iPad and Smartphone Use in the Pharma Industry
With the mass adoption of tablet technology, savvy business leaders are using iPads, smartphones, and Android Tablets to arm mobile workers, improve internal efficiencies, build customer loyalty, and reach out to new customers in innovative ways.
What in 2010 appeared to be the new toy for Apple-elite, a mere curiosity for executives, iPad and Android hardware and applications are now being used in some surprising ways in the pharmaceutical and biotech industry.
Apple, which sold nearly 40 million iPads as of the publication date of this report, revealed that over 92 percent of Fortune 500 companies were using or testing the iPad, including JPMorgan Chase, Sears Holdings and DuPont.
According to one research, almost two-thirds of doctors and physicians in the U.S. use tablet devices, mostly iPads; while 70 percent of the non-users plan to buy a tablet over the next year or so.
The pharmaceutical and life sciences industry was quick to spot iPad and Smartphone device potential and adopt them in its processes and operations. Though not known for rapidly adopting new ideas and technologies, the pharmaceutical industry took to the tablet PC as a great sales tool and a new way to communicate with and educate consumers.
There are unprecedented opportunities for leveraging consumer and company iPad adoption through app development. Many pharma companies are using iPads in house to streamline processes and empower their staff.
iPads and iPhone have been deployed across a whole range of applications in the pharmaceutical and healthcare industry, from sales representatives using them in their interaction with physicians, to research labs and even production processes.
Apps are now available for reading electronic medical and health records and a host of other uses. Companies are developing apps for their internal processes. It as estimated that by July 2012, there were more than 13,000 health related apps available for consumers in Apple’s App Store alone. (Order this report: iPad and Smartphone Use in the PharmaIndustry now and we'll include a Special Report: Customer Acquisition using Mobile Technologies)
In this report, we analyze the overall market for iPads, iPhones, Android and devices in the pharmaceutical market and the opportunities they present in the life sciences sector.
Case Studies Included:
What in 2010 appeared to be the new toy for Apple-elite, a mere curiosity for executives, iPad and Android hardware and applications are now being used in some surprising ways in the pharmaceutical and biotech industry.
Apple, which sold nearly 40 million iPads as of the publication date of this report, revealed that over 92 percent of Fortune 500 companies were using or testing the iPad, including JPMorgan Chase, Sears Holdings and DuPont.
According to one research, almost two-thirds of doctors and physicians in the U.S. use tablet devices, mostly iPads; while 70 percent of the non-users plan to buy a tablet over the next year or so.
The pharmaceutical and life sciences industry was quick to spot iPad and Smartphone device potential and adopt them in its processes and operations. Though not known for rapidly adopting new ideas and technologies, the pharmaceutical industry took to the tablet PC as a great sales tool and a new way to communicate with and educate consumers.
There are unprecedented opportunities for leveraging consumer and company iPad adoption through app development. Many pharma companies are using iPads in house to streamline processes and empower their staff.
iPads and iPhone have been deployed across a whole range of applications in the pharmaceutical and healthcare industry, from sales representatives using them in their interaction with physicians, to research labs and even production processes.
Apps are now available for reading electronic medical and health records and a host of other uses. Companies are developing apps for their internal processes. It as estimated that by July 2012, there were more than 13,000 health related apps available for consumers in Apple’s App Store alone. (Order this report: iPad and Smartphone Use in the PharmaIndustry now and we'll include a Special Report: Customer Acquisition using Mobile Technologies)
In this report, we analyze the overall market for iPads, iPhones, Android and devices in the pharmaceutical market and the opportunities they present in the life sciences sector.
