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Swimming Pool Equipment and Maintenance Products, 2nd Edition

April 2012 | 152 pages | ID: S2E0EADE7BEEN
SBI

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The U.S. market for swimming pool equipment and maintenance products includes liners, covers, heaters, filters, pumps, chemicals, lighting, cleaners, sweepers, vacuums, automated systems, controllers and safety equipment. Sales of these products in the United States have followed closely those of swimming pool sales. There are some discrepancies in the level and direction of growth between market segments; however, due to a variety of driving and inhibitory factors.

The U.S. market for swimming pool equipment and maintenance products was valued at over $3.4 Billion in 2011. Although the market has not shown much growth over the past few years, SBI Energy expects sales will pick up a little in 2012 and by 2021 projects the market will have nearly doubled in value. Products associated with residential above-ground pools will likely experience the most growth, as these more economical pools are increasingly being chosen over their more costly counterparts.

With the recent recession, the United States has had to face its share of economic challenges; less money has been spent on luxuries, while consumers have had to spend more on necessities. Swimming pool sales have been affected, along with pool equipment and maintenance products. Commercial, public pools across the country have closed and construction of residential in-ground pools has slowed. Although the swimming pool market has suffered some, it is expected to slowly recover, as Americans resume their spending and as a variety of other factors come into play.

One factor fertilizing the market is America’s heightened interest in fitness; in the past 20 years, the percentage of athletic club members has nearly doubled and this trend is expected to continue. Swimming pools are often part of the fitness equation – especially for baby boomers and the elderly looking for a low-impact gentle workout. Individuals in need of a convenient place to exercise have helped to spur a demand for more apartment complexes, retirement centers, schools and other types of residential and community facilities, which sport gyms as well as swimming pools.

In order to save energy and support a healthy environment many consumers are looking to go green by installing solar powered pumps and heaters for their swimming pools. Solar power is especially suitable for swimming pools, as the majority of pools are located where there is plenty of sunshine. In response to consumer demand, researchers and developers are improving solar power technologies for swimming pools, already-existing companies are expanding their product lines into the solar realm and new companies dedicated solely to solar-power products for swimming pools are opening their doors.

The U.S. Market for Swimming Pool Equipment and Maintenance Products contains comprehensive historical data (2007-2011) and forecast data (2012-2021) for swimming pools and various pool equipment and maintenance products. This report identifies key trends and factors (such as the regulatory scene, new technologies, employment opportunities and economic drivers and challenges), which affect the size and direction of market growth in the United States. Profiles of more than one dozen major – or simply interesting – companies involved in the industry are also included in this report.
CHAPTER 1 EXECUTIVE SUMMARY

Scope of Report
Methodology
Introduction
  The Evolution of the ‘Swimming Pool’
  In-ground Pools
  Table 1-1 Approximate Costs of In-Ground Pools
  Above-ground Pools
Market Size and Growth
  Swimming Pool Equipment and Maintenance Products Market
  Nearly 10 Million Swimming Pools in the United States in 2011
  Figure 1-1 Total Swimming Pools in the U.S., Quantity, in Thousands (2007-2011)
  U.S. Swimming Pool Market Valued at $7.07 Billion in 2011
  Figure 1-2 Total Value of the U.S. Swimming Pool Market, In Billion Dollars (2007-2011)
  Equipment & Maintenance Products Valued Over $3.4 Billion
  About 17.4 Million Swimming Pools in the U.S. in 2021
  Figure 1-3 Total Value of Swimming Pool Equipment and Maintenance Products in the U.S. In Million Dollars (2007-2011)
  Figure 1-4 Total Projected Swimming Pools in the U.S., Quantity, in Thousands (2011-2021)
  Total U.S. Swimming Pool Market Valued at $10.73 Billion in 2021
  Figure 1-5 Total Projected Value of the U.S. Swimming Pool Market, In Billion Dollars (2011-2021)
  Equipment & Maintenance Products Valued Over $6.1 Billion
  Figure 1-6 Projected Value of Swimming Pool Equipment and Maintenance Products in the U.S. In Million Dollars (2011-2021)
  California Lays Claim on Equipment and Maintenance Market
  Figure 1-7 Swimming Pool Equipment and Maintenance Products in the U.S.,Dollar Value, Top Twelve States , In Millions (2011)
Factors in Market Size and Growth
  Pool and Pool Product Sales Seasonal
  Economic Woes Weigh Heavily on Commercial Swimming Pools
  Fitness Regimes Becoming More Commonplace
  Proper Maintenance and Repair May Be Costly, but Is Necessary
  Push for Eco-friendly Pool Equipment & Maintenance Products
  Energy Efficient Equipment and Maintenance Products for Pools
Technological Innovations and Schemes
  New Technologies for Swimming Pool Products Pour Forth
  Salt Systems Reduce Need for Harmful Chemicals
  Ozone Technology Is Effective Bacteria Killer
  Sonic Wave Technology Cleans Pools
  Architectural Membranes for Year-round Outdoor Pools
Employment Opportunities
  Wide Range of Jobs in Pool Equipment and Maintenance Market
  472,013 Employed in Swimming Pool Products Market in 2011
  Close to 634,859 in Swimming Pool Products Market in 2021
  Figure 1-8 Employees in Swimming Pool Equipment and Maintenance Products Market (2007-2011)
  Figure 1-9 Employees in Swimming Pool Equipment and Maintenance Products Market (2011-2021)

