Oral Hygiene in South Africa
Oral Hygiene in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Key Highlights
- The oral hygiene market includes retail sales of toothpaste, toothbrushes & replacement heads, mouthwash, breath fresheners (non-confectionery), denture care, and others. The scope of others includes dental floss. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The South African oral hygiene market recorded revenues of $332.1 million in 2025, representing a compound annual growth rate (CAGR) of 4.8% between 2020 and 2025.
- Market consumption volume increased with a CAGR of 3.0% between 2020 and 2025, reaching a total of 93.4 million units in 2025.
- In 2025, the South African oral hygiene market value experienced an annual growth rate of 8.9%, driven by the broader retail availability, particularly through online channels, improved accessibility, and increased product variety, making it easier for customers to discover, compare, and adopt these products.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in South Africa
- Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa oral hygiene market with five year forecasts by both value and volume
- What was the size of the South Africa oral hygiene market by value in 2025?
- What will be the size of the South Africa oral hygiene market in 2030?
- What factors are affecting the strength of competition in the South Africa oral hygiene market?
- How has the market performed over the last five years?
- Who are the top competitors in South Africa's oral hygiene market?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Market trends
2.4. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the South African oral hygiene market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2020-2025)?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the South African oral hygiene market?
7.6. What have been the most significant developments in the South African oral hygiene market?
8 COMPANY PROFILES
8.1. Colgate-Palmolive Co
8.2. Haleon Plc
8.3. The Procter & Gamble Co
8.4. Kenvue Inc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Market trends
2.4. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the South African oral hygiene market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2020-2025)?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the South African oral hygiene market?
7.6. What have been the most significant developments in the South African oral hygiene market?
8 COMPANY PROFILES
8.1. Colgate-Palmolive Co
8.2. Haleon Plc
8.3. The Procter & Gamble Co
8.4. Kenvue Inc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: South Africa oral hygiene market value: $ million, 2020-25
Table 2: South Africa oral hygiene market volume: million units, 2020-25
Table 3: South Africa oral hygiene market category segmentation: % share, by value, 2020-25
Table 4: South Africa oral hygiene market category segmentation: $ million, 2020-25
Table 5: South Africa oral hygiene market geography segmentation: $ million, 2025
Table 6: South Africa oral hygiene market distribution: % share, by value, 2025
Table 7: South Africa oral hygiene market value forecast: $ million, 2025-30
Table 8: South Africa oral hygiene market volume forecast: million units, 2025-30
Table 9: South Africa oral hygiene market share: % share, by value, 2025
Table 10: Colgate-Palmolive Co: Key Facts
Table 11: Colgate-Palmolive Co: Annual Financial Ratios
Table 12: Colgate-Palmolive Co: Key Employees
Table 13: Colgate-Palmolive Co: Key Employees Continued
Table 14: Colgate-Palmolive Co: Key Employees Continued
Table 15: Colgate-Palmolive Co: Key Employees Continued
Table 16: Haleon Plc: Key Facts
Table 17: Haleon Plc: Annual Financial Ratios
Table 18: Haleon Plc: Key Employees
Table 19: The Procter & Gamble Co: Key Facts
Table 20: The Procter & Gamble Co: Annual Financial Ratios
Table 21: The Procter & Gamble Co: Key Employees
Table 22: The Procter & Gamble Co: Key Employees Continued
Table 23: Kenvue Inc: Key Facts
Table 24: Kenvue Inc: Annual Financial Ratios
Table 25: Kenvue Inc: Key Employees
Table 26: South Africa Size of Population (Million), 2021-25
Table 27: South Africa Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 28: South Africa GDP (Current Prices, $ Billion), 2021-25
Table 29: South Africa Inflation, 2021-25
Table 30: South Africa Consumer Price Index (Absolute), 2021-25
Table 31: South Africa Exchange Rate, 2020-25
Table 1: South Africa oral hygiene market value: $ million, 2020-25
Table 2: South Africa oral hygiene market volume: million units, 2020-25
Table 3: South Africa oral hygiene market category segmentation: % share, by value, 2020-25
Table 4: South Africa oral hygiene market category segmentation: $ million, 2020-25
Table 5: South Africa oral hygiene market geography segmentation: $ million, 2025
Table 6: South Africa oral hygiene market distribution: % share, by value, 2025
Table 7: South Africa oral hygiene market value forecast: $ million, 2025-30
Table 8: South Africa oral hygiene market volume forecast: million units, 2025-30
Table 9: South Africa oral hygiene market share: % share, by value, 2025
Table 10: Colgate-Palmolive Co: Key Facts
Table 11: Colgate-Palmolive Co: Annual Financial Ratios
Table 12: Colgate-Palmolive Co: Key Employees
Table 13: Colgate-Palmolive Co: Key Employees Continued
Table 14: Colgate-Palmolive Co: Key Employees Continued
Table 15: Colgate-Palmolive Co: Key Employees Continued
Table 16: Haleon Plc: Key Facts
Table 17: Haleon Plc: Annual Financial Ratios
Table 18: Haleon Plc: Key Employees
Table 19: The Procter & Gamble Co: Key Facts
Table 20: The Procter & Gamble Co: Annual Financial Ratios
Table 21: The Procter & Gamble Co: Key Employees
Table 22: The Procter & Gamble Co: Key Employees Continued
Table 23: Kenvue Inc: Key Facts
Table 24: Kenvue Inc: Annual Financial Ratios
Table 25: Kenvue Inc: Key Employees
Table 26: South Africa Size of Population (Million), 2021-25
Table 27: South Africa Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 28: South Africa GDP (Current Prices, $ Billion), 2021-25
Table 29: South Africa Inflation, 2021-25
Table 30: South Africa Consumer Price Index (Absolute), 2021-25
Table 31: South Africa Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: South Africa oral hygiene market value: $ million, 2020-25
Figure 2: South Africa oral hygiene market volume: million units, 2020-25
Figure 3: South Africa oral hygiene market category segmentation: $ million, 2020-25
Figure 4: South Africa oral hygiene market geography segmentation: % share, by value, 2025
Figure 5: South Africa oral hygiene market distribution: % share, by value, 2025
Figure 6: South Africa oral hygiene market value forecast: $ million, 2025-30
Figure 7: South Africa oral hygiene market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the oral hygiene market in South Africa, 2025
Figure 9: Drivers of buyer power in the oral hygiene market in South Africa, 2025
Figure 10: Drivers of supplier power in the oral hygiene market in South Africa, 2025
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in South Africa, 2025
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in South Africa, 2025
Figure 13: Drivers of degree of rivalry in the oral hygiene market in South Africa, 2025
Figure 14: South Africa oral hygiene market share: % share, by value, 2025
Figure 1: South Africa oral hygiene market value: $ million, 2020-25
Figure 2: South Africa oral hygiene market volume: million units, 2020-25
Figure 3: South Africa oral hygiene market category segmentation: $ million, 2020-25
Figure 4: South Africa oral hygiene market geography segmentation: % share, by value, 2025
Figure 5: South Africa oral hygiene market distribution: % share, by value, 2025
Figure 6: South Africa oral hygiene market value forecast: $ million, 2025-30
Figure 7: South Africa oral hygiene market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the oral hygiene market in South Africa, 2025
Figure 9: Drivers of buyer power in the oral hygiene market in South Africa, 2025
Figure 10: Drivers of supplier power in the oral hygiene market in South Africa, 2025
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in South Africa, 2025
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in South Africa, 2025
Figure 13: Drivers of degree of rivalry in the oral hygiene market in South Africa, 2025
Figure 14: South Africa oral hygiene market share: % share, by value, 2025