Case Studies Included:
- Astra Zeneca’s Drive to Educate Health
- Depomed Product Promotion
- Graphium Health Cloud Computing
- Nürtingen Hospital Simplified Systems and Improved Patient Care
- Pfizer Israel App for Patients with Over Active Bladders
- Enterprise Mobile Solutions for Pharmaceutical Company
- Pfizer Mobile Recruitment Strategy
- Pharmaceutical and Medical Apps for the iPad
- EMR Apps for the iPad
- Outlook for iPad Medical Apps Market
- Proposed FDA Rules for Medical Apps
- Pharmaceutical and Life Sciences Apps
- Apps for Healthcare Professionals
- Medscape
- Micromedex Drug Information
- New England Journal of Medicine
- Epocrates
- Calculate (Medical Calculator) by QxMD
- Apps from Big Pharmaceutical Companies
- The Merck Manual: Professional Edition
- Novartis Oncology Medical Information
- MedTrust/GSK Oncology Cancer Trials
- AZ Quest Cardiovascular Clinical Trials
- Johnson & Johnson’s My Pregnancy Today
- LabTimer
- MicrobeWorld
- BioTechniques
- B&L Biotech
- HudsonAlpha iCell
- Pocket News - Biotechnology
- Biotechnology News
- DIA - Drug Information Association
- PME – Pharmaceutical Market Europe
- pharmaTOUCH: Pharmacy Resource Application
- Pharma Blockbuster
- Pharmaceutical Field app
- Pharmaceutical Substitutes
- Pharmacognosy (medicine)
- Pharmacology
- Pharmacy Today Magazine
- Pharmacy Times
- Medications
- Electronic Prescriptions
- Medical Coding
- Medical Calculators
- CME
- EHR
Introduction to Tablet Computers
History of Tablet Computers
iPad: The Game Changer
Impact on PC and Netbook Sales
Consumer Adoption of Tablet Computers
Technology Advancements that Affected Tablet PC Growth
Mobile Device Market Growth
Data Traffic Growth
Smartphones
Smartphone Market Size
Tablets-iPads and Android
Tablet Market Size
Key Growth Drivers
Consumer Usage Trends
Google Tablet Use Survey
Mobile Devices and Cloud Computing
Market Forecast
Growing Role of Mobile Computing in the U.S. Pharmaceuticals Industry
The Pharmaceuticals Industry and IT
Government Spending in Health IT
IT Spending in U.S. Pharmaceutical Industry
IT Spending by Key Application Areas
IT Spending by Company Categories
Tablet Adoption in the U.S. Pharmaceutical Industry
Reasons for Growing Demand for Tablets
Demand Trends among Doctors and Physicians
Spending Trends among Medical Professionals
Forecast for Tablet Adoption
iPad the Market Leader
Reasons for Selecting iPads
Growing Competition from Other Vendors
Demand among Physicians and Medical Practitioners
Market Potential for Tablets and iPads
Tablet Usage Trends among Physicians
Tablet Adoption in Pharmaceutical Sales and Marketing
Market Trends and Opportunities
Positive Response to Tablet Implementation
Growing Demand for Tablets in Hospitals
iPads in Pharmaceutical Plants and Warehouse Management
Tablet Usage among Medical Students
Case Studies
Astra Zeneca’s Drive to Educate Health
Depomed Product Promotion
Graphium Health Cloud Computing
Nьrtingen Hospital Simplified Systems and Improved Patient Care
Pfizer Israel App for Patients with Over Active Bladders
Enterprise Mobile Solutions for Pharmaceutical Company
Pfizer Mobile Recruitment Strategy
Pharmaceutical and Medical Apps for the iPad
EMR Apps for the iPad
Outlook for iPad Medical Apps Market
Proposed FDA Rules for Medical Apps
Pharmaceutical and Life Sciences Apps
Apps for Healthcare Professionals
Medscape
Micromedex Drug Information
New England Journal of Medicine
Epocrates
Calculate (Medical Calculator) by QxMD
Apps from Big Pharmaceutical Companies
The Merck Manual: Professional Edition
Novartis Oncology Medical Information
MedTrust/GSK Oncology Cancer Trials
AZ Quest Cardiovascular Clinical Trials
Johnson & Johnson’s My Pregnancy Today
LabTimer
MicrobeWorld
BioTechniques
B&L Biotech
HudsonAlpha iCell
Pocket News - Biotechnology
Biotechnology News
DIA - Drug Information Association
PME – Pharmaceutical Market Europe
pharmaTOUCH: Pharmacy Resource Application
Pharma Blockbuster
Pharmaceutical Field app
Pharmaceutical Substitutes
Pharmacognosy (medicine)
Pharmacology
Pharmacy Today Magazine
Pharmacy Times
Medications
Electronic Prescriptions
Medical Coding
Medical Calculators
CME
EHR
Note Taking Apps for the iPad
Notes Plus
UPad
Note Taker HD
Noteshelf
GoodNotes
VENDORS AND SOLUTION PROVIDERS
Aptilon Corporation
Aspen Technology Inc.