CHAPTER 2 INTRODUCTION

The Evolution of the ‘Swimming Pool’
A Glimpse Outside the U.S.
  Table 2-1 Approximate Costs of In-Ground Pools
In-ground Pools
Above-ground Pools
Vinyl Liners
Pumps
Filters
Heaters
Table 2-2 Pool Heater Pump Costs
Sweepers and Vacuums
Controllers & Other Automated Systems
Chemical Products
Lighting
Pool Covers
Alarms
Leak Detection Equipment
Safety Equipment
Pool Insurance
Pool Cleaning and Maintenance Services

CHAPTER 3 MARKET SIZE & GROWTH

Swimming Pool Equipment and Maintenance Products Market
Nearly 10 Million Swimming Pools in the United States in 2011
Residential In-ground Pools Claim More than Half of Market
  Figure 3-1 Total Swimming Pools in the U.S., Quantity, in Thousands (2007-2011)
  Figure 3-2 Total Residential In-ground Swimming Pools in the U.S. Quantity, in Thousands (2007-2011)
Almost 4.24 Million Residential Above-ground Pools in 2011
Over 278,000 Commercial Swimming Pools in 2011 in the U.S.
  Figure 3-3 Total Residential Above-ground Swimming Pools in the U.S. Quantity, in Thousands (2007-2011)
  Figure 3-4 Total Commercial Swimming Pools in the U.S. Quantity, In Thousands (2007-2011)
Residential Above-ground Swimming Pools Dominate Market
  Figure 3-5 Total Swimming Pool Market Volume in the U.S. % Share, by Pool Type In Quantity (2007)
  Figure 3-6 Total Swimming Pool Market Volume in the U.S. % Share, by Pool Type In Quantity (2011)
U.S. Swimming Pool Market Valued at $7.07 Billion in 2011
  Figure 3-7 Total Value of the U.S. Swimming Pool Market In Billion Dollars (2007-2011)
Residential In-ground Swimming Pools Valued at $3.52 Billion
  Figure 3-8 Total Value of the Residential In-ground Swimming Pool Market in the U.S. In Billion Dollars (2007-2011)
  Figure 3-9 Total Value of the Above-Ground Swimming Pool Market in the U.S. In Billion Dollars (2007-2011)
Above-ground Residential Pools Valued at $.54 Billion in 2011
Commercial Swimming Pools Valued at $3.01 Billion in 2011
  Figure 3-10 Total Value of the Commercial Swimming Pool Market in the U.S. In Billion Dollars (2007-2011)
Swimming Pool Market Value Share Shifts Slightly in 2011
  Figure 3-11 Total Swimming Pool Market Value % Share, By Pool Type In Dollars (2007)
  Figure 3-12 Total Swimming Pool Market Value % Share, by Pool Type In Dollars (2011)
  Figure 3-13 Total Value of Swimming Pool Equipment and Maintenance Products in the U.S. In Million Dollars (2007-2011)
Equipment & Maintenance Products Valued Over $3.4 Billion
Liners and Covers Valued at $202.3 Million in 2011
  Figure 3-14 Total Value of Swimming Pool Liners and Covers in the U.S. In Million Dollars (2007-2011)
  Figure 3-15 Total Value of Swimming Pool Pumps and Filters in the U.S. In Million Dollars (2007-2011)
Swimming Pool Pumps & Filters Valued at More than $1.8 Billion
Electric Swimming Pool Heaters Valued at $154.3 Million in 2011
  Figure 3-16 Total Value of Electric Swimming Pool Heaters in the U.S. In Million Dollars (2007-2011)
Solar Power Heating Equipment Valued at $78,033 in 2011
  Figure 3-17 Total Value of Solar Power Heating Equipment for Swimming Pools in the U.S. In Dollars (2007-2011)
Swimming Pool Chemical Products Valued at $960 Million
  Figure 3-18 Total Value of Swimming Pool Chemical Products in the U.S. Including Green Chemicals In Million Dollars (2007-2011)
  Figure 3-19 Total Value of Swimming Pool Sweepers and Vacuums in the U.S. In Million Dollars (2007-2011)
Swimming Pool Sweepers and Vacuums Valued Over $99 Million
Swimming Pool Lighting Valued at Nearly $26 Million in 2011
  Figure 3-20 Total Value of Swimming Pool Lighting in the U.S. In Million Dollars (2007-2011)
Pool Controllers & Automated Systems Reach $61.72 Million
  Figure 3-21 Total Value of Swimming Pool Controllers and Automated Systems in the U.S. In Million Dollars (2007-2011)
About 17.4 Million Swimming Pools in the U.S. in 2021
  Figure 3-22 Total Projected Swimming Pools in the U.S. Quantity, in Thousands (2011-2021)
  Figure 3-23 Total Number of Projected In-ground Residential Swimming Pools in the U.S. Quantity, in Thousands (2011-2021)
Over 9,157,000 Residential In-ground Swimming Pools in 2021
Over 7.9 Million Residential Above-ground Pools in 2021
About 348 Thousand Commercial Pools in the U.S. in 2021
