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Worldwide Major Mobile Phone Vendor Performance 3Q 2019

October 2019 | 20 pages | ID: W17D5461EF4EN
Market Intelligence & Consulting Institute (MIC)

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Global mobile phone market volume grew sequentially but declined year-on-year again in the second quarter of 2019, reaching 431.7 million units. Of the total mobile phones shipped, 346.1 million were smartphones, down 3.6% year-on-year. By regional markets in the second quarter, sales of smartphones in North America and Europe continued to decline while sales of smartphones in China, India, and Southeast Asia managed to grow slightly or stayed relatively the same. The escalating trade war and Huawei ban affected the market demand in the second quarter, traditionally the peak season for Android phones. The rollout plans of phone brands was disrupted, along with the demand in regional markets. For instance, Huawei’s shipments to Europe and Japan declined but the company’s shipments in China increased due to the public support. But this somewhat affected its Chinese counterparts such as Oppo, Vivo, and Xiaomi. Despite the market has been optimistic about 5G phones in 2020, the market demand however is anticipated to be continued affecting by the US-China trade war as President Trump plans to impose tariffs of 15% on goods in the fourth round of list, including smartphones.
Worldwide Mobile Phone Shipment Volume, 1Q 2017 - 4Q 2019
Major Mobile Phone Vendor Shipment Volume, 1Q 2017 - 4Q 2019
Major Mobile Phone Vendor Shipment Volume Share, 1Q 2017 - 4Q 2019
Major Mobile Phone Vendor Shipment Volume Year over Year Growth Rate, 1Q 2017 - 4Q 2019
Major Mobile Phone Vendor Shipment Volume Quarter on Quarter Growth Rate, 1Q 2017 - 4Q 2019
Major Mobile Phone Vendor Shipment Revenue, 3Q 2016 - 2Q 2019
Major Mobile Phone Vendor Shipment Revenue Year over Year Growth Rate, 3Q 2016 - 2Q 2019
Major Mobile Phone Vendor Shipment Revenue Quarter on Quarter Growth Rate, 3Q 2016 - 2Q 2019
Major Smartphone Vendor Shipment Volume, 1Q 2017 - 4Q 2019
Major Smartphone Vendor Shipment Volume Share, 1Q 2017 - 4Q 2019
Major Smartphone Vendor Shipment Volume Year over Year Growth Rate, 1Q 2017 - 4Q 2019
Major Smartphone Vendor Shipment Volume Quarter on Quarter Growth Rate, 1Q 2017 - 4Q 2019
Major Mobile Phone Vendor Operating Profit Margin, 3Q 2016 - 2Q 2019
Major Mobile Phone Vendor ASP, 3Q 2016 - 2Q 2019
Research Scope & Definitions

The research focuses on mobile phones and does not includelow-frequency phones such as cordless phones and PHS(Personal Handy System) phones. Mobile phones can be dividedby mobile communications standard and operating system intoGSM, GPRS, EDGE, W-CDMA, TD-SCDMA, cdmaOne,cdma2000 1x, and cdma2000 1x EV-DO, iDEN. Operatingsystems include Android OS, BlackBerry OS, Symbian OS,Windows Phone OS, Linux OS.

This research focuses on the five major mobile phone vendors:LG, Motorola, Nokia, Samsung, and Sony Ericsson (inalphabetical order).

Apple's Foray into Mid-range Market toThreaten the Survival of Existing Players

As second-tier branded vendors are marching into the high-endsector, first-tier vendors are also stepping into the mid-rangemarket where second-tier branded vendors have dwelled.However, it will be a tough game for first-tier branded vendors.First of all, in the M-shaped development trend of smartphoneproduct specs, the mid-range sector has been constantly erodedby the high-end and value-line sectors. Next, products withhigh-end specs at entry-level prices are commonly seen in themid-range sector. Therefore, first-tier vendors entering mid-range sector have to bear the risks of lower profit margins and apossible impact on their established brand image.



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