BabyCenter LLC
Cegedim Relationship Management
Enterprise Mobile Inc.
Exco inTouch Ltd.
Intouch Solutions Inc.
Media Soft
PDI Inc.
Photosound Communications
Proscape Technologies Inc.
Publicis Touchpoint Solutions Inc.
Skura Corporation Inc
Tibco Software Inc.
Veeva Systems Inc.
Glossary
History of Tablet Computers
iPad: The Game Changer
Impact on PC and Netbook Sales
Consumer Adoption of Tablet Computers
Technology Advancements that Affected Tablet PC Growth
Mobile Device Market Growth
Data Traffic Growth
Smartphones
Smartphone Market Size
Tablets-iPads and Android
Tablet Market Size
Key Growth Drivers
Consumer Usage Trends
Google Tablet Use Survey
Mobile Devices and Cloud Computing
Market Forecast
Growing Role of Mobile Computing in the U.S. Pharmaceuticals Industry
The Pharmaceuticals Industry and IT
Government Spending in Health IT
IT Spending in U.S. Pharmaceutical Industry
IT Spending by Key Application Areas
IT Spending by Company Categories
Tablet Adoption in the U.S. Pharmaceutical Industry
Reasons for Growing Demand for Tablets
Demand Trends among Doctors and Physicians
Spending Trends among Medical Professionals
Forecast for Tablet Adoption
iPad the Market Leader
Reasons for Selecting iPads
Growing Competition from Other Vendors
Demand among Physicians and Medical Practitioners
Market Potential for Tablets and iPads
Tablet Usage Trends among Physicians
Tablet Adoption in Pharmaceutical Sales and Marketing
Market Trends and Opportunities
Positive Response to Tablet Implementation
Growing Demand for Tablets in Hospitals
iPads in Pharmaceutical Plants and Warehouse Management
Tablet Usage among Medical Students
Case Studies
Astra Zeneca’s Drive to Educate Health
Depomed Product Promotion
Graphium Health Cloud Computing
Nьrtingen Hospital Simplified Systems and Improved Patient Care
Pfizer Israel App for Patients with Over Active Bladders
Enterprise Mobile Solutions for Pharmaceutical Company
Pfizer Mobile Recruitment Strategy
Pharmaceutical and Medical Apps for the iPad
EMR Apps for the iPad
Outlook for iPad Medical Apps Market
Proposed FDA Rules for Medical Apps
Pharmaceutical and Life Sciences Apps
Apps for Healthcare Professionals
Medscape
Micromedex Drug Information
New England Journal of Medicine
Epocrates
Calculate (Medical Calculator) by QxMD
Apps from Big Pharmaceutical Companies
The Merck Manual: Professional Edition
Novartis Oncology Medical Information
MedTrust/GSK Oncology Cancer Trials
AZ Quest Cardiovascular Clinical Trials
Johnson & Johnson’s My Pregnancy Today
LabTimer
MicrobeWorld
BioTechniques
B&L Biotech
HudsonAlpha iCell
Pocket News - Biotechnology
Biotechnology News
DIA - Drug Information Association
PME – Pharmaceutical Market Europe
pharmaTOUCH: Pharmacy Resource Application
Pharma Blockbuster
Pharmaceutical Field app
Pharmaceutical Substitutes
Pharmacognosy (medicine)
Pharmacology
Pharmacy Today Magazine
Pharmacy Times
Medications
Electronic Prescriptions
Medical Coding
Medical Calculators
CME
EHR
Note Taking Apps for the iPad
Notes Plus
UPad
Note Taker HD
Noteshelf
GoodNotes
VENDORS AND SOLUTION PROVIDERS
Aptilon Corporation
Aspen Technology Inc.
BabyCenter LLC
Cegedim Relationship Management
Enterprise Mobile Inc.
Exco inTouch Ltd.
Intouch Solutions Inc.
Media Soft
PDI Inc.