  Figure 3-24 Total Projected Above-ground Residential Swimming Pools in the U.S. Quantity, in Thousands (2011-2021)
  Figure 3-25 Total Projected Commercial Swimming Pools in the U.S. Quantity, in Thousands (2011-2021)
Residential Above-Ground Swimming Pools Gain Share by 2021
  Figure 3-26 Total Swimming Pool Market Volume in the U.S. % Share, by Pool Type In Quantity (2011)
  Figure 3-27 Total Swimming Pool Market Volume in the U.S. % Share, by Pool Type In Quantity (2016)
  Figure 3-28 Total Swimming Pool Market Volume in the U.S. % Share, by Pool Type In Quantity (2021)
Total U.S. Swimming Pool Market Valued at $10.73 Billion in 2021
  Figure 3-29 Total Projected Value of the U.S. Swimming Pool Market In Billion Dollars (2011-2021)
Value of In-ground Swimming Pools Nears $6 Billion in 2021
  Figure 3-30 Total Projected Value of Residential In-ground Swimming Pools in the U.S. In Billion Dollars (2011-2021)
Value of Above-ground Swimming Pools Rests at $.98 Billion
  Figure 3-31 Total Projected Value of Above-ground Swimming Pools in the U.S. In Billion Dollars (2011-2021)
  Figure 3-32 Total Projected Value of Commercial Swimming Pools in the U.S. In Billion Dollars (2011-2021)
Value of Commercial Swimming Pools Nears $3.8 Billion in 2021
Market Share Values Slip and Slide by 2021
  Figure 3-33 Total Projected U.S. Swimming Pool Market Value % Share, By Pool Type In Dollars (2011)
  Figure 3-34 Total Projected U.S. Swimming Pool Market Value % Share, by Pool Type In Dollars (2016)
  Figure 3-35 Total Projected U.S. Swimming Pool Market Value % Share, by Pool Type In Dollars (2021)
Equipment & Maintenance Products Valued Over $6.1 Billion
  Figure 3-36 Projected Value of Swimming Pool Equipment and Maintenance Products in the U.S. In Million Dollars (2011-2021)
  Figure 3-37 Total Projected Value of Swimming Pool Liners and Covers in the U.S. In Million Dollars (2011-2021)
Swimming Pool Liners & Covers Valued at $372.6 Million in 2021
Pumps and Filters Valued Over $3.2 Billion in 2021
  Figure 3-38 Total Projected Value of Swimming Pool Pumps and Filters in the U.S. In Million Dollars (2011-2021)
  Figure 3-39 Total Projected Value of Electric Swimming Pool Heaters in the U.S. In Million Dollars (2011-2021)
Electric Swimming Pool Heaters Valued at Almost $220 Million
Solar Power Heating Equipment Valued at $99,268 in 2021
  Figure 3-40 Total Value of Solar Power Heating Equipment for Swimming Pools in the U.S. In Dollars (2011-2021)
Swimming Pool Chemical Products Valued at Nearly $1.7 Billion
  Figure 3-41 Total Value of Swimming Pool Chemical Products in the U.S., Including Green Chemicals In Million Dollars (2011-2021)
  Figure 3-42 Total Projected Value of Swimming Pool Sweepers & Vacuums in the U.S. In Million Dollars (2011-2021)
Pool Sweepers & Vacuums Valued Close to $214 Million
Swimming Pool Lighting Valued Close to $52 Million in 2021
  Figure 3-43 Total Projected Value of Swimming Pool Lighting in the U.S. In Million Dollars (2011-2021)
Value of Controllers & Automated Systems Over $134 Million
  Figure 3-44 Total Projected Value of Swimming Pool Controllers & Automated Systems in the U.S. In Million Dollars (2011-2021)
California Holds the Majority Share of Swimming Pools
  Figure 3-45 Swimming Pools in the U.S. Top Twelve States Quantity, in Thousands (2011)
  Table 3-1 Number of Swimming Pools in the U.S. Quantity, by State/District (2011)
  Figure 3-46 Swimming Pools in the U.S. Top Twelve States Market Value, In Million Dollars (2011)
California Holds the Majority Share of Swimming Pool Value
  Table 3-2 Swimming Pools in the U.S. By State/District In Thousand Dollars (2011)
California Lays Claim on Equipment and Maintenance Market
  Figure 3-47 Swimming Pool Equipment and Maintenance Products in the U.S. Dollar Value, Top Twelve States In Millions (2011)
  Table 3-3 Value of Swimming Pool Equipment and Maintenance Market in the U.S. Dollar Value, by State/District In Thousands (2011)
  Figure 3-48 Swimming Pool Equipment and Maintenance Market % Share, Top Twelve States In Dollar Value (2011)
Pool Cleaning & Maintenance Services Valued About $2 Billion
  Figure 3-49 Value of Swimming Pool Cleaning and Maintenance Services in the U.S. In Million Dollars (2007-2011)
  Figure3-50 Value of Swimming Pool Cleaning and Maintenance Services in the U.S. In Million Dollars (2011-2021)

