09
    Cultural differences at play
  Table 2-6: Consumer Catering Expenditures, Race/Ethnicity, 2005-09
    Just the two of us
  Table 2-7: Consumer Catering Expenditures, People in Household, 2005-09


Travel industry shows signs of life
  2009 travel volume paints a grim picture
  Fewer visits = less catering revenue
  Table 3-1: U.S. Travel Spending, by Industry Sector, 2008 v. 2009
  Breaking it down, domestic leisure, domestic business and international
    Domestic travel expenditures
    International drops even further
    Leisure travel down, but business travel really falls off
    Corporate events travel falls into tailspin
    Convention center traffic drops precipitously, but signs of life emerge
  Table 3-2: Convention Center Traffic Trends
  2010 brings relief
    Business travel rebound underway
    But business travel index remains off 2007 peak
    Growth levers: transient business travel and international travel
  Table 3-3: U.S. Travel Forecast, 2007-2013
Hotels and accommodations dig out of recession
  Almost $4 billion in catering revenue on the line
  Whew. Fewer empty rooms!
    Occupancy and room rates on the upswing
  Table 3-4: Monthly Hotel Room Occupancy Rates and Revenue, December 2009 to November 2010
  Checking in with the hotel players
    Starwood Hotels Worldwide, Inc.
    Host Hotels & Resorts, Inc
    Marriott International, Inc.
    Red Lion Hotels Corporation
    Las Vegas Sands Corporation
    DiamondRock Hospitality Company
Corporate holiday spending not a bad word
  A look back to 2009
2010 holiday catering season better than 2009? Yes!
Gauging the spectrum: some bad, but mostly pretty good
  The bad
  Pretty good: National Association of Catering Executives remains upbeat
  Pretty good: 6 in 10 organizations plan an end-of-year/holiday employee party
Table 3-5: 2010 Challenger Holiday Party Survey
  Where is it going to be? On-site v. off-site?
Graph 3-1: Corporate Holiday Party Location, 2009 v 2010
Checking in locally
  Chicago catering makes a comeback
  Cleveland: more with less
  Detroit tallies big gains


Institutional foodservice is big business
  Catering plays a role in most institutional foodservice programs
  Not immune to recession
  Trends afoot
    Day part analysis
  Table 4-1: 2010 Institutional Foodservice Catering Revenue, by Daypart
    On-premise dominates
  Table 4-2: 2010 Catering Revenue, On-premises v. Off-premises
Hospital catering
  Hospital users
  Bottom line: dealing with illness correlates with foodservice use
    Relationship with food changes; foodservice plays important role
  Table 4-3: Hospital Users, Foodservice Use by Type, 2010
  Checking in with the hospitals
    UCLA Medical Center: Catering at 10 years of age
    University of Washington Medical Center nears $1 million in catering sales
    Summa Health System goes no-frills
    Texas Health Presbyterian Hospital Dallas succeeds with reduced costs
    Reid Hospital & Healthcare Services reaches out
College catering
  Checking in with the colleges
    University of Oklahoma: A different approach
    Notre Dame Food Services: Marketing affordability
    Price repackaging with boxed lunches
    Miami University sends Direct to You!


An avalanche of limitedservice restaurant movement
  Atlanta Bread
  Backyard Burgers
  Boston Market
  Dickey’s Barbecue Pit
  Panera Bread Co
  Einstein Noah Restaurant Group
  Jamba Juice
  Jersey Mike Subs
  Noodles & Co
  Panchero’s Mexican Grill
  Souplantation/Sweet Tomatoes
  Not for everyone
    Papa Murphy’s
Casual and upscale
  California Pizza Kitchen
  Famous Dave's of America
  Ruth’s Chris Steakhouse


