Oral Hygiene in Indonesia

May 2026 | 51 pages | ID: O8936DD648FEN
MarketLine

Abstracts

Oral Hygiene in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The oral hygiene market includes retail sales of toothpaste, toothbrushes & replacement heads, mouthwash, breath fresheners (non-confectionery), denture care, and others. The scope of others includes dental floss. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
• The Indonesian oral hygiene market recorded revenues of $801.1 million in 2025, representing a compound annual growth rate (CAGR) of 4.5% between 2020 and 2025.
• Market consumption volume increased with a CAGR of 4.3% between 2020 and 2025, reaching a total of 493.9 million units in 2025.
• The growth of the market volume during 2020-25 was due to a rise in disposable income. For instance, according to GlobalData, in 2025, Indonesia's national disposable income reached $1,396.2 billion, up 34.8% compared to 2020.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in Indonesia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Indonesia
• Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia oral hygiene market with five year forecasts

Reasons to Buy

• What was the size of the Indonesia oral hygiene market by value in 2025?
• What will be the size of the Indonesia oral hygiene market in 2030?
• What factors are affecting the strength of competition in the Indonesia oral hygiene market?
• How has the market performed over the last five years?
• What are the main segments that make up Indonesia's oral hygiene market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis
2.3. Market trends
2.4. Regulatory landscape

3 MARKET DATA

3.1. Market value
3.2. Market volume

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast
5.2. Market volume forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Market share
7.2. Who are the leading players in the Indonesian oral hygiene market??
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2020-2025)?
7.4. Which companies market shares have suffered in the last 5 years?
7.5. What are the most popular brands in the Indonesian oral hygiene market?
7.6. What have been the most significant developments in the Indonesian oral hygiene market?

8 COMPANY PROFILES

8.1. Unilever Plc
8.2. Haleon Plc
8.3. PT Ultra Prima Abadi
8.4. Lion Corp

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Indonesia oral hygiene market value: $ million, 2020-25
Table 2: Indonesia oral hygiene market volume: million units, 2020-25
Table 3: Indonesia oral hygiene market category segmentation: % share, by value, 2020-25
Table 4: Indonesia oral hygiene market category segmentation: $ million, 2020-25
Table 5: Indonesia oral hygiene market geography segmentation: $ million, 2025
Table 6: Indonesia oral hygiene market distribution: % share, by value, 2025
Table 7: Indonesia oral hygiene market value forecast: $ million, 2025-30
Table 8: Indonesia oral hygiene market volume forecast: million units, 2025-30
Table 9: Indonesia oral hygiene market share: % share, by value, 2025
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Unilever Plc: Key Employees Continued
Table 14: Haleon Plc: Key Facts
Table 15: Haleon Plc: Annual Financial Ratios
Table 16: Haleon Plc: Key Employees
Table 17: PT Ultra Prima Abadi: Key Facts
Table 18: PT Ultra Prima Abadi: Key Employees
Table 19: Lion Corp: Key Facts
Table 20: Lion Corp: Annual Financial Ratios
Table 21: Lion Corp: Key Employees
Table 22: Indonesia Size of Population (Million), 2021-25
Table 23: Indonesia Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 24: Indonesia GDP (Current Prices, $ Billion), 2021-25
Table 25: Indonesia Inflation, 2021-25
Table 26: Indonesia Consumer Price Index (Absolute), 2021-25
Table 27: Indonesia Exchange Rate, 2020-25

List Of Figures

LIST OF FIGURES

Figure 1: Indonesia oral hygiene market value: $ million, 2020-25
Figure 2: Indonesia oral hygiene market volume: million units, 2020-25
Figure 3: Indonesia oral hygiene market category segmentation: $ million, 2020-25
Figure 4: Indonesia oral hygiene market geography segmentation: % share, by value, 2025
Figure 5: Indonesia oral hygiene market distribution: % share, by value, 2025
Figure 6: Indonesia oral hygiene market value forecast: $ million, 2025-30
Figure 7: Indonesia oral hygiene market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the oral hygiene market in Indonesia, 2025
Figure 9: Drivers of buyer power in the oral hygiene market in Indonesia, 2025
Figure 10: Drivers of supplier power in the oral hygiene market in Indonesia, 2025
Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in Indonesia, 2025
Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in Indonesia, 2025
Figure 13: Drivers of degree of rivalry in the oral hygiene market in Indonesia, 2025
Figure 14: Indonesia oral hygiene market share: % share, by value, 2025