CHAPTER 4 FACTORS IN MARKET SIZE & GROWTH

Pool and Pool Product Sales Seasonal
Regional Factors Steer Pool and Pool Product Sales
Small Residential In-ground Pools Becoming More Popular
Economic Woes Weigh Heavily on Commercial Swimming Pools
Fine Balance of Operating Costs and Income for Public Pools
Above-ground Pools Sought for Vacationing in the Backyard
Water Shortages Incite Strict Restrictions in Some Regions
Fitness Regimes Becoming More Commonplace
Pool Safety Products of Great Importance
Proper Maintenance and Repair May Be Costly, but Is Necessary
Swimming Pool Chemicals Can Be Dangerous
Pools Easily Damaged by Floods
Push for Eco-friendly Pool Equipment & Maintenance Products
Energy Efficient Equipment and Maintenance Products for Pools
Solar Pool Heating Huge; at Least in Some States
Robotic Cleaners Becoming More Popular
Water Pollution Spurs Interest in Swimming Pools
Tight Regulations Hurting Commercial Pool Market
Pool Refurbishment and Repair Can Be Costly
Pools Not Always Considered Desirable
Associations, Trade Publications and Online Resources

Chapter 5 Technological Schemes and Innovations

New Technologies for Swimming Pool Products Pour Forth
Polaris 9300 Sport Robotic In-Ground Cleaner
Dirt Devil’s Pool Cleaner Relies on Unifram™ Technology
E-ZEE Flow Indirect Pool Heater
Solar Powered Pool Water Purifier Cuts Chlorine Usage
Magni-Clear Solar Pool Covers Extend Swim Season
Aluminum EZ Panel Pool™ Easily Erected
SRS® Chlorine Generator Transforms Salt into Chlorine
Water Purification Using Nano-Catalytic Micro Electrolysis
Creative Water Solutions Serious about Being Green
TechnoPure’s Chlorine-free System
‘Liquid’ Solar Blankets
Mineral Pool Systems
SolidPOOL Modular Blocks Ease Pool Construction
Spool: Hybrid Hot Tub and Pool
Salt Systems Reduce Need for Harmful Chemicals
Residential Heating and Cooling Systems Use Pool Water
Ozone Technology Is Effective Bacteria Killer
Sonic Wave Technology Cleans Pools
Architectural Membranes for Year-round Outdoor Pools
Crematorium to Heat Public Swimming Pool
Pool Heated by Nearby Arena’s Ice Compressors