The cycle of life offers a wealth of catering opportunities
  4 million catering opportunities annually
  A declining birth rate dampens catering opportunity
  Graph 6-1: Births and Birth Rates, 2000-2009
  Getting to know a first child’s parents
    Navigating the income issue
  Table 6-1: First Child Born in Past 12 Months, Key Demographics, 2010
  Birth expectation differential shifts over time
  Table 6-2: Birth of First & Second Child,
  Last 12 Months & Expected in 12 Months, 2006-2010
  More than 6 million catering opportunities annually
    Postsecondary opportunity
  Table 6-3: Graduation and Degree Opportunity, 2007-08 to 2011-12
  Catering to a wide swath of graduates
    Widening age parameters
    Graduates have income to pay for catering, or at least their parents do
  Table 6-4: Graduations in Past 12 Months, Key Demographics, 2010
  A one-two punch
    Wedding rate significantly declines
  Graph 6-2: Marriages and Marriage Rate, 2000-2009
    Fewer expected marriages
  Table 6-5: Marriages, Last 12 Months & Expected in 12 Months, 2006-2010
  Getting to know newlyweds
  Table 6-6: Marriages in Past 12 Months, Key Demographics, 2010
  Wedding cost trends
  Weddings downsized
  2010 wedding volume ticks upward
  A rebound in the works
  Table 6-7: Cost per Wedding, 2005-2010
  Expenditures per event on the upswing
  Table 6-8: Wedding Reception Food Service & Bar Service Spending, 2005-2008
  2.4 million events requiring a caterer’s helpful hand
  Graph 6-3: Deaths and Death Rates, 2000-2009
  Age is a primary consideration
  Table 6-9: 2008 U.S. Deaths, Age of Death
  The yin and yang of funeral cost
Everything in between!
  Want watch the Super Bowl?
  Table 6-10: Super Bowl Ratings and Viewership, 2001-2010
    Home viewing the winner in a landslide
    Home food spend stagnates
  Table 6-11: 2010 Super Bowl Watching versus Food & Beverage Event Purchasing
    HH income plays a role
  Table 6-12: 2010 Super Bowl Ratings by HH income


  Current impact
  Future impact
Sustainability and environmental concern
  Current impact
  Future impact
Technology helps spur efficiency and build clients
  Current impact
  Future impact
Food & celebrity chef familiarity builds client expectations
  Current impact
  Future impact
Health trends
  Current impact


  Note on reading tables and charts
  Introducing the catered meal customer
  Packaged Facts’ Consumer Restaurant Tracker places catered meal use at 16%
    A seasonal caveat
  A distinct profile emerges
  Table 8-1: Catering User Demographic Profile, 2010
  Catering: a small part of a huge foodservice pie
  Table 8-2: Foodservice Establishment Meal Share, 2010
  In context: catered meal users and foodservice attitudes and behaviors
    More comfortable with technology
    Strong relationship to institutional foodservice
  Table 8-3: Catered Meal Users, Foodservice Attitudes and Behaviors, 2010
  In context: catered meal users and institutional foodservice
    Institutional foodservice generates highest cross-use
  Table 8-4: Catering User Foodservice Engagement, by Category, 2010


Retail Foodservice Catering Operations
Einstein Noah Restaurant Group
  Strategic direction
  Catering operations
  Catering strategy
  Einstein Noah by the numbers
  Table 9-1: Einstein Noah, Selected Metrics, 2008-2010
Panera Bread Co
  Strategic direction
  Catering operations
  Catering strategy
  Panera Bread by the numbers
  Table 9-2: Panera Bread, Selected Metrics, 2008-2010
Subway (Doctor’s Associates Inc)
  Strategic direction
  Catering operations
  Catering strategy
Grocery Retail
  Strategic direction
  Catering operations
  Catering strategy
  Publix by the numbers
  Table 9-3: Publix, Selected Metrics, 2008-2010
  Strategic direction
  Catering operations
  Catering strategy
    Safeway by the numbers
  Table 9-4: Safeway, Selected Metrics, 2008-2010
Whole Foods Market
  Strategic direction
  Catering operations
  Catering strategy
  Whole Foods by the numbers
  Table 9-5: Whole Foods, Selected Metrics, 2008-2010
Foodservice Contractors
  Strategic direction
  Catering operations
  Catering strategy
  Aramark by the numbers
  Table 9-6: Aramark, Selected Metrics, 2007-2010
Compass Group
  Strategic direction
  Catering operations
  Catering strategy
  Compass Group by the numbers
  Table 9-7: Compass Group, Selected Quarterly Metrics, 2009-2010
  Catering Establishments
Blue Plate Catering
  Catering operations
  Catering strategy
  Catering operations
  Catering strategy
Delaware North Companies
  Catering operations
  Catering strategy
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