Photosound Communications
Proscape Technologies Inc.
Publicis Touchpoint Solutions Inc.
Skura Corporation Inc
Tibco Software Inc.
Veeva Systems Inc.
Glossary
FIGURES
Early Tablet Devices – PenPad and GRiDPad
Global and U.S. PC Shipments during -
Global and U.S. PC Shipment Year-on-Year Growth between -
U.S. Retail Netbook Year-on-Year Growth in
U.S. Survey on Tablet Purchase Intentions of Consumers
U.S. Tablets Installed Base and Household Penetration -
US Tablet Market Size in $ billion and iPad’s Market Share (-)
Average Number of Free Apps Downloaded
Average Number of Free Apps Used Regularly
Average Number of Paid Apps Downloaded
Average Number of Paid Apps Used Regularly
Android App Store Preferences
U.S. Tablets Installed Base and Household Penetration Forecast (-)
Forecast of Average Selling Prices (ASPs) of Tablets (-)
Percentage of Office-Based Physicians with EMR/EHR Systems (-)
IT Spending in U.S. Life Sciences Industry (-)
Average Paid for an iPad App at Mid-Year
Average Paid for an iPad App at End of Year
Maximum Amount Paid for an iPad App
Maximum Amount Would Pay for an iPad App
Consumer Health Apps for Apple’s iPhone and iPads
Snapshot of Medscape by WebMD
Snapshot of Micromedex Drug Information by Thomson Reuters (Healthcare)
Snapshot of New England Journal of Medicine
Snapshot of Epocrates
Snapshot of Calculate (Medical Calculator) by QxMD
Snapshot of Merck Manual Professional Edition
Snapshot of Novartis Oncology Medical Information
Snapshot of MedTrust/GSK Oncology Cancer Trials
Snapshot of AZ Quest Cardiovascular Clinical Trials
Snapshot of Johnson & Johnson’s My Pregnancy Today
Snapshot of Notes Plus
Snapshot of UPad
Snapshots of Note Taker HD
Snapshot of Noteshelf
Snapshot of GoodNotes
Early Tablet Devices – PenPad and GRiDPad
Global and U.S. PC Shipments during -
Global and U.S. PC Shipment Year-on-Year Growth between -
U.S. Retail Netbook Year-on-Year Growth in
U.S. Survey on Tablet Purchase Intentions of Consumers
U.S. Tablets Installed Base and Household Penetration -
US Tablet Market Size in $ billion and iPad’s Market Share (-)
Average Number of Free Apps Downloaded
Average Number of Free Apps Used Regularly
Average Number of Paid Apps Downloaded
Average Number of Paid Apps Used Regularly
Android App Store Preferences
U.S. Tablets Installed Base and Household Penetration Forecast (-)
Forecast of Average Selling Prices (ASPs) of Tablets (-)
Percentage of Office-Based Physicians with EMR/EHR Systems (-)
IT Spending in U.S. Life Sciences Industry (-)
Average Paid for an iPad App at Mid-Year
Average Paid for an iPad App at End of Year
Maximum Amount Paid for an iPad App
Maximum Amount Would Pay for an iPad App
Consumer Health Apps for Apple’s iPhone and iPads
Snapshot of Medscape by WebMD
Snapshot of Micromedex Drug Information by Thomson Reuters (Healthcare)
Snapshot of New England Journal of Medicine
Snapshot of Epocrates
Snapshot of Calculate (Medical Calculator) by QxMD
Snapshot of Merck Manual Professional Edition
Snapshot of Novartis Oncology Medical Information
Snapshot of MedTrust/GSK Oncology Cancer Trials
Snapshot of AZ Quest Cardiovascular Clinical Trials
Snapshot of Johnson & Johnson’s My Pregnancy Today
Snapshot of Notes Plus
Snapshot of UPad
Snapshots of Note Taker HD
Snapshot of Noteshelf
Snapshot of GoodNotes
TABLES
IT Spending by Technology Solutions in U.S. Life Sciences Industry (-)
IT Spending by Sector in U.S. Life Sciences Industry (-)
IT Spending by Technology Solutions in U.S. Life Sciences Industry (-)
IT Spending by Sector in U.S. Life Sciences Industry (-)