CHAPTER 6 EMPLOYMENT OPPORTUNITIES

Wide Range of Jobs in Pool Equipment and Maintenance Market
472,013 Employed in Swimming Pool Products Market in 2011
Figure 6-1 Employees in Swimming Pool Equipment and Maintenance Products Market (2007-2011)
Close to 634,859 in Swimming Pool Products Market in 2021
  Figure 6-2 Employees in Swimming Pool Equipment and Maintenance Products Market (2011-2021)
Wide Range of Experience and Salary in Pool Products Market
  Table 6-1 Job Earnings and Educational Requirements: For the Swimming Pool Equipment and Maintenance Products Market, By Occupation
Many Job Openings Posted on Company Websites
Job Openings Posted on Job Websites
NSPF Offers Training and Scholarships
Aquatherm Offers Scholarships Totaling $16,000

CHAPTER 7 COMPANY PROFILES

America’s Swimming Pool Co.
  Table 7-1 America’s Swimming Pool Co. Profile
  Corporate Overview
  ASP Franchises Golden
Anthony & Sylvan Pool Corp.
  Table 7-2 Anthony & Sylvan Pool Corp. Profile
  Corporate Overview
  A&S Products & Services
Aquatherm Industries, Inc.
  Table 7-3 Aquatherm Industries, Inc. Profile
  Corporate Overview
  Aquatherm Polar Heating System
  Aquatherm Installs One of Largest Solar Power Pool Heating Systems
Del Ozone Holding Company, Inc.
  Table 7-4 Del Ozone Holding Company, Inc. Profile
  Corporate Overview
  DEL’s Ozone Sanitation Systems
  DEL Ozone Installations
Hayward Industries, Inc.
  Table 7-5 Hayward Industries, Inc. Profile
  Corporate Overview
  Hayward Products
  Hayward Featured on Designing Spaces
  “Beat the Heat” Campaign Awards Rebates for High Temperatures
  Hayward Donates $1 Million in Product for Virginia Graeme Safety Act
  “PoolSide Stars Video Contest” Open to Facebook Fans
King Technology, Inc.
  Table 7-6 King Technology, Inc. Profile
  Corporate Overview
  King Tech Products
Leslie’s Poolmart, Inc.
  Table 7-7 Leslie’s Poolmart, Inc. Profile
  Corporate Overview
  Leslie’s Products
  Leslie’s Expands
  Leslie’s Sponsors Golf Tournament
Pc Pools
  Table 7-8 Pc Pools Profile
  Company Overview
  Pc Pools’ New Grand Entrance Pool Step
  Pc Pools Has Focus on On-line Security
Pentair Water Pool and Spa, Inc.
  Table 7-9 Pentair Water Pool and Spa, Inc. Profile
  Company Overview
  Pentair’s Focus on Green Products
Pool Corp.
  Table 7-10 Pool Corp. Profile
  Corporate Overview
  Pool Corp. Products
  Pool Corp. Financial Overview
PoolGear Plus
  Table 7-11 PoolGear Plus Profile
  Company Overview
  Poseidon Technologies, Inc.
  Table 7-12 Poseidon Technologies, Inc. Profile
  Corporate Overview
Poseidon’s Life-saving Products
  Glimpse of Poseidon’s Financials
  Precision Pool Care LLC
  Table 7-13 Precision Pool Care LLC Profile
  Company Overview
Raypak, Inc.
  Table 7-14 Raypak, Inc. Profile
  Corporate Overview
  Raypak Products
Reliable Pool Solutions, Inc.
  Table 7-15 Reliable Pool Solutions, Inc. Profile
  Company Overview
Waterco USA, Inc.
  Table 7-16 Waterco USA, Inc. Profile
  Corporate Overview
  Waterco’s Products
  Waterco Financial Profile
  Waterco Wins Awards
Zodiac Pool Systems, Inc.
  Table 7-17 Zodiac Pool Systems, Inc. Profile
  Company Overview
  Zodiac Products
  Zodiac Creates Spanish Website
  Zodiac Uses Facebook for its “Dive in and Win” Sweepstakes
  Zodiac Launches Massive Advertising Campaign


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