Oral Hygiene in South Korea
Oral Hygiene in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Key Highlights
- The oral hygiene market includes retail sales of toothpaste, toothbrushes & replacement heads, mouthwash, breath fresheners (non-confectionery), denture care, and others. The scope of others includes dental floss. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The South Korean oral hygiene market recorded revenues of $971.7 million in 2025, representing a compound annual growth rate (CAGR) of 1.7% between 2020 and 2025.
- Market consumption volume increased with a CAGR of 2.7% between 2020 and 2025, reaching a total of 128.9 million units in 2025.
- The growth of the market volume during 2020-25 was due to a rise in final household consumption expenditure on health. For instance, according to the United Nations Statistics Division, in 2025, the final household consumption expenditure on health in South Korea reached $55.2 million, up 2.4% from $49.0 million in 2020.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the oral hygiene market in South Korea
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in South Korea
- Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Korea oral hygiene market with five year forecasts
- What was the size of the South Korea oral hygiene market by value in 2025?
- What will be the size of the South Korea oral hygiene market in 2030?
- What factors are affecting the strength of competition in the South Korea oral hygiene market?
- How has the market performed over the last five years?
- How large is South Korea’s oral hygiene market in relation to its regional counterparts?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Market trends
2.4. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the South Korean oral hygiene market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2020-2025)?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the South Korean oral hygiene market?
7.6. What have been the most significant developments in the South Korean oral hygiene market?
8 COMPANY PROFILES
8.1. LG Corp
8.2. The Procter & Gamble Co
8.3. Aekyung Industrial Co Ltd
8.4. Haleon Plc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Market trends
2.4. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the South Korean oral hygiene market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2020-2025)?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the South Korean oral hygiene market?
7.6. What have been the most significant developments in the South Korean oral hygiene market?
8 COMPANY PROFILES
8.1. LG Corp
8.2. The Procter & Gamble Co
8.3. Aekyung Industrial Co Ltd
8.4. Haleon Plc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: South Korea oral hygiene market value: $ million, 2020-25
Table 2: South Korea oral hygiene market volume: million units, 2020-25
Table 3: South Korea oral hygiene market category segmentation: % share, by value, 2020-25
Table 4: South Korea oral hygiene market category segmentation: $ million, 2020-25
Table 5: South Korea oral hygiene market geography segmentation: $ million, 2025
Table 6: South Korea oral hygiene market distribution: % share, by value, 2025
Table 7: South Korea oral hygiene market value forecast: $ million, 2025-30
Table 8: South Korea oral hygiene market volume forecast: million units, 2025-30
Table 9: South Korea oral hygiene market share: % share, by value, 2025
Table 10: LG Corp: Key Facts
Table 11: LG Corp: Annual Financial Ratios
Table 12: LG Corp: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Aekyung Industrial Co Ltd: Key Facts
Table 18: Aekyung Industrial Co Ltd: Annual Financial Ratios
Table 19: Aekyung Industrial Co Ltd: Key Employees
Table 20: Haleon Plc: Key Facts
Table 21: Haleon Plc: Annual Financial Ratios
Table 22: Haleon Plc: Key Employees
Table 23: South Korea Size of Population (Million), 2021-25
Table 24: South Korea Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 25: South Korea GDP (Current Prices, $ Billion), 2021-25
Table 26: South Korea Inflation, 2021-25
Table 27: South Korea Consumer Price Index (Absolute), 2021-25
Table 28: South Korea Exchange Rate, 2020-25
Table 1: South Korea oral hygiene market value: $ million, 2020-25
Table 2: South Korea oral hygiene market volume: million units, 2020-25
Table 3: South Korea oral hygiene market category segmentation: % share, by value, 2020-25
Table 4: South Korea oral hygiene market category segmentation: $ million, 2020-25
Table 5: South Korea oral hygiene market geography segmentation: $ million, 2025
Table 6: South Korea oral hygiene market distribution: % share, by value, 2025
Table 7: South Korea oral hygiene market value forecast: $ million, 2025-30
Table 8: South Korea oral hygiene market volume forecast: million units, 2025-30
Table 9: South Korea oral hygiene market share: % share, by value, 2025
Table 10: LG Corp: Key Facts
Table 11: LG Corp: Annual Financial Ratios
Table 12: LG Corp: Key Employees
Table 13: The Procter & Gamble Co: Key Facts
Table 14: The Procter & Gamble Co: Annual Financial Ratios
Table 15: The Procter & Gamble Co: Key Employees
Table 16: The Procter & Gamble Co: Key Employees Continued
Table 17: Aekyung Industrial Co Ltd: Key Facts
Table 18: Aekyung Industrial Co Ltd: Annual Financial Ratios
Table 19: Aekyung Industrial Co Ltd: Key Employees
Table 20: Haleon Plc: Key Facts
Table 21: Haleon Plc: Annual Financial Ratios
Table 22: Haleon Plc: Key Employees
Table 23: South Korea Size of Population (Million), 2021-25
Table 24: South Korea Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 25: South Korea GDP (Current Prices, $ Billion), 2021-25
Table 26: South Korea Inflation, 2021-25
Table 27: South Korea Consumer Price Index (Absolute), 2021-25
Table 28: South Korea Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: South Korea oral hygiene market value: $ million, 2020-25
Figure 2: South Korea oral hygiene market volume: million units, 2020-25
Figure 3: South Korea oral hygiene market category segmentation: $ million, 2020-25
Figure 4: South Korea oral hygiene market geography segmentation: % share, by value, 2025
Figure 5: South Korea oral hygiene market distribution: % share, by value, 2025
Figure 6: South Korea oral hygiene market value forecast: $ million, 2025-30
Figure 7: South Korea oral hygiene market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the oral hygiene market in South Korea, 2025
Figure 9: Drivers of buyer power in the oral hygiene market in South Korea, 2025
Figure 10: Drivers of supplier power in the oral hygiene market in South Korea, 2025
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in South Korea, 2025
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in South Korea, 2025
Figure 13: Drivers of degree of rivalry in the oral hygiene market in South Korea, 2025
Figure 14: South Korea oral hygiene market share: % share, by value, 2025
Figure 1: South Korea oral hygiene market value: $ million, 2020-25
Figure 2: South Korea oral hygiene market volume: million units, 2020-25
Figure 3: South Korea oral hygiene market category segmentation: $ million, 2020-25
Figure 4: South Korea oral hygiene market geography segmentation: % share, by value, 2025
Figure 5: South Korea oral hygiene market distribution: % share, by value, 2025
Figure 6: South Korea oral hygiene market value forecast: $ million, 2025-30
Figure 7: South Korea oral hygiene market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the oral hygiene market in South Korea, 2025
Figure 9: Drivers of buyer power in the oral hygiene market in South Korea, 2025
Figure 10: Drivers of supplier power in the oral hygiene market in South Korea, 2025
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in South Korea, 2025
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in South Korea, 2025
Figure 13: Drivers of degree of rivalry in the oral hygiene market in South Korea, 2025
Figure 14: South Korea oral hygiene market share: % share, by value, 